Last Black Friday I watched as a popular Australian copywriter with an ego bigger than Australia itself won top seller position over a group of other top copywriters.
For some reason – and I cannot for the life of me figure out why – many of the world’s top copywriters (a title they seem to give themselves!) grouped together to sell a bundle of their products.
Each copywriter put forward one of their courses to be included in the bundle which they all promoted to their email lists and followers.
Personally if I were to do a Black Friday sale I would simply sell my own products to my own list, but I guess they thought that a bundle of courses by all the ‘popular’ copywriters would sell well… plus it is a good way to find new followers.
Anyway, Daniel, the copywriter who was so desperate to win did so by creating an offer people simply could not refuse.
To wipe the floor with his competitors, Daniel decided to offer a bonus bundle to those who bought the original bundle through his affiliate link.
The bonus bundle included ALL of his other courses valuing several thousand pounds.
The original bundle was being sold for $500 which is £367 at time of writing.
If you were to buy all of the courses from the original bundle separately, it would cost several thousand pounds… to add another several thousand pounds of products as a bonus just blew all of the other offers out of the water.
Daniel’s fans and followers who want to learn from him simply couldn’t refuse.
One of his courses which focuses on email marketing normally sells for $1,000 alone (the sales page says it will soon go up to $2,000), yet for the price of $500 his fans and followers could get ALL of his courses as well ten other top courses.
The only criteria was that they bought from him through his affiliate link within that short five day period leading up to midnight on Black Friday.
This was an offer people couldn’t ignore.
Daniel had made an offer they couldn’t refuse.
This was like being given the opportunity of buying a Lamborghini for the price of a Fiat Doblo.
What Daniel did to generate a rush of sales and to top the sellers leaderboard is called ‘value stacking’.
He added so much value to the offer that people just couldn’t say no.
Anyone who had wanted to buy Daniel’s products were foolish to pass this offer by.
Value stacking is a great way to generate a lot of sales because people love to get ‘more bang for their buck’.
Offer a person a free bag of fries when they buy a pizza is okay at best, but to offer two bags of fries, a garlic bread, a kebab and a large bottle of pop will generate more sales because people cannot pass on an offer like that.
People who cannot eat that amount of food or are not hungry will rush to buy a pizza if they were given all of that extra food.
At least they have tea sorted for the following day.
The problem is that for companies who sell physical items like the pizza shop in the previous example, those extra products cost money.
When your bonuses cost you money to supply, the amount of profit you make drops.
However…
With digital products, it’s the opposite.
Once a digital product has been created and is online, it costs nothing to give people access to it or add it to a download bundle.
Adding more digital products to an offer can increase your profits because it can increase the amount of sales you have of that new offer.
Let’s say that you have a £197 product for sale on your website and that you sell a couple each week.
You make £394.
If you add that £197 product as part of a bonus to another £197 product, effectively doubling the value of the offer which results in 25 sales in a couple of days…
You have made £9,850… which is far better than the £394 you would have made from that product if it was bought separately.
Value stacking with digital products is quite simple to do because you can ‘create’ new products to be used as bonuses if you haven’t already got anything that you can use.
Plus value is subjective.
Offering an hour long video as a bonus with a £97 value could be worth thousands to a person who follows what is taught and earns thousands of pounds in the process…
But to someone who watched ten minutes and then did nothing, they may think that the video was worthless.
Value stacking is a great way to generate sales and make a lot of money online when selling digital products.
Creating digital products and setting up fully automated passive income systems from which you can sell digital products, is a lot easier than you may think.
To find out for yourself go to:
www.The30DayTo30KChallenge.com
Kind Regards
John Harrison
PS… People can buy digital products from your fully automated passive income systems at any time of the day. You do not need to do anything other than add more digital products to your system.
Here’s that link again: