Every now and then, something comes along that ‘shakes’ things up a little and makes the world a better – or different – place.
FreeWater, may be the next big shake up the world needs… if it is sustainable that is.
FreeWater is an American company whose aim is to give Americans quality spring water for free.
Their mission is to give as many people as possible access to free quality drinking water, cut down on plastic bottles, raise money for charities that are supplying water to remote villages in Africa, and help businesses across American with a unique way of advertising (more on this in a second).
To cut down on plastic waste, FreeWater use cardboard cartons or metal cans for their water.
It says on their website that the world is producing a million plastic bottles per minute and only 9% are being recycled.
That’s a half trillion bottles annually that will end up in landfills, rivers, lakes, and the ocean. Things have become so bad that scientists predict plastic in our oceans will outweigh fish by 2050.
If this is true, this is quite worrying.
FreeWater want to do their bit to reduce plastic waste by supplying water in cardboard cartons and metal cans that can be recycled easier than plastic.
The company also believes that if just 10% of Americans choose FreeWater, they could put an end to the global water crisis… permanently.
The company donates ten cents per beverage to WellAware, a US based non-profit organisation that builds water wells in East Africa. Every 150 FreeWaters donates enough money to provide one person with a safe water source for the rest of their life.
Now, let’s address the elephant in the room shall we?
How exactly do they give away drinking water for free and raise money for charities?
scroll down to carry on reading…
FREE Digital Copy - No Cost to You...
OVER 30,000 COPIES SOLD AT £19.95!
To claim your FREE COPY, simply complete your details below and hit the submit button!
Send For Your FREE Copy Now!
Advertising… that’s how.
Every carton or can of FreeWater has advertising on it which is paid for by businesses and companies wanting to get their product, service and company details into the hands of ordinary people.
It seems that this is the ultimate win-win scenario.
In fact it is a win-win-win-win-win situation.
Everyone wins with this.
- People get free drinking water.
- Advertisers get their products, services, and company details into the hands of people.
- Charities raise money to help more people.
- People in remote villages are supplied with clean drinking water thanks to the charity work.
- The environment wins as there are less single-use plastic bottles made and thrown away.
The only downside to this that I can think of is whether the advertisers are getting a good return on their investment.
If they aren’t, then companies will stop paying to advertise on the water cartons and FreeWater will need to constantly find new advertisers.
The idea of getting your product, services, and company details into the hands of a lot of people is a nice one, but in reality, the audience could be the wrong one and not an overly responsive one.
Companies could simply be paying to see their adverts being thrown into the bin.
It is the paying advertisers that fund this project, and if they are not getting a notable profit back from their ad-spend; they will cease to run the advertising.
Without the advertising revenue, FreeWater cannot distribute water for free.
I think it is a wonderful idea, but with so many social media platforms giving people and companies the opportunity to share videos, pictures, and posts – which effectively are free advertising campaigns, companies need to really see a decent return for their money to even consider this kind of shotgun and scatter advertising.
The internet and social media platforms are responsible for ‘shaking up’ the advertising industry and have helped to halve the advertising revenue that was enjoyed by offline newspapers just two decades ago.
Companies and businesses are spending less on offline advertising choosing to spend more on online forms of advertising, with many focusing on creating content that goes viral online costing them next-to-nothing.
That is the incredible opportunity that the internet and social-media platforms have given us.
Today we can share videos, pictures, and posts with people for free.
We have the opportunity to get our products, services, and details out in front of a lot of people for no cost at all.
Yes, it can take some work and you need to know what to do to get the best results, but it is possible to get your content out in front of millions of people at no cost to you.
If the product you are selling is high priced, you can make a lot of money by simply selling a few each month.
Discover how here:
How To Build A Six-Figure-A-Year Income Without Spending A Penny Of Your Own Money!
Kind regards.
John Harrison
PS… Once you have this up and running correctly, it can reward you with an automated passive income for many years.
Here’s that link again: