I recently read about a soap opera fan who won a competition organised by the supermarket chain, Tesco. The prize, valued at £10,000, was a two week, all-expenses-paid trip to Australia to meet the cast of Neighbours, for herself, her husband and two children.

She went on the trip, but when she got back, complained to the Advertising Standards Authority that the trip wasn’t worth £10,000. She argued that she could have bought it cheaper. In a rare display of good sense the ASA rejected her claim, but it doesn’t alter the fact that she had the brass neck to make it in the first place.

You will probably have one of two reactions to that story. If you don’t run a business dealing with the general public, you’ll be incredulous. If you do run a business that deals with the public, you’ll be shaking your head at the audacity of it, but you won’t be surprised.

When I first started my company, one of the most difficult things I had to come to terms with was customers ~ or rather, how far their behaviour sometimes deviated from what I expected and understood. It was something that cost me a lot of money.

Our first product as a publishing business was a major success by just about every meaningful criterion. But my perception at the time – because I didn’t know what I’m about to tell you – was that it was a dismal failure. You see the only people I ever seemed to hear from were people who didn’t like it, wanted their money back – or both. Over a period of about 18 months, I developed a growing belief that people hated both the product and us.

Because of this, I held back from offering these people anything else. My own warped sense of reality was that the only reason everyone else hadn’t complained was because they’d forgotten who’d sold them the product. And by offering them something else, I was about to remind them!

Anyway, after about 18 months or so, I decided to throw caution to the wind (or at least a little caution) and offer the people who’d bought our first product, a new publication we’d been working on. I wasn’t brave enough to mail them all, but sent out about 1,000 letters – just to test the water. I braced myself for the fall-out…and it came in the form of 300 orders. That’s right a 30% response ~ and this at a time when 3% was considered excellent.

You see, what I hadn’t realised, is that some people will always complain, no matter what. Tesco found this with their competition. And the ones with a propensity to complain are almost infinitely more vociferous than the ones who have no such propensity. For the most part, happy customers are content to be…happy. They don’t generally feel the need to shout about it. As a result you have to be very cautious about what you read into the autonomous and unsolicited feedback you get from customers.

The true picture was that the majority of people who bought that first product from us, loved it. It was only when we offered them something else – and gave them the opportunity to vote with their wallets – that this became readily apparent.

There’s a very influential old saying, variously attributed to department store moguls like Marshall Field in the United States and Harry Selfridge in the UK: 

“The customer is always right.”

It has an awful lot to answer for. Whilst it’s vital to listen to, and react to what your collective customers are saying, if you pay too much heed to the opinions and demands of a disproportionately vociferous dissatisfied minority, you do no favours to your bank balance, and none for the satisfied majority either.

My gut reaction all those years ago was that we shouldn’t offer another product. My guess is that someone at Tesco may have said something like: “Well if that’s how competition winners react, sod ‘em, we won’t do it again,” when they heard about the complaint. 

In both cases, that would be the wrong decision…

No matter what you’re selling (or even giving away!) some people will always be dissatisfied. And you will hear from them. Others will be thrilled, but you will hear from very few of those. Get this clear in your mind, and put systems in place to get the true collective picture, and the way forward for your business becomes all the clearer.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

Hello,

My name is Michael White, and what I’d like to share with you now is a
total game-changer. With your permission, over the next few minutes I’ll
explain a money-loophole that could be your ticket to the laziest and
fastest retirement imaginable. 

Please let me first put your mind at rest about a few things…

There’s no limit to the number of times you can use this under one person’s name. You could use this secret regularly…

 . You DON’T need to already have a bank account with a 
   particular bank or building society.

 . You DON’T need to have been mis-sold a pension or investment. 

. You DON’T need to buy shares of a specific company or bank.

. You DON’T have to pay this money back- it’s NOT a loan. It’s
   YOUR money, free and clear.

 . You DON’T have to own a home, and you can use the money for 
   ANYTHING you like.

 . You DON’T need a credit rating or be at any particular earnings
   level or be on benefit.

 . You DON’T need a computer or any technical know-how. You 
   could even place a call instead of make a few clicks if you don’t
   have a computer.

NOBODY else knows this secret because I discovered it – through
the application of an ancient code. I will share it with you HERE for
legitimate reasons I’ll explain in a moment. And I guarantee you’ll
be stunned at how this powerful secret could force the banking
system into letting you retire early…

Take A Look HERE 

  Very Best Wishes, 
 

I spent an enjoyable couple of hours recently, watching a show put on by my daughters school to celebrate its 60th anniversary. It was a review, encompassing music, songs and shows from the past 60 years.

This isn’t a stage school, and yet many of the performances were absolutely outstanding. I can’t imagine for one minute, being able to do what they did now…let alone when I was nine years old. I’m sure many of those on stage last night have aspirations to ‘make it’ in the entertainment business when they’re older, and good as they are, I’m equally sure that they probably never will.

You see, it’s an incredibly competitive field. Kids have always wanted to be either pop stars or actors, but with the growth in popularity of TV talent shows like X Factor, that trend has gone into overdrive. They all want to do it now, and a lot of them are very good…

But very good is never quite good enough. 

The other evening, I watched an interview with actor Mackenzie Crook who was in The Office, and went on to star in Pirates of The Caribbean, among other things. Now here’s a man who doesn’t look much like a film star. What’s more, he was asked about his school days and admitted that he’d never performed in a school play, sung in a choir, or anything else. And yet here he is today, far more successful than 99.99% of people who have gone the performing arts route. 

Go back more years than I like to admit, and while I was doing my A Levels at one college in Rotherham, another teenager was doing a welding course at another college just a mile down the road. His name was Sean Bean. Like Mackenzie Crook, he’d never been in a school play or taken any interest in the performance arts up to this point. And yet he was about to become one of the most successful British actors of his generation. 

What Crook and Bean have is that indefinable ‘something’ that trumps and overrides, ‘very good’. And that’s what you need if you’re to succeed in the most hotly competitive environments. Because, as I’ve said many times, the vast majority of the spoils go to those at the top of the tree, and everyone else has to battle over the scraps that are left over. 

The reward gap between the top and the next rung down is massive, and this is true in all fields. An almost imperceptible performance differential can have a huge impact on the rewards received. It’s true in the performing arts, sport, literature, business…everything.

I’ll repeat it. Very good, just isn’t good enough.

For most of us the implication is clear. We need to aim to be at the top of our own tree, and some trees are just going to be impossible for us to climb. There are often far higher rewards to be had by climbing to the top of a small or peripheral tree, than getting close to the top of a much taller central one, that everyone else is trying to clamber up.

So do you have that ‘indefinable something’ you need to get to the top of the tree you’re currently trying to climb? Or are you just one of the many very good performers who will always fall short of where you really want to end up?

If you are, then it could be time to start looking for a different tree.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

Hello,

My name is Michael White, and what I’d like to share with you now is a
total game-changer. With your permission, over the next few minutes I’ll
explain a money-loophole that could be your ticket to the laziest and
fastest retirement imaginable. 

Please let me first put your mind at rest about a few things…

There’s no limit to the number of times you can use this under one person’s name. You could use this secret regularly…

 . You DON’T need to already have a bank account with a 
   particular bank or building society.

 . You DON’T need to have been mis-sold a pension or investment. 

. You DON’T need to buy shares of a specific company or bank.

. You DON’T have to pay this money back- it’s NOT a loan. It’s
   YOUR money, free and clear.

 . You DON’T have to own a home, and you can use the money for 
   ANYTHING you like.

 . You DON’T need a credit rating or be at any particular earnings
   level or be on benefit.

 . You DON’T need a computer or any technical know-how. You 
   could even place a call instead of make a few clicks if you don’t
   have a computer.

NOBODY else knows this secret because I discovered it – through
the application of an ancient code. I will share it with you HERE for
legitimate reasons I’ll explain in a moment. And I guarantee you’ll
be stunned at how this powerful secret could force the banking
system into letting you retire early…

Take A Look HERE 

  Very Best Wishes, 
 

The big news as I write this, is that John Prescott apparently suffered from bulimia for a number of years. At the risk of stating the obvious, there’s something that doesn’t feel quite right about this story…

It may be true, but if it is, he must have been suffering from amnesia at the same time – because he was obviously forgetting to be sick. If this continues, we can probably expect to hear of Sir Cliff’s booze, drug and sex addiction hell , any day now.

The real reason for the story appearing now of course, is publicity. The chubby member for Kingston Upon Hull East has a book out at the moment, and he’d quite like people to buy it so that he can invest the royalties in pies. There are a lot of books out at the moment (and indeed at every moment) so the competition for shelf space and sales, is fierce.

I spend quite a bit of money on advertisements in the national press, and so I know that the amount of publicity Prescott has generated over the past two days in the press alone, is worth hundreds of thousands of pounds. And that takes no account of the TV and internet coverage.

The key to securing all this coverage is that he’s revealed something negative about himself. I don’t know whether newspapers and news programmes focus on bad news because it’s what interests people, or whether it interests people because it’s what they focus on, but the end result is the same…

You have a much greater chance of getting something featured in a newspaper or on TV if it’s got a negative slant, than you have if it’s got a positive one. But from a business generating point of view, there’s a delicate balance to be struck here…

It’s okay for John Prescott, to do this because: 

  . He’s revealing an illness, and will therefore get some sympathy.

  . His only goal is to sell the book, and his poilitical career is all but finished.

  . Everyone knows he’s an incompetent buffoon anyway, so it can’t get any worse. 

But it’s not so easy for a company that is looking to build a long-term relationship with customers. Any revelation or negative information revealed mustn’t be so damaging as to put doubt in the customer’s mind as to their ability to fulfil their obligations.

Probably the best kind of ‘bad news’ to reveal, is something that isn’t really your fault. Prescott used an illness. If you or I revealed such a thing, nobody would be interested, but we might get some press interest if we’d been the victim of an accident, criminal activity, or if bizarre circumstances had conspired against us. None of these things would call our competence into question, but would meet the media’s bad news criteria.

I’m not suggesting for one moment that you should be actively looking to engineer such a thing, but am merely alerting you to the fact that there may even be opportunities to profit from free publicity, in the most unlikely of circumstances.

I’m sure when Mr Prescott was tickling his tonsils after a night on the spare ribs, he didn’t see it as a profit opportunity, but someone at his publishers thought differently. And it looks like they were right.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

 Dear Streetwise Customer, 

If you were to design a money-making strategy from scratch to take advantage of the circumstances we’re currently experiencing, here is exactly what you’d come up with – a business where…                               

. You can work exclusively from home and never have to leave the house.

. As long as you have a computer with internet access, you’re in business.

. The method behind it doesn’t just cope with turmoil and uncertainty…it positively thrives on it.

. You can get started and be making money in days rather than weeks or months.

. Start-up costs are virtually zero.

How do I know this is perfect for now?

Because the guy who developed it is something of a recluse. He started ‘self-isolating’ years ago before it became a thing, and has run this business from the top of a French mountain, from a remote Swedish farm and from the wilds of northern Scotland…

He didn’t have to self-isolate…he just chose to! 

If you find yourself having to live and work a little more remotely in the coming weeks and months…or even if you just like the idea of doing that…then this is perfect for you.  

Take a look now and respond today. In every crisis, there are opportunities. Even if you’ve looked at doing something like this before and decided against, think again. Now is the time.

Click HERE for more information

P.S Uncertain and volatile times are precisely when this works best.
      What other opportunity can you say that about?

www.streetwisenews.com/wizard

I’ve never been particularly interested in clothes…

In days gone by, you may have called me a scruff or a tramp. But we’re in more politically correct times now, so I prefer to use the term ‘sartorially challenged’. I’m sure it’s a disability of some kind. Maybe I can get a grant?

Anyway, my idea of ‘designer’ is George at Asda, and I’m a little shame-faced to admit that many of my clothes date back to the last century – and not necessarily the last decade of it. Just yesterday, I was persuaded by my wife to part with a pair of boots that date back to a skiing holiday in 1986. I’d like to say they were the oldest item in my wardrobe, but it wouldn’t be true.

Occasionally I get the idea that I’m going to rectify this minor blot on, what is undoubtedly otherwise, a perfect visual package. But there’s a problem ~ a bit of a Catch 22 if you like…I never feel well-dressed enough to go in the shop. It’s a bit like turning up at the Ferrari dealership in a Lada. You just feel like you shouldn’t be there, and so does everybody else. When your entire ensemble cost less than the socks you’re looking at, you’re bound to feel a bit self-conscious – or at least I am.

A few weeks ago though, I had a bit of luck…

An upmarket men’s designer shop has opened up not far from where I live. I was walking past one day ~ thinking it might be nice to go in ~ but then looked down at what I was wearing (Russian meat queue ‘look’, circa 1978). I decided, perhaps not today…when I saw someone waving frantically at me from inside. I waved back, and then thought I’d better go in to see who it was.

It turned out to be a bloke called Pete who I’ve known forever. I was best mates with his brother, and I’ve known Pete since I was eight and he was three. Anyway, we got chatting and it turned out that it’s his shop. He’s just starting out in business with a partner after 20 odd years as an employee. And he seems to be making the transition reasonably well, judging by the wallet wound he managed to inflict on me before I left. But I’m not telling you this to announce the new improved me…

You see, while we were talking, I couldn’t help noticing that the door was open, and it was freezing outside. It was obviously deliberate, and so I asked him about it.

 “We have to do it,” he said, “otherwise people just won’t come in.”

Now I’m no psychologist, but when I looked at the position and characteristics of the shop, there were clues to the reasons why. It’s set back a few paces from the main pedestrian walkway, and the door is quite small. In addition, there are a couple of small steps up to the door. It seems to me, that the combination of these factors may cause a physical/psychological barrier which people are reluctant to cross ~ particularly if they just wish to browse.

Maybe it has something to do with appearing committed (you have to make a conscious decision to go through all these barriers to get into the shop) or maybe it’s some primeval response linked to ease of ‘escape’, but for whatever reason, people weren’t going into the shop until one of those barriers was removed.

What I find really interesting (and potentially business-transforming) about this is that most businesses simply aren’t in a position to easily identify ‘barriers to entry’ like this. Pete and his wife were physically standing there, watching people glance over and then elect not to cross the divide, but most of us aren’t in that position.

Either we don’t have businesses where people enter in such a tangible and identifiable way, or if we do, we’re not in a position to view the decision-making process.

I think this is something all business owners should look at, and it really isn’t confined to those where the entry point is a physical one – far from it. Every business has a point at which new potential customers show themselves. That could just as easily be making a phone call, writing a letter, sending an email or visiting a website, as turning up in person.

For each of those options, there are barriers which will turn people away, before they’ve even got ‘in through the door’. And the scary thing is that you’ll never find out about it, because you only know who turned up – not who didn’t, and why not.

I can’t go into all the possible barriers here, but if it’s your business you’re looking at, you’ll be able to figure them out for yourself. Having a phone system that keeps enquirers on hold isn’t going to help. Neither is a website that forces visitors to jump through hoops before getting access to any information.

Ever looked into a shop and seen a bunch of assistants, standing talking, and you feel like you’d be intruding by going in? Me too. Or how about over-eager assistants, poised to pounce the minute you put a toe over the threshold? That doesn’t help either. And of course, you’ll pay dearly for any physical barrier that makes things harder for your potential customers.

The bottom line is that anything that makes the experience of entering your business more difficult, more time-consuming, more irritating or more intimidating will be paid for in cash in the bank.

Make it easy, quick and non-threatening to find out what you have to offer, and while you’ll deal with a few more time-wasters, you’ll make a lot more money as well.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

 Dear Streetwise Customer, 

Imagine sitting down this afternoon and tapping out a simple letter. It takes you perhaps a couple of hours to get it right… 

And Then Over The Next Few Years It Brings In Over £5 Million. 

Pure fantasy? 

Not at all. I’ve done it.  I’ll even show you the letter. And I’ve written lots of others just like it, although they weren’t all quite as successful as that one.

But Even So, Many Of Them Landed Thousands Of Pounds In My Bank Account Within Days, and Hundreds of Thousands Within Weeks. 

Like to learn how to do the same? 

Well there has really Never Been A Better Time for three reasons… 

1. These letters bring in serious money when times are tough – and they  don’t come much tougher than thet are right now. 

2. These letters are even more powerful when the world is relying on the internet for its requirements, just like it is right now. 

3. You probably have some free time available to learn how to do this at the moment.

Allow me to show you, for more details CLICK HERE

This is an exciting and realistic alternative to the gloom which is all around us today – an escape route. It’s an alternative that can quickly see you banking more than enough money to see yourself and your family right through this current crisis and then into uncharted financial success when all this is over. 

This comes with a 100% cast iron 90 day money back guarantee. There is absolutely no risk to you to take a look.

www.streetwisenews.com/OLR

A few years ago, I spent a few days in London and Birmingham on the set of the new film ‘Clubbed’. If you look at the movie website and the film poster, it says that I am Executive Producer – which is considerably less glamorous than it sounds – but I learned a lot from the whole experience. And it was great fun to be involved.

Anyway, one of the days on set was as a supporting actor (an ‘extra’, to you and me) and I spent much of the day doing the same thing over and over.

Needless to say, I didn’t have much of an idea what I was supposed to be doing. I couldn’t work out whether we were rehearsing or filming, and so I asked Colin Salmon, the actor who was in the scene with me. His reply contained an important message with wider implications I think:

“I don’t know,” he said. “I never concern myself with it…I just do it every time as if it’s a take. You never know what they’re going to use.”

Can you say you live your life like that – giving it 100% in every ‘scene?’ Or do you sometimes allow your game to slip when you think it’s not important…when nobody’s looking…or when you think the audience isn’t worthy of your very best effort? I know I’ve been guilty of that in the past.

Well I reckon what’s true on a film set, is true in life. You never really know when the important cameras are rolling ~ when you’re in a potentially life-enhancing situation, or in the company of people who have more to offer you than you could ever imagine. It’s only with the benefit of hindsight ~ when you see the film being played back ~ that you realise you missed a massive opportunity by assuming it didn’t matter, when it clearly did.

The only solution is to do what Colin Salmon does – start out with the assumption that every situation, every meeting, every interaction is a ‘take’~ the one that’s going to be used and may have a lasting impact on your future. Give it 100% every time.

When you do, there are massive benefits not just for you, but for everyone you come into contact with.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

“Here’s One Way To Make The Best Of This Crisis-

And Make A Healthy Ongoing Profit Into The Bargain!”

Dear Streetwise Customer,

If you’re anything like me, you’re totally sick of hearing about Covid-19. 

And yet even if you’re not directly affected, it’s impacting on all our lives…And apart from a few people in the ‘right business’ it’s costing everyone money.  

And yet there is a possible silver lining to this very ugly cloud.

What this current crisis has given a lot of us, is time…

Time to think, time to prepare and time to implement money making strategies which are totally immune to the mayhem going on.

Are you free during the evening between about 6.00pm and 9.00pm…’Soap Opera Alley’ when the TV is full of rubbish you don’t want to watch and you can’t really escape to the pub anymore?

Well if you are, I’d like to introduce you to a way to make £100-£200 an evening at home from your computer screen which  anyone can learn fast – all while the masses are  overdosing on Weatherfield and Walford doom and gloom.

 As if we don’t have enough of that at the moment!

Let me just repeat, this method is immune to the financial mayhem we’re all currently experiencing. Not just immune…it actually thrives on it.

For full details, take a look HERE

This could be exactly what you need to fill both your time and your bank account in this very challenging period.

There’s no reason why you can’t come out of all this financially stronger than you went in, and have a money making strategy you can use for life.   

  Click HERE for more information

P.S This Strategy works just as well in good times as it does in bad. Take a look today…

www.streetwisenews.com/sos

I was browsing in the bookshop at Salts Mill in Bradford recently, when for some reason, I was drawn to one book sitting spine-out on a shelf. It probably had something to do with the brightly coloured cover, but if you’re of an ‘air head’ disposition, you might call it fate.

Anyway, the book turned out to be written by a philosopher by the name of Julian Baggini, and is called ‘Welcome to Everytown – A Journey Into the English Mind’. Now philosophy titles aren’t what I would normally gravitate towards. There are no pictures of semi-naked women or fast cars for one thing, and it’s hard to escape the conclusion that you’re going to be expected to think. But as I read the cover notes, I realised that this was something I had to read…

You see the book sets out to explain and define the broadly-held philosophy of the British people. In order to do this, the author decided that he needed to move away from the cultural enclave he occupied at the time, to somewhere more typical of the way most Britons live. So he set out to find a place that was representative of the country as a whole ~ a microcosm if you like ~ and found it in S66, the postcode where I live.

Apparently S66 is as close a match to the national demographic as any postcode you’ll find. The breakdown of the national population ~ its age, wealth, health, housing, occupational status, etc – is mirrored more closely in S66 than any other area in the UK. It’s the Everytown where Baggini set up home for six months in 2005 – less than a mile, as the crow flies, from my house.

When I first read about this – that the area where I live had been chosen because it was just like everywhere else – I was a little miffed, if I’m honest. I think we all like to feel that there’s something unique or unusual in our existence, but here was a guy who was saying that this aspect of mine was about as far away from unusual as it’s possible to get. But then I realised two things:

1. I’m unusual enough ~ or so I’m told. (That’s what ‘weirdo’ means isn’t it?)

2. For someone who does what I do, there couldn’t be a better place to be.

Baggini needed to uproot, move and integrate to get an insight into what makes people tick. I’m already here. His motivation is a purely academic one, mine is a little more pragmatic – if I have my finger on the pulse of what people are thinking, feeling, needing and aspiring towards, I have a much clearer idea of what products, services and promotional appeals are going to hit the target.

So in that respect, I’m in the ‘right place’. But I regularly receive letters and emails from people who are clearly in the wrong one – if they want to make some money, at least. They want me to publish their manuscript or help market their product, but the concept has been developed and honed a long way away from Everytown.

Often, it’s been fashioned from the perspective of someone living in a rural idyll or a cosmopolitan metropolis or an academic/professional haven ~ and it shows. I’m sure I don’t have to labour the point, but although these are physical locations, the impact is in the thought processes, behaviours and attitudes they engender in the people who live there.

The end result is something that wouldn’t sit well with the people in Everytown, and that’s where the bulk of the market is.

Now I’m not suggesting that you have to live where your market lives to understand and serve it, but you do have to accept that if you live somewhere else, the values, wants, needs and motivational triggers of those around you will not necessarily be universal indicators. You create your products and promotional appeals around them at your peril.

So what’s to be done?

Well if you can’t live in Everytown, the next best thing is to expose yourself to the same opinion-forming influences as the people who do live there. That may mean opening yourself up to aspects of popular culture, literature and media that wouldn’t normally be your ‘cup of tea’.

If you’ve read ‘The Money Making Magic Of The Funfair Goldfish’ (and if not, why not?) then you’ll know that I’m an avid daily reader of The Sun and the Mirror. If you want to know what people are thinking about, talking about, worried about and aspiring towards, you’ll get massive pointers here – although I’m never sure in which direction the causal relationship works.

It doesn’t matter though. The end result is the same. The impact on what they want to buy and how they’ll be persuaded to buy it is the same, irrespective of the causality.

And it’s the same with mainstream TV. You might only watch documentaries and the news, but the people in Everytown don’t. They watch Big Brother, I’m a Celebrity, Britain’s Fattest Teenagers – and a whole host of similar programmes too horrific to describe. But if you ignore their popularity and place in popular culture, you’re missing a trick in learning what real people want, and how you can make money by supplying it to them.

There’s no place for snobbishness in philosophy ~ Baggini’s book is very measured and non-judgemental ~ and there’s no place for it in marketing either. Back in the 1930s, HL Mencken said: “nobody ever went broke underestimating the tastes of the American public”, and as cynical as it might appear, I think you could insert “British” in place of “American” and it would still hold true today.

Overestimating the tastes, though? Well that’s a different matter. But you’re unlikely to make that mistake if you make yourself familiar with Everytown.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

“Here’s One Way To Make The Best Of This Crisis-

And Make A Healthy Ongoing Profit Into The Bargain!”

Dear Streetwise Customer,

If you’re anything like me, you’re totally sick of hearing about Covid-19. 

And yet even if you’re not directly affected, it’s impacting on all our lives…And apart from a few people in the ‘right business’ it’s costing everyone money.  

And yet there is a possible silver lining to this very ugly cloud.

What this current crisis has given a lot of us, is time…

Time to think, time to prepare and time to implement money making strategies which are totally immune to the mayhem going on.

Are you free during the evening between about 6.00pm and 9.00pm…’Soap Opera Alley’ when the TV is full of rubbish you don’t want to watch and you can’t really escape to the pub anymore?

Well if you are, I’d like to introduce you to a way to make £100-£200 an evening at home from your computer screen which  anyone can learn fast – all while the masses are  overdosing on Weatherfield and Walford doom and gloom.

 As if we don’t have enough of that at the moment!

Let me just repeat, this method is immune to the financial mayhem we’re all currently experiencing. Not just immune…it actually thrives on it.

For full details, take a look HERE

This could be exactly what you need to fill both your time and your bank account in this very challenging period.

There’s no reason why you can’t come out of all this financially stronger than you went in, and have a money making strategy you can use for life.   

  Click HERE for more information

P.S This Strategy works just as well in good times as it does in bad. Take a look today…

www.streetwisenews.com/sos

I just opened an email from a reader of my online newsletter, which gave me cause to think consciously about something, that up until now has been active on a sub-conscious level. Here’s what he said:

“I think the fact you present your public face ~ and also in your newsletter, you outline the fact that you are also human and aren’t afraid to present your vulnerable side when appropriate~  helps.”

I think what he meant – but was perhaps too polite to say – is that I’m prepared to let everyone know what a plonker I really am. And when I think about it, he’s right. Let me tell you why…

When I was growing up, and in the period before I started to have some business and financial success, I didn’t know any millionaires. I didn’t even know anyone you could describe as wealthy. Everyone I knew was just like me – or not far from it. The richest person I knew ran the local greengrocer’s. That gives you some idea of what I’m talking about.

Today, I know a lot of wealthy and successful people, and there’s definitely an important lesson there. But it’s one for another day. Because, today I want to talk about something else.

You see, because I didn’t actually know anyone who had accumulated wealth, ‘the rich’ were a bit of a mystery to me. And there’s not a great deal of difference (both literally and linguistically) between mystery and mystique.

The information and impressions I had came from newspapers, glossy magazines and TV. And when presented in these selective environs, you don’t really get a true or accurate picture. Everyone who’d achieved financial success seemed impossibly sophisticated or charismatic or glamorous or educated or skilled or…or…some other thing that I wasn’t.

And it was all a bit off-putting and demotivating. When you aspire to something, the first stage is to believe it’s possible. If you see other people who’ve already done it – people who share your background, imperfections and insecurities ~ then that’s very powerful in persuading you that you can do it too.

If you see people with whom you have little in common, well then it makes it seem all the harder and more distant.

Once I started to achieve some success, and got to meet others who’d done the same, I realised that like me, there was nothing intrinsically special or unusual about them. The difference was in what they’d done. How they’d played the cards they’d been dealt, rather than what they were.

And so when I got the opportunity to communicate with people who were looking to move forward with their lives, it just seemed natural that I would present things as they are, rather than perpetuating myth and mystique. If you want to give people the best chance of following in your footsteps, why would you do any other?

I wouldn’t want to mislead you though ~ there are limits to my honesty…

If you think that what I reveal in this book represents the extent of my inability, ineptitude and failings, you’re wrong. I do retain a modicum of self-respect which I fear would disappear forever with full disclosure. And if I told you everything, I don’t think you’d bother reading a damned word I wrote, ever again.

And that would never do.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

       

Dear Streetwise Customer,                                        

Imagine this…you load up an amazing piece of software on your PC or Laptop. It takes about 10 minutes. And then you wait.

Every now and again – perhaps two or three times a week – an icon flashes up on the screen, and when it does, that’s your signal to collect £100. Simple. No rush. No dramas.

Sound interesting?

You’re probably in a significant minority!

Believe it or not 99% of readers will pass up on this because it’s doesn’t sound like it makes enough money. It’s hard to resist the promise of tens of thousands of pounds. But give me five minutes now, and I’ll show you how these small ‘hidden’ amounts can really add up. 

Matt Shaw, the guy who discovered this reveals HERE.

P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look. 

www.new-report.com

Ever wondered what it takes to create a hit record?

According to Taio Cruz, who wrote Umbrella, which was a chart-topping hit both here and in the United States, it’s very easy to explain. He argues that the two key ingredients are simplicity and repetition.

If you analyse the most successful songs they are choruses of four or five words and three notes, repeated.

To quote Cruz: “The audience can easily be distracted, so you want something they can sing along with immediately. It’s not rocket science.” 

He was talking about writing a song, but he might just as easily have been talking about writing an advertisement.

Analyse any successful advertisement and you will find simplicity high on the list of attributes. The words used are simple and easy to understand.

The message and offer will be clear. It will be readily accessible through an enticing headline which immediately draws readers in and stops them becoming distracted by something else. 

Once they’re there, it will retain their interest by repeating the ‘hook’ which got them there in the first place. Maybe the words will change a little (this is an advertisement after all, not a song) but the underlying message will remain.

It won’t attempt to confuse them by going off at a tangent, or changing the message ~ any more than a hit song is likely to divert off into a second chorus. 

In an increasingly complex world, simplicity is like a breath of fresh air to overloaded brains. Simplicity works in music and it works in marketing. But simple and easy are not the same thing. Simplicity rarely comes easily… 

Which is why in just about every field, a fortune awaits anyone who can create simplicity from complexity.  

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

       

Dear Streetwise Customer,                                        

Imagine this…you load up an amazing piece of software on your PC or Laptop. It takes about 10 minutes. And then you wait.

Every now and again – perhaps two or three times a week – an icon flashes up on the screen, and when it does, that’s your signal to collect £100. Simple. No rush. No dramas.

Sound interesting?

You’re probably in a significant minority!

Believe it or not 99% of readers will pass up on this because it’s doesn’t sound like it makes enough money. It’s hard to resist the promise of tens of thousands of pounds. But give me five minutes now, and I’ll show you how these small ‘hidden’ amounts can really add up. 

Matt Shaw, the guy who discovered this reveals HERE.

P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look. 

www.new-report.com

As far as I know, Marie Antoinette never had cause to dirty her hands with the sordid matter of commerce. Well, when you’re queen, you don’t do you? But if she had, I think she may have had a head start (no pun intended) on a lot of others setting out on the same path.

You see, there’s one thing that an enormous number of would-be entrepreneurs waste time on – even today. It’s something that rarely bears fruit. But it distracts so many from the real task in hand. In fact for many, it becomes the task in hand.

Anyway, here’s what Marie Antoinette said, sometime in the mid 1750’s…

“There is nothing new, except what has been forgotten.”

Marie Antoinette realised that there was nothing new back in the middle of the 18th century, but if the communications and correspondence I have with people in the early 21st century are anything to go by, this isn’t a commonly-held view – even today.

Everyone seems to be looking for something new ~ a new product, a new service, a new sales technique…a new something. Now I’m not quite as unequivocal as the cake-promoting former queen of France. I wouldn’t agree that there is ‘nothing’ new ~ but what there is, is little and far between. What’s more, fully exploiting and protecting it, is way beyond the wit and resources of the lone entrepreneur.

If, by chance, you do stumble across something truly new and ground breaking, it will be copied, stolen, ripped-off ~ call it what you will ~ faster than you can draw breath. And there’ll be very little you can do about it. The search for something new is almost always fruitless – whether you happen to find it or not. 

A far better approach is to look at what already exists, but has been forgotten, overlooked or undervalued. It’s there in abundance, and yet there’s very little competition in the race to discover it and convert it into cash. You might not be able to use it exactly as it is.

It may need a little fettling. But it’s a lot easier than trying to find and exploit something new. And when you do it that way, you operate under the radar of the sharks who are lying in wait for anyone who does strike lucky, and discovers something genuinely innovative. 

So forget the new and remember the forgotten. It’s worked for me on many occasions, and I’m certain it can work for you too.

 Kind Regards 

John Harrison  

PUBLISHERS NOTICE  

         
Dear

Streetwise Customer,

This is not illegal. Perfectly legitimate. It’s all perfectly above-board. 

Why isn’t everyone doing this? 

I have no idea. Anyone can. You just need to be bothered. Anyone could, but most people don’t, because they either aren’t motivated, or don’t know how, or are too sceptical by nature to believe it’s possible.

If you find yourself having to live and work a little more remotely in the coming weeks and months then now is the time to take a look.

Available now for the first time as a fast digital download.

For more information on something that’s simple, and easy to use from the comfort of your own home CLICK HERE.

Dear Streetwise Customer, 

P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look. 

http://www.streetwisenews.com/nardl/