When I looked out of my window this morning, I saw several robins flying back and forth seeking out food.
There is nothing unusual about seeing robins in my garden, but it is nearly summer and it reminded me that robins are meant to be winter creatures.
Robin redbreasts represent Christmas.
They appear on Christmas cards, on wrapping paper and on tins of sweets and biscuits.
The image of a robin standing proud in snow is a festive icon.
The fact that there are several robins in my garden today shows that there really isn’t anything Christmassy about them. British robins don’t usually migrate and so they are seen all year round.
Robins are probably noticed more in winter because there is less food and so you see them foraging in the open. Plus, many of the other bird species are overseas on their winter holidays.
In summer robins are more likely to forage for food out of sight in woods.
But the robin that we believe to be a Christmas icon actually evolved from an unlikely source.
Originally, the robin redbreast on Christmas cards was a postman.
Back in the Victorian days when Christmas cards were new and becoming popular, families would get excited to see the postman walking up the wintery path to deliver Christmas cards from close friends and family.
Receiving a Christmas card from loved ones was a big deal back in those days.
There were no mobile phones, email, messaging apps, or video calling software. Communication wasn’t instant. It was done using the postal system.
It wasn’t a daily occurrence and it wasn’t particularly cheap and so as you can imagine, receiving a hand written card back then from someone you hadn’t spoken to in a while, was incredibly exciting.
Victorian postmen wore big red coats earning them the nickname ‘robin redbreasts’.
Some early Victorian Christmas cards had hand painted images depicting jovial postmen delivering Christmas cards but for whatever reason, the image swapped to the popular winter bird we all know and love.
I don’t know if a uniform change prompted it, but I do know that the jovial red coat wearing postman was replaced with the redbreasted robin which has been a festive icon since.
The reason for sharing the story of how the robin became a festive favourite is that I want to highlight how people and society adopts something as ‘just is’.
Misconceptions are more common than we realise. And they are mostly learned.
There is no harm in seeing the robin as a Christmas bird, but in my experience, I see them equally all year round. I’m beginning to wonder if I see them more in summer. I’ve seen loads recently.
The popularity of diamonds is another misconception of society…
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Diamonds are thought to be expensive because they are rare and as we know, ‘diamonds are a girl’s best friend’.
What most people don’t know is that diamonds haven’t been rare since 1870 when huge diamond mines were discovered in South Africa and that the price of diamonds sky rocketed when a clever marketing campaign by N.W. Ayer for De Beers made diamond engagement rings the must have item for all soon to be brides.
Before World War II, only 10% of engagement rings contained diamonds. Four years after staring their new campaign, De Beers saw a 55% increase in diamond sales.
De Beers enlisted big Hollywood stars giving them big diamond rings because they knew that the public seeing stars wearing big rocks would help diamonds become a must have item.
Similar to how fashion designers lend dresses to actresses for the Oscars.
As Dorothy Dignam, a publicist for De Beers at N.W. Ayer said… “The big ones sell the little ones”.
‘A Diamond Is Forever’ is De Beers iconic slogan which has been in every advert since 1948.
Never underestimate the power of a slogan.
Political parties know this only too well… ‘Levelling Up’, ‘Strong and Stable’, ‘Get Brexit Done’… there is a whole marketing lesson on how short meaningless phrases can actually program behaviour and motivate people to do something… but I’ll leave that for another day.
Understanding people, their behaviour and what drives them is where the money can be found.
Knowing what a person wants and being able to address that in your marketing material is how you motivate a person to spend money with you.
For example, we humans love stories; our brains are wired to learn information through stories. It’s how we process the world around us… and if you read this article again, you will see that I have shared at least two stories… and I’ve not even tried to sell you anything… yet.
I know that this article will result in a sale… because of how it is written.
If it doesn’t, then let’s just say that I would be very surprised.
Reading back, does this article look hard to write to you?
Do you think you could write something like this?
I know that you can.
Articles and emails can be written anywhere at any time. Day or night, it doesn’t matter.
Once written they can be added to email software which sends it out there and then, or schedules it to go out at a specific time or as part of a follow-up sequence.
I have one email sequence which has a whole year’s worth of emails added to it.
That is 365 emails all primed to make sales which go out to new subscribers automatically. I don’t need to do anything. Technically I could take a year off if I wanted to, but I don’t recommend it.
Why would you?
Writing an article/email a day is one of the easiest things you can do… and it beats working for a living.
I write a new email every Monday to Friday because I know how powerful and profitable they can be.
I take longer than I need to, because I use my emails as articles on the website too, but a profitable email can take as little as a few minutes to write.
Having a list of people that you can send regular emails to is one of the best and easiest ways to make money.
And there’s another misconception of society… making money is the result of hard work.
People believe that you have to work really hard to make money… and that simply is not true.
Yes, you have to do something… but it doesn’t need to be hard, nor do you need to do a lot.
Making money is not all about rolling up your sleeves and doing a full day’s graft from sunrise to sunset… it really isn’t.
As the saying goes, there is more than one way to skin a cat, and I like to use email to skin mine.
If you would like to learn how you too can make money using email, go to:
The Email Secret
Kind Regards
John Harrison
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