When you’re operating in a crowded market, it’s often hard to stand out. That was the problem faced by T shirt company, Dicky Ticker. There are hundreds of T-shirt company’s, all turning out similar products. Dicky Ticker solved the problem, not via the quality of their products or innovative design, but rather by employing an unusual guarantee.
When you buy a Dicky Ticker T shirt online, the guarantee is very different to practically every other clothing retailer. If you’re not happy with the shirt for any reason, you can have your money back and you don’t have to return the shirt. One of the main negative aspects of buying clothing online is the thought that you’ll have to pack it up and send it back if it’s not right. Dicky Ticker have removed that obstacle to the sale and strongly differentiated themselves from the competition.
Guarantees are a huge subject, and what is appropriate in one business could spell financial disaster in another, but it could be worth thinking about how an unusual guarantee like this might affect sales, refunds and profits in your business.
Quote Of The Day
“Keep your head high, keep your chin up, and most importantly, keep smiling, because life’s a beautiful thing and there’s so much to smile about.”
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Alternative Quote Of The Day
“My grandmother started walking five miles a day when she was sixty. She’s ninety-seven now, and we don’t know where the heck she is.”
Ellen DeGeneres
Bolt-On Dating
We’ve covered numerous dating concepts here over the past couple of years and it seems like someone, somewhere, is always trying something new in this field. The latest idea we’ve seen is Matchmakers Cafe’, a pop up business based on Wall Street, New York.
The business looks like any other ‘coffee cart’ in the area, offering coffee ad somewhere to sit. However, while you’re ordering your coffee, you can also consult with Nancy Slotnick, the lady behind the concept. She creates a profile of each customer, detailing who they are and what kind of relationship they’re looking for, while they’re drinking coffee, they can browse the profiles of other uses on an iPad. If there’s interest, the cafe then arrange a coffee date between the two. Slotnick also gives out dating advice along with the Americano.
The idea is that the relaxed atmosphere of the coffee shop makes for a much less stilted and intimidating environment than some other dating concepts.
I believe it’s early days for this business, but if it works in one city, it would surely work in others. Perhaps something to investigate further if you live in an urban area.
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