What have Tesco, The Sun newspaper, British Airways and Manchester United got in common? The answer reveals something fascinating, and counter-intuitive about what it takes to make a great deal of money. Understand and harness this for yourself and it could transform the fortunes of any business or enterprise you’re involved in.

So what’s the link?

Well in a recent poll carried out by Joshua G2 on behalf of Marketing magazine, each of these companies was voted the most hated brand in their market sector. Tesco was the most hated supermarket brand; The Sun was the most hated newspaper brand; Manchester United was the most hated football brand; and British Airways was voted the most hated airline brand.

Puzzling isn’t it? You see there’s little doubt that each of these is also the most successful brand in their market sector. And the mist only starts to clear when you discover something else…They were all voted the most loved brand in their sector at exactly the same time!

So what’s going on, and what does it tell us about success?

Well the key point here is that each brand has created an impact. They’ve created an emotion in the hearts and minds of potential customers. People know who they are and they have strong feelings about them. Some of this feeling is strongly positive, while other is fiercely negative. There’s a polarity to it. There are many other brands that provoke no hatred at all, and poll a lukewarm level of approval halfway down the loved list. But they’re not nearly so successful.

Strong feelings and emotions are essential if you’re to rouse potential customers out of their passive state into spending money with you. People rarely part with money unless they’ve had their emotions tweaked in some way. They have a strong emotional attachment to their money. They know what they had to do to get it. And they’re not about to part with it to an organisation that doesn’t impact on them at an emotional level.

The upshot of this is that polarising opinion about you and your business is no bad thing. Of course you’d prefer it if everyone loved you. But it’s far better to have half the world thinking you’re the best thing since sliced bread and the other half thinking you’re the devil reincarnate, than it is to have everyone thinking you’re okay. People rarely spend their money on ‘okay’.

In my own business, I never set out to polarise opinion, but it just happened. I know that some of the products we sell are a little controversial, and hard as it is for someone of such delicate sensitivities to admit, I know there are a significant number of people out there who don’t like us very much.

But then there’s the other side of the coin…

For everyone who despises us because we sell books on gambling or avoiding speeding fines, for example, there’s someone else who’s strongly attracted towards us for the very same reason. An easier route would have been to stick to non-contentious subject matter, but it wouldn’t have been nearly so profitable – or nearly so much fun.

I suppose what I’m saying is that there are two routes. You can either be mildly liked by everyone, and make a living, or loved and hated in equal measure and make a million. It’s not quite as straightforward as that, but heck…

Sitting on the fence never got you loved, hated, or rich.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

Dear Streetwise Customer,

Once or twice a year I receive exceptional quality information and a few months ago one of these rare and very special documents landed on my desk.

It revealed an amazing system which is making its author an absolute fortune and a large sum of money was asked for in exchange for the information.

   An agreement was reached whereby I could share the information with Streetwise customers, but first I insisted on ‘proving’ the system and so I asked 25 of my customers to test this for us.

   The results have been nothing less than astonishing. Every single one of my 25 testers has reported fantastic success!

   Consequently I signed the deal and now I am delighted to be able to share this information with you. Please do not pass this on to anyone else because this information truly is TOP SECRET. It is just for you and Streetwise’s best customers and no-one else.

We authorised just 50 copies to be printed for our best customers only. At the time of writing we only have 16 copies left and one of these is waiting for you to claim it.

For full details CLICK HERE

…and you’ll discover why I am so excited about this incredible winning system and what’s going to happen next.

 Best Wishes,

John Harrison

Recent Comments

“Every Signal so far has been a winner, that is for the time I have been using it which is 21 race days. It is solid and when I place the bets this system throws at me I just place them and walk away for the day. You don’t get lot’s of bets, and they only take 5 minutes max to spot anytime after 9 in the morning.”

– D Lean

“The program I bought in July is so very simple to run and is consistently proving to be a money spinner. I have never before found a system to equal this one.” 

– C A Davies

For full details visit: 

www.streetwisenews.com/IS 

My daughter’s school choir wasn’t behaving well, and her teacher wasn’t happy…

“You lot are a disgrace,” he said. “You only behave properly when there are visitors here. I went to another school last week, and you should have seen those children…well-behaved, polite, and a pleasure to be around. Not like you lot. Why can’t you be like that?”

There was silence in the room, until one young girl aged seven had the courage to raise her hand… 

“Yes,” said the teacher, more than a little irritated. 

“But Sir,” she protested, “you WERE the visitor!”

The seven-year-old had identified what millions of adults fail to grasp ~ that the grass only seems greener on the other side of the fence. When you get to look at it properly, more often than not it’s just as brown and weed-ridden as yours.

Most people are keen to create a positive impression. That means they tend to play up the good stuff, and hide or suppress the negative when presenting to others. As an outsider, you rarely get a realistic impression. You’re not going to get a true picture of their school…

And you’re not going to get a true picture of their business either.

I speak to many people who are running one business or enterprise, but want to switch to another because it looks easier with less problems, nicer customers and higher profits. But they should always bear in mind that as a ‘visitor’, they can’t possibly see the full picture. That can only come when they get right on the inside, and stay there for some time – when they get beneath the veneer to what lies beneath.

People who don’t do that, spend their lives being seduced by new veneer, only to be disappointed by harsh reality. And then they repeat the same cycle over and over.

Has this ever happened to you?

I think the key is to understand that in most situations, you’re the ‘visitor’, and to treat what you hear, see and experience accordingly. That doesn’t mean replacing open-mindedness with cynicism, but it does mean abandoning the rose-tinted specs.

Equally importantly, it means fairly evaluating and appreciating what you already have. It’s a shame if you have to go to the trouble of clambering over the fence, before you can appreciate how green your own grass really is.

And sometimes, the climb back over, is less than straightforward.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

Dear Streetwise Customer,

Once or twice a year I receive exceptional quality information and a few months ago one of these rare and very special documents landed on my desk.

It revealed an amazing system which is making its author an absolute fortune and a large sum of money was asked for in exchange for the information.

   An agreement was reached whereby I could share the information with Streetwise customers, but first I insisted on ‘proving’ the system and so I asked 25 of my customers to test this for us.

   The results have been nothing less than astonishing. Every single one of my 25 testers has reported fantastic success!

   Consequently I signed the deal and now I am delighted to be able to share this information with you. Please do not pass this on to anyone else because this information truly is TOP SECRET. It is just for you and Streetwise’s best customers and no-one else.

We authorised just 50 copies to be printed for our best customers only. At the time of writing we only have 16 copies left and one of these is waiting for you to claim it.

For full details CLICK HERE

…and you’ll discover why I am so excited about this incredible winning system and what’s going to happen next.

 Best Wishes,

John Harrison

Recent Comments

“Every Signal so far has been a winner, that is for the time I have been using it which is 21 race days. It is solid and when I place the bets this system throws at me I just place them and walk away for the day. You don’t get lot’s of bets, and they only take 5 minutes max to spot anytime after 9 in the morning.”

– D Lean

“The program I bought in July is so very simple to run and is consistently proving to be a money spinner. I have never before found a system to equal this one.” 

– C A Davies

For full details visit: 

www.streetwisenews.com/IS 

I want to tell you about what sounds like the worst business in the world…

Most of the people you approach with your product simply aren’t interested. Some are downright rude – hurling gratuitous abuse in your direction. Others simply ignore you altogether. A few have the good manners to say “no thank you”, but not many.

And if you’re very lucky, perhaps one or two out of every 100 you approach, will buy from you. But even some of those will ask for their money back.

Sounds horrible doesn’t it? I’m not so sure though…

You see, many years ago I worked in a business that seemed a whole lot better. Most of the people I dealt with were at least polite and one in four that I approached, placed an order. There was no abuse and nobody asked for their money back.

Sound better?

Well maybe, except that second business never made any money and the sense of rejection from those three out of four who didn’t order, was awful. That first business made me a millionaire, and I never got to experience one ounce of rejection from those 99 out of 100 who effectively told me to go away.

In case you haven’t guessed, the big difference between the two businesses is in the method of marketing. In that second business it was all done face to face, and every time-consuming rejection came like a knee to the groin. In that first business, everything was done remotely via direct mail or advertisements.

It’s an environment where a rejection consumes neither time nor ego ~ other than for the odd lunatic who scrawls “F*** Off!” (or something equally witty) on your order form before sending it back.

And that’s pretty easy to live with when you’re sitting on a sack of money.

Direct response marketing allows you to replicate yourself thousands of times over, and then despatch yourself out to the world in the form of advertisements, direct mailing pieces and webpages. Some hit home, others crash and burn. It doesn’t matter a jot.

All that does matter is the final tally. The crash and burns don’t hurt at all, but there’s great joy in the hits. Because they’re pretty much all you see.

So I think I’ll stick with the ‘worst business in the world’ for now. And if you want to get rich (and like me have a fragile ego the size of a house) then I think you should consider it too.  

Do get in touch if you’d like me to point you in the right direction.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

          

Dear Streetwise Customer,

  It didn’t come as a surprise to me when 2 banks intervened and literally blocked their customers from hearing from me, even though everything I was saying is 100% legal.

  That’s because I’ve been exposing how the banks constantly take advantage of the little guy.

But now the tables have turned…

  I doubled my money by legally intercepting unofficial bank messages.

  But the best part is that banks can’t stop us from milking this over and over again!

  And now I’m giving you the opportunity to copy me…

  Just give me a few minutes of your time.

I’ll explain all of this when you visit: 

www.streetwisenews.com/code 

  Kind Regards,

  Jim Hunt

If, like me, you find time passing by ever more quickly, then I’ve found a solution. Get yourself a rowing machine. I’ve had one for quite some time now, and its effect on the passage of time is quite extraordinary.

Flop into your favourite armchair to watch a TV programme, and half an hour passes before you know it. But set the timer to 30 minutes on the rowing machine, and it’s like time is standing still. If you could somehow re-create that effect across your whole life, you’d live to about 297…or at least it would feel like it.

And it has another strange effect too, because it’s turned me into an obsessive reader of food labels.

You see, the rower has a computer which measures the calories burned during exercise. I know for example, that I burn about 400 calories in half an hour. Remember, this isn’t a regular half-hour. It’s a rowing machine half-hour, which is a lot longer. So when I look at the label on a cream cake, and it tells me there are 425 calories in it, you can bet your life that I’m going to think very carefully about whether I really want it…

Because I know ‘the price’ ~ more than half an hour’s hard labour on that bloody machine.

Now I know a lot of people think this sort of behaviour is a little extreme, but to me it seems perfectly logical. I mean, when you go into a shop, do you not look at the price (what you’ll have to give up) before deciding whether to buy? Do you not compare the prices of different items to see which offers the best value?

Well I do the same thing in Marks and Spencer when I look at the number of calories in two different ready-made sandwiches ~ the tuna mayonnaise costs me 22 minutes while the BLT costs me 47. No contest.

I doubt that you have a great deal of interest in my diet, but I think this idea of knowing the ‘price’ can have wider implications. It can certainly be a very powerful tool of persuasion.

If you’re trying to persuade someone to take or avoid a particular course of action, then spelling out the overt or hidden price of going against what you want, can be very effective. That could be a financial price, an inconvenience price, a hard work price, a health price, a personal freedom price, a status price or something else.

The point is that by not doing what you want, there will be a price. You need to spell out exactly what that price is. Because, like most people when they eat a cream bun, they don’t know what the price is.

This is something that can be effective in all forms of communication: socially, at home, in the workplace, and of course in sales and marketing situations. It doesn’t matter whether you’re selling by mail, on line, by telephone or face-to-face. Highlighting the negative consequences ~ the price ~ of not taking the action you want, can pay off in a big way.

And as I’ve found, when you’re selling to yourself (and that’s what you’re doing when you try to forego high calorie foods) it helps if you have a very clear focus on the price of going against your own internal pitch.

Without a clear picture of the price, there’s no means of quantifying and comparing the benefit.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

          

Dear Streetwise Customer,

  It didn’t come as a surprise to me when 2 banks intervened and literally blocked their customers from hearing from me, even though everything I was saying is 100% legal.

  That’s because I’ve been exposing how the banks constantly take advantage of the little guy.

But now the tables have turned…

  I doubled my money by legally intercepting unofficial bank messages.

  But the best part is that banks can’t stop us from milking this over and over again!

  And now I’m giving you the opportunity to copy me…

  Just give me a few minutes of your time.

I’ll explain all of this when you visit: 

www.streetwisenews.com/code 

  Kind Regards,

  Jim Hunt

1. You must not leave the house for any reason, but, if you have a reason, you can leave the house.

2. Masks are useless at protecting you against the virus, but you may have to wear one because it can save lives, but they may not work, but they may be mandatory, but maybe not. 

3. Shops are closed, except for those shops that are open.

4. You should not go to the doctor’s or to the hospital unless you have to go there, unless you are too poorly to go there.

5. This virus can kill people, but don’t be scared of it. It can only kill those people who are vulnerable or those people who are not vulnerable. It’s possible to contain and control it, sometimes, except that sometimes it actually leads to a global disaster.

6. Gloves won’t help, but they can still help, so wear them sometimes, or not.

7. There is no shortage of groceries in the supermarkets, but there are many things missing or in short supply. You shouldn’t buy loo rolls, but you should buy some just in case you need some. They won’t run out in supermarkets, but, if they do, don’t buy them.

8. The virus has no effect on children, except those children it affects.

9. Animals are not affected, but there was a cat that tested positive in Belgium in February when no-one had been tested, plus a few tigers here and there.

10. Stay 2 metres away from tigers. Also stay 2 metres away from people, as they might also be dangerous for many reasons as well as infectious – but probably more dangerous and more likely to be infectious than a tiger.

11. You could have many symptoms if you get the virus, but you can also get symptoms without getting the virus, get the virus without having any symptoms or be contagious without having symptoms, or be non-contagious with symptoms. If you do have symptoms, these can vary from mild to severe – just like most other illnesses. You might not even notice that you have symptoms, but you might die, which you probably will notice and others in your household will also notice.

12. To help protect yourself you should eat well and exercise. Eat whatever you have on hand, as it’s better not to go to the shops, unless you need toilet roll or a fence panel.

13. It’s important to get fresh air, but don’t sit down, except if you are old, but not for too long, or if you are pregnant, or if you’re not old or pregnant but need to sit down. If you do sit down, don’t eat your picnic, unless you have a picnic with you – in which case – you can eat it.

14. Don’t visit old people, but you have to take care of the old people and bring them food and medication, so do visit them regularly.

15. You can’t see your elderly mother or grandmother, but they can take a taxi and meet an elderly taxi driver or a young taxi driver. You can see your elderly relatives through a window – a bit like the taxi driver does.

16. The virus remains active on different surfaces for two hours … or four hours … or six hours … I mean days, not hours. But it needs a damp environment. Or a cold environment that is warm and dry. It also remains in the air, but only for short periods as long as the air is not in contact with plastic.

17. If you need to home-educate your children, you can start drinking alcohol at 10am if you wish.

18. If you are not home educating children, you can also start drinking at 10am.

19. The number of corona-related deaths will be announced daily but we don’t know how many people are infected as they are only testing those who are almost dead to find out if that’s what they will die of. If they actually do die, we won’t waste the test on them, so we might not know if that is why they died. Therefore, the people who die of corona aren’t counted, won’t or will be counted, but maybe not and probably will not be, but will.

20. We should stay in locked down until the virus stops infecting people, but it will only stop infecting people if we all get infected, so it’s important we get infected and some don’t get infected and maybe never will.

21. No business will collapse due to coronavirus, except those businesses that will collapse due to coronavirus.

22. You can have dates in supermarket queues during your necessary food shopping trip, if they happen to coincide and if you use the same supermarket, but you must not queue together, but you shouldn’t go on dates unless it is absolutely necessary.

We hope that makes things clearer for you.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

Dear Streetwise Customer 

I hope that you and your family are well. 

I don’t have to tell you that the Coronavirus outbreak has changed everything, and nowhere more so than in the world of sports betting. With almost all our regular ‘go to’ profit makers like European football, horse racing and golf on hold, you might be excused for thinking that the opportunity to make a lucrative extra income from sports betting was gone – at least for now. 

That’s what we thought until we heard from a guy called Craig Russell and how
he was… 

Making an extra £150-£250 a week exploiting the ‘invisible’ betting opportunities exposed by the Coronavirus mayhem.

 You see Craig isn’t your typical sports bettor. Long before anyone had heard of coronavirus, he was shunning the sort of events most of us bet on in favour of little-known sports, events and fixtures taking place in obscure locations. 

Why did he concentrate on those? 

Because he figured that the less ‘pro’s’  there  were  looking  at  these  obscure markets, and the more time he spent studying them, the greater edge he’d have over the competition. 

Obvious when you think about it. 

So why this message? 

Because it seems like now is the perfect time to bring this to a wider audience…but not much wider! 

You see, in conjunction with Craig we’ve put together a totally unique service which is tailor-made for the times we find ourselves in. But there will only be 100 places available. Ever.

For full details on what’s involved and why the limit, take a LOOK NOW.

If an extra couple of hundred pounds tax-free income would be worthwhile to you right now, I’d urge you to get in touch without delay. These places are really going to go fast.  

  For full details CLICK HERE

  Very Best Wishes, 

  John Harrison
  Streetwise Publications 

  P.S   Almost forgot…you can get started with this for just £9.95.  I’m pretty sure that makes it our cheapest service ever. Why? Well take a look now  and all will be revealed. 

www.streetwisenews.com/LP

There’s no excuse for staying sober these days…there really isn’t.

I went into my local mini-market the other day, to find the cheapest bottle of booze in the shop. I did have my reasons, but they’d take too long to explain. Suffice to say that it had nothing to do with falling on hard times or being a raging alcoholic.

Anyway, I didn’t have to look too far to find what I was looking for…a two litre plastic bottle of 7% white cider for £2.06. And this is in Sainsbury’s! I’m sure those ‘in the know’ will tell me that I’ve been had ~ that I could have got it a lot cheaper somewhere else ~ but to me, it seemed a ridiculously small amount of money to pay.

Given that a large proportion of the population drink alcohol with no higher ambition than to get drunk, you’d expect that this is the sort of stuff that everyone would be buying. It probably doesn’t taste much different to the alternatives, (no, I didn’t drink it) and will certainly fulfil the brief as far as getting drunk is concerned. And yet the only people I’ve ever seen buying this sort of thing, are youths in hoodies and middle-aged blokes in second-hand suits who promptly drink it straight out of the bag.

Why is this?

When I studied economics, many years ago, one of the few useful things I remember is the concept of reverse elasticity of demand. With most products, as price increases, demand falls. But some products are different. If you lower the price, then you also lower demand as well – particularly amongst certain groups of consumers. There can be several reasons for this:

.  A low price is equated with unacceptably low quality.

.  Image is a key factor with many products. Cheaper products have a poorer image.

.  Products are bought as gifts. Nobody wants to look a cheapskate.

Would you want to take a £2 bottle of booze to a party? I did, but then I’m a little bit strange. I must confess to being even a little embarrassed buying it in the shop though.

The point I want to make is about price – and most specifically the prices you charge for your products or services. It’s very easy to get locked into a mindset that says that lower prices will lead to higher sales, or conversely that higher prices will result in lower sales. The truth is far more complex than that. It depends on the characteristics of your product, how it’s marketed and who you’re attempting to sell it to.

Very few businesses do enough testing of the effect of a change in price. Those that do are often surprised to find that the effect is not what they expect. It’s totally counter-intuitive to think that an increase in price might actually boost sales, but in the right circumstances, it can. And you won’t know whether this applies to you, until you test.

Now you might decide that you’re happy to continue selling to your market’s equivalent of hoodies and vagrants. It might be a very lucrative market for you. But the option to do something different ~ to find a larger market at a different price point may be there.

In the case of the white cider I bought the other day, it might take little more than some new packaging, and a more sophisticated label to double or treble the price, and find a whole new market…

Because where pricing is concerned, image and perception are what really matter. 

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

Dear Streetwise Customer 

I hope that you and your family are well. 

I don’t have to tell you that the Coronavirus outbreak has changed everything, and nowhere more so than in the world of sports betting. With almost all our regular ‘go to’ profit makers like European football, horse racing and golf on hold, you might be excused for thinking that the opportunity to make a lucrative extra income from sports betting was gone – at least for now. 

That’s what we thought until we heard from a guy called Craig Russell and how
he was… 

Making an extra £150-£250 a week exploiting the ‘invisible’ betting opportunities exposed by the Coronavirus mayhem.

 You see Craig isn’t your typical sports bettor. Long before anyone had heard of coronavirus, he was shunning the sort of events most of us bet on in favour of little-known sports, events and fixtures taking place in obscure locations. 

Why did he concentrate on those? 

Because he figured that the less ‘pro’s’  there  were  looking  at  these  obscure markets, and the more time he spent studying them, the greater edge he’d have over the competition. 

Obvious when you think about it. 

So why this message? 

Because it seems like now is the perfect time to bring this to a wider audience…but not much wider! 

You see, in conjunction with Craig we’ve put together a totally unique service which is tailor-made for the times we find ourselves in. But there will only be 100 places available. Ever.

For full details on what’s involved and why the limit, take a LOOK NOW.

If an extra couple of hundred pounds tax-free income would be worthwhile to you right now, I’d urge you to get in touch without delay. These places are really going to go fast.  

  For full details CLICK HERE

  Very Best Wishes, 

  John Harrison
  Streetwise Publications 

  P.S   Almost forgot…you can get started with this for just £9.95.  I’m pretty sure that makes it our cheapest service ever. Why? Well take a look now  and all will be revealed. 

www.streetwisenews.com/LP

On the night of April 14th, 1912, during her maiden voyage, the Titanic struck an iceberg, and sank two hours and forty minutes later in the early hours of April 15th. At the time of the launch in 1912, she was the largest passenger steamship in the world, and regarded as the safest.

The sinking resulted in the deaths of 1,517 people, making it one of the worst peacetime disasters in maritime history, and by far the most famous.

But what caused the unsinkable to sink?

It’s been the subject of much controversy for decades. Some have blamed a faulty rudder, while others have cited navigation errors. But according to new research, the key factor in the ship’s sinking may have been the use of sub-standard rivets.

The ‘rivet theory’ was first raised over 10 years ago, but was denied by Harland and Wolff, the company that built the ship. Now, historians have uncovered evidence that the company was forced to compromise on quality as it struggled to build three huge ships at the same time.

Faced with a regular supplier unable to cope, they turned to smaller forges producing less reliable products, to make up the shortfall.

The Titanic was deemed unsinkable because it was designed to stay afloat, even if four of its compartments were flooded. But when it hit the iceberg, so many rivets popped along the starboard side that five compartments took on water, and the ship went down.

And so it seems that this most famous of ships succumbed to the truth of a well worn saying ~ a chain is as strong as its weakest link. No amount of engineering or technology could overcome a deficiency in a small, but critically important part of the ship.

I’m not going to labour this, but now could be
a good time to ask yourself a couple of questions…

Are you confident that the ‘rivets’ in your life and business are strong enough to withstand some unexpected impact? Or have you perhaps cut corners along the way, gambling that you can avoid any nasty icebergs?

They’re not comfortable questions, but answer them honestly and they could help you keep both your head and body above the water line.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

 Dear Streetwise Customer, 

Imagine sitting down this afternoon and tapping out a simple letter. It takes you perhaps a couple of hours to get it right… 

And Then Over The Next Few Years It Brings In Over £5 Million. 

Pure fantasy? 

Not at all. I’ve done it.  I’ll even show you the letter. And I’ve written lots of others just like it, although they weren’t all quite as successful as that one.

But Even So, Many Of Them Landed Thousands Of Pounds In My Bank Account Within Days, and Hundreds of Thousands Within Weeks. 

Like to learn how to do the same? 

Well there has really Never Been A Better Time for three reasons… 

1. These letters bring in serious money when times are tough – and they  don’t come much tougher than thet are right now. 

2. These letters are even more powerful when the world is relying on the internet for its requirements, just like it is right now. 

3. You probably have some free time available to learn how to do this at the moment.

Allow me to show you, for more details CLICK HERE

This is an exciting and realistic alternative to the gloom which is all around us today – an escape route. It’s an alternative that can quickly see you banking more than enough money to see yourself and your family right through this current crisis and then into uncharted financial success when all this is over. 

This comes with a 100% cast iron 90 day money back guarantee. There is absolutely no risk to you to take a look.

www.streetwisenews.com/OLR

In my house, we have very clear division of labour – I earn the money and my wife spends it. And that suits me just fine.

You see, I don’t enjoy shopping, and there isn’t really anything I’m interested in buying. last year, I found myself in Selfridges surrounded by just about everything you could wish to buy. I’m in the fortunate position of being able to comfortably afford anything in the shop (yes, even the £20,000 bottle of brandy…who the heck buys those?) but I had no interest in buying any of it. Nothing.

In fact if you’d told me I could take most of it away for free, I really couldn’t have been bothered to carry it to the car.

And yet, before I had money, I had all sorts of plans for what I’d buy “when I got rich.” Now that I am ‘rich’, or at least relatively so, I realise that I don’t really want all that stuff after all. Whilst the barrier of not being able to afford it was in place, I fooled myself into thinking that I wanted to own all sorts of junk. But now that barrier has been removed, and my bluff has been called, I recognise the truth – I just don’t want it.

Before I had money, I had other plans too. Just as soon as I could afford it, I was going to learn to fly a helicopter. Only the money was stopping me. But I still haven’t done it, so it couldn’t have been the lack of funds that was holding me back. My stated reasons for not doing it today are safety (every time I think about doing it, some high profile person crashes and dies) and the amount of work involved (there are lots of exams to sit.)

So which is it? I’m not really sure, and I’d only know for certain if one of those problems was magically removed. I’ve learned that it’s very easy to fool yourself as to the real reason why you’re not taking a particular course of action.

And I see exactly the same process at work with people who want to break free and start a business of their own – but never get around to it. They blame a lack of capital for example, or the restricting influence of an over-cautious spouse, and genuinely believe this to be true.

It’s only when they have some good fortune and come into money, or separate from their spouse, that the real truth becomes apparent. Whatever the real reason for their failure to get something going, that wasn’t it. Because they still do nothing.

Maybe it was fear of failure, maybe it was fear of success ~ maybe even fear of hard work ~ but the stated reasons were merely an unconscious smokescreen to hide behind.

If there are things you’d like to do, but haven’t done yet, I’d urge you to try to get right behind your own internal smokescreen, and root out the real reasons. You may discover that you don’t really want to do these things at all. You might discover that what’s holding you back is not what you thought…

But at the very least it will stop you from wasting time removing imaginary barriers, or wasting emotional energy, resenting people and situations you mistakenly feel are standing in your way.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

 Dear Streetwise Customer, 

Imagine sitting down this afternoon and tapping out a simple letter. It takes you perhaps a couple of hours to get it right… 

And Then Over The Next Few Years It Brings In Over £5 Million. 

Pure fantasy? 

Not at all. I’ve done it.  I’ll even show you the letter. And I’ve written lots of others just like it, although they weren’t all quite as successful as that one.

But Even So, Many Of Them Landed Thousands Of Pounds In My Bank Account Within Days, and Hundreds of Thousands Within Weeks. 

Like to learn how to do the same? 

Well there has really Never Been A Better Time for three reasons… 

1. These letters bring in serious money when times are tough – and they  don’t come much tougher than thet are right now. 

2. These letters are even more powerful when the world is relying on the internet for its requirements, just like it is right now. 

3. You probably have some free time available to learn how to do this at the moment.

Allow me to show you, for more details CLICK HERE

This is an exciting and realistic alternative to the gloom which is all around us today – an escape route. It’s an alternative that can quickly see you banking more than enough money to see yourself and your family right through this current crisis and then into uncharted financial success when all this is over. 

This comes with a 100% cast iron 90 day money back guarantee. There is absolutely no risk to you to take a look.

www.streetwisenews.com/OLR

A couple of year’s ago I spent the weekend in Birmingham. Now I haven’t been into Birmingham city centre for quite some time, and if I’m honest, I wasn’t expecting a great deal. Last time I was there, it was pretty awful – a mass of the worst architecture the 1960s had to offer, garnished with litter. But times have changed.

New developments at the Bullring and The Mailbox are as swish and sophisticated as you’ll find anywhere, and they’ve done a great job cleaning up and gentrifying the waterside areas with as many trendy bars, restaurants and clubs as you could wish for. It’s worth a visit just to see the massive hole in the ground that’s about to become The Cube – yet another landmark building on the canal side.

But I’m not writing this to sell you on a visit to Birmingham.

On Sunday, we had lunch at a place called The Handmade Burger Company, and the restaurant seemed to be doing a roaring trade. It deserves to do well. The burgers are excellent, as is the environment. It’s a business model that I think many entrepreneurs would do well to emulate. Stick to just one thing…specialize…and do it better than anyone else does.

I remember several years ago, wandering around an area just off Central Park in New York, looking for somewhere to eat. I came across a Pizza restaurant, the name of which I still remember – not because I have a good memory, but because it was called John’s.

Like The Handmade Burger Company, they stuck to just one thing, and made all their products from scratch on site. Their pizzas were outstanding, but if you wanted dessert you had to go somewhere else. Because they didn’t do deserts or starters. Just pizza. When I got home, I looked the place up and found it had been voted one of the top restaurants in New York.

One of the biggest mistakes restaurants make is trying to be all things to all men. The menus are too big and complicated, and they become jacks-of-all-trades, but masters of none. In an effort to please everyone, they end up pleasing no one. Everything is okay, but nothing is the best. And I think a lot of other businesses are like this too.

It’s an easy trap to fall in to. Sticking with the restaurant analogy for a moment, if you own The Handmade Burger Company, you know that anyone who doesn’t want to eat a burger today is not going to come to your restaurant. So why not do some pizza, and pasta, and Chinese, and fish & chips, and Indian and…?

The reason is that the quality will suffer, because you dilute what you do. Unless you’re a major chain or have bottomless pockets, you don’t have the skills and resources to do everything well. But almost anyone can pare it right down, and specialise in being the very best at doing just one thing. When you do that, you have a unique selling proposition that positions you right in the customer’s sights when he’s in the market for what you’re selling.

Whatever business you’re in, I think there’s a lesson here. We live in a world where specialisation pays dividends. Through the Internet and other communication systems, consumers are able to source and assess products and services better than ever before. In simple terms, they can shop around, and what they’ll shop around for is the very best in each field ~ not one of the ‘also rans’ who do several things in a so-so fashion.

You can’t be the best at everything, so pour all your effort and resources into being the best at one thing, and then do what you can to tell people about it. Just make sure it’s something that’s worth being the best at though…

Because if you open The Homemade Cow Heel And Tripe Company, you’ll end up eating your own product just to stave off hunger.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

Dear Streetwise Customer 

I hope that you and your family are well. 

I don’t have to tell you that the Coronavirus outbreak has changed everything, and nowhere more so than in the world of sports betting. With almost all our regular ‘go to’ profit makers like European football, horse racing and golf on hold, you might be excused for thinking that the opportunity to make a lucrative extra income from sports betting was gone – at least for now. 

That’s what we thought until we heard from a guy called Craig Russell and how
he was… 

Making an extra £150-£250 a week exploiting the ‘invisible’ betting opportunities exposed by the Coronavirus mayhem.

 You see Craig isn’t your typical sports bettor. Long before anyone had heard of coronavirus, he was shunning the sort of events most of us bet on in favour of little-known sports, events and fixtures taking place in obscure locations. 

Why did he concentrate on those? 

Because he figured that the less ‘pro’s’  there  were  looking  at  these  obscure markets, and the more time he spent studying them, the greater edge he’d have over the competition. 

Obvious when you think about it. 

So why this message? 

Because it seems like now is the perfect time to bring this to a wider audience…but not much wider! 

You see, in conjunction with Craig we’ve put together a totally unique service which is tailor-made for the times we find ourselves in. But there will only be 100 places available. Ever.

For full details on what’s involved and why the limit, take a LOOK NOW.

If an extra couple of hundred pounds tax-free income would be worthwhile to you right now, I’d urge you to get in touch without delay. These places are really going to go fast.  

  For full details CLICK HERE

  Very Best Wishes, 

  John Harrison
  Streetwise Publications 

  P.S   Almost forgot…you can get started with this for just £9.95.  I’m pretty sure that makes it our cheapest service ever. Why? Well take a look now  and all will be revealed. 

www.streetwisenews.com/LP

I was talking to a friend last night who told me about one of those excruciatingly embarrassing incidents that all parents have to endure at some point. I think it’s the law.    

He was at the supermarket check-out, and his 5-year-old daughter was watching carefully as the woman on the till scanned through their shopping.

Something was clearly puzzling his daughter as she watched the woman repeating the same task over and over as they chatted. Eventually, she could hold her curiosity no longer:  

“Do you like your job?” she asked. “No…not really,” said the woman, “…it’s a bit boring.”

There was a pause as the father became increasingly uneasy as he watched the cogs whirring in his daughters brain. The pause was short-lived… 

“Does it pay a lot of money?” said the girl. 

The woman on the checkout conceded that it did not. 

By now, the father was all set to leave the store without his shopping rather than find out what was about to come next. But he didn’t get the chance. The daughter’s next question came all too quickly for that… 

“Didn’t you try very hard at school?” she asked

That story made me both wince at the embarrassment and laugh out loud, but there’s something else there as well. You see, here was a five-year-old who was desperately trying to understand why anyone would do a job that didn’t provide either satisfaction, or a lot of money.

And yet, there are vast swathes of the adult population who not only don’t question the logic of doing that, but also make it their life for year after year after year. 

This is a short chapter, but it’s probably one of the most important. In all likelihood, nobody reading this book will still be alive and kicking 60 years from now. Many of us have a lot less time than that.

Why would any of us spend even one of those years doing a job which gave us neither satisfaction, nor the money to pursue a fulfilling life away from work? And isn’t it logical to strive for both? 

You may not have ‘tried very hard at school’. A five-year-old wouldn’t know it ~ and you wouldn’t want to tell them ~ but it doesn’t matter. It’s no excuse. What matters is what you do from here on in – how you make the most of the hand you’ve been dealt, and played thus far. 

If you find yourself working for poor wages in a job that gives you no satisfaction, surely you owe it to yourself to put at least one of those things right, and preferably both. At the risk of offending those with deep convictions, I believe the only second chances are in the here and now. And that means you need to do something positive now ~ today. 

You can do it. Anyone can. But nothing can change until you take action.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

Dear Streetwise Customer 

I hope that you and your family are well. 

I don’t have to tell you that the Coronavirus outbreak has changed everything, and nowhere more so than in the world of sports betting. With almost all our regular ‘go to’ profit makers like European football, horse racing and golf on hold, you might be excused for thinking that the opportunity to make a lucrative extra income from sports betting was gone – at least for now. 

That’s what we thought until we heard from a guy called Craig Russell and how
he was… 

Making an extra £150-£250 a week exploiting the ‘invisible’ betting opportunities exposed by the Coronavirus mayhem.

 You see Craig isn’t your typical sports bettor. Long before anyone had heard of coronavirus, he was shunning the sort of events most of us bet on in favour of little-known sports, events and fixtures taking place in obscure locations. 

Why did he concentrate on those? 

Because he figured that the less ‘pro’s’  there  were  looking  at  these  obscure markets, and the more time he spent studying them, the greater edge he’d have over the competition. 

Obvious when you think about it. 

So why this message? 

Because it seems like now is the perfect time to bring this to a wider audience…but not much wider! 

You see, in conjunction with Craig we’ve put together a totally unique service which is tailor-made for the times we find ourselves in. But there will only be 100 places available. Ever.

For full details on what’s involved and why the limit, take a LOOK NOW.

If an extra couple of hundred pounds tax-free income would be worthwhile to you right now, I’d urge you to get in touch without delay. These places are really going to go fast.  

  For full details CLICK HERE

  Very Best Wishes, 

  John Harrison
  Streetwise Publications 

  P.S   Almost forgot…you can get started with this for just £9.95.  I’m pretty sure that makes it our cheapest service ever. Why? Well take a look now  and all will be revealed. 

www.streetwisenews.com/LP