Idiocracy is set in a dystopian future where the dumbing-down of American society has lead to the evolution of a nation where everyone is completely stupid.

Luke Wilson plays Corporal Joe Bauers, a decisively average American who is selected as a guinea pig for a top-secret hibernation program but is forgotten.

He awakes years later to a future so incredibly moronic he is recognised as the most intelligent person alive.

The film wasn’t a big budget movie and so the costume designer did not have a lot of money to spend on creating outfits for the characters.

She needed to put the characters in shoes that looked futuristic and also ridiculously stupid.

She chose a new ugly rubber clog-like shoe created by a start-up company that was not yet readily available to the public.

The shoe really looked the part; it was different to what people were wearing at the time making it look ‘futuristic’ and it looked like the kind of shoe only morons would choose to wear. (I actually agree as they are the ugliest shoes around!)

The film producer, Mike Judge, not wanting to be sued or get into any trouble with the manufacturers asked the costume designer, ‘what if these are really popular by the time the film comes out, and everyone is wearing them?’

The costume designer replied with something along the lines of ‘are you kidding? Look at them; they are ridiculous. No one’s actually going to ever wear these shoes.’

Well, people do wear those shoes…. In fact, millions of people wear them.

Those shoes were Crocs.

I find it hard to believe that they are as popular as they are because they are ugly but I have been told that they are incredibly comfortable, and they are perfect for slipping on when doing jobs like working in the garden or going to the beach.

At least they offer more protection to your toes than flip-flops.

The costume designer for Idiocracy could be considered as an ‘expert’ in fashion and clothing, but it would seem that her prediction was so far off the mark… the makers of Crocs are laughing their Crocs off.

The company have sold over 720 million pairs of Crocs since launch and now sell on average 100 million pairs of shoes each year in 90 countries.

In 2022, the company purchased HeyDude adding sneakers into its profile taking total company sales to $3.6 billion!

That’s a lot of money for something that shouldn’t sell!

That’s the kind of failure I’d be happy to own.

What was predicted to be a shoe no one with half a brain would touch with a ten foot barge pole, has actually become a billion dollar best seller!

So what does that tell you?

It tells me that when an ‘industry expert’ makes a prediction about the success of an idea, item or person, it should be taken with a pinch of salt.

One person cannot predict what millions of other people will think and do, especially if that person already has a negative emotional response to the person, idea, or product they are trying to make a prediction about.

I don’t know how often the shoes are seen in the film, but it could be possible that people watching the film saw the Crocs, took a liking to them and decided to buy a pair.

When Ray Ban sunglasses were used in the film Top Gun, sales of their sunglasses increased by 30% around the time the film was being shown in cinemas.

It is possible that the costume designer had actually put Crocs on the road to success by choosing to use them in the film.

The company may have also shared the fact that their shoes had been chosen to be exclusively used in a Hollywood film. That is powerful free advertising right there.

Ok, so the point of this is that you really cannot predict how well something will be without testing it.

So if you have an idea that you think could be profitable, try it and see.

If someone tells you that your idea won’t be a success, ignore them and test it. Without trying, you will never know whether it could have been a success.

All ideas will fail if you do not try and test them out.

Trying to predict what happens is dangerous, the best thing you can do is to sit back and ‘observe’.

Success often comes from watching what unfolds in front of you and then taking the appropriate action… just as David Houghton does.

He spends no more than ten minutes observing the movement of one financial market. If there is the right movement, he sets up a trade and then goes about his day.

The system he uses makes him between £110 and £350 most weekdays.

If you would like to know more about David and his ten minute morning system, click the link below:

The A Minus B System

Kind regards

John Harrison

PS… As far as effort is concerned, this is one of the easiest systems for making money that I’ve seen.

You don’t need to know a lot and you only need to work ten minutes in the morning and for that it will give you between £110 and £350 most weekdays.

Here’s that link again:                               

The A Minus B System

Not everyone is going to buy.

Some will buy multiple products, some will only buy once.

Some people will buy the first promotion; others will not buy for months… possibly a year later.

But the fact that he has 262,000 people to promote to means that he is in a fantastic position to make money on demand.

Imagine having your own list of 262,000 people to promote products too and one day you fancied going out for a meal but you didn’t want to pay for it with the money in your bank account.

You simple send an email or message promoting a product that the people on that list are potentially interested in… and before you know it, there have been a handful of sales generating the money needed to pay for your meal out.

It sounds simplistic, and it can be.

As long as you have a decent sized list filled with the right audience, you have money on tap!

And it all starts with a simple email newsletter.

An email (or online) newsletter can be managed from anywhere in the world.

Newsletters don’t have to be hard work; it is specifically about the numbers.

An email newsletter only needs to be written once whether you have only one reader or 262,000 readers.

That one email newsletter could be written while relaxing in your garden, while on holiday, while watching the television, or while listening to some music in your office.

You write it – or in Matt Kirkland’s example, take it from a book – and publish it… and get paid multiple times for that one newsletter or from sales of promoted products within the email newsletter.

This is a way to make money that is open to anyone and everyone.

All you need is to get yourself set up… then start writing and publishing regularly.

To learn more, click the link below:

The Email Secret

Kind Regards

John Harrison

PS… Email newsletters can be written on smartphones and tablets and can be written while you are travelling as a passenger or whenever you find yourself waiting for people or events to start.

It is the ultimate freedom business.

Here’s that link again:

The Email Secret

Imagine for one minute that you had £5,000 in Betfair, and you used it to cream profits from horse races.

Using the right system, you could be making several thousand pounds each month… if not more!

That would be a far better use of your money than spending it on cigarettes which does nothing more than destroys your health and gives the government more TAX.

At least with horse racing, your winnings are completely TAX FREE and there is no harm to your health… other than maybe becoming a little dizzy with excitement when you see your winnings grow.

The government do not get any of the money you make with horse racing.

I don’t know if you are a smoker or not… hopefully not… but surely this would be a better use of that money, wouldn’t you agree?

The whole concept of spending large amounts of money on something that only makes you sick and poor makes no sense to me.

What does make sense to me is using that money to make more money so that you can do more of the things you truly love, and have a better and stress-free life.

You don’t have to put £5,000 into Betfair to make a decent amount of TAX FREE money either.

You can get started today with as little as £100 and grow it into a bank that will make you several thousand pounds each month.

Yes, the more you start with, the more you can make, but you can start small and grow it comfortably and safely.

Start small, learn the ropes… then profit big!

The Easy As 1-2-3 Betfair System is a simple system that can give you a decent growing return once you have the hang of it… and it won’t take long to get the hang of it as there is very little to learn.

It is incredibly straightforward and easy to understand.

You could be using it to make money as soon as you have finished reading the short easy-to-follow manual.

Discover more here:

Easy As 1-2-3

Kind regards.

John Harrison.

P.S… You can started right away with just £100 and after 6 months, you could be sitting on a decent tax free £12,800!

It’s safe to say, you won’t get a return like that from buying cigarettes!

Here’s that link again:

Easy As 1-2-3

Russell Brunson is seen all across the internet appearing in videos, podcasts and adverts… the name of his business is probably known by fewer people than those who know him by name.

I wouldn’t be surprised that the amount of people who search for him is far greater than anyone who searches for his products, books and businesses.

He has that celebrity status which has made him bigger than his business.

Have you heard of the science and medical journalist and television presenter, Michael Mosley?

Whenever I want to search for any of his books or television shows, his name is the first thing I type into the search bar.

His name is his search term.

He is his brand.

That is what I believe is going to be the future of online business.

If you want to start an online business, you will need to become the FACE of it, or at least, it will need a human face associated with it.

However…

There are still going to be a lot of ways to make money that don’t require you to plaster your face and ‘story’ far and wide.

You can make money from the comfort of your own home by using your smartphone trading horse racing.

Gambling is virtually as old as the human race.

Neanderthals were probably betting on who would kill the woolly mammoth first, would it be Colin Cave-Dweller, Malcom Mudhut, or Barry Bearskinwearer.

Gambling is not going to stop any time soon, and it is a great way to make extra money without having to do a lot of hard work.

Online businesses can deliver a lot of money… and I do mean A LOT of money, but it can be quite labour and time intensive.

If you are not after making millions and are happy with making one or two thousand pounds extra per month, then using a gambling system is probably the right way to go for you.

Not only can you make a decent amount of money each month, there is very little to learn and even less to do.

The Easy As 1-2-3 Betfair System is a simple system that can give you a decent growing return once you have the hang of it… and it won’t take long to get the hang of it.

It is very easy to learn and understand.

You could be using it to make money as soon as you have finished reading the short easy-to-follow manual.

Discover more here:

Easy As 1-2-3

Kind regards.

John Harrison.

P.S… You can started right away with just £100 and after 6 months, you could be sitting on a decent tax free £12,800.

Here’s that link again:

Easy As 1-2-3

To have a product to sell, you need to get started.

A lot of people have done that, they start one or several projects… but then they stop as fast as they start and the project never gets finished.

Making a start on a project but not finishing it is just as bad as not making a start in the first place.

You could say it is worse because you have wasted your precious time for nothing.

You could argue that a project started is a project you can go back to, that is true… but statistically very few people go back to an abandoned project.

It is vital to finish what you start; otherwise you cannot make a single penny.

If you decide to start a project, you have to promise yourself that you will finish it.

You have to be committed to finishing it.

I dread to think how much money is sat on people’s shelves, in garages and spare rooms or on people’s computer drives that has not been collected and enjoyed because they failed to finish the projects they started.

If Jeevan hadn’t finished his book, he wouldn’t have made over £2.5 million in sales and set to retire at 35.

Had the 14-year-old not finished his eBook, he would not have been making £300 a week in passive income.

Getting started is an important step to making money, but finishing is vital.

Whatever you decide to do as a way to make money, when you get started, make sure that you finish it; otherwise you have just wasted your time… and nobody wants that.

If you would like to discover how you can create and sell your own eBooks and digital products to generate a passive income like Jeevan and the 14-year-old boy (who must be around 25 now and worth a small fortune), click the link below:

www.The30DayTo30KChallenge.com

Kind Regards

John Harrison

PS… EBooks are not hard to create and there are no limits to how many you can create (have created) and sell, especially if you create a lot of short easy-to-read eBooks.

The more eBooks you have listed on your website means you have a greater opportunity to earn more.

Here’s that link again:

www.The30DayTo30KChallenge.com

“I remember I was in my room at my university halls. I was living with my friend at the time.

“He had a weekend job and he told me I should get one too, as I would typically laze around on the weekends.

“But a job was never for me. I never liked to be told what to do so I researched on Google: ‘How to make money online’.”

It was then that he came across the young teen making £300 a week selling an eBook.

He recalled: “I was stunned and I thought, this kid is only 14. I’m 18 so I need to get a move on.”

He published his first eBook in 2012 and has never looked back.

Jeevan is in a position where he can work as little as four hours a day.

He earns around £1,000 profit a day selling around 90 books per day.

The 30-year-old admits it’s seasonal – with most sales of the book happening around exam time – but it’s more than enough for him to make a rather decent living.

He said: “Right now, it is making on average £2,000 in sales and £1,000 profit per day.

“I choose to work full-time because I am always looking to improve my operation, help my students even more and grow the company further. But I can work part-time if I want to.

“In fact, on some days, I do only work 4-6 hours because I have systems in place.

“All I need to do is check the social media ads a few times a day. Other than that, a lot of it is run on autopilot.”

Jeevan added: “In the last 5 years, I’ve turned over approximately £2.5m.

“If you break that down per day, it’s safe to say it’s made me £1000 (as a minimum) in sales every day for the past 5 years.

“Or £30K per month, every month for the past 5 years.”

This is a fantastic story.

It highlights perfectly how it is possible for anyone to make a lot of money self-publishing eBooks.

I can’t even say that this is the exception to the rule as each week I read more examples of people making decent amounts of money self-publishing eBooks and information products that help people and solve problems.

Jeevan is making an average of £30,000 each month with his book… and has done for the last 5 years!

Although most people would love to make £30,000 per month from the sale of one or several eBooks, I am sure they would be just as happy if they made £30,000 in a year or even in total from the sale of an eBook.

Virtually all of the products that we sell here at Streetwise have generated at least £30,000 profit… and many of them are less than 20 pages long.

Most of them have generated far more than £30,000.

If you would like to learn how you too can make £30,000 or more selling your own eBooks, click the link below:

www.The30DayTo30KChallenge.com

Kind Regards

John Harrison

PS… EBooks are not hard to create and there are no limits to how many you can create (have created) and sell, especially if you create a lot of short easy-to-read eBooks.

The more eBooks you have listed on your website means you have a greater opportunity to earn more.

Here’s that link again:

www.The30DayTo30KChallenge.com

So a person who enjoys food and cooking, they cook a variety of foods to eat (the hobby), and they also buy food related books, magazines, and equipment (hobby related materials).

They don’t necessarily use the hobby related materials, they just enjoy buying it as it is an extension of the main hobby.

This is something that you should remember as a person who publishes a newsletter…

A person who subscribes to your newsletter does not necessarily have to get any ‘actual’ value from what you provide. For some, the act of consuming your newsletter is all the value they need making it worth their money to them.

Yes, it is nice that people enjoy actual value and benefits from what you provide, but it isn’t necessary. Many people simply enjoy buying, reading and seeing new stuff related to their hobby, and they are happy to pay for it.

The great thing about online digital newsletters is that – depending on the subject matter – you don’t need to provide more than 12 pages of content, and you write it only once.

Imaging that you had 500 people paying you £5 each month to receive a newsletter, you would make £2,500 for something that you produce just once a month.

That’s not too bad is it?

Not when you consider that your newsletter can be 12 pages or less.

Imagine that you were either charging more or had more subscribers… or both!

1,000 people paying £10 a month would make you a very decent £10,000 per month!

There are people who are doing that right now.

With the internet, you can quite easily have 1,000 people from all across the world paying you a monthly subscription fee to access content that you provide in your newsletter.

To learn more… click the link below:

How To Cash In With A Subscription Based Business

Kind Regards

John Harrison

PS… Once fully established, you could be earning thousands of pounds each month from work which could take less than a day… depending on what you are providing.

A subscription based business is all about the numbers.

Give a large group of people something they want and need at a price they are happy to pay, and you can be paid multiple times for the one piece of work each and every month.

Here’s that link again:

How To Cash In With A Subscription Based Business

I am using it as a prime example as to why you shouldn’t listen to what people say, or at least take to heart what they say.

The truth is… from person to person, from day to day, from situation to situation, other people’s opinions of you will differ.

What people say and think about you should never stop you from being or doing what you want.

The fact that different people can have the complete opposite views of you and your abilities means that you are always going to be good and bad at the same time and that those who think bad of you are wrong, and those who think good of you are right… and vice versa.

It really doesn’t matter what other people think, as long as you do what you think is right and best for you.

The other important point I want to share… and this is a truth that cannot be denied… people’s thoughts and opinions of you do not pay your bills!

In the past I have talked about how being thick skinned has made a lot of money for certain media personalities such as Piers Morgan.

They say and do whatever they want without a care in the world what other people think.

It doesn’t matter that they contradict themselves on a near-daily basis and that people point out their hypocrisy, they simply brush it off and carry on regardless…and bank the money that comes from them doing what they do.

And what is interesting is that people like Piers Morgan can be hated and liked by equal amounts of people.

They are both the best and worst at what they do.

Just like Sandra Bullock who was both the Best and Worst Actress on the planet at the same time.

You cannot please all of the people all of the time… so don’t try!

Please yourself, and only those you CHOOSE to please.

Do what is right and best for you, and ignore all of the nay-sayers and critics, because there are others who will love what you do just as much.

One thing that gets an equal share of fans and critics, is gambling.

Thousands of people love to have a punt on a game or major sporting event, and there are thousands of people who will cry the evils of gambling and tell you that you shouldn’t do it because ‘only the bookies win’.

As hard as it is to believe, there are people who still say that… ‘only the bookies win’.

Anyone who says stuff like that, clearly do not know what they are talking about.

And why would they?

They spend no time doing it so they are never going to understand it or learn about new developments and changes.

For example, you no longer have to use a bookmaker to place a bet today.

Millions of people prefer to use betting exchanges like Betfair…and they make large amounts of money because they don’t just have a ‘punt’, they use proven systems which overtime makes them more money than they lose.

The Easy As 1-2-3 Betfair System is a simple system that can give you a decent growing return once you have the hang of it… and it won’t take long to get the hang of it.

It is very easy to learn and understand.

You could be using it to make money as soon as you have finished reading the short easy-to-follow manual.

Discover more here:

Easy As 1-2-3

Kind regards.

John Harrison.

P.S… You can started right away with just £100 and after 6 months, you could be sitting on a decent tax free £12,800.

Here’s that link again:

Easy As 1-2-3

Stories Are Powerful!

Stories have the power to convince people to believe what they hear. They can influence people into thinking certain ways, and to behave in specific ways.

Stories can be so powerful, people believe them upon hearing and believe there is no need to question what they hear or do any further research.

Stories influence belief and behaviour.

The best recruitment drive the US Navy ever had was not something they actually organised themselves, it was the 1984 film Top Gun.

After watching the film, many young men left cinemas feeling all ‘gung-ho’ and ‘patriotic’ and headed to recruitment offices where they enrolled into the US Navy.

It was so successful at recruiting new blood, some recruitment offices set up stalls within cinema foyers to capitalise on that desire to join the Navy that many young men felt at the end of the film.

This was a strike while the irons hot moment.

While young men were fired up and ready to sign their lives away, the US Navy was there ready and waiting with pen in hand.

Not only that… sales of Ray Ban sunglasses shot up by 30% thanks to the characters in the film wearing them.

Top Gun hugely influenced the behaviour of a lot of people… and it’s just a story!

Using story as part of your marketing is a great way to generate sales, and the good thing about story is that it doesn’t need to be long.

You don’t need to create a whole fictional adventure with many characters like the film Top Gun, you can simply share a story about bull fighting or Christopher Columbus to get your points across… if they suit the subject matter that is.

Using story is a vital when selling products.

It is something that should be used when writing sales letters.

One well written sales letter can generate more than enough money for the average person to retire on.

They can also take as little as half a day to write.

If you would like to know more… click the link below:

One Letter From Retirement

Kind regards

John Harrison

PS… Writing sales letters is nothing more than the successful communication of an idea or product to other people… and you do that by sharing stories which help paint a picture in the mind of the reader.

In One Letter From Retirement, I show you exactly how to successfully and effectively communicate your ideas and products.

Here’s that link again:

One Letter From Retirement

We now have self-driving cars replacing taxi and lorry drivers, we have machines that pick stock from shelves and deposit them onto conveyors that take them to a desired destination, and we have programmable drones which can deliver items through the air faster than vehicles using roads.

Let’s not forget that we also have self-checkout machines replacing cashiers in shops. The vice-president and CFO of Walmart, John David Rainey, has stated that by 2026, 60% of Walmart stores will be fully automated meaning they will have no human workers.

It’s a changing world, that’s for sure.

We do live in an exciting (and quite scary) time and it will be interesting to see if AI will develop to the point that it can actually make hands-free money and give people a living wage.

As a tool, AI can be incredibly useful and it can help people to generate a passive income today. It may not deliver you a living wage just yet, but it can help you to build a passive income.

Chart GPT can help people to write emails, articles, social media posts, and even eBooks, within minutes.

Those eBooks can be sold on platforms like Gumroad, Amazon Kindle, and your own website generating a passive income.

There are people making a decent passive income today by using tools like Chat GPT to write books which they sell on Amazon Kindle.

To discover how you can do this for yourself… click the link below:

AI eBook Publishing Profits

Kind regards

John Harrison.

PS… You can have your very own eBooks selling on Amazon within an hour or two, eBooks which could earn you a passive income.

I suggest you get in on this now before everyone else does because AI is revolutionising the publishing industry and there is going to be a lot of people who will want to get involved and as the saying goes ‘the early bird catches the worm’!

Here’s that link again:

AI eBook Publishing Profits