Recently I shared with you an online business which was incredibly simple and fast to get started with.
It could take as little as 20 minutes to put together… an hour tops.
Well, today I am going to share with you another online business that can be created fast and is simple to run and manage.
It cost nothing to start, you can start today, you don’t need any special skills, and there is a huge amount of potential to scale it into a big profitable business.
The mechanics of this include those that were seen in the video here: Your First £1,000 Online.
The big difference here is that instead of promoting an affiliate product sourced from Clickbank, you are going to build a ‘monetised’ newsletter.
Before you start to panic, there is not going to be a lot of writing involved with this because you are going to be providing…
Curated Evergreen Content
What this means is that you are going to gather up interesting content (articles, videos, podcasts) on a specific ‘evergreen’ subject from other online sources, and share it with people who are interested in that subject.
For those of you who are not sure what evergreen means, it means a subject which does not go out of date fast.
For example, a few years ago I could have shown you how to make money by placing adverts in the back on newspapers, but today that method is all but dead for home based publishers.
Online pay-per-click adverts have replaced newspaper ads as a way to promote products to a larger audience.
Making money with newspaper adverts is not an evergreen subject.
Whereas losing weight is an evergreen subject as it is a biological process that happens to all humans… well, most humans. Some humans seem to be happy to override that function by constantly stuffing their faces with garbage.
Exercise is another evergreen subject.
Yes, techniques change, and new research may show that something that was once considered a good exercise or a good way to lose weight is not actually that good, but the subject itself is evergreen.
The good thing about new research and advancements in a subject is that it means you have plenty of new information to share with people.
The idea for this is that you build a list of people who are interested in a specific subject, and send them a newsletter with ‘curated’ content for them to read.
The information that you share is nothing more than a link to the source, with a small description of what the content is about (usually taken from the content itself) and the newsletter will be top and tailed with a few words from you.
The newsletter can be a daily, weekly, fortnightly, or monthly newsletter. You decide on how many newsletters you want to send.
The newsletter will be delivered as an email from Aweber (you can use other email services but Aweber is the one shown in the video).
You can set this online business up in just 5 simple steps and it can take as little as an hour to get up and running.
Here are the 5 steps:
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- Choose your evergreen subject.
- Open up an Aweber account and build the landing page.
- Source content and write a few emails.
- Promote your newsletter.
- Monetise your newsletter.
1 – Choose Your Evergreen Subject.
What subject and content would you like to provide and write about? (Remember, you don’t have to do a lot of writing unless you choose to.)
Popular subjects include business, finance, health & wellbeing, fitness & exercise, and sports.
There are many more too choose from. Your online newsletter can have a global readership and so even the smallest niche can have a decent amount of fans globally.
I dare say that a newsletter about model trains could have a large enough audience globally. It’s just a case of finding the right people.
2 – Open Up An Aweber Account And Build The Landing Page.
I recommend that you use Aweber as it is free to use for the first 501 subscribers (this includes unsubscribes if you do not delete them from the system) and allows you to build landing pages which they will host for you.
In the video here you will see how to build a simple and basic landing page in Aweber: Your First £1,000 Online.
Please Note: If you want to invest in your own website (which you should eventually as it allows you to do more and have more control) it can cost as little as £125 for 2 years if you use Siteground.
You can build a landing page with an Aweber opt-in form as part of a sales funnel on your website giving you more options to sell products and make more money.
With a website you can create a download page where people can access a PDF version of your newsletter. This download page can have extra product adverts promoting other products too.
3 – Source Content And Write A Few Emails.
Look online for content that your newsletter subscribers would enjoy and appreciate and add it to your email newsletter. Add the links and a little bit of a summary to explain what the specific content is about. You can usually copy a line or two from the original content for this.
The first email – the welcome email – will be received as soon as anyone signs up for your newsletter. You should introduce yourself and/or the newsletter in this email, thank them for joining, and tell them what kind of content they should expect to see in the newsletter.
Prepare several newsletters so that you are a month in hand allowing you to focus more on promoting the newsletter and building up the list of subscribers.
4 – Promote Your Newsletter
You need subscribers for your newsletter and so you need to promote your newsletter to those who are likely to subscribe.
As much as we would all love to have hundreds of people ‘find’ and sign up to our newsletter each day, it rarely happens without you having to ‘put it out there’.
There are billions of people worldwide using the internet each day, but very few will happen across your newsletter landing page without first being pointed towards it.
That is your job; you need to tell people about your newsletter, and to do that you need to go to those places where the people who would be interested in your newsletter hang out.
Go to Facebook and look for groups that are dedicated to your subject, join them and share you newsletter details. Each group will have different rules and so to avoid being banned, follow the rules of each group and promote your newsletter within their rules.
Use other free social media platforms like X (formerly Twitter), Instagram, and maybe even YouTube.
You could also look for similar newsletters and pay to have an advert placed in them.
5 – Monetise Your Newsletter.
There are two different types of newsletters; free and paid-for.
A paid-for newsletter is great as you get paid to send people information regarding a specific subject. The problem with a paid newsletter is that it is harder to get subscribers.
A free version will get more subscribers. The good news is that you can monetise your free newsletter doing one or more of the following:
- Promoting affiliate products.
- Including sponsored content.
- Paid-for banner adverts in the newsletter.
- Subscription for exclusive newsletter content.
Number 4 on the list is a trick that is used by a lot of newsletter owners to turn their free newsletter into a paid-for subscription newsletter.
The free newsletter gets people into the system and they are then offered either a better newsletter or a version without adverts that they pay to access.
Think of it like the free TV catch-up apps such as ITVX (formerly ITV Hub).
ITVX has a free version where you can watch all of the usual television shows and films but with a lot of advert breaks, or you can pay £50 a year to remove all adverts and get access to exclusive shows and films not available on the free version.
And guess what… a lot of people happily pay that £50 charge to access advert-free shows and exclusive shows.
People pay for what they like and they like a pain-free experience and a lot of people find adverts to be a pain in the rear.
To see how easy and simple it is to set up a landing page for a newsletter using Aweber, click the link below:
Your First £1,000 Online
Kind regards.
John Harrison
PS. Watch the free video and follow Andi as he creates a new online business in as little as 20 minutes.
That’s right, it can be as quick as that.
Here’s that link again: