Business is generally perceived to be hard-nosed, totally profit-driven and calculating, but sometimes there is a middle ground – one that benefits everyone involved. Take Mirakle Couriers, based in Mumbai India.

As the name suggests, the company offer a pick up and drop service in Mumbia. What isn’t obvious though, is that the company only employ deaf workers. India has one of the largest deaf populations in the world, with around 6% of the population affected. Many find it difficult to find work. Mirakle Couriers are able to provide that work.

The company founder is a former investment banker who insists that the company is a commercial operation rather than a charity, and that the social element is simply embedded in the commercial operation. In any event, it seems to work and the company has grown rapidly since its 2008 launch.

So from the companies standpoint, is there an advantage to solely employing workers who have a disability? There could be several. Prospective customers could be impressed with the companies social element, and be therefore more likely to use them.

It’s something unusual, and is therefore likely to be of immense PR value. And the workers themselves – having experienced difficulty finding work elsewhere – are likely to be hard working and loyal.

It seems like a win-win situation, and one which could be copied elsewhere. Are there European laws against positively discriminating in favour of people with disabilities in the workplace?

I’d like to think not, but don’t know, so that would need looking into. But this seems like an idea with potential.

Pants For Profit  

I’ve got to be honest, I don’t spend a lot of time thinking about my pants, and I’m probably not alone. You see while the market for women’s underwear is vast and varied (I had to do a lot trawling through catalogues and websites, just to be sure) the men’s market is – well, a bit stagnant.

Innovation and development in the market has been pretty non-existent. Australian company, Sly Underwear have set about changing that. The company have developed a range of innovative designs and styles incorporating features such as denim, bold graphics, breathable fabrics and side pockets.

There are two questions to take from this I think:

Is there a gap in the market for someone here in the UK to shake up men’s underwear. (You can make up your own jokes at this point)

Are there other stagnant markets which nobody really thinks about which would benefit from a bit of blue sky thinking.

The answer to either could throw up a big profit opportunity

Today’s National Day   

NATIONAL GRANDPARENT DAY!  

 John Harrison

PUBLISHERS NOTICE 

Dear Streetwise Customer, 

“OMG, Ludlow 3:45…two horses to back. Bott N Brown WON at 25/1 !!! Average odds taken on Betfair exchange 80/1. I backed for £12 winning me £960. Can you please thank Bill for me.” G.B – 6th February 2020

“Many thanks. Thursday OMG Newcastle 5:30. Special Lady WON 50/1. Won £500.” G B – 7th February 2020 

A couple of weeks ago we wrote to you about The Hermes Strategy, a unique approach to horse racing created by Bill Burrows. I’ve reproduced word for word, two emails I received recently from one of our customers who tried the strategy for the first time just a few days ago.

He just won £1,460 in two days! 

Needless to say, he’s pleased!

Now we don’t get 80-1 and 50-1 winners every day (although it looks like we do at the moment!) but because this strategy looks at the whole thing from a VERY unusual angle, long odds winners come along pretty regularly alongside more mundane wins.

It all adds up to a great second income for anyone able to spend 7-10 minutes a day putting the strategy to work. For full details visit… 

www.streetwisenews.com/herm  

You could very easily be up and running and copying Bill within a few hours of reading about this. Everything you need is at your fingertips.

Kind Regards

John Harrison
 Streetwise Publications

P.S. If you can find 7 minutes a day, you can do this for yourself. 

www.streetwisenews.com/herm