Category Archives: Blog Articles

Blog Articles, Business Tips, Advice, & Ideas

Perfectionism, proofreading and profits

When I was a small boy at school, my English teacher said “John how’s your grammar?”

I replied with, “She’s fine Miss, she nearly choked on a Strawberry Bon Bon the other day, but apart from that, she’s doing well. Thanks for asking.”

The old ones are the best!

You might be wondering why I started the email with a bad joke about grammar. It’s because of an email I received this week.

I’m always grateful when our customers reply to the emails I send out… especially when they praise the subject matter.

I’m also grateful when they email in pointing out any errors which they see in the emails… especially when they are glaringly obvious and I have somehow missed them.

Earlier this week a much valued customer did just that.

Not only am I grateful for the ‘heads up’ meaning that I can make a much needed correction, I’m also grateful because it inspired me to write this email.

It’s hard to believe I know, but I do make a few spelling and grammatical errors when writing my emails… but do you know what?

I’m happy with that… and here’s why.

To Err Is Human…

So please forgive me… in fact…

To Forgive Is Divine

Believe it or not, making mistakes is good for business. Firstly it shows that you are human which is always good in business and secondly… this is the best part… it creates engagement.

Whenever you make a mistake, people notice it and cannot wait to correct you.

Before working with us, Andi used to work for another company which did similar things as us and part of his work was to manage Facebook pages.

He told us that one of the tricks they would use was to intentionally spell words incorrectly or use bad grammar simply to get people commenting on the post.

This engagement was great for Facebook’s Edgerank algorithm.

Basically what that means is that Facebook would notice that those posts were getting a lot of interaction (people informing them that they spelled a word wrong and that they were completely useless) and would deem them popular and they would then show those posts to more people.

Whether we like it or not, spelling errors on social media… generate engagement and traffic.

The online versions of newspapers such as ‘The Metro’ do this too. The reason is that it grabs people’s attention.

In marketing this is called a ‘pattern interrupt’.

It stops people in their tracks and for some of them; seeing spelling errors on social media is enough to ruin their peace of mind and can even ruin their day.

Spelling errors to some people is like what Kryptonite is to Superman… it destroys them.

Another reason why I don’t worry too much about speeling or grammatical errors… (I bet that is driving some of you nuts right now!) is that perfection is harmful to profits.

I’m not saying that you shouldn’t put out the best product possible or that you should care less about your customers, I’m saying that you shouldn’t obsess about making something perfect.

Not only is perfection relative, people have different ideas and opinions on what is perfect or not, it is also costly to achieve.

Perfection cannot really be achieved but those who constantly strive for it… often fail spectacularly. And here is why…

Many talented artists, musicians and writers never publish anything because they believe that their work is not perfect.

When they think that work is not perfect, they believe it is not good enough for people to consume, so they don’t release it… and they don’t make any money.

Those people who constantly publish content which is considered just ‘good enough’ will always outperform the perfectionist who publishes little or nothing.

Prolific Beats Perfection

To strive for perfection robs you of a lot of time and/or money.

Take these emails as an example.

I spend a lot of time writing and proofreading these emails (yes, I do proofread them, but sometimes a type of snow blindness can take over when you are reading what you have spent ages writing) and time is precious to me.

If it took me two hours to write and proofread an email that still had one or a couple of errors in it, I am happy with that because I can go move onto writing a new email or do something else.

If I were to spend the necessary time and effort that was required to make a perfect email – one which pleased an English professor or the small number of people who find a couple of errors irritating or infuriating… I would get less done and make less money.

You see… I’d rather get two, three, or four ‘just good enough’ articles and emails ‘out there’ than one ‘perfect’ one.

Getting twice, triple or more content out in front of people’s eyes is far better for business than one perfect piece.

The Three Rs Of Marketing

That extra content will be seen by more people and it will repeat, remind and reinforce my message.

Do you want?

  1. 20 ‘just good enough’ articles on a website being seen by 1,000 people each or…
  2. One ‘perfect’ article being seen by just 1,000 people?

No 1 wins hands down for me. I want my content being seen by 20,000 people.

Most people can overlook one or several errors. They aren’t deal breakers. They really aren’t.

Yes, if the email or article is complete tosh and badly written from start to finish, then you have a problem.

But one or several errors are not a big problem. They can always be rectified later.

You do need to deliver quality content, that is a given. But quality content can bury a tonne of spelling and grammatical errors.

I recently read a self-published book written by a Michael Killen. Michael makes a lot of money selling marketing funnels to clients. His book showed you how to charge large companies five figures for a simple marketing funnel.

The book has a lot of valuable content which if a reader puts into practice, will make a lot of money. But the book is littered with spelling, grammatical and formatting errors.

He makes me look like an English professor… which I am clearly not. Yet that book makes him a lot of money because some of the people who read it, purchase other products from him because they have been convinced that he ‘walks the talk’.

They see past the errors and mistakes and embrace the information.

Considering that this is a book that is being sold on Amazon Kindle, I was horrified at the amount of errors in it. I would most certainly not have published it without giving it another few proofreads and had others check it over for me.

But, I have always said that you need to get stuff ‘out there’ as fast as you can and if you wait to publish a book until you have it ‘just right’, you may miss out on a lot of money or good life experiences.

Too many people put things off ‘waiting’ until the time is right or the product is right or that they can afford to do a specific something when they could have done a cheaper alternative.

Putting things ‘out there’ which are less than perfect, is a better than not having anything ‘out there’ at all.

As I say, you don’t want to publish any old rubbish which is littered with errors, but if there’s one or two… I wouldn’t worry.

As you know, I can spend up to an hour writing these emails. That’s mainly because once I’m on a roll, I struggle to stop. As I write, ideas feed on themselves and I think of other things to add.

But that’s me; you do not need to spend that amount of time writing emails.

Very often, the emails which make the most money are the simpler ones which take less than ten minutes to write.

I’m going to share with you a video showing our techy guy Andi writing an email in just four minutes.

He also shows you how the email is added to an email autoresponder which will send out the email for you on autopilot.

You can watch that video here:

How To Write A Simple Email In 4 Minutes… An Email Which Can Make You Money!

With or without typo’s, spelling errors or bad grammar, sending simple emails is a fantastic and easy way to make money.

Go check out the video now.

Kind Regards

John Harrison.

PS…The great thing about emails is that they can be written anywhere in the world, at any time on multiple devices including tablets and smartphones and can be set to go out at any time.

Here’s that link again:

How To Write A Simple Email In 4 Minutes… An Email Which Can Make You Money!

Blog Articles, Business Tips, Advice, & Ideas

28 year old man dies trying to avoid subway fare… he should have done this instead!

On the second day into the New Year, a 28 year old man accidentally killed himself when he attempted to jump the turnstile in the New York Forest Hills 71st Avenue subway station to avoid paying just $2.75.

After failing to clear the turnstile several times, his last attempt resulted in him flipping over and landing on his head. It is believed that he broke his neck and died instantly.

Read More Here.

A life lost to simply avoid paying $2.75.

At the time of writing, that is just £2.04.

I know that I don’t know the whole story here; he may have been completely desperate with no money whatsoever.

He might have been homeless.

He could have been drunk or on drugs and not thinking clearly.

I cannot say that he ‘should have done this…’ or that he ‘should have done that…’…

However…

It really is not that hard to make a few pounds each day… not today anyway.

In previous emails I have shared with you the story about the homeless man who once lived in a tent in a park yet managed to use computers at a local library to make money and now runs several six to seven figure a year businesses.

I have also shown you how anyone can make a passive income using a simple fully automated passive income system.

Andi – our techy guy – built a fully automated passive income system of his own as an example for The 30 Day To £30K Challenge training; he built it within 30 days during the summer of 2021.

Why am I telling you this?

One day over the Christmas period while Andi was troughing on chocolates and watching Jason Statham shoot several bank robbers in his latest film The Wrath Of Man… he received notifications informing him that he had sold a couple more eBooks via that automated passive income system.

He did not need to do anything other than go back to watch the film and get fat.

Yet while he sucked the gooey caramel centre out of several mini Galaxies, he had generated enough money to pay for at least two subway train fares.

That money was generated from work he had completed six to seven months previously. And yet while he was relaxing and away from the office, he made sales.

As I say, I don’t know the full story about the man who lost his life while trying to avoid paying a couple of pounds, I cannot say what he himself should have done… but I can say this…

He would be alive today if he had paid… and if money was tight for him – and anyone else – we are living in the greatest period of human history to make money.

In a previous email I talked about the film In Pursuit Of Happyness starring Will Smith which follows the true(ish) rags-to-riches story of Chris Gardner who is now worth over £50 million.

In the early 1980’s Chris spent quite a bit of time in and out of homeless shelters, sleeping on friends couches and at one point he even slept on the floor of a subway station toilet.

This was happening while trying to make money selling bone scanners to hospitals and doctors while also studying to be a broker.

It was hard for him.

But if Chris had been homeless today, it would be a completely different scenario for him.

Not only could he be able to use a smartphone to send emails and messages to arrange consultations with doctors regarding his bone scanners, he could build websites and publish sales letters online through which he could make sales.

He could have contacted and attracted numerous potential clients via free-to-use social media platforms.

He could use his smartphone to make money writing articles and sales letters for other people.

He could use his phone to create products which could be sold online via fully automated passive income systems putting money into his bank account in the same way Andi made money while relaxing on the sofa watching films and eating chocolates.

The sad thing about the young man, who died trying to avoid paying the £2.04 subway fare, is that he died unnecessarily. It could have been prevented.

It’s a harsh reminder that life is – for the most part- a series of results based on our decisions and actions.

Had he decided to pay the £2.04, he wouldn’t have needed to try and jump the turnstile and he would not have smacked his head on the ground causing his neck to break and his life to end alone on the cold hard floor of the subway station.

Unfortunately, a lot of people cause themselves a lot of unwanted problems and misery when they try to save a few pennies and avoid paying for things.

Not only is it far easier to make a few extra pounds these days, it relieves a lot of stress and worry when you have money coming in passively on autopilot.

If there is one thing I recommend that you do this year, it is to build yourself a passive income system.

Even if it just helps to pay public transport fares or buys food and drink on days out.

It’s better in your pocket than someone else’s!

If you would like to learn how to make your own fully automated passive income system go to:

www.The30DayTo30KChallenge.com

Kind Regards

John Harrison

PS… If not for you, a fully automated passive income system would be a great gift for a child or grandchild. Imagine telling them that they now have a system earning them extra money each month and all they need to do is show the system to people every now and then.

Here’s that link again:

www.The30DayTo30KChallenge.com

Blog Articles, Business Tips, Advice, & Ideas

Design the life YOU want to live.

For some people reading this email it will be the first week of a new year, for others, it could be anytime of the year.

Generally New Year is seen as a time where people make resolutions and decide to make changes to their lives… which is great, but the truth is… every new day is the start of a new year.

You can and should make changes at any time of the year as and when you need them.

Unfortunately, most people fail when they try to implement new changes to their lives – especially those New Year resolutions – and the reasons for that are:

  1. They try to do too many at once.
  2. They do not spend any time designing a real plan they can follow.
  3. They set unrealistic expectations and don’t start small.
  4. They do not manage and track their performance and progress regularly.
  5. They don’t really want to change and have made a ‘decision’ to change based on a ‘should do’ rather than a ‘want to’.

Big changes are not made by simple decision alone.

Decision to make changes is powerful and all changes start with a decision, but big changes need to be monitored and tracked.

Successful people will spend time each week – some do this daily – reviewing how well they are doing.

They take notes and record their performance and progress.

They make new decisions and alter things which are not working for them and improve on those that are. They write this all out in a book called a ‘journal’.

This simple act keeps people on track and helps them to achieve the things they want to achieve.

Think of this as the gyroscope of your life.

By regularly reviewing your progress and performance, you are bringing yourself back into line and preventing yourself from deviating off course and down a route you don’t want to go.

In previous emails I have shared with you the study of the Yale University graduates which showed that the 3% who had written down clearly defined goals went on to enjoy more wealth and success than the other 97% of students combined.

Spending time writing out what it is that you want to achieve and experience in life will have a powerful effect on your life.

I can guarantee that the 3% in that Yale University study who amassed more wealth and success than the other 97% combined regularly monitored their progress and performance and made new decisions and changes as and when they were required.

‘Every New Day Is A New Blank PAGE Of The Book Called LIFE’

They say that every new day is a new blank page and like a book, you write your life the way you want it to be.

It’s interesting really when you consider that to ‘write the life you want’ as if you were actually writing a book, you do actually write it in a book!

Some people call it journaling because they use a daily journal.

Journaling is the science of self-study, self-observation, evaluating progress and performance, making decisions based on what is happening, what you are doing, what you want and need to do to have the life you want.

It is also a great way to figure out what it is that you want from life.

Personally I call it:

‘Designing The Life You Want’

It is incredibly powerful stuff.

As part of designing your life, many successful people incorporate another daily ritual which includes using ‘goal cards’.

They spend time each day focusing on their goals with the use of these cards.

To learn how to do this yourself, go to:

The Powerful Goal Setting Ritual

How To Really Set Goals And Change Your Life For Good!

Do this daily ritual as part of your journaling and you will design an incredible life.

Kind Regards

John Harrison

PS… This is powerful stuff. It really is. This can make a huge difference to your life… and all it takes is a pen, some paper & card, and 5-10 minutes a day.

Blog Articles, Business Tips, Advice, & Ideas

Let me share some numbers with you…

I’ve spoken quite a bit about writing in the past. Specifically about writing sales letters and emails… and there is a reason for that.

1. They make a lot of money
2. They are incredibly simple to write.
3. They take very little time to write.

As an example, I have just this week finished writing a new sales letter for a new sporting product which will be released shortly.

That one sales letter consists of only 2,623 words.

That is not a lot of words.

I have written and sent emails which were over a 1,000 words. That sales letter probably took me a couple of hours to write and I expect that sales letter to generate more money than what most people earn in a full year.

Obviously, there is a product for sale and so the product needed to be made, but I haven’t made it. the only work I have done is write the sales letter and the accompanying emails.

My part in making money from that product took me less than a day in total.

The three previous sales letters which I have written recently look like this.

Sales Letter A – 2,622 words
Sales Letter B – 1,772 words
Sales Letter C – 3,578 words

Andi, our techy guy, tells me that he once wrote over 2,000 words talking into his phone while walking to his previous job.

Those words were a ‘content dump’ as he likes to call it. They were waiting for him as a text document when he got home. He just had to turn on his laptop and start editing.

It is still early days with those sales letters but I can tell you that as I write this email, Sales Letter A generated £84,000 in the first 30 days!

Yes, you read that right…

‘A 2,622 word sales letter generated £84,000 in the first 30 days!’

That includes doing a paper mailing but I can confidently tell you now, that all four of my recent sales letters could quite easily generate £100,000 or more using just email alone.

As I have mentioned many times in the past, running your own email business is ridiculously cheap compared to virtually all other businesses.

Learn how to write simple short sales letters and emails yourself, then you have a money making skills which you can take anywhere in the word.

An email business combined with the ability to write these kinds of sales letters means that you can earn money wherever you are… and when times really are hard.

With the current state of affairs here in the UK, driver shortages, labour shortages, exports to Europe being slashed, businesses closing and whole industries on the brink of collapse, having a set of skills which you can take anywhere and can generate money from a world without borders is a must.

I know that I could up sticks and move to the other side of the world and still make money just as I do now. I simply plug into my business and carry on as before. My location may change, but the way I make money doesn’t have to.

Being able to write great sales letters and emails, and building your own personal email list are a must as far as I am concerned.

They are THAT important.

This should be taught in schools.

Seriously, if your children or grandchildren do not know about this, tell them. They need to know, this business is all about freedom.

Do it right, you, your children and your grandchildren could have the freedom to leisurely travel the world without worrying about how to pay for the next meal.

To learn more about writing simple sales letters go to:

One Letter From Retirement

To also learn how to find freedom using email go to:

The Email Secret

Kind Regards

John Harrison

PS… This article has taken around 30 minutes to write and has less than 700 words and is just under half the size of Sales Letter B in the list which had 1,772 words. It really isn’t as hard as you imagine.

Blog Articles, Business Tips, Advice, & Ideas

My hotel nightmare…

I don’t know if you caught the recent Alex – The Hotel Inspector – Polizzi programme on Channel 5 but it was rather interesting.

Alex and her mother Olga decided to buy a hotel which had previously been owned by Alex’s grandfather (Olga’s father) Charles Forte, the man responsible for building the Forte hotel empire.

The Forte empire had over 1,000 restaurants, 500 hotels and catered for 24 airports.

In January 1996, the Forte Group Plc was taken over by Granada after a very public and hostile takeover battle.

Just months after the takeover, Olga and her brother Rocco, started the Rocco Forte Hotel chain which today has 11 hotels, two resorts and the Rocco Forte House.

Olga Polizzi also owns a couple of hotels herself which her daughter Alex manages for her.

In the latest programme, Alex Polizzi – My Hotel Nightmare, for the first time ever, Alex and her mum Olga become equal partners and buy the rundown hotel together.

The former medieval coaching inn in Alfriston, east Sussex is a huge 37 bedroom hotel comprising several run down dilapidated extensions.

The whole building was in a desperate need for renovation.

Because of the work required and the unfortunate timing of the Covid-19 pandemic, the building work took nearly a year and a half longer to complete – there were workers still paining the doors and windows on the open day – and cost a million more to renovate than planned.

They bought the hotel for £2 million and the renovations cost a further £2 million.

In one of the three episodes Alex is seen working out how long it would take to pay back all of the money they had borrowed.

12 years was her initial estimate.

In the same episode, Alex stated that one of her mother’s hotels – the Hotel Endsleigh in Devon – took 15 years to clear all of its debts.

That’s a long time.

I understand that once the business is running, it pays for itself.

The money is not coming out of their personal pockets and that the hotels would be giving them a wage as well as paying back those debts… but it had me thinking.

12 and 15 years is a long time to be paying back loans.

Alex is nearly 50, her mother Olga is 75… now I don’t want to sound morbid but… it’s possible that Olga may no longer be around when the debt for the new hotel is finally paid off.

Hotels and hospitality is in their blood. It is what they know and it is what they grew up with… it’s also what they enjoy.

There is a lot of money to be made in hospitality… but it’s not always guaranteed.

As we have seen with the recent pandemic and its effect on the tourism industry, the hospitality industry is reliant on serving people… and if people are not moving about freely, there is no one to serve.

Also, there are a lot of cogs in the hospitality machine to consider.

Including:

  • Staff – restaurant servers, kitchen staff, bar staff, cleaners, reception and administration.
  • Towels, toilet paper, soap, tea, and coffee making facilities.
  • Bar and restaurant crockery.
  • Kitchen equipment.
  • Maintenance & decoration.
  • Marketing & website management.

This is just a quick short list… but as you can see, there is a lot to manage.

It is safe to say that the hotel and hospitality business is not for me.

There are too many costs and headaches to deal with.

I prefer a more simple way to make money.

If you are looking for a simple way to make money where you have none of the costs or headaches associated with running a large and complex business like a hotel, then I have the thing for you.

Paul Bent regularly makes thousands of pounds each month using bots to pull money out of Betfair… and he doesn’t need to do anything once the bots are set up and running.

If you would like to learn how he does it and watch a video where Paul shows you one of the systems working – a system which makes him £1,500 each month – go to…

www.StreetwisePublications.com/AFB

Kind Regards

John Harrison

PS… There were only 50 copies of Automated Football Betting made available and they are selling fast. I wouldn’t want you to miss out on making a Tax Free income on autopilot using sophisticated trading bots.

You too could be earning thousands of pounds each month without lifting a finger. To learn more go to:

www.StreetwisePublications.com/AFB

Blog Articles, Business Tips, Advice, & Ideas

Kanye West Paid £11K For Something You Can Offer…

Apparently, the eccentric US rapper Kanye West tipped a bartender $15,000 for listening to him for four hours while he poured out his heart.

In proper money, that’s roughly £11,000 (at time of writing).

That’s one hell of a tip!

It happened when Kanye visited a club in Los Angeles a few years ago.

Kanye took a seat at the bar, ordered a drink of water on the rocks (does he not have a tap at his place?) and simply sat and chatted to the bartender.

The bartender spent around four hours listening to Kanye share his soul – between serving other customers I presume.

This had me thinking… why would he pay a complete stranger £11,000 to simply listen to him waffle on?

In a world where we are connected to more and more people thanks to the internet and mobile phone technology… it would seem that despite this incredibly connected world, more and more people are feeling lonely.

Superstars like Kanye who are in the public eye all the time, surrounded by people who they don’t know whether they can trust or have their best interests at heart, can often feel completely lonely and isolated.

They don’t know who to talk to or whether people will actually sit and listen without judgement… or worse, their heartfelt outpourings appearing in the papers the following day.

It would appear that Kanye just needed to offload and talk to someone who was completely impartial.

And this had me thinking further…

Could impartial listening be offered as a service online?

This would be a service similar to a therapist or counsellor but without any actual advice given.

Unless of course the person paying to be listened to, asked for your opinion, then you could offer it but you would need to clearly state that it isn’t professional advice or guidance.

Obviously, I am not suggesting that you will make £11,000 for a four hour stint of listening, but you could quite easily make money by simply listening to people talk about their problems.

In the 1990’s and 2000’s, it seemed all the rage in the USA for people to have their own therapist.

It seemed that if you weren’t seeing someone at least once a month to discuss the state of your life then you really wasn’t a ‘modern American’.

I don’t know what the trend is at the moment, but I do know that thanks to the coronavirus, lockdowns and the uncertainty of the world we are living in today, worries and mental health issues have become more prevalent.

Obviously, serious mental health concerns should be forwarded to people like the Samaritans and professional organisations who are better to deal with those situations.

But there are a lot of people who simply need to offload and say out loud what they are worried about and what is concerning them.

Talking to the wall is fine, but there is no humanity to it. No empathy or caring compassion being returned.

People not only like to be listened to, they need to be heard.

The simple act of being heard can really help people.

It helps with healing and it helps people to process their thoughts and fears.

Asking a few well chosen questions to help the person speaking to explore their concerns and figure out why they think and feel the way they do can really help them.

I think this could be a great way to make some extra money for those who are not technically minded and really do not want to create and sell any products or offer up any complicated hands on services.

In a previous email I shared with you a video I instructed Andi to record showing a simple two to three page website which would be ideal for a business model like this.

You can watch that video here:

Build A Six-Figure A Year Business Using A Client Qualifying Funnel

For this, you would really only need a website which has a simple front page where you offer a free product in exchange for an email address… for this you could offer a free 15 minute session where you listen to the person offload.

When the 15 minutes is over, you could then tell them that you are available for further sessions where you will listen without judgement.

You could offer 30 minute, 45 minute and/or 60 minute sessions in exchange for money. These sessions could be over the phone or face-to-face using one of the many face time apps or services like Skype or Zoom.

Andi’s good lady used to offer a therapy where clients would come to have aches, pains and injuries worked on through body manipulation but the one thing she noticed most, was that most of her clients came to ‘talk’.

Especially the older clients who struggled to get out and about.

Often the sessions would overshoot their allotted time because people were still offloading their problems… and very few were related to the actual aches and pains they were supposed to be there for.

It appeared that the actual therapy was second to the listening that she was doing.

When people asked her what she did for a living, she would often reply that she was ‘paid to listen’.

People need to be heard, it is as simple as that.

I cannot say how much you can charge for this service or how much you can earn… I doubt you will end up with a £11,000 tip, but like all things in life, what you earn is determined by factors you control such as how much effort you put into finding clients, how much time you spend promoting your service and what type of people you target.

Focusing on people who are more affluent than the general public can result in you charging more for your services.

That is where the money is… people who have money, are willing to spend it. Finding the right people and offering your service is the best way to make money.

Watch the video that Andi recorded showing how people attract the perfect clients using a simple two to three page website here:

Build A Six-Figure A Year Business Using A Client Qualifying Funnel

Blog Articles, Business Tips, Advice, & Ideas

The Big Bad Mouse, The Gruffalo And The Myth Of The Alpha Male!

I was surprised at how much I enjoyed watching The Gruffalo one Christmas.

Let me be clear here, I don’t usually sit and watch children’s films but this came on right after another programme had finished and before I had chance to turn it off, I found myself engrossed.

The Gruffalo is the story of a little mouse which is walking through the woods when it is approached by an owl, a fox and a snake who all want to eat it.

This plucky little mouse – which is at the bottom of the food chain – manages to talk his way out of being eaten by scaring these alpha predators into believing that he is on his way to meet with his friend, the big and ferocious Gruffalo.

Neither of the owl, fox or snake have heard of the Gruffalo – it sounds made up and as you watch the film you think it is.

But somehow, the little mouse manages to convince the predators that the Gruffalo is his friend and that he loves nothing more than eating food made of snake, owl and fox, and if he were to be harmed the Gruffalo would come looking for them.

The little mouse is left to continue on his merry way until… he comes face to face with an actual Gruffalo.

Like all alpha-predators, the Gruffalo sees the little mouse as food and wants to eat him. But, the mouse quickly and calmly tries to convince the Gruffalo that he – the  mouse – is actually the most feared animal in the woods.

At first the Gruffalo doesn’t believe him, after all, how can something so small be so feared?

The mouse convinces the Gruffalo to follow him into the woods so that he can show him.

The mouse soon happens across the owl, the snake, and the fox again. Only this time, standing behind the little mouse is the large ferocious Gruffalo which they had come to fear only minutes earlier.

Seeing this large monster-like creature, the owl, the snake and the fox soon cower in fear and quietly slip away.

The Gruffalo doesn’t know that the owl, the snake and the fox were actually scared of him and is surprised to see them scurry off fast as soon as the mouse approaches them.

Now convinced that the mouse is indeed a scary animal and one to fear, the Gruffalo decides to not eat him and walks away leaving the mouse to continue on his merry way.

What I love about this story is that it shows how both brains and communication is far superior to brawn.

In a world where muscles are still admired and the alpha-male and alpha-female are seen as being ‘all powerful’, the Gruffalo puts that notion nicely to bed.

The truth is, alphas are fine when doing alpha things, whatever that is, but have you noticed how cult leaders, politicians and serial killers are often weedy little whatnots who look like they cannot rip open an envelope let alone have power over another free willed and free thinking human?

 And yet they very often do.

The power and the fear they have over other people is often implied… or executed by other people who are also under their spell.

So, what am I getting at here?

The little mouse in the Gruffalo implied his power through communication.

He used words to convince the owl, the snake and the fox that he was friends with a large creature which would eat them if they harmed him.

He used words to suggest to the Gruffalo that he was incredibly feared and then used the ‘fear’ the other animals expressed when they saw the Gruffalo standing behind the mouse, as proof to his power.

It was all down to communication and the power of words.

In the second Gruffalo film, The Gruffalo’s Child, the mouse once again has to imply how powerful he is to prevent the Gruffalo’s child eating him.

He tells the young Gruffalo about another big monster living in the woods who will soon appear and that she should look into a large bush for it.

Standing on a branch in front of a bright full moon on a dark winter’s night, the mouse casts large shadows across the snow making him appear like a huge monster with big sharp teeth scaring the Gruffalo’s child who promptly runs away.

The truth is, he was just a little mouse. He always was and always will be.

However, he commanded the respect of the larger alpha predators who left him alone because they feared an idea of who they thought he was. An idea he had created through the use of carefully crafted words.

Words are incredibly powerful, when used correctly, they can build empires and they can generate a lot of money… and you do not need to scare people into it either.

Skinny weaklings can dominate the business world over alphas and bullies by using simple communication and psychology.

There are many alphas strutting around who cannot rub two pennies together and yet there are many non-alpha types, who are incredibly successful in business.

It is through communication how I and many others make millions of pounds. By writing sales copy which communicates directly to people in a way very few alphas can.

With the use of words, I can open hearts, eyes and wallets.

And what is really important to understand is that it really isn’t that hard to do and anyone can learn how to be an alpha of the communication world.

If you would like to learn how I use words and communication to generate large sums of money click the link below:

One Letter From Retirement

Knowing how to communicate better takes you from being the underdog to top dog.

It frees you from feeling like a victim in life to being the one making the shots. Learn to communicate and you will be the one pulling the strings in your own life.

One Letter From Retirement

Blog Articles, Business Tips, Advice, & Ideas

This Simple Daily Action Can Put Thousands Into Your Bank Account.

You want more money and more freedom… am I right?

I believe that you do, hence why you signed up for my book How To Stop Working And Make A Million Pounds Instead. 

*If you do not have your own copy of my book, go to Make A Million Free Book Offer to instantly download a digital copy.

With that in mind, I am going to share with you a very powerful and profitable tip… actually, you can call it a business plan.

What I am going to share with you has changed the lives of a lot of people. It has turned ordinary people into very successful and incredibly wealthy individuals.

Doing what I am about to share with you has opened up doors to new opportunities, new income streams and new ways of living.

So what is it that I am talking about…?

Writing A Book.

‘OVER 30,000 COPIES SOLD AT £19.95!’

Before you start saying things like ‘I don’t know how to write a book’ … or ‘I cannot write a book’ … or ‘I don’t know anything worth writing about’, I am going to stop you and say ‘yes… yes you can’.

You see, writing a book today is incredibly easy and affordable. A few years ago, to keep the costs down, I had to order a huge number of books to be printed which still required quite a bit of initial outlay.

Fortunately, you no longer need to do that today. 

Why should you write a book?

Well for a start, they can generate a lot of money. 

The book which I now give away – the one which you requested for free – has sold over 30,000 copies at £19.95… you don’t need a calculator to tell you that that is a lot of money… it’s over £500,000.

Secondly, having your name and picture on a book gives you expert status which means a lot of people will turn to you as an expert. People see your book, they see your name and picture and perceive you as a person who knows their stuff. 

When that happens, you can be asked to give interviews or approached to do paid work such as consultancy or give expert opinions on a subject.

For example, have you ever watched a TV programme about a serial killer and wondered how certain psychologists and criminologists get booked to be part of the show talking about the crime and the killer?

It’s highly likely that they have published books in those fields and so when the TV show does a quick search, their books and names pop up. Books open up doors.

Another great thing about writing your own book is that you can give them away as a lead magnet to grow a list of potential clients. A list of people who you can mail or email can be incredibly profitable,

It is a business model which gives a person a lot of freedom. An email list – if nurtured correctly – can grow to become your very own cash machine.

When selling your book or giving it away to build a list of potential clients, it can be either a physical book or it can be a digital eBook. If you choose to give away a digital version then there is no printing costs involved and the delivery costs are non existent.

‘When the text first went online, I truly didn’t expect a single order for the £29.95 product. But within an hour, nearly 100 people ordered it! And within a day or so, more than 600 people invested their money for it. And as of this writing, about three months later, my e-book produced more than $45,000 – and the orders keep coming.’ –  Joe Vitale, co-author of How To Write And Publish Your Own eBook In As Little As 7 Days

As I said earlier, it is not that hard to write a book today. In fact it can be done very quickly and cheaply. And if you don’t believe me…. I am going to share with you a video where Andi – resident Streetwise writer and content creator – shows you how you can write a book easily and for free.

If you find typing difficult or the idea of writing thousands of words daunting, then this video will be a real eye-opener for you. Andi shows you how to write a book without typing.

You can watch this video here:

‘Within two months he (David Garfinkle – copywriter) made $35,000 in sheer profit. (Note that I said SHEER PROFIT)’ –  Extract taken from How To Write And Publish Your Own eBook In As Little As 7 Days by Joe Vitale & Jim Edwards

There are literally thousands of these kinds of testimonials and anecdotal stories I can share with you… writing your own books could be seriously life changing… even if you don’t make the equivalent to a year’s wage in the first week.

I am more than certain that you know enough about a subject to write a book. If you don’t, do you want to know the fastest way you can find the information for your own book? 

Read a couple of books in the topic you want to write about and then by the time you have finished reading you will know as much about the topic as the people who wrote those and published books. 

If you know the same amount of information as a book which has been published then you know enough to publish your own book.

To learn more, go to: How To Build A Six Figure Business Selling One Book

Blog Articles, Business Tips, Advice, & Ideas

How To Turn £20:39 Into Thousands Of Pounds While Enjoying A Refreshing Walk

Okay, this idea is slightly different to all of the previous ideas I have shared with you in the past… but I think it has a lot of potential.

A LOT of potential.

I have been thinking a lot about ways for people to make money which requires little expense and little work… especially technical work.

Not everyone wants to spend hours creating products, building websites, regularly posting on social media and managing costly online adverts… not only does it sound like a lot of hard work… it is.

People want something which is simple… and I think this is possibly one of the simplest business ideas around.

This idea involves promoting other people’s products.

Products which:

  • Are already made.
  • You will never need to touch.
  • Which come with quite a hefty price tag and…
  • Which the owners are happy to pay you 50% or more of that hefty price.

And for this, you will need to spend £20:39… and go for a walk.

To make this work you will need to join either (or both) JVZoo and Clickbank.

JVZoo and Clickbank are two popular affiliate network websites which list hundreds of ready-made products where the owners will pay you commissions of half of the sale price or more.

Search the market place for products which you wish to sell, get an affiliate link for that product, pretty the link up using a link shortener like Bitly, TinyURL or Rebrandly so that it is readable, then pop over to Bizay.co.uk and order 1,000 postcards for the incredibly low price of £20:39.

The postcards will need designing but that is going to be easier than you might think.

You simply go back to the sales page of the product you are promoting, copy the headline and some of the important information from the sales letter, add your new URL details with a call to action such as ‘Learn More Here’ and you are basically good to go.

Get Bizay to print off the postcards and wait for them to be delivered. (There may be a postage cost to factor in to this too.)

Once you have your postcards, go for a walk and then slide the cards under windscreen wipers on cars, pin them to notice boards, and leave them on cafe tables.

Now, the take up could be really low here, which is why you should promote products which are expensive. If you make just one sale out of that 1,000 postcard blitz for a product which is priced at £1,997 and you get 50%… you have made a great profit.

Even if you promoted a product which was priced at just £100 and you made one sale with a 50% commission, you have doubled your money.

Spend that money on getting more cards printed and go again.

With this business method, you can also contact local businesses and ask if you could promote their services and products for a commission and tell them that you will stand the advertising costs.

If it’s going to cost them nothing to have their company advertised to the local population, you may get one or two businesses taking you up on the offer.

Yes, some people frown upon this kind of advertising as they see it a little intrusive. If you are one of those people then you may fear doing it but should that put you off?

If it costs just £20:39 to have 1,000 postcards made promoting a high priced golf product and you placed them on cars parked at a golf club… do you not think one or two people may be interested in taking a look at the product?

One of the things I like about this idea is that this method goes back to the roots of putting adverts firmly into people’s hands.

The online world is crowded with adverts all competing with one and other to be seen. And with so many adverts flashing on websites, people have mentally switched off.

People have become blind to a lot of online adverts because they are exposed to so many.

Studies show that on average, a person sees between 6,000 and 10,000 adverts online… every single day.

That is a lot.

And that is why a lot of people now use advert blocking software to prevent ads from showing on their devices.

You can’t block a postcard!

Postcards are tactile.

You see and feel them.

You hold them in your hands and your flip them over.

They stop you in your tracks and pull you out of your thoughts.

When you see something placed on your windscreen under a wiper, what do you do?

You go and remove it. That involves touching it and looking at it.

And now, thanks to everyone having a smartphone or tablet to hand, they can check out the website there and then. There is no waiting until you were at home sitting at the big old bulky computer like the old days.

Even better if you can add a Q code which directs people to the sales letter without needing to type out the web address. People simply point their phone camera lens at the code and they are then automatically taken to the website.

This business idea is a meeting of the two schools of technology.

Using traditional printed postcards utilising smartphone technology to send people to affiliate products online.

Plus, you get a nice exercising walk in the fresh air. What’s not to love about that?

It’s perfect if you have a dog you need to walk. Take a shoulder bag crammed with postcards out with you and pop them through doors and leave them on tables.

At £20:39, is it not worth a try?

I think the most important part of this is choosing the right product and choosing the best places to put your cards. Get that right and you could possibly earn quite a lot of money with this.

Bizay also print beer mats, flyers, business cards and stickers. All at decent prices.

Some online printers such as Vista print offer to print so many for free as part of promotional campaigns. If you take advantage of those kinds of deals, you can get quite a lot of promotional material for free… and if they are selling high ticket items, then you could be on to a real winner.

Does that sound like something which could interest you?

Kind Regards

John Harrison

PS… Postcards are small, there is only so much room to work with so you’ll need to create the best message possible. Communicating your message correctly is vital and to do that, you’ll need to know which words turn people into emotional buyers and which repel people.

The choice of words you use can make or break a sale. If you want to learn how to turn people into buyers and generate a lot of money using nothing more than words, go to:

One Letter From Retirement

Blog Articles

Why You Need To Build A FY Fund

You might be wondering what a FY Fund is, I shall get to that shortly… but first let me ask you a few questions.

What would happen if your car completely conked out today and you needed to replace it?

What would happen if you or your partner (if you have one) suddenly lost your job today?

What would you do if a fire devastated your kitchen and your insurance would not pay out because it was deemed to have been started by negligence?

What would you do if you or your partner (if you have one) was forced to stop working due to bad health?

Those questions are based on events – or similar events – which have happened to many people over the years. There is another question which you should answer and that is…

Were you happy with the answers you gave to those questions above?

If yes, then you are probably in a good place financially, if not, then you need to keep reading.

Life has a terrible habit of throwing curve balls at people, changing the course of their lives in a heartbeat. 

One day life is good, you have oodles of money coming in each month, all of your outgoings are covered and you can afford to go out and enjoy doing plenty of fun stuff with your friends and family. 

Then, out of the blue something catastrophic happens…

A Moment In Time

Your partner suffers a blackout while driving and crashes the car head on into another car resulting in it being a write off. (I should write intros for Holby City or Casualty)

After an agonising few days in hospital trying to find out what caused the blackout, it is discovered that your partner has an untreatable brain condition. The good news is that it is not life threatening itself but it will mean that they can no longer work or drive a car for safety reasons.

The car insurance company noticed that one of the front tyres on the car has worn tread. After closer investigation they find that the tread on that one tyre is ever so slightly under the legal limit making the car not roadworthy.

They make the decision that the insurance is void because you had not maintained the car up to the standard specified in the insurance policy and refuse to pay out for the damages to your car.

As they have already paid for the damages to the other car, they now write to you demanding that you pay them £3,500 to recoup the money.

The whole accident took less than a few seconds, but the repercussions will be long term. 

As of that day, you are now the sole breadwinner. One of your monthly incomes has stopped and any Government disability benefits your partner may be entitled to won’t be processed for a few weeks at the earliest.

You are also the happy owner of a new outstanding debt of £3,500, and you are now without a car. As you drive 10 miles to work, you need a car and you need it fast.

You have £1,000 available to spend on a new car but as we all know, a reliable half decent one is going to be at least twice that if not more. You could try and use one of your credit cards but you have already maxed them out and you are already paying a large bill each month, which up to this day was manageable.

Family members drive you to work for the first few days and help out with any other car journeys but it isn’t ideal. You need your own car sharpish and so you accept the kind offer from a family member to loan you £2,500 to buy a new car over the weekend.

The New Normal

Last week everything was running smoothly, today you are now adjusting to a new life as a one income household with debts you didn’t expect.

Sounds bleak doesn’t it?

But it can happen.

I have incorporated several events which have happened to people I know. I am happy to say that they didn’t all happen to the same person all at the same time as I have written it. 

Imagine if that really happened to you… how would you fare?

Most of the population of the UK wouldn’t be able to deal with a series of events like that easily. They would be under a lot of stress and pressure. Ideally, the perfect scenario would be to only worry and focus on the health of your partner but with all of the financial issues building up, it isn’t possible.

That is unless, you have what I call a FY Fund…

The Stress Reducing Power Of A FY Fund

A FY Fund is a large fund of money which gives you security and freedom. The FY stands for F*** You which I learned from a very successful multi-millionaire sports personality I met many years ago.

I wrote about it in my book Why Didn’t They Tell Me? You can get a copy of that book here:

Click Here >> Why Didn’t They Tell Me?

He told me that even though he wasn’t interested in the trappings of money and being wealthy itself, having money gave him freedom. His wealth was his f*** you money. He no longer had to work a job he didn’t like, he didn’t have to endure hours of being in the same room with people he didn’t want to be with.

He could come and go as he pleased and do whatever he wanted with his own time. If anything unexpected happened, like the example scenario I laid out above, he could afford to take it in his stride without fear of any financial holes suddenly appearing.

Ok, so his huge slush fund of cash doesn’t help you, but the idea of your own FY Fund should. Building your own FY Fund should be a priority. You need to build your own FY Fund as soon as you can. It might not be easy at first, but you do need to start. Not only can this fund help out when the unexpected happens, it can give you peace of mind and security for your life.

Money Is A Tool

Whether we like to accept it or not, money makes the world go round. It makes our lives easier. Money is nothing more than a tool. A universal tool which can buy a multitude of products, services and experiences. Money opens doors, it eases stresses and gives us freedom.

Whenever anyone says to you ‘the best things in life are free’, ask them to try and pay their rent with sunshine. Maybe they can pay their mortgage with a hug, who knows, maybe Tesco will happily accept a bucket of rainwater in exchange for food. I am sure that Plusnet and Vodafone will allow you to pay your mobile and broadband bills with several jars of homemade apple jam and a bag of homegrown lettuce.

You know that you need money, the problem is that people do not realise how much we actually need money. People love to spend it when they have it. As soon as it is pay day they are busy buying stuff or out socialising with food and drink. Whenever life is good, we have plenty, it slips through our fingers. 

But it’s when life isn’t good when we need it. And the pain people feel during those bad times when money is really needed but in short supply is far worse than the joy people feel when life is good and they are spending money on things they don’t really need.

Obviously, this article is not about making you feel bad or judging you if you have questionably spending habits, it’s about trying to make you aware that your biggest priority after health and family should be to build your own FY Fund.

To build your own FY Fund you need to do 1 of 2 things… or both.

  1. Cut back on non essential spending and save as much money as you can. This can be really hard and make for a miserable life.
  1. Make more money than what you get through your job.

Number 2 is more preferable as the money earned is a bonus. I would suggest that you also do number 1 at the start of implementing number 2 so that you have some breathing money and seed money allowing you to grow the business you are working on.

With number 2, there are no limits to how much you can make, but with number 1, you are limited to how much you can save because you already have a set amount of money coming in and specific outgoings which are not likely to change much.

At least with number 2, you can earn as much as you can manage. If you think long and hard about how you will make extra money, you can develop a system which will give you back far more money than it requires in time, money and effort invested.

For example: Writing sales letters can generate a lot of money. And when you know how, a sales letter can take as little as a day to write. 

‘The most successful letter I wrote…and one of the shortest at two pages of A4…has pulled in over £5 Million so far, and it’s still coming in. I wrote that one way back in 1998 – in an afternoon!’ 

– John Harrison Streetwise Publications

Writing sales letters is a skill which can be learned by almost anyone. Most sales letters use a system and follow time-proven templates which are easy to learn. Letter writers have templates close to hand which they reference. Basically, writing profitable sales letters is like painting with numbers but instead of paint, you use words.

Learn more about writing sales letters here: One Letter From Retirement

To build your own FY Fund, ideally you need to find a way to make money which gives you back maximum profits without taking up a lot of your time and money.

Click Here To Get Your Own FREE Copy Of The Above Book!

Your ideal business model should follow these 5 core principles:

  1. Requires very little upfront or ongoing expenditure unless you are leveraging money itself.
  2. It doesn’t require too much training and learning.
  3. It requires very little actual work… especially hard physical work.
  4. Requires very little of your time.
  5. The returns are the highest possible.

Maybe I should throw in a 6th point and that is… 

  1. Can you replicate it and create more than one income stream? Multiple-income streams are the way to wealth and security. 

Another fantastic business model which works hand-in-hand with writing sales letters is the information publishing and email marketing business. 

With information publishing you create and publish ebooks, courses and/or membership websites about topics people need and want to learn. This is where writing sales letters really helps bring in the big bucks

With email marketing, you promote your own information products or other people’s for a commission as an affiliate. Knowing how to write sales letters helps to write highly profitable killer emails.

In 2014, Anik Singal generated $1,103.086 in just 12 days promoting just one high priced affiliate product. 

He wrote and sent out 18 emails over a 12 day period, which is a lot of emails for Anik, resulting in a cash injection of over $1 million.

Who wouldn’t want a payday like that?

18 emails over 12 days… does that sound difficult to you?

It wouldn’t even take 12 days to write those emails, they were probably written in less than half that… 

That’s $1,103,086 for 12 days of work.

That’s how powerful this business model is. 

You can learn more about email marketing and information publishing here: How To Build Your Own Freedom Business.

A FY Fund will give you back your freedom and give you more security and peace of mind. Should anything happen which throws a serious curve ball into your life, sending you spiraling into an unplanned and unexpected direction in life… your FY Fund is there to help you deal with it.

Further reading How To Retire Early By Writing Simple, Easy To Write Letters.