Category Archives: Business Tips, Advice, & Ideas

I’ve Got Some Good NEWS For You!

I’ve just found out that the Sun on Sunday newspaper costs £1.40.

I need to figure out which is cheaper, buying the Sun on Sunday or a six-pack of loo roll.

They are pretty much made to do the same job.

The Sun is £0.80 per edition, Monday to Saturday.

The Daily Mail is £0.90 per edition during the week with its Sunday edition costing £2.

With there being at least 24 weekdays (including Saturdays) in a month and 4 Sundays, that would give you a monthly cost of:

The Sun: £24.80

The Mail: £29.60

That’s a lot to be paying for a combination of factually incorrect propaganda and paid advertising.

There, I said it!

Newspapers are nothing more than media businesses that charge people to be shown pre-paid advertising.

They do it by sharing stories.

Think of the word NEWS…it means NEW Story… basically they are sharing new stories.

Humans need stories, it is how we develop, learn, and evolved as a species.

People love it. This is why reading fiction and watching films and television dramas is such a big thing.

Newspapers may not be allowed to ‘straight up lie’ to people… but there is no moral or ethical obligation for them to share what is right in a way that is best for society… a trusted source alleges!

Anyone who trusts what is written in newspapers does not understand that they are merely businesses trying to make money selling advertising.

Anyway… I am beginning to digress.

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The point I want to make is that there are people who are willing to pay up to £30 a month to read tosh and be shown details for Wren’s Kitchen’s Big Summer Sale… if they have one that is.

The fact that there are people who are willing to pay for articles and stories is good.

This shows that you yourself can also make money selling information, articles, and stories around specific topics.

The other bonus is that today, there are people who are willing to ‘pay extra’ to receive that content ‘without’ advertising getting in the way.

ITV X is a good example of that.

The ITV X catch-up platform allows people to watch television shows on demand, for free.

As ITV originally got its funding for its terrestrial television channel by showing adverts before, during and after programmes and shows, they also show adverts when users stream them on their platform

However…

They now offer people the opportunity to ‘pay’ a monthly subscription fee so that they can watch all their favourite programmes and shows without being bombarded with adverts.

People pay to have the adverts removed!

So… this tells us that people will happily pay to read ‘stuff’, and it also tells us that people will happily pay to remove adverts from that ‘stuff’.

This basically means, you can supply people with information, news, and stories, and they will be happy to pay for it… especially if it is free from excessive advertising.

This means that there is a fantastic opportunity for people to make money making and sharing content by charging a subscription fee to access it.

This opportunity is incredible when you actually stop and think about it.

In the past, people could only buy newspapers that were available to them. You had local and national newspapers, but you could rarely get anything from outside of that area.

Now, you can have people subscribing to your content from anywhere in the world.

And what’s great is that you don’t necessarily need to create a lot of content.

The money is made by providing a large number of paying subscribers a smallish amount of content each month.

If you were to take out all of the paid advertising from a newspaper like The Sun, and anything else that isn’t actually a story, you’d probably be left with a handful of articles spread across five pages.

The amount of actual content required is quite low.

Yes, obviously you need to give paying subscribers more than what they are paying for. You need to keep them happy.

But you don’t need to give them hours worth of content, not if they are only paying £5 or £10 a month.

That may not sound like a lot, but when you have 1,000 people paying you between £5 and £10 for a few articles each month, it adds up to £5,000 or £10,000 per month… which is a rather decent income… don’t you think?

To learn more, go to:

How To Cash In With A Subscription Based Business

Kind Regards

John Harrison

PS… Once fully established, you could be earning thousands of pounds each month from work which could take less than a day… depending on what you are providing.

A subscription based business is all about the numbers.

Give a large group of people something they want and need at a price they are happy to pay, and you can be paid multiple times for the one piece of work each and every month.

Here’s that link again:

How To Cash In With A Subscription Based Business

Real Wealth Comes From This…

I want to talk about passive income.

Earlier this week I was listening to a guy talk about his plan to build a passive income that would free his wife from her job.

The plan was create a portfolio of profits that would replace her wage and allow her to follow her dream of becoming an artist.

The plan is to create one new product each month and get it online.

He has given himself a timeframe of one year to be in a position where his wife can leave work.

He is being quite conservative in his approach as his profit target for each product is just £1,000 per year.

That is an incredibly achievable target.

After twelve months of creating digital products and putting them online, he should have a portfolio of products which should make at least £12,000 a year in passive income.

He did say that he expected to carry on creating more products after the first year, unless the project failed miserably.

The things to consider here are:

  1. I personally expect him to make more than £1,000 per year from each digital product. It is such a low number when you consider that there are people who are doing more than that each month.
  1. The more products that he creates and puts online, means that he is increasing his chances of one or two of them doing incredibly well which means that he could make tens of thousands of pounds a year from just those products alone.

It’s a law that is seen time and time again, the more prolific a person is, the greater chance there is of one or several of their products doing crazily well.

  1. A portfolio of products prop each other up. This means that the people who buy one product may buy more of your other products.

If you only ever put one product out, people can only buy that one product, but if you have twelve products, there is more for people to buy… and very often people do buy more than one.

Occasionally people go wild and buy everything that you sell.

He is approaching this right.

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He is not expecting to make one product and then suddenly overnight become a millionaire.

It has happened (not exactly overnight though) and it could happen… but it’s rare.

What usually happens is that those who are successful and make a lot of money, they have a lot ‘out there’.

Book publishers do not get wealthy publishing just one book; they get wealthy publishing a whole portfolio of books.

If each book makes them on average £10,000 profit, they will strive to publish 100 books.

As I say, once you start publishing more, the stand-alone profit – let’s say it is £10,000 per book – will increase now that readers go looking at their back catalogue and buy other books.

The average £10,000 profit could now become £12,000 or more.

Products online can sell for many years. A perfect example of that is the film Silent Running starring Bruce Dern.

Andi our techy guy, remembers watching this film many many years ago and after recognising a line from the film he heard in a piece of music, he went online to see if there was any way he could watch it again.

He can rent the film from Amazon Prime Video, Apple TV, or Google Play for between £2.49 and £3.49.

That film was made in 1972… a year before Andi was born.

It’s the same with classic sci-fi show, Buck Rogers in the Twentieth Century.

That too is available to buy via Amazon Prime Video and Apple TV at £1.89 per episode. That show was made way back in 1979.

V: The Mini Series, is another popular sci-fi show that is as old as the hills, it was made in 1983. It too can only been seen by purchasing it online.

I don’t know how many people buy these shows each year, but I imagine that a fair few people are reliving their childhoods and paying to watch them.

It’s safe to say that someone somewhere is making money from them.

The shows are already made and while they can be stored on a server somewhere as digital code, it makes it worthwhile for the studios to charge for them.

If earning a passive income is your goal, then I suggest you sit down and plan it in a similar way.

Aim to develop one new product each month or two, and then get it online and out there in front of people.

After one full year, you will have a whole portfolio of products people can buy from you.

Kind regards.

John Harrison

PS… I can show you how to create and publish your own eBook/digital product within 30 days and have a passive income asset online for many years.

There is no number to how many eBooks you can publish, and as you now know, the more you put online, there more passive income you can make.

Learn more here:

The 30 Day To £30K Challenge

Making £83,333 Each Month Selling Lies!

Interesting title, wouldn’t you say?

Well, it’s kind of a quote…

You see, this weekend I was listening to Mike Shreeve talk about his seven-figure-a-year fiction business, and at one stage he said that fiction is about ‘making stuff up’, and that authors basically ‘get paid to lie’.

Now there’s an interesting thought.

Mike is not just an author; he runs several businesses including a marketing agency which now gives all of its profits to charity.

He has worked as a copywriter for many years and is now at the stage where he can retire from copywriting and allow his businesses to run themselves while he focuses on his fiction writing.

What I found interesting was when he compared his fiction business with his marketing and internet marketing businesses.

The main differences were:

  • Fiction books make far less profit per product than internet marketing courses due to the different nature of the products.
  • There can be more work involved creating a fiction book than a short marketing course.

However…

  • It costs far less to market fiction books meaning that he can break even quicker with his customer acquisition funnels.
  • He can grow a larger email list with his fiction books.
  • People are more willing to buy fiction books than they are marketing products and courses so they are far easier to sell.

Over the last ten years he has had eleven different pen names writing in different genres. He has retired most of them and now focuses only on three specific pen names.

Each pen name has an email list of its own.

He said that his goal for the rest of the year is to grow his email lists to one million people. Apparently he is not far off from achieving that.

Starting 2024 with one million people on an email list would be a fantastic position to be in.

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The reason people are more willing to buy fiction books is that for the most part, the majority of the population want to be entertained and are not necessarily looking to learn new skills.

When they enjoy being entertained and enjoy a specific book, they want to carry on with that enjoyment and so they happily choose to buy more.

There is very little resistance to buying a book they know that they are probably going to enjoy.

Humans want more of the ‘good stuff’.

They enjoy enjoyment.

Plus, the price point is a lot more affordable.

I don’t know how much he charges for his books, but people are more willing to gamble £5 or £10 on a fiction book. It’s not a lot to lose if they don’t enjoy it.

One of his most recent marketing courses was priced at $295 (£232.53 ATOW).

That is a big price difference to a book that may cost as little as £5. It’s also one of his cheaper products.

A member of our team has probably spent close to £2,000 buying several of his courses over the last five years.

He has learned a lot and it has helped advance his career – you can never put a price on education – but it is a hell of a lot compared to what an avid fiction reader spends.

Readers can buy ten fiction books and still not be anywhere close to the cost of one of his cheapest priced marketing products.

The big difference between fiction books and educational information products, apart from the price, is that there is a greater pool of people to sell to.

That is one of the reasons fiction is cheaper than educational books.

200 people may happily buy a £295 information product making £59,000 in sales

But bestselling books can be bought by tens of thousandshundreds of thousands… and even millions of people.

Just ask JK Rowling and James Patterson.

To make £59,000 selling a £5 fiction book you would need 11,800 customers.

That’s 11,600 more customers needed than the £295 information product… but a fiction book could still be selling for many years making far more money in the long run, just like the books by Roald Dhal and RL Stine.

To be making seven figures a year, you will be making over £83,333 per month.

You need to be selling a lot of books to do that… but as we know, people love to read and they love to buy books.

Mike has books that are still earning him over £500 a month each which are eight or ten years old that he is no longer marketing.

At the time of writing them, he was making thousands from those books each month.

Yet all these years later, they are still earning him money.

Had he stopped writing five years ago, he would still be earning a passive income each month that paid more than what most working people earn working 160 hours.

He sells his books on as many platforms as possible including his own where he can make more profit.

Mike has around 70 or 80 books online, I believe.

Now, if that sounds like a lot of hard work, you can always create information eBooks that you can sell from your own website for prices between £47 and £197.

You don’t need to make or sell so many to make a decent monthly income.

We have several books that have fewer than 20 pages that sell for £97.

You only need to sell a few of those each month to be making an amount of money that is going to take the sting out of the current increases to living costs.

Ten sales of eBooks priced at £97 would give you a rather decent £997 a month, would you say no to that?

To be honest… just one sale at £97 would be a nice bonus for most people.

It is quite easy to create a short information product that you can charge £97 for.

You can have a complete fully automated passive income system up and running within 30 days…

Once you have one set up… make another… and another.

The more you have (you shouldn’t need 70 or 80 like Mike’s fiction books) the more money you can make.

If you have ten eBooks all priced at £97 and you sell just one copy of each book each month… that is a rather decent £997 in passive income each month.

Discover more here:

The 30 Day To £30K Challenge

Kind regards.

John Harrison.

PS… You can create and publish your own eBook within 30 days and have a passive income asset online for many years.

There is no number to how many eBooks you can publish.

Here’s that link again:

The 30 Day To £30K Challenge

Will The Backlash Against AI Cause A ‘Boom Time’ For Information Products?

I read a post on social media which caused me to stop and think.

The post said something along the lines that with AI changing the way people were search the internet for information – both Google and Bing are incorporating AI search tools to bypass people trawling through websites – there may be a boom time ahead for those who sell information products.

Niche specific information websites may soon become a thing of the past with people being presented the information they request through AI search boxes.

Websites that are for specific businesses and individuals will still be around with people wanting to know more about or read new stuff from them.

But specific niche information is going to be pulled from the AI databases and the web and delivered in a box for people completely bypassing the need to go to websites.

However…

Humans are humans, and they want information that:

  • Is not just straight facts.
  • Comes with screenshots and images to show people what to do.
  • Have real stories, experience and personality.
  • Is laid out in an attractive manner and not just dumped in a ‘chat box’.

Asking an AI tool for something specific is fine, but most people in general like more than just a wall of text and facts.

Information products such as eBooks and digital courses will see an increase in sales as more and more people want to learn information from ‘real’ people and be shown what to do.

Information will always be bought and sold, even if it is available for free elsewhere.

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People do not always buy information products for the information alone, they buy them for many other reasons including for the expertise of the person providing the product.

AI might be able to tell you how to write an eBook, but I would much prefer to learn it from someone who is making a decent living publishing eBooks.

That way, I know that I am going to get the best workable information, and not something that has been compiled from a database.

The fact that the person is actually making money doing what they are teaching is a strong form of proof that it works.

Proof removes all doubt… and AI is not a person who is doing anything of what it delivers.

We will all marvel at the robot playing a guitar perfectly, it will be an incredible achievement of robotics and science (instigated by humans).

But would you want to spend £20 to go and sit in a bar and hear a robot play a guitar all night – putting the novelty of doing it once aside – when you can go and see personalities like Robbie Williams, Paloma Faith, and Ed Sheeran?

They interact with the crowds and share stories and jokes which makes the shows special. It’s not just about ‘hearing’ them sing. These people are not just singers, they are entertainers and performers.

AI will never be able to do that… at least, not for a very long time.

It is going to be an interesting few years ahead, that is for sure, but there could be a backlash against AI as we are currently seeing with actors going on strike, and authors and musicians threatening to sue AI companies if their work is in anyway recreated.

There are a growing number of singers and rappers who have stated that if their voice is replicated by AI and used in music that they didn’t personally work on, they will sue.

The comedian Sarah Silverman is one of several authors who has opened a first-class law suit against OpenAI and Meta for breach of copyright, accusing them of using her work as part of the ‘language training’ for the software.

Her book, ‘The Bedwetter’, was reported to have been copied by scraping illegal online ‘shadow libraries’ that contain the texts of thousands of books.

The backlash is happening because people genuinely fear that AI is replacing them and their work, and taking the things that make them unique, and recreating it without their permission.

Let’s not forget… people buy from people.

I don’t think that will ever stop.

People also love to learn, and they need to learn, and they love to read.

I don’t think that will ever stop either.

So, with all of the fears surrounding AI, it is quite possible that there is a boom time ahead for those who sell information products.

Is now the time to get started in what is already a very profitable industry, and one which seems is only going to become more profitable?

To learn how to create and publish your own eBook and make a passive income from it, click the link below:

The 30 Day To £30K Challenge

Kind regards.

John Harrison.

PS… You can create and publish your own eBook within 30 days and have a passive income asset online for many years. There is no number to how many eBooks you can publish.

Here’s that link again:

The 30 Day To £30K Challenge

You Have Just 2 Options… Only One Will Really Help In A Financial Crisis!

The Bank of England twice-yearly Financial Stability Report warned that two million households will see their mortgage repayments go up between £200 and £499 per month over the next three and a half years.

A further one million households will see their monthly payments rise by at least £500.

The bank of England has raised interest rates from 0.1% in December 2021 to 5% to curb rising prices.

The current cost-of-living crisis has been called the cost-of-greed crisis after it was reported that many utility and retail companies were seeing record profits after pushing up their prices to combat the crisis.

While the public were forced to struggle severe hardships, companies and share holders were enjoying big profits and bigger bonuses.

The further increase in mortgage repayments is going to put even more strain on people who are already struggling to survive.

I also read today that a 24-year-old woman who has £50,000 in savings is struggling to buy her first home in the area that she works.

Half of her salary was going on the £775 rent for a one bedroom flat in Cardiff. There are bills and other living costs to go on top of that too.

In an interview with the BBC, Freya Milner said:

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“I have £50,000 saved but I still can’t buy a house. My salary isn’t enough to cover the threshold to get a mortgage of £200,000.”

“I was told by previous generations ‘get a good degree and the rest will sort itself’ but it hasn’t.”

(Ahhhhhh, the old ‘go to university, get a degree, and then get a good job,’ fallacy.)

“Although I work full time I can’t earn enough. I don’t drink, I don’t go out to eat more than once a month, normally for a friend’s birthday.”

“I wouldn’t mind renting if it wasn’t so expensive for a property that often comes with a huge amount of issues.”

She said that many of the properties in the Welsh capital were low quality, and that she once lived in a property where the ceiling had collapsed in which meant she was “so cold I couldn’t sleep.”

She also said, “I think young people are disheartened. How can we save for the future when we can’t save enough to beat the price hump from renting to owning?”

It reminds me of a joke (if you can call it that) I see a lot of young people sharing on social media these days:

“Mortgage lenders won’t give mortgages to youngsters over concerns they can’t pay the £800 month repayments, although they have been paying £1,250 each month in rent for the last three years.”

With living costs still increasing, there is only so much cutting back and saving a person can do.

There appears to be no respite in sight, and with people struggling as much as they are at the moment, there is only one real option that I can see for most people, and that is to find a way to make more money.

People fear that making extra money can be hard and will require a lot of money upfront to get started with.

This is not true; you can get started with just £100 with an incredibly easy to use, and easy to understand system like ‘The Easy As 1-2-3 Betfair System’, by John Banks.

John makes a couple of simple checks to see which horses qualify and then he places his bets.

It’s as easy as that.

There is nothing complex to learn or any complicated working-out to be done, simply check that a specific criterion is met, and you are good to go.

With the ‘The Easy As 1-2-3 Betfair System’ you could be doubling your money every 3 to 4 weeks.

Discover more here:

Easy As 1-2-3

Kind regards.

John Harrison.

P.S… You can started right away with just £100 and after 6 months, you could be sitting on a decent tax free £12,800!

Here’s that link again:

Easy As 1-2-3

Is This A Simple Way To Make £10K+ Each Month?

How much are you prepared to spend on buying a ready-made business?

Prices vary depending on many factors such as how much the business is earning at the time of selling, whether it has a database of past customers, its future potential, and what stock and equipment comes with the purchase.

Businesses such as restaurants, retail units, hotels, bars, engineering firms, and caravan parks, can cost hundreds of thousands of pounds to buy.

It s a lot of money to pay out just to earn a decent monthly income.

There is a cheaper way.

Last night I read a couple of articles written by people who were building websites and selling them to people who wanted to own and run an online business.

The websites were being sold for prices between £250 and £2,500.

The cheaper ones were basic websites with several pages of niche-specific content and were built specifically to earn advertisement revenue and Amazon affiliate commissions.

These websites took a couple of days to create and were perfect for people to get started with.

The £250 price is actually a fantastic price when you consider that if you were to ask a web designer and a writer to create a similar website from scratch it would cost you a lot more.

It’s the same with the £2,500 websites that were being sold.

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These were different to the advertising and affiliate commission focused websites, these websites came with sales pages promoting an eBook/or digital product that was created specifically for that website.

When you consider how much it would cost you to have a sales letter written, a website built with a funnel, a digital product like an eBook created, an email account set up to grow an email list whenever a sale was made, and several other pages of content to help attract customers… you could be looking at paying at least £5,000…. possibly a lot more depending on the type of product and sales funnel you have made.

£2,500 is a great price really for something that is uniquely yours and ready to sell.

Not only do you have a website that is ready to process orders, it has a finished product that is ready to sell and you have full 100% resale rights to that product.

That product could generate sales for many years, and depending on what price it is being sold for, it could potentially earn back your investment quite quickly.

You also have a professional sales page connected to an email auto responder and several other pages of content.

Licensing an existing product with a sales page could cost up to £5,000 alone. Other people could buy the same license to sell the product too… and that is also without the website.

It is just licensing the product and sales page.

With these websites, from what I could see, the eBooks the buyers were getting were all different.

OK, a couple may have been on the same subject and possible rewrites, but they are still different products and unique to each website.

What I found interesting is that the people building these websites were knocking out quite a few each month.

These website builders had a system in place with checklists that helped them to make these websites fast.

I believe the £2,500 websites took approximately one week to make. The smaller ones could be made over two or three days.

If you were able to build and sell four of the £2,500 websites each month, you would be making a cool £10,000 a month.

That’s not a bad monthly income, is it?

It’s actually a win-win business for both parties.

The website builders are making good money selling the websites and the people buying them are getting a great deal in my opinion.

£2,500 is a great price for a website that has a unique product that you can sell and is all set up to process sales once payment accounts have been swapped.

A person can buy one of these sites, make the necessary admin changes and could be up and running in 24 hours (transferring the website to a different hosting company make take a little time) ready to send people to the sales pages.

It is quite possible that they could make sales on the first day of sending people to the sales page.

Obviously, the buyer will need to send people to the website to make sales. It is highly unlikely that a new website will make any sales if it is just put online and left to ‘do its thing’.

The buyer needs to send people to the website.

They need to do some work, but they don’t need to build the website, write the sales page, the blog posts, or create the product… all of the hard work is done for them.

All of that is definitely worth the price.

The question is… or rather the questions are…

Would you spend £2,500 buying a ready-made, ready-to-go business?

Or

Would you consider building websites to sell for a decent profit?

Either or… there is profit to be made doing both.

If you would like to know how to build your own websites to sell, including how to write a sales letter, and create a product fast so that you can sell the whole lot for £2,500+… go to:

The 30 Day To £30K Challenge

Kind regards.

John Harrison.

PS… You can either build these websites to sell for a decent profit each month, or have them as your own fully automated passive income systems generating sales while you are busy enjoying life.

Here’s that link again:

The 30 Day To £30K Challenge System

You Only Need One Success To Change Your Life For Good

Not everything you do is going to be a raging success.

Take Derren Litten, the chap who created and wrote the popular ITV sitcom, Benidorm.

Benidorm was very popular, and fans enjoyed 74 episodes of the show spread over ten series.

Among the fans were several celebrities.

Apparently, Joan Collins was talked into appearing in the show by her late sister, bestselling author, Jackie Collins, who was a huge fan.

The show was also popular with a large number of fans in places like Germany and the Netherlands.

Because of its success for ITV, the BBC asked Derren if he could do something similar and sprinkle his comedy magic on a popular North Yorkshire seaside town, here in the UK.

Scarborough was going to be the next Benidorm, or so the BBC hoped.

Unfortunately, it was cancelled after just one season.

It had the same kind of humour, similar types of character traits and behaviours, but, for some reason, viewers didn’t take to it.

Maybe that was the problem.

Fans probably wanted something completely different other than the same old same old, but in a different location.

You’ve seen that saying… Same shit, different day. 

Maybe this was a case of… Same shit, different town.

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The fact that it was the BBC who is funded by license payers, might be the reason for the quick cancellation too.

Had it been on ITV which is funded through advertising revenue, the show may have been allowed to run for another season or two to find its feet.

Who knows?

What I do know is that Derren created an incredibly popular show that ran for 10 series over 11 years, and then created a show that was cancelled after just one series.

The high was HIGH, and the low was incredibly low.

It just goes to show that you cannot always hit success every time.

In football, the very best strikers in the world only have a goal scoring rate of 0.50 per game.

These guys are paid millions and they can’t even score one goal in every game.

They fail just as much as they succeed.

Many of them fail more than they succeed… but when they score that goal in the last minute of the final… it counts more than any previous failings.

You don’t need a lot of successes to be incredibly successful.

You can fail ten or twenty times and have just one success, but that one success can change or affect your life for the better.

It is the same in anything you do.

You can write ten books, star in ten films, buy ten crypto currencies, nine may do ‘ok’ or even fail badly… but that one which does well, does spectacularly well.

Think of the one hit wonders in the world of music.

A singer can (they could, I don’t know so much about today with digital streaming) live quite comfortably off the back of just one successful song.

Most people would know that singer for that one song, yet they may have released several albums over many years after that successful one song.

The singer may have a decent sized fan base and that one song will have introduced them to their other music… but for most people, it’s that one song that they know.

The singer can have a career that is unknown to most of the world.

They are mostly known for that one song… but as I say, that one successful song helped introduce people to their other work, which, although never enjoyed the same success as that one song, it helped them to carry on enjoying their new career in the music world.

You only need to succeed once to change your future for the better.

Kind regards.

John Harrison.

PS… if you are looking for success, try publishing your own series of eBooks.

You only need one to do really well to prop up the others, but combined, the income from several eBooks will give you a comfortable and enjoyable life.

Learn more here:

The 30 Day To £30K Challenge System

The Great Substack Experiment

After reading about the success of people using Substack, I have created my own Substack newsletter which is going to be an extension of these emails.

I am doing this as part of an experiment and case study which I want to share the results with you at a later date.

The emails that I write and send out each day will be published to my Substack newsletter, but they will be slightly different in as they will have more information and advice that you can take and use today.

The emails that I write generally promote a product that we sell, but what I intend to publish to Substack will not have as many.

I shall choose my product promotions carefully for Substack as the whole point of this case study and experiment is to see whether it can generate money by publishing content via the Substack platform.

Substack allows you to charge a subscription fee each month and I want to see if it is a viable business for anyone to get started with.

I have previously told you about Noah Smith and Alicia Kennedy who are doing extremely well publishing newsletters on Substack.

Both are journalists who have tens of thousands of subscribers with many paying to read exclusive member only content.

It is reported that Alicia could be earning several tens of thousands per month from those who pay to read her From The Kitchen posts each Friday.

Noah is believed to be making over £800,000 per year with his economics and global political newsletter, Noahpinion.

It was also reported that the top ten authors on Substack were collectively earning over £15 million.

When you are making that kind of money each month from simply writing and publishing interesting content, you don’t need to constantly promote products.

Yes, you can promote some products which are relevant to what you are writing about, but for most people, earning several thousand pounds each month from publishing newsletters is more than enough reward for their efforts.

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Let’s not forget, writing and publishing is far easier than a lot of other forms of work.

There will be people who will try and tell you that it’s not, but it really is.

Also, let’s not forget, there are people who are not professionally trained or have any previous experience with writing that make a tonne of money publishing written content.

If they can do it while ‘professional’ writers are trying to convince you that it is hard, that tells me that it’s not as hard as they try and make out, and that those ‘professionals’ are lying because they are ‘miffed’ that people who haven’t ‘paid their dues’ are doing better than them.

This is ‘gatekeeper’ territory and it is often nothing more than a case of jealous self-preservation by discouraging the competition.

The other thing to take into consideration here is that there are more than enough readers and subscribers to go around.

People like what they like and if there is more than one newsletter that appeal to them, money permitting, they will subscribe to as many as they can.

The point is this… if you fancy making money writing newsletters, give it a go. You will never know until you try it, and you really shouldn’t let others dissuade you from giving it a go at least.

If you would like to follow me on Substack, here is my publication: Streetwise John Streetwise Guild.

If writing is not for you and you would prefer to make money by having a punt on specific football games like our good friend Stephen Lewis who bags himself between £380 and £725 each week in TAX FREE profits using just a smartphone or a tablet.

Then click the link below to learn more:

The Kamikaze System

Kind Regards

John Harrison

PS… Stephen also uses a little known button in Betfair which locks in profit taking away any need to sit and monitor the game he is trading.

This is a safety switch which means that should the team that everyone expects to lose, does actually lose, Stephen still walks away with a profit.

Very few people know about or use this button. I didn’t know about it until I was told.

When he clicks the button and sets up his profit lock, he is free to completely forget about the game.

Thanks to that button, his trading becomes a SET and FORGET system.

Here is that link again:

The Kamikaze System

Has Zuckerberg Come Out Fighting And Delivered A Fatal Sucker-Punch On Musk?

As Meta’s new social media platform hits the world creating more tension between Twitter owner, Elon Musk, and Meta’s big man, Mark Zuckerberg, I was reminded that Twitter was recently valued at $15 billion, nearly a third of what Musk paid for it last year.

Could Meta’s new social media platform, Threads, be the death knell for Twitter?

Threads is powered by their Instagram platform and so any of their two billion monthly users can set up a Threads profile, which is why it was able to become the fastest growing social media platform ever.

The app (mobile only platform) had around 50 million new users within 24 hours of its launch. It was launched early than planned to take advantage of the current dissatisfaction many Twitter users are feeling at Twitter’s latest changes.

This week, Elon Musk informed users that Twitter was ‘temporary’ limiting the amount of posts people could see as a way to fight data scraping and root out false ‘bot’ accounts… although several techy people have come forward and said that the claim makes no sense and probably had more to do with Twitter not paying a Google bill and having their servers switched off.

It seems that the two companies, or at least the two billionaires, are going to war, which is probably why Musk challenged Zuckerberk to a cage fight… Zuckerberg agreed apparently.

I don’t know if the two billionaires will go head-to-head in a cage for all-out fisticuffs, but they are certainly going at it in business.

Twitter’s legal team sent Meta a Cease and Dismiss letter, accusing them of using ex-Twitter staff to build their new platform using Twitter’s technology. Meta has denied the claims.

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When Musk took ownership of Twitter, he illegally fired thousands of workers. Who can blame them if many of them went over to Meta, although I don’t know if that is true as Meta has also recently laid off quite a large number of staff.

Another reason why a large number of Twitter users are turning their backs on the platform is that Elon ‘cancel culture hating, freedom of speech for everyone’ Musk is cancelling anything he does not like.

He has insisted that Twitter should treat certain words he doesn’t like or agree with as ‘offensive’ and ‘bullying’ even though he has refused to do the same with words and behaviour which promoted hate and violence.

It seems that Twitter’s demise is more of a result of Musk himself, and Threads might just be the platform that dishes out the final fatal blow.

We can only sit back and see what happens. It is going to be interesting to see how this all pans out.

I’m just fascinated how Musk has managed to wipe $29 billion off the value of Twitter in less than nine months.

It’s early days and I’m sure Musk isn’t worried too much.

The value can go back up and may possible exceed the $44 billion he paid.

While users are getting used to new changes and dealing with the ‘uncertainty’ of it all, the value will swing up and down like a pendulum for a while.

I don’t know about you, but it seems that being a tech-billionaire is a lot of drama. I much prefer to make money without all of the added hassle of brawling in a cage with other tech-billionaires, and taking each other’s companies to court.

I imagine you are pretty much the same.

As much as you might like to have Musk’s and Zuckerberg’s wealth, I’m sure you would settle for a nice extra daily income of between £110 and £350.

For most people, between £110 and £350 is more than enough to cover the costs of the day, including entertainment, and that is what David Houghton makes most weekdays for just ten minutes work.

He spends no more than ten minutes checking one financial market to see if there is a trade. If there is, he sets up his system and then goes about his day.

This system makes him between £110 and £350 most weekdays… which is the equivalent to a day’s wage for most people.

If you would like to know more about David and his ten minute morning system, click the link below:

The A Minus B System

Kind regards

John Harrison

PS… As far as effort is concerned, this is one of the easiest systems for making money that I’ve seen.

You don’t need to know a lot and you only need to work ten minutes in the morning and for that it will give you between £110 and £350 most weekdays.

Here’s that link again:                               

The A Minus B System

A Fantastic Way To Get Your Business And Product Details Into The Hands Of Thousands Of Potential Customers?

Every now and then, something comes along that ‘shakes’ things up a little and makes the world a better – or different – place.

FreeWater, may be the next big shake up the world needs… if it is sustainable that is.

FreeWater is an American company whose aim is to give Americans quality spring water for free.

Their mission is to give as many people as possible access to free quality drinking water, cut down on plastic bottles, raise money for charities that are supplying water to remote villages in Africa, and help businesses across American with a unique way of advertising (more on this in a second).

To cut down on plastic waste, FreeWater use cardboard cartons or metal cans for their water.

It says on their website that the world is producing a million plastic bottles per minute and only 9% are being recycled.

That’s a half trillion bottles annually that will end up in landfills, rivers, lakes, and the ocean. Things have become so bad that scientists predict plastic in our oceans will outweigh fish by 2050.

If this is true, this is quite worrying.

FreeWater want to do their bit to reduce plastic waste by supplying water in cardboard cartons and metal cans that can be recycled easier than plastic.

The company also believes that if just 10% of Americans choose FreeWater, they could put an end to the global water crisis… permanently.

The company donates ten cents per beverage to WellAware, a US based non-profit organisation that builds water wells in East Africa. Every 150 FreeWaters donates enough money to provide one person with a safe water source for the rest of their life.

Now, let’s address the elephant in the room shall we?

How exactly do they give away drinking water for free and raise money for charities?

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Advertising… that’s how.

Every carton or can of FreeWater has advertising on it which is paid for by businesses and companies wanting to get their product, service and company details into the hands of ordinary people.

It seems that this is the ultimate win-win scenario.

In fact it is a win-win-win-win-win situation.

Everyone wins with this.

  1. People get free drinking water.
  2. Advertisers get their products, services, and company details into the hands of people.
  3. Charities raise money to help more people.
  4. People in remote villages are supplied with clean drinking water thanks to the charity work.
  5. The environment wins as there are less single-use plastic bottles made and thrown away.

The only downside to this that I can think of is whether the advertisers are getting a good return on their investment.

If they aren’t, then companies will stop paying to advertise on the water cartons and FreeWater will need to constantly find new advertisers.

The idea of getting your product, services, and company details into the hands of a lot of people is a nice one, but in reality, the audience could be the wrong one and not an overly responsive one.

Companies could simply be paying to see their adverts being thrown into the bin.

It is the paying advertisers that fund this project, and if they are not getting a notable profit back from their ad-spend; they will cease to run the advertising.

Without the advertising revenue, FreeWater cannot distribute water for free.

I think it is a wonderful idea, but with so many social media platforms giving people and companies the opportunity to share videos, pictures, and posts – which effectively are free advertising campaigns, companies need to really see a decent return for their money to even consider this kind of shotgun and scatter advertising.

The internet and social media platforms are responsible for ‘shaking up’ the advertising industry and have helped to halve the advertising revenue that was enjoyed by offline newspapers just two decades ago.

Companies and businesses are spending less on offline advertising choosing to spend more on online forms of advertising, with many focusing on creating content that goes viral online costing them next-to-nothing.

That is the incredible opportunity that the internet and social-media platforms have given us.

Today we can share videos, pictures, and posts with people for free.

We have the opportunity to get our products, services, and details out in front of a lot of people for no cost at all.

Yes, it can take some work and you need to know what to do to get the best results, but it is possible to get your content out in front of millions of people at no cost to you.

If the product you are selling is high priced, you can make a lot of money by simply selling a few each month.

Discover how here:

How To Build A Six-Figure-A-Year Income Without Spending A Penny Of Your Own Money!

Kind regards.

John Harrison

PS… Once you have this up and running correctly, it can reward you with an automated passive income for many years.

Here’s that link again:

How To Build A Six-Figure-A-Year Income Without Spending A Penny Of Your Own Money!