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The other day I was talking to the woman who manages our social media accounts. She was sat drinking a coffee and ‘following’ people on Twitter.
I asked how many people she would generally follow when she is doing that particular task.
She said that she would do between 5 and 20 people at a time and no more because she does it regularly throughout the day and so she didn’t want to risk getting slapped with a three day Twitter restriction. It happens apparently.
Throughout the day she will go and follow a handful of people with the plan that they will ‘follow back’. If they do not follow back after a specific time, she ‘unfollows’ them so that the newsfeed is not rammed full of posts by people who have not connected with us.
Ideally we want more followers than the number of people we are following.
The following of people on Twitter is a job which is done when having a cuppa or even visiting the toilet. It is an incredibly little and easy job…but it can have a profound affect over time.
When it comes to social media followers, building email lists and making money in general, people want it all NOW.
They get excited and then they start on a mission to ‘amass ten thousand followers’ or make ‘ten thousand pounds in a week’.
They want it all right away.
Which is great if you can do that… but very often you can’t.
Not only do you run the risk of burn out, you run the risk of being restricted or even banned by the platforms that you are using.
On Twitter each Friday there is a hashtag, #FollowBackFriday, where pro-European and pro-EU supporters build a network and community of like minded people.
Reading through the Tweets on a Friday you will see many who have been given three day restrictions by Twitter because they had been following too many people in a short period of time.
Some people can end up with a few thousand new followers and so when they start to follow back that many, Twitter notices and believing that they are a possible spam account, they hit them with restrictions.
Going in too full-on is not always a good thing.
When people realise that they are unable to do a lot at once or do not get big results fast… many tend to quit.
Giving up is never the answer either.
It’s all or nothing with some people… but that is foolhardy.
If you cannot do a lot, do a little… it will always be far better than doing nothing.
If you follow 20 people per day on Twitter for one year, you will be following 7,300 people.
If half of those people followed you back you will have amassed a following of 3,650… for free.
If those 3,650 people started sharing your content and commenting on it, it will attract other users who may start to follow you.
After a year of doing what is basically very little work, (you’ll still need to Tweet content) it is possible that you could amass quite a large following.
A large following of people who may buy your products or services and share your content with others who may go onto to buy your products or services.
Or even better… a following of people who may join your email list.
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I’ve used Twitter here as the example, but it is the same principle with making money, learning a new skill, building an email list, writing a book etc.
Consistency is key.
The saying ‘keep on keeping on’ is important here.
Do a little amount each day and the results will build on themselves to the point that they surpass that fast and full-on effort that most people try to do at the beginning.
But like I say, most people give up when they don’t get big results fast. They quit and do nothing.
Doing little and often is always going to trump doing nothing at all.
A five minute walk each day is always going to be better for you than not walking at all.
Earning an extra £5 a day is always going to be better than earning nothing.
Over the course of a year, £5 a day is £1,825 which is always going to be better in your bank account than nothing.
Starting small and doing a little each day can set people up with the right mindset for growth.
It develops the habit of consistency and reinforces the behaviour which leads to the kind of results which are desired.
Never ever give up… do a little each day and keep at it.
Remember that thing you started to do five, ten, fifteen or twenty years ago but quit? Where would you be with it now if you carried on and did just a little each day?
It’s easy to see the potential of time when you look back… but you need to see that potential when looking forward.
One little thing that I do each day which is incredibly profitable is to send an email.
It can take as little as a few minutes to write an email or it can take an hour, either way… it isn’t a lot of hard work.
Once you have a system in place to build your email list, write and send a simple email to your list and make money.
With the way the world is currently, having your own email list is a very important and powerful thing to have.
Your system to grow your email list could be using free social media platforms like Twitter using the method as outlined above.
When you take a tea or coffee break or pop to the loo, open up Twitter and follow a handful of well selected people.
Post a Tweet or two and comment on people’s posts.
People are curious; they will come to your profile to read more about you to see if you are worth following.
Set up your profile so that it is appealing and points people to your products, services or email opt-in.
This is all free to do and can take minutes to do.
If you would like to know more about how to grow and email list and make money sending simple emails, go to:
The Email Secret
Kind Regards
John Harrison
PS… An email a day takes very little effort to write. You do not need to write thousands of words for each email. You can share articles and videos which you think the people on your email list will find interesting with a few words from yourself. It doesn’t need to be a lot of work.
Here’s that link again: