It’s natural to be wary of bigger, stronger competition in business, but being small has its advantages. It usually means that you can be more nimble, responsive, and change direction and focus much quicker when the world changes.
A new book by Stephen Denny – ‘Killing Giants: 10 Strategies to Topple Goliath In Your Industry’, focus’s on some of these advantages. Two pieces of advice which most of us can adapt or relate to are:
Win the last three feet. What this means is that you should position yourself to pocket customers money after the larger competitor has done all the hard work. In practical terms, that might mean approaching potential customers directly, right after your competitor has softened them up with expensive marketing.
Create Thin Ice Arguments. By shifting the emphasis to areas where your larger competitors can’t go, you can gain an edge. Those areas may involve the environmental impact of the business, detrimental social effects, or other unethical practices. Large businesses are rarely without skeletons in cupboards.
Motivational Quote Of The Day
“We all keep dreaming, and luckily, dreams really do come true.”
Katie Holmes
Alternative Quote Of The Day
“So,have you heard about the oyster who went to a disco and pulled a mussel?.”
Billy Connolly
People’s Pops
There’s nothing new about iced lollies, and yet start-up Brooklyn based company ‘People’s Pops’ are selling over 1,200 a week. They have a simple angle. The lollies they make use fresh fruit, and include unusual flavours like Watermelon-Basil and sweet Rhubarb.
With the growing trend towards healthy eating ( or at least a growing trend towards people trying to eat more healthily) there’s huge demand for healthier versions of popular treats. What previously frowned-upon food could be next for a healthy makeover?
Today’s National Day
NATIONAL DISCO DAY/NIGHT !
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine sitting down this afternoon and tapping out a simple letter. It takes you perhaps a couple of hours to get it right…
And Then Over The Next Few Years It Brings In Over £5 Million.
Pure fantasy?
Not at all. I’ve done it. I’ll even show you the letter. And I’ve written lots of others just like it, although they weren’t all quite as successful as that one.
But Even So, Many Of Them Landed Thousands Of Pounds In My Bank Account Within Days, and Hundreds of Thousands Within Weeks.
Like to learn how to do the same?
Well there has really Never Been A Better Time for three reasons…
1. These letters bring in serious money when times are tough – and they don’t come much tougher than they are right now.
2. These letters are even more powerful when the world is relying on the internet for its requirements, just like it is right now.
3. You probably have some free time available to learn how to do this at the moment.
Allow me to show you, for more details CLICK HERE
This is an exciting and realistic alternative to the gloom which is all around us today – an escape route. It’s an alternative that can quickly see you banking more than enough money to see yourself and your family right through this current crisis and then into uncharted financial success when all this is over.
This comes with a 100% cast iron 90 day money back guarantee.
There is absolutely no risk to you to take a look.
Very Best Wishes,
John Harrison
Streetwise Publications