Last week I received an email promoting a cheap product that was being sold via the Warrior Plus marketplace, it was called ‘Fergal’s 7 Day Challenge’.
The product itself was a cheap frontend product leading to several more expensive products that you find in a typical sales funnel.
I imagine there will be an ‘OTO’ (One Time Offer) and an ‘OB’ (Offer Bump) as part of the sales funnel to increase sales.
What interested me is that this frontend product was a serious of short videos and with it being called ‘Fergal’s 7 Day Challenge’ I’m wondering if it was originally a 7 Day Challenge on Facebook where the videos are recordings of broadcasts he performed live in a group.
I’ve talked about this in the past; live challenges are a great way to:
- Build an audience.
- Create a product to sell.
- Make money while doing both of the above.
Challenges are the big thing at the moment and I cannot see that coming to an end anytime soon. The reason I don’t think they will end soon is that they work. They are great for making sales and growing a business.
They allow people to get involved and if you can deliver a result within that challenge period, it can leave a powerful impression on people.
People running Challenges on Facebook often need to run adverts to get the details of the challenge in front of the right people so charging a small £5 or £10 to enter the challenge helps to pay for any ad spends.
I’m certain that anyone looking for a way to make easy money would probably consider spending £5 or £10 to participate in a challenge which states that it will teach you how to make £250 for an hour’s work and that you will have your first £250 paying client within 7 days.
Who wouldn’t want to learn how to earn £250 for an hour’s work and earn their first £250 by the end of the week?
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For the person who pays £10 and does make £250 by the end of the challenge, they are £240 in profit for a small £10 investment. How powerful is that?
If you want to create a product to sell by running a challenge but don’t want to run any adverts for any reason, you could always just do live broadcasts on Facebook and then use those videos to create a product.
It’s a great way to start for free.
Create a Facebook group around a specific topic and then start doing live broadcasts in the group. It’s a great way to get used to creating video content too.
Not only do you fill your group with content which attracts new people to join your group in the future, it is good useful content for those who are already in the group which helps build a reputation and a following, you also end up with content which you can use in a product.
Depending on what your videos are going to be about, talking over a series of slides, images or showing what you are doing on your computer screen is all you need to do for a training product.
Any which require you to talk facing a camera can be done using your phone or a cheap webcam.
Creating videos is a lot easier than you may think. You certainly don’t need to create anything on par with Hollywood.
Challenges are often used as part of the sideways sales letter that I talked about before. Challenges are used as part of a product launch because they pre-warm people to the idea that they can actually have the thing they want and desire.
Challenges show potential customers a specific method or tool in action, they prove that something can be done and achieved using it.
And that is powerful.
I once set one of my staff a challenge and that was to show how easy it was to create a sellable digital product and a simple two page website to sell the product from.
Within 30 days, while working on his normal daily tasks as well as creating the videos to go with the challenge, Andi created his own eBook and fully automatic passive income system to sell it from.
You can learn more about that by clicking the link below:
www.The30DayTo30KChallenge.com
Kind Regards
John Harrison
PS… In The 30 Day To £30K Challenge you will learn how to create your own fully automated passive income system ideal for selling digital products such as:
- EBooks.
- Newsletters.
- Membership/subscription businesses.
- Video training courses.
- Coaching programs.
- Challenges
Here’s that link again: