Networking is a powerful way to make money.
I don’t want you to confuse that with Network Marketing though.
I’ve often criticised and condemned Network Marketing programmes, and I stand by what I say… most of them – if not all of them – are terrible and are a sure fire way of you losing your money.
Very few people make money with them.
The statistics speak for themselves, it is something like 1% who actually makes money, and they are usually those at the top who get in early.
Networking is different… well, the principles are the same, but you are not trying to force people to buy into the programme you are paying to be part of as a way to recoup your money and hopefully make a large income as often promised.
With networking, you are simply connecting with people who are in your industry.
The people you connect with may one day require your services and or ask you to work with them on a specific project.
It is through networking that we do Joint Ventures with other people in the industry.
Those Joint Ventures can make us tens of thousands of pounds and sometimes hundreds of thousands of pounds.
It’s not what you know; it’s who you know that really counts.
For example, there are a lot of people who can tell you what email marketing is and how it works… but they don’t personally do it and so they don’t have an email list.
Then there are people who do do email marketing and have huge lists of email addresses.
Who do you think is going to be more favourable to me and our ‘selling products via email’ business?
Obviously, it’s the person who has the large email list.
I could ask them if they were interested in doing a JV with me and emailing their list one of our products and for every sale made they would be paid a 50% commission.
This happens a lot, and the people that we generally do JVs with are people that we have met over the years at certain events.
Sometimes we get emails from new people, but a lot of the time we work with people we know.
All across the UK, and I suspect the world, there are business networking events happening in towns and cities where business owners and service providers go for a meal and to meet each other.
It is at these events that people meet the people they need to know.
A web designer can meet several new businesses that need websites building. That web designer could leave with several names of potential new clients.
They may walk away with new work already added to their calendar.
I read recently about how a popular and highly paid copywriter, named Colin, found work by attending internet marketing seminars and events.
Those events had a lot of people who either had successful online businesses or wanted to get started and both groups would need sales letters, mailings, emails and website content written.
By going to those events and networking with people, Colin would walk away with a list of potential clients. He would contact them a couple days later and build friendships with them.
When the time came for those people to have a sales page or a series of emails written, who do you think they would go to?
He rarely went to those events to learn internet marketing; he was simply going to network with people and hand out cards.
Going to those events and meeting new people resulted in him landing new clients who paid him thousands of pounds to write sales letters.
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Andi, our techy guy, once told us that his uncle Brian, a carpenter that Andi worked with, would go to the local pub two or three evenings during the week to ‘network’.
His wife was less impressed at the answer ‘I’m going to find work’ while moaning that he was spending too much time at the pub, but the truth is, a lot of his work would come from the pub.
He was regularly seen by other pub goers and every time he was in the pub chatting, it reminded people that he was ‘around’ and so whenever they or someone else needed any carpentry work doing, he was often the first person they would go to.
The pub regularly became his office with people walking up to him saying things like ‘Brian, I need a couple of doors fitting, are you busy? Could you come and take a look and give me a price?’
There was more going on in The Elm Cottage for Brian than simply enjoying a few pints. He would walk home with possible work booked in the diary.
I’ve written about the Six Degrees of Separation before. It is also known as the Six Handshake Rule.
The Six Degrees of Separation states that you are only six social contacts away from the people you need or want to meet.
That means that you can find decent clients and customers by talking to people around you because one or several of them will know someone who also knows someone that could make you a lot of money or change your life.
You can amplify that by networking with the right people as Colin did when he was looking for copywriting clients.
You should never underestimate the power of small talk and chatting to new people.
People have landed their dreams jobs by simply taking the time out to talk to strangers who happened to be looking for the right person to fill a position in their company.
Effective communication is incredibly powerful as is ‘getting out there’ and ‘being seen’.
You have no idea what another person can do for you or your life. They may know someone who could be worth millions to you.
There are people like Colin the copywriter (admit it, you thought I was going to say Colin the caterpillar, didn’t you?) who earn thousands of pounds working for just one client where others are having to work for loads of clients to earn the same amount of money, all because he took the time to figure out where his ideal clients were and went to find them.
Like a fisherman, he found out where the best ponds and rivers were that were teeming with fish and he went there and dangled multiple baited hooks.
Conversation is powerful… and knowing what to say, how to say it and when can be the difference between earning a few pounds per job and earning tens of thousands of pounds per job.
It certainly is the difference between selling hundreds or thousands of copies of a product making tens of thousands of pounds and making just a handful of sales.
Learning to write a sales letter is to learn how to communicate effectively.
Knowing how to write an effective sales letter, email and article can make you a lot of money in a world where publishing information is big business… and it is big business.
There will always be information publishers, and there will always be a need for copywriters like Colin.
A simple sales letter which can take as little as a few hours to write could easily earn you £1,000 or more with the right client and as you now know, finding the right clients can be as simple as networking with a few people in the right industry.
Also, knowing how to write profitable sales letters means that you can write sales letters for your own products and services earning you tens of thousands of pounds or more in sales.
If you would like to learn how to write a sales letter which has the potential to earn you tens of thousands of pounds or more, click the link below:
One Letter From Retirement
Kind regards
John Harrison
PS… Writing is the ultimate freedom giving skill. There are so many ways to make money writing…but the easiest and fastest by far is to write sales letters.
Here’s that link again: