How To Make Money From A Sideways Sales Letter

You might have noticed a lot of people doing interactive challenges, hosting live sessions or publishing training videos on social media recently.

There are two things going on here that you may not be aware of.

  1. They are giving away a lot of quality free content upfront.
  2. This is what is called the Sideways Sales Letter.

As you know, I write sales letters for our products and we also sell a product that teaches you everything you need to know about writing sales letters which can earn you the amounts of money you can happily retire on called One Letter From Retirement.

The Sideways Sales Letter which is also known as the Freemium Business Model is a method of taking a traditional sales letter which is several pages long – the online equivalent scrolls on endlessly – and chopping it up into sections which is published as either (or a combination of…) email content, articles, video content, and audio content, often wrapped up in a interactive week long challenge usually hosted in a Facebook group.

The Sideways Sales Letter allows you to take sections which would normally be written into a traditional sales letter and focus on them in greater detail by actually showing how something works and giving proof that it works.

Proof is a powerful way to turn a person who is sceptical about your product and what it can do, into an excited buyer.

Some challenges will include videos where previous people who successfully put the product into action are interview by the product creator.

There’s no better proof than a testimonial – which you often find on traditional sales letters… and there’s no better testimonial than a live interview with the person who has experienced success with said product, system or service.

The Sideways Sales Letter pre-sells the product to people without them realising that they are in fact being sold to.

The challenge, the emails, the videos, the articles, the interviews are all parts of a marketing campaign, designed to sell you a specific product by actually showing you what is achievable instead of trying to tell you.

The Sideways Sales Letter is planned in the same way you plan out a traditional sales letter.

The big difference is that when the ‘official’ sales page is open and people can buy the product, it can be a lot smaller than a traditional sales page because a lot of the selling has already been done over the previous five or seven days.

What is really good about the Sideways Sales Letter is that most people don’t realise that they are being sold to.

Yes, most know that there will be a ‘sales pitch’ coming later on, but they very often don’t realise that the selling and the ‘conditioning’ has already started.

Why?

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Because it’s natural!

It’s natural for people to share information and the sharing of the information in a Sideways Sales Letter is both useful and helpful without any hard sell.

It’s like talking to a close friend who is telling you – without any agenda – all about what he or she does to make money and after the long chat you say ‘sounds interesting, would you show me how to do it?’

You have been sold on what your friend does even though there was no actual selling involved.

The information that has been shared does all the selling it needs to.

It teaches people how and/or why to do something, and it convinces them of what can happen and what can be achieved if you do XYZ.

Once the ‘official’ sales letter is published and shared with people – ‘open cart’ as some people call it – they are ready to buy.

They are already convinced that they need and want what you are selling; the only thing they need to know now is how much it’s going to cost them.

A lot of money can be made when selling products this way. But like most things, you need to understand the basics and have a solid understanding of effective communication and selling.

A Sideways Sales Letter is a traditional sales letter broken up into sections and published over a period of time, so if you would like to know how to write an effective sales letter which has the potential to make you the amounts of money you could retire on, click the link below:

One Letter From Retirement

Kind regards

John Harrison

PS… The term write your own

PS… The basics are the foundations of any successful business, understanding how to write a profitable sales letter underpins all modern marketing methods including the popular and profitable Sideways Sales Letter.

Here’s that link again:

One Letter From Retirement