There’s a lot of talk about AI at the moment.
I think it has also become a new marketing term that a lot of people are jumping on.
I’m half expecting Wilcos to somehow add ‘AI’ to the marketing description of dustpan and brush sets!
The world has gone AI mad, and there is a reason for that… AI is here, and it is changing the way the world works.
Just look at Alexa, you can talk to a speaker in the corner of your lounge and get answers to virtually any question.
You can ask it to play music, tune into radio stations, turn the TV channel over and turn off the lights.
You can even watch what is happening outside your house by asking it to show your Ring doorbell.
AI is here, it is powerful, and people are beginning to make a lot of money using it.
But there is one thing AI cannot do… and that is…
Be a real and authentic person!
Being authentic and real is one of the most powerful ways to make money.
People buy from people.
And they buy into people.
They follow people they like and they happily take a look at the things they recommend.
People influence people.
There is an honest truth about people that AI cannot yet deliver.
Even when a person is lying, it can often be seen as truth by the way it is delivered.
Many people admit to still liking specific people even if they have been proven to lie regularly.
You only have to look at the popularity of some of the politicians that have graced the floors of Westminster recently.
It seems that no matter how many times politicians and celebrities lie and behave appallingly… as long as they are a ‘character’ and appear to be a ‘good and fun’ person… people still like them.
Unlike AI, humans have personality.
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AI tools are wonderful and they should be used. Just today, I have been talking to a member of my team about utilising AI tools more.
They can be used to make videos, write scripts, read out text and make podcasts.
AI tools can help people to create products for little expense… but if you really want to succeed, being seen as the front of the business would be incredibly beneficial.
It is human nature to distrust the unfamiliar and the best way to beat unfamiliarity is to become familiar with people.
Being familiar really means being seen as a real person. A series of photos and posts on social media will help with that.
Maybe even a video or two.
They don’t even have to be about work. A couple of pictures of you enjoying a meal or a walk in the countryside can add a lot of weight.
Yes, it would help if you do mention once or twice that you are the person behind a specific product so that when anyone comes across your social media posts, they know that you are the right person.
You cannot underestimate the power of an evolving life story.
People see it and go ‘oh, so [your name] is a real person’.
That is powerful.
It builds trust too.
If someone talks to you about a book that has been published by a celebrity that you know of, you instantly recognise the name, you know of the person and you have no reason to doubt that the book is real or genuine.
All doubts and fears are removed because you know of that person. They have a well-known and traceable public history.
Here is the thing I want you to consider…
Virtually everyone has a smartphone these days, and everyone over the age of 14 has the opportunity to open up profiles on Twitter, Facebook, Instagram and Tiktok for free where they can share pics, videos and do live broadcasts… which costs nothing to do.
You really don’t need to do a lot or spend any money to be seen… and being seen and known as a real person is powerful and profitable.
It is through the use of those tools and free platforms that ordinary people have been able to build six-figure-a-year incomes without spending a penny of their own money.
Discover more here:
How To Build A Six-Figure-A-Year Income Without Spending A Penny Of Your Own Money!
Kind regards.
John Harrison
PS… Once you have this up and running correctly, it can reward you with an automated passive income for many years.
Here’s that link again: