All posts by Streetwise

Business Success Tips I Learned From A Copywriting And Email Marketing Legend.

One of our staff has been reading a book by a popular – and often controversial – email marketer and copywriter, Ben Settle.

Ben has written for Agora, one of the biggest direct mail marketing companies ever, and I believe that he still consults with them to this day.

He has sold millions of dollars worth of products over the years using email and sales letters… but that is not what I want to talk about today.

What I want to specifically talk about is product creation.

The book that is being read is about building Worlds instead of businesses.

Basically, it is about YOU becoming the brand, similar to that of a celebrity, where people become diehard fans and choose to buy from you instead of other people, even if your products are not as good as theirs.

Diehard fans will not even look at other people’s products unless you tell them to (think celebrity endorsement) to see whether they are better than yours or not.

They will buy from you simply because it’s you.

Ben suggests that your focus should be on building a world around you instead of a business because businesses can be ‘cancelled’ or closed down, but people can’t.

Think of people like Nigel Farage.

He may have a business or two, but he himself is now bankable thanks to a following of diehard fans willing to throw money at him to hear what he has to say.

Again, that is not necessarily what I want to talk about, what I want to talk about is the book itself and not the subject matter.

Ben’s book is made up of transcriptions from several talks he has given either at workshops or on calls and podcasts. There are also a few sections which have been taken from a printed newsletter he publishes each month.

Basically, the book is made up from repurposed and pre-published content.

He has created a book that is now for sale on Amazon for under £20. That book is a ‘fishing hook’ reeling in new customers. It is, as he calls it, a ‘door’ to his ‘World’.

This is a cheap book for Ben as he likes to sell his physical books for prices between £200 and £800 each.

It might be cheap because it is simply a collection of transcriptions and an old newsletter. It might be cheaper than his other books because he is using it as a lead magnet to get new customers into his ‘World’.

Another thing that I want to share is that in the book Ben mentions another of his books that took him just 19 days to write, and I believe that to be one of the books he sells for several hundred pounds.

Each book is a separate asset to sell giving him passive income. They are also tools to build his ‘World’.

I want you to think about this for a minute:

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  1. One book is a compilation of transcripts from talks and conversations he had about a specific subject, and a few pages from a newsletter he previously wrote.
  1. The other is a book that took him just 19 days to write.

Both books make him money and are part of a larger portfolio of products he sells.

Does that sound like a lot of hard work?

What is stopping you from ‘manufacturing’ podcasts and workshops by having several conversations with friends and recording them, and then having those recordings transcribed and turned into a book.

Ben is a well-disciplined writer and so writing a book in 19 days may be easy to him.

However, I don’t believe that it’s really that hard for most people, especially not for those who have the time spare.

People working in a job may find 19 days a bit of a push, first time around at least. But for those who have retired, 19 days is plenty of time to get an information product created.

Information products are not novels; they do not need to be several hundred pages long. An information product that teaches something specific can be as short as a dozen pages.

What is important is the information within its pages and how much that information can change a person’s life.

We have sold information products that are as little as 12 pages long that showed people how to make money doing something specific.

The method isn’t complicated and doesn’t have many working parts and so it didn’t require a lot of pages. There is no way we could make the book longer even if we tried.

Once the method was laid out in a way that could be understood by everyone, the work was done.

The method or information that you want to share will dictate how long the book is.

When you understand that, you can create a sellable product in mere days.

The faster you get your product to market, the sooner you can start making money.

Discover more by clicking the link below:

The 30 Day To £30K Challenge

Once created, digital products and information products can be sold for years meaning that a few hours work could be worth thousands of pounds to you.

Wouldn’t you like to earn thousands of pounds for just a few hours work?

Kind regards.

John Harrison.

PS… Take yourself away from people and it is possible to create a product within a day… a product that you can sell that will make you money for many years to come.

An End Of An Era: Saying Goodbye To A Popular Pastime

Many years ago I read about a guy who created a website about the model railway niche which he then sold for a lot of money.

If memory serves me well, I think it was over $100,000 which is around £78,370 today. I’ve no idea what the UK figure would be then, it was over ten years ago.

I’ve always said that focusing on specific niches are good when it comes to building an online business, especially if that niche is evergreen meaning that people will buy products for many years.

Building model railways and playing with model trains has been a hobby enjoyed by young and old for many years, but it seems that it is now had its day.

I saw a headline last week which stated that a model shop in Liverpool was set to close because the number of people interested in buying model railway sets and parts had dropped to the point that the shop was no longer making a profit.

This is a good example that the likes and tastes of society change overtime, and that even something that has been a firm favourite for generations, must sadly come to an end.

What was once the must-have toy for young boys is no longer wanted by children today.

In a digital world of high definition CGI animation and computer games that have you questioning reality, model trains simply cannot compete. They can’t get a look in.

Why would children want to watch a train go round and round on a track when they can get lost in Star Wars and fly an X Wing fighter engaging in exciting dog-fights in space battling the evil Empire?

Children can escape the real world and immerse themselves into a plethora of magical and fantastical worlds.

A model train clickerty-clacking around a track just isn’t exciting to the new generations.

They would rather be attending Hogwarts having magical adventures fighting monsters and fantastical beasts than playing with a train.

The most excitement you can get with a model railway is when you swap a passenger train with a goods train… oh wait, no… I forget…

The most excitement you can get with a model railway is when a model car or model person falls onto the track and you have to quickly switch the train from one track to another to avoid a terrible accident.

So, yes, if you want to build a business around a niche topic, I do suggest that you find an evergreen subject to work in… but also be aware that times change and some popular and long-lasting niches will eventually come to an end.

I’m not saying that there aren’t people who still buy and play with model railways, there may even be a few young children doing it, but those people are getting older and will soon die out.

It could soon be nothing more than something that is shown in museums and documentaries about a bygone age. It may soon be confined to history.

However…

There is something that I believe will be popular forever…

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Sports and Gambling

Obviously, countries change over the years, empires and superpowers come and go, so it is possible that humans or countries may evolve to the point that gambling is frowned upon by the majority and banned, but I don’t foresee that happening any time soon.

Humans have been gambling since they learned that they could.

I imagine Neanderthal hunters would bet nuts and berries with each other on whether Groc would slay the sabre-toothed tiger before Grunt, or vice versa.

Gambling seems to be part of human nature.

Don’t ask me why, I don’t know.

Some people enjoy the buzz of gambling more than the actual winning, whereas others prefer to use it as a way to make easy money.

The people who like to use gambling as a way to make easy money, do so by using a system.

Systems turn gambling from a game of chance to something that has a greater probability of succeeding.

For example, a game of chance would be to have a two-car race with matching Lamborghinis that both have new identical engines and are driven by twins who have the same record of driving success.

There’s no way of knowing which car is going to cross the finish line first.

But what if the race was between a brand new highly tuned Lamborghini driven by The Stig, and a clapped-out Fiat Doblo driven by a cautious 79-year-old woman who enjoys a small whiskey to steady her nerves before she hits the road?

You now have a good idea as to who is going to win.

Yes, life can occasionally throw curveballs that can derail winners.

The Lamborghini could suffer an unexpected and rare tyre blow-out or engine failure, the driver may suddenly be taken ill, or a deer runs out in front of the car causing it to crash.

But… they would be incredibly unfortunate and hard to predict.

So yes, there will be times when the expected outcome doesn’t happen, but it is the exception and not the rule.

Systems work out what the rule is, and they capitalise on them.

And that is what you will discover in the Z15 Easy Profit System.

The Z15 Easy Profit System recognises which are the best football games to bet on.

There isn’t anything too complicated to do, you simply make a couple of checks and decide on what football games you want to places bets on.

You don’t need to wait until the final whistle either; the focus is to get in and out as fast as possible.

Think of yourself as the SAS.

Find the weakness in the game and then get in and out fast taking a profit with you.

To discover more, click the link below:

The Z15 Profit System

Kind regards.

John Harrison.

PS… Thanks to apps and mobile data, this can be done from wherever you are using a smartphone or a tablet. It takes a few minutes to learn and a few minutes to implement. It is one of the simplest methods we have ever shared.

Here’s that link again:

The Z15 Profit System

How Eating Less Food Made This Woman More Money… And I’m Not Talking About Saving On Grocery Bills!

I don’t know if the name Ellie Pear means anything to you, but it is the name of a journalist and Instagram influencer who was brought to my attention the other day.

Like so many social media influencers, she does a lot of food and lifestyle related posts.

I don’t know much about her other than what I want to share with you today, which is…

She is the author of a bestselling book about fasting.

Fasting is all the rage at the moment, and with good reason.

All of the scientific studies show that fasting is good for most people.

I would say that it is good for all humans as it basically mimics the conditions early hunter-gatherer humans had to endure – long periods without food – but I do know that it isn’t good for people with eating disorders, pregnant women, and a few other conditions.

Fasting for long periods of time allows the body to go into periods of ketosis – a state where the body begins to use fat as fuel, and autophagy – a state where the body clears out old and decaying cells and replaces them with healthier new cells.

Basically, fasting helps people to ‘repair’.

Modern humans have become so used to having constant access to food, they eat far more than they need and with a lot of people regularly eating throughout the day, they are not giving their body time to rest and repair itself.

Their bodies are constantly working on the food they are consuming and so sugar and carbohydrates are not being fully burnt off and is being converted into fat and put into storage ready for those periods where food is not available.

The more they eat, the more fat is produced because they are not allowing the body to burn up that excess stored fuel.

Society and human intelligence may have evolved a lot over the last couple of thousand years, but our bodies haven’t. They still work the same way as they did for our hunter-gathering ancestors.

The human body took tens of thousands of years to develop into the machine that it is, it would take tens of thousands more for it to adapt to the way people live today.

Contrary to popular belief, the human body does not work in the same thermodynamics as a motor.

When you put fuel in your car it burns the fuel and moves. Once the fuel is gone the car comes to a stop and will not move until more fuel is put into the system.

The human body does not work in the same way. It processes fuel differently.

It uses up some of the fuel (food) that is added, and the rest is converted into fat and put into storage. This stored fat is designed to allow animals and hunter-gatherers to be able to carry on during periods without food.

Humans do not suddenly ‘conk-out’ when they don’t eat, their bodies start to use the fuel stored in their bodies.

It would be a terrible design if we humans came to a crashing halt when the food was all burnt up. Humans and animals need an ‘extra’ tank of stored fuel as a failsafe to allow them to go out and find more food when they need it.

This is why the calorie in and calorie out method of dieting doesn’t work. Calorie counting is a flawed science.

Not only that, a calorie is a measurement of energy and so if you burn a piece of wood, you will realise that it too has calories.

Would you eat wood?

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No, of course not.

Why?

Because wood will give the body nothing that it needs, whereas eating a piece of broccoli will.

It’s not the amount of calories that is the issue; it is the property of the material that matters. In the same way that 1 metre of rubber is different to 1 metre of steel

200 calories of broccoli would be better for your body than 200 calories of sugar.

What you eat is far more important than how much you eat.

Yes, eating 4,000 calories of broccoli each day is far too much and will do you no good in a similar way to drinking too much water.

We need water, but drink too much and you wash away important salts and nutrients and that can lead to a whole host of problems including death.

Anyway… I am digressing a little here.

Going back to Ellie Pear, what I wanted to talk about in this article is that she wrote a book about her experience on the 5:2 diet made popular by television presenter and science journalist, Michael Mosley.

This is a diet where you feast for 5 days, and then you fast for 2 days.

It’s not strictly fasting as you are reducing your daily food amount to just 800 calories, but by eating a smaller amount of food in a shorter time frame, it allows the body to start using some of the stored fat as fuel.

It also allows the body time to rest and repair itself.

What I want you to think about is that Ellie Pear’s book, and Michael Mosley’s book, are about the exact same thing.

I don’t know how much science and research she incorporates in her book, but she approaches the same topic using her own personal experience.

She gave the book a different name and gave it a different angle. But for all intents and purposes… they both cover the same topic; the 5:2 diet.

And this is something that anyone can do.

Sharing your own personal story along with information that is readily available, like much of what has been shared in this article, is a great way of creating your own product.

No one can take away your own story, and if the additional information is in the public domain and factual, that too cannot be taken away from you.

All you need to do is write it in your own words and present it in your own way.

Several television shows, Call The Midwife being one of them, were commissioned from books that written by people who shared their real life experiences.

So the question is… what is your story?

What can you share with the world?

Your true life stories and experiences could become a profitable income stream for you.

Kind regards.

John Harrison.

PS… If you found the information and ideas in this article interesting, you will really love our popular Streetwise Confidential newsletter.

If you haven’t already claimed your two FREE copies; click the link below:

Two Free Copies Of Streetwise Confidential

Inside the two editions you will learn:

  • How To Build A Six-Figure-A-Year Business Without Spending A Penny Of Your Own Money!Follow the step by step blueprint to building a six-figure-a-year online business.

     

  • The Incredibly Profitable Power Of Networking!Discover how networking and meeting people can put thousands of pounds into your pocket.

     

  • Will This Change The Way People Make Money Online?AI is here, and it’s changing the way we make money!

     

  • How One Woman Generated $120,000 In Passive Income In Just 9 Months Working Only 5 Hours Per Week! – Discover how one woman made $120,000 in passive income in nine months and now works only 5 hours per week!

     

  • How Tall Tales Of Tall Aliens Can Give You A Lifetime Of Cash!Read how one man is making a passive income from telling ‘tall tales’ of tall aliens he claims to have met while working for the US military.

     

  • How A Bagel Slicer Could Earn You Hundreds Of Thousands Of Pounds!Discover how one woman missed out making hundreds of thousands of pounds after the video of her using it went viral!

     

  • The Semi-Passive Income Book Club – £16,579 Per Month From Just One 20 Page BookRead how one man was making £16,597 each month publishing one new 20 page book.

     

  • It’s A Simple Case Of Sharing LinksDiscover how people are making tens of thousands of pounds each month sharing ‘other people’s links’!

Here’s that link again:

Two Free Copies Of Streetwise Confidential

Could Hiring An Office For A Day Help You Make Thousands Of Pounds Fast?

Working from home is the dream for many people, I mean, why wouldn’t it be…

  • You get to work from the place you feel comfortable in.
  • You are close to the kitchen where you can have food and drink on tap.
  • You avoid all of the soul crushing office politics.
  • You avoid all of the time-wasting chatting that happens at work.
  • You work when you want.
  • You can be close to family should they need you.

That last line sounds great, being close to family is one of the main reasons for people choosing to work from home… but it can also be a problem at times.

Unless you have set good boundaries and have a family who respects the fact that to need to be left to work, or have a workspace that is close but far enough away from your nearest and dearest to not hear them, being so close to family can be distracting.

Not only can you have family wandering in to your workspace to ask questions and talk to you about stuff that isn’t relevant at that time, they can be doing stuff around the property that is ‘noisy’.

  • Children playing can be noisy.
  • Teenagers listening to music or watching television can be noisy.
  • Cooking and cleaning can be noisy… especially if the person cooking or cleaning listens to music while they work.

How much noise affects you is largely based on who you are and the work you do.

Some tasks can be done relatively easy with some background noise; others are best done when it’s quiet.

Anything that requires you to really focus and produce a lot of work will require quiet.

Creating podcasts, videos, and digital products to sell is best done without noise or people interrupting you.

In a previous article I talked about going away for a night or two to a hotel or an Airbnb so that you can work undisturbed on projects…

Another option is to rent an office space for the day.

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With advancements in technology and the Covid pandemic revealing that a lot of office workers can work from home, more and more offices have become vacant meaning that there is a surplus of empty offices that can be let on a short term basis.

I don’t know if many landlords have realised that there could be a call for day rentals, but I see potential here.

Offering office space hire on a day rate could mean that they make money from their empty spaces without having long term contracts which a lot of people no longer need.

For content creators, renting an office for one day a week or a month can be more than enough for them.

They do not need an office space for everyday of the week.

A good example of this is if you wanted to create video training as part of a product to sell, or record a series of podcasts to publish as a way to build a following.

Renting an office space where you can work away from family and distractions would allow you to concentrate fully on what you need to do and produce more content in less time.

For some people, just knowing that someone is wandering around outside their room can put them off while recording a video or a podcast. Their thinking is distracted as they listen to see if they are likely to bust in and start talking to them.

Working from home can be similar to working in an office full of people, you may be there for eight hours per day, but with all of the chatting that goes on between workers – or with family members in this case, you probably only do five or six hours worth of work.

Hiring an office space means that you are free from the disruptions and distractions of home and family and could mean that you have a product ready to sell a lot sooner than if you did it at home.

Renting an office for a day or two could also be cheaper and quieter than working at a hotel for the day. That depends on where the office is of course and whether there are other adjacent offices that are also being used.

Old hotels can often have paper thin walls which are no good for when you want to be quiet, plus, you don’t know who you will get in the neighbouring rooms or the one directly above.

Even the modern hotels with soundproofing can still be noisy with people walking up and down the corridors all day, and heavy doors ‘thudding’ shut every few minutes.

Renting an office for the day could really ramp up your efforts and allow you to get a lot of work done.

As I mentioned earlier, just having family milling around outside your home office, not knowing whether they are going to come and talk to you while you work, can disturb your thinking.

Disturbed thinking means that your productivity is affected.

One of the rules to success is to get products out to market quickly.

In many cases, that means putting the less-than-perfect version out (known as the beta version), and then improve and upgrade it later.

This also allows you to get vital feedback from customers and make any improvements and corrections that are needed.

Waiting for things to be perfect can mean that by the time you release your finished product, you either missed the market, or you have lost a lot of money.

Obviously, if the product is software that is doing a vitally important job – like balancing the day’s takings at post offices, then the beta version really needs to be virtually watertight and any bugs and fixes required need to be nothing major. (Fujitsu take note!)

Imagine that you spent a whole day in an office recording videos for a product and that you managed to record all that you needed, and get most, if not all of the videos edited (any unfinished editing can be done back at home) you could potentially get the product finished and released to the market within a few days.

Whereas doing it at home with people milling around you and popping in to talk could mean that you are still recording videos a week later… maybe longer.

As I say, it does depend on what boundaries you set and whereabouts you work in your home.

You may be completely out of the way and left to your own devices, which is great, but if you are struggling to get much done because of disruptions and distractions, hiring an office for a few days to allow you do the bulk of the work may be just what you need.

Remember, sometimes you need to spend money to make money.

If hiring an office for a couple of days at £200 meant that you got your £97… £197… £297 product up online and ready for people to buy within a week, you will be earning that money back… and a whole lot more besides.

As the saying goes…

Money Loves Speed!

The sooner you get products online for people to buy, the quicker you can earn back any money invested and start to make a profit… and profit is what it is all about.

The good news is that if you are able to remove disruptions and distractions, products can be created quickly and listed online to sell.

In this video, How To Create Profitable Content Quickly, Andi, our techy guy, shows you how to quickly create content that you can sell.

That content could be added to your own website as a standalone product or part of an ongoing monthly membership product by simply adding it to a webpage that is accessed only through a Stripe payment button on a sales page.

When someone buys your product through your Stripe payment button on the sales page, they are automatically sent to the product page once the payment is processed.

It is fully automatic and completely passive.

Other than send people to your sales pages, you don’t need to do anything more once the product and sales page are in place.

To discover how you can create multiple fully automatic passive income systems of your own, click the link below:

The 30 Day To £30K Challenge

Kind regards.

John Harrison.

PS… Depending on what your product is and is about, it could take less than a day to create and put live online ready to make sales.

Why Is Instagram Tarot And Reiki Spamming OK But Promoting Make Money Products Is Frowned Upon?

This is a conversation I have had many times… why is it that social media platforms are OK with people selling and performing online tarot card readings and reiki healing, but have a big problem with people selling make money products?

Firstly, there is no evidence that tarot cards actually predict the future, mainly because a person’s own future is dependent mostly on what they do each day.

Secondly, reiki healing, if it works – there’s no evidence to say that it does, is even more unlikely to work when performed miles away and over the internet.

The truth is this… tarot reading and reiki healing do not work, and to charge people to have them done online is the definition of scamming people.

Many alternative healing therapies and spiritual practices are the real ‘snake oil’ that is being sold today.

Whereas money, that is real… and people need it in order to live and survive in society.

Teaching people how to make money is not only good, it is in fact what all education is about if we are to be really honest with ourselves.

When Andi, our techy guy, went to college to learn to be a carpenter and joiner, it was so that he could earn money with those skills.

A fresh out-of-school teenager who goes to catering college to learn how to cook, generally goes so that they can find work and potentially open up their own food related business.

Hairdressers… they learn how to cut and dress hair so that they can…?

That’s right, earn a living.

What they were taught were a set of skills which would allow them to… earn and make money!

Very few people go and learn skills for just fun… and if they do, they are usually later on in life when they can afford to pay £90 to spend four hours at a high street coffee shop learning how to make the perfect coffee.

Even then, some of the people who do a course such as learning how to make a barista-quality cup of coffee do it with the idea of possibly opening their own coffee shop.

For the most part, all education is about gearing yourself up to make money from a specific career.

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Yes, people may choose to do something they enjoy such as cooking or hairdressing, but they are still thinking about a ‘career’ where they expect to spend years working as a way to ‘make money’.

So, with that in mind, selling products that teach people to make money should not be seen in the bad light that they often are.

Yes, some people have been scammed and have lost a lot of money. When you lose a lot of money it can be really damaging to your life.

A couple of years ago, the ‘money’ mentoring and coaching company, Lighthouse, was forcibly closed down by the courts because it acted like a cult taking thousands of pounds from the people who signed up.

In several cases they even had members sell their houses to continually fund their placements.

Members moved into ‘group’ houses where they lived together and worked together to record the teachings of the ‘leader’ type chap who was happily banking millions of pounds.

Some members lost homes and family because of following the advice from the conman at the top.

It was more dodgy than the winner of The Most Dodgy-est Thing In The History Of Dodgy Things contest.

So yes, it can and does happen.

I guess the reason that tarot reading and online reiki healing is accepted is that there is little to no harm done when a person receives it. They are just a few pounds less… and I don’t mean weight-wise.

However, there is some argument as to whether there is some psychological harm done by selling something that is basically a ‘lie’ that doesn’t actually work, but it’s not life and family destroying like debt can be.

The other side of the coin though are the success stories from people who have taken a course or bought a make-money product and gone on to make a life-changing amount of money by implementing all that they had learned… more on this later.

Surely they count and should be given the respect they deserve?

Sadly, it seems that it is easier to just tar everyone in the make money online industry with the same brush.

It is a legitimate industry.

It’s wrong to insist that selling make money products and programs is in any way unethical because that it is what all education is geared around… learning skills so that you can earn money to live and survive.

It’s just that we are more honest about it.

Money is the only constant in everyone’s life. It doesn’t matter who you are, where you are, or what your personal belief is… you need money to live. Even the most remote self-sufficient hermit will need money for one or two things at some time in their lives.

Very often, those who say they don’t need money don’t realise that their lives are dependent on it too; it’s just that they are using other people’s money.

The Dalai Lama is a prime example of this, he may not earn an actual wage, and he may not have his own bank account, but whenever he travels to another country to spread his message someone is paying for the flights, transport, food, and hotels.

The Dalai Lama has many books out so I image even he is banking money somewhere.

The more money you have, the more you can do, and the better choices and decisions you can make.

Making money is something we all have to do and to learn how to make more is in no way a bad thing, it is a form of self-love and self-respect.

It is a gift that you should give to yourself.

As the saying goes:

Knowledge Is Power

And so is money.

Money gives you the power to avoid a lot of hardships. It allows you to avoid working in specific jobs, and avoid working with certain people.

Money = Freedom

Both money and knowledge need to be accumulated, and the accumulation of one leads to the other.

Knowledge helps you earn more money, and having money helps you to learn more and experience more which is essentially becoming more knowledgeable.

The knowledge needed to make more money is right here…How To Double Your Way To A Million.

This is a plan that was set out to turn ordinary people into millionaires… and it has succeeded many times.

Two of the people who have become millionaires thanks to using this plan, Barry Tyler and Stuart Goldsmith, created this home-study course to pass on their knowledge and experience.

They have laid out every step of the plan in great detail.

Read it, implement what you learn, and you could soon be enjoying your own million pound windfall.

Discover more here:

Double Your Way To A Million

Kind regards

John Harrison

PS… Your future is in your hands. Success rarely happens without you first doing something. Even winning the lottery requires you to buy the ticket and pick the numbers.

With How To Double Your Way To A Million you will learn what to do, when to do it, and how.

More Cost-of-living Bad News!

Recently I watched a short video on social media put out by popular celebrity chef, Simon Rimmer.

In the video he shared the sad news that he had been forced to close one of his restaurants due to increases in rent, food prices, and energy costs.

The sad thing about this is that it was Simon’s first restaurant, which helped put him on the road to success.

Fortunately for Simon, he has other restaurants that are staying open. Good news for him, not such good news for the staff who now find themselves unemployed.

This just goes to show you that no one’s safe from the cost-of-living crisis. Especially those lower down on the chain, such as Simon’s staff.

If a successful restaurateur, author, and television presenter cannot keep his flagship restaurant open, then it has to be bad.

It makes you wonder how much the landlord has increased the rent by.

I believe that was the biggest factor in the decision to close the restaurant because his other restaurants would have had to deal with the same (or similar) food and energy price increases yet hasn’t closed them… yet.

Maybe the number of customers had dropped for that specific restaurant, which is really going to affect the chances of surving the increased costs.

I imagine that Simon would have tried to keep it going for as long as possible and probably used the other restaurants and his television work to prop it up for as long he could, but you cannot keep throwing money at something that has stopped working.

Sadly, Simon’s restaurant is just another victim of the current cost-of-living crisis that has been plaguing the country.

I share this story to show that it is affecting people from all walks of life.

Simon Rimmer isn’t a person that I imagine is having to choose between whether he eats or heats his home, but he is still being blighted by the current price increases that is happening across the board.

Restaurants come and go… businesses fail… but usually because the demand for what they are selling is no longer there. Being forced to close a restaurant because of price increases that are affecting all of society is actually quite sad.

It also makes you wonder how bad it can be for those who are not in Simon’s lofty position, like the staff of the restaurant that have since been laid off.

I think Simon has tried to absorb some people into other parts of his business, but you can’t find a place for everyone. You can’t simply put people into a position that doesn’t require them without causing other issues with other staff.

By taking on more staff to do the work that is already being done by other people would mean cutting the hours of those already doing the job… which is not going to be good for them if they too are struggling with the current high living costs.

The other problem is that staff living in one city probably cannot afford to travel or move to another town or city to work another low-ish paid job.

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I once shared with you the story of a woman who was struggling afford to live in a cheap area of Bristol even though that was where her job was. She was being priced out of her small bedsit and forced to consider leaving Bristol and lose her job.

The problem with that is that as soon as she quits her job, she would have no money coming in to pay rent for another property in another part of the country.

Basically she couldn’t afford to quit and move… and she couldn’t afford to work and stay.

The only option she had at that time was to move back in with her parents, which was quite depressing considering that she wasn’t actually failing in life personally.

She wasn’t dependant on drink or drugs, she wasn’t just out of prison, she wasn’t unemployed… she was a working person who enjoyed her job and enjoyed living in Bristol.

But thanks to the increased rent, food, and energy costs, she could no longer afford to live and work in Bristol.

That is worrying.

And it is the reason why I have been saying for many years that you should only rely on yourself.

You should never rely on a wage, you should never rely on an employer, you should never rely on a landlord, and you should never rely on the government.

You can only rely on yourself.

If your costs are X amount each month, then you need to earn X… and X again.

The biggest problem with most people is that they take jobs and then get stuck in them.

The problem is made worse by the fact that people need money and they often need it quickly and so they take whatever work comes their way and before you know it… years have passed.

Very few people take the time to figure out how much they need (or want), and then plan on how they are going to earn that amount without giving up too much of their own life.

Circumstances rob people of that freedom to decide how they make money… for the most part.

You can decide to work on something in your spare time, and contrary to belief, people have more spare time than they care to admit. People watch more television and spend time on social media than they realise. That is time they could use more productively.

It might not be easy when you have family or dependants requiring your time and attention, but most people can still find an hour or two here and there to work on something that can earn them more money and eventually replace that first income.

And it doesn’t all have to be hard work.

John Banks is a numbers and stats man; he loves nothing more than figuring out systems that use information that is overlooked by most people.

He recently developed the Easy As 123 System which takes readily-available information – that most people ignore – and turns it into easy profits using Betfair.

As the name applies, the system is easy to do. You simply check a few tables, then place a few bets on a few specific horses

There’s another profitable advantage to be had right now with it being the middle of winter, and that is that most of the horse races are currently run on jump tracks, a track favoured by John as they are the most profitable for him.

Discover more by clicking the link below:

Easy As 1-2-3

Kind regards.

John Harrison.

P.S… You can started right away with just £100 and after 6 months, you could be sitting on a decent tax free £12,800!

Here’s that link again:

Easy As 1-2-3

Warren Buffett’s 10 Rules To Becoming Incredibly Wealthy

As I’m sure you know, Warren Buffett is an incredibly wealthy man. The reason he is so wealthy is that he started buying stocks and shares at an early age.

Story goes that while his friends were buying the latest hot cars on hire purchase, and spending the remainder of their wages on wine, women, and song, Buffett was buying stocks and shares with whatever money was left after paying his living costs.

Only yesterday I read about a guy who had made millions by the time he was 24 years old after going full-on monk mode, as he called it, for a couple of years.

Now, I’m not going to suggest that you go full-on monk mode yourself and hide away from the world completely, but it seems we can learn something here, and that is…

The distractions of society can be incredibly costly to your future wealth.

Reducing the amount of fun stuff you do can have a positive effect on your wealth… which can ultimately lead you to enjoying more of the fun stuff later.

Also, it’s important to remember that the amount of time required doesn’t need to be that long.

For the person who works smart and works hard, a few months of full-on monk mode could be life changing.

Wealth is grown through knowing certain things and taking action on that knowledge.

According to Buffett, there are 10 things that poor people do that he avoids at all costs and they are:

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Avoid Incurring Debt For Depreciating Assets: “Do not save what is left after spending, but spend what is left after saving.” Buffett emphasises the importance of saving first and avoiding debt, especially for items that lose value over time.

As I mentioned earlier, while his friends were buying brand new cars on the HP that lost value as soon as they left the garage forecourt, Buffett drove a cheap second hand car.

Avoid Frivolous Spending: “If you buy things you do not need, soon you will have to sell things you need.” This speaks to the danger of impulsive or unnecessary purchases.

Even small purchases can be dangerous to your finances. A £2 coffee treat at a high street coffee shop is nothing on its own, but do it several times a week (I know some people who do it daily) and it will add up to a lot of money quite soon.

Avoid High-Interest Debt: Buffett advises against expensive debt. Paying high interest on credit cards or loans can significantly drain financial resources.

I also recommend avoiding necessary long-term high interest debt, but if you were purchasing something that would lead you to make more money quickly but have no other way of finding the money, then the debt becomes leveraging a short-term loan which is not a bad thing… just as long as you pay off the debt as soon as possible.

Invest In A Second Income: “Never depend on a single income. Invest to create a second source.” Buffett stresses the importance of investing to build wealth and not just relying on one income.

A second income stream is a must even if it is just for security in case you lose your main income. A second income stream should at least match the amount you make from your main source of money.

Avoid Developing Expensive Habits: Buffett is known for his frugal lifestyle. Avoiding costly habits, like excessive dining out or luxury items, living within your means can lead to significant savings.

Sadly, one of the biggest causes of struggle with young people today is that they spend what they cannot afford. Granted, that is easier today than it ever has been.

Living costs are astronomical at the moment, but I’ve heard a lot of young people complain that they cannot afford XYZ only to go out and spend £120 on a haircut or £400 on a new tattoo!

Get Insured: Buffett understands the value of risk management with him being someone deeply involved in the insurance business. Not having adequate insurance can be a costly mistake.

Become Penny Wise, Pound Foolish: Buffett believes in value, not just cheapness. Sometimes, buying the cheapest item as a way to save money can be a false economy as you will ultimately need to buy more of it.

Cheap shoes can wear out quicker than a more expensive pair and it is possible that a person trying to save money ends up paying more buying several pairs of shoes than someone who pays for a dearer pair of shoes which last.

Become Financially Educated: “Risk comes from not knowing what you’re doing.” Buffett’s success is partly due to his deep understanding of finance and investment.

A risk without adequate information and an understanding of what you are doing isn’t a risk; it is foolishly throwing your money away.

Risks should only be a calculated risk meaning that you have learned all there is to know about the subject before deciding to make your move.

Plan for the Future: Buffett is a proponent of long-term thinking in investing and personal finance.

You cannot control the future fully, but you can shape it and prepare for it. Every pound that you save, earn, and invest today means more pounds available later in life.

Embrace The Power Of Compounding: “Someone is sitting in the shade today because someone planted a tree a long time ago.” Understanding and utilising the power of compounding interest is critical to financial growth.

Compounding feeds on itself. The more you have, the more you can make, and the more you make, the more you have…. and the more you have, the more you can make, etc.

For example:

5% interest on £1,000 is £50 giving you £1,050.

5% interest on £1,050 is £50.50 giving you £1,102.50

5% interest on £1,102.50 is £55.125 giving you £1,157.62

5% interest on £1,157.625 is £57. 88125 giving you £1,215.50

Compounding is a fantastic tool for creating wealth, but there is one tool better, and that is to double your money.

Starting with just £100, it takes only 14 doublings to make £1.6 million.

Hard to believe, but it is true…

£100 doubles into £200.

£200 doubles into £400.

£400 doubles into £800.

£800 doubles into £1,600.

£1,600 doubles into £3,200.

And so on.

The first few doublings can be easy, buy something for £100 and sell it for £200 and then use that £200 to buy something that you sell for £400.

It gets a little more difficult and complicated as you begin to make more money.

But there is a specific plan that shows you exactly what you need to do on each step of the way.

That plan is called How To Double Your Way To A Million, and you can take a look at it here:

Double Your Way To A Million

Kind regards

John Harrison

PS… Several multimillionaires have successfully used this plan to become wealthy; two of them will show you everything you need to do in How To Double Your Way To A Million.

Both Barry Tyler and Stuart Goldsmith lay out everything they did to make over £1 million. Follow their step-by-step lead and you too could become a millionaire.

Is This Business Model The One For You?

I’ve talked a lot about subscription businesses before, and the reason for that is that they are a fantastic way to make money each month.

There are no limits to how many subscribers you can have, and when you hit a specific number of subscribers you can make a decent amount of money each month.

As long as you have good retention (keeping people subscribed each month) you can predict how much money you are going to earn from one month to the next.

Online subscriptions where people pay to access digital content is growing in popularity due to the fact they are easy to manage, they are quick to implement, and the profits can be incredibly high.

But they are not the only subscriptions which are growing in popularity; there are many new physical subscriptions popping up all over the place.

On the Not On The High Street website, there are people offering all kinds of subscriptions from monthly coffee and whisky deliveries to pasta and bread baking courses.

There are people offering book clubs where they send out one new book each month for subscribers to read.

There’s also one called the Vintage Book & Tea subscription. Subscribers get sent a vintage book each month and a range of teas to enjoy while they read.

There is a similar one where they send out coffee with the books instead of tea.

These are all brilliant ideas.

I can’t say how many subscribers they have or had in the past, but there is obviously a call for these kinds of products and combining them with a drink they can enjoy while reading is just genius.

Andi, our techy guy, told me that he pays £9 each month to have coffee delivered to his daughter. It was to go with a coffee machine they bought her for Christmas.

The coffee comes directly from the 200° Coffee Company, a brand his daughter loves. The coffee subscription is another side to their high street coffee shop business.

It’s a great idea as they can sell more coffee to those who love their coffee but don’t live close to one of their coffee shops.

Digressing slightly, Andi himself is paying to have a specific Aldi coffee sent from the UK to Portugal, apparently the Aldi stores there don’t stock the one he really loves.

This shows that people are willing to spend money to receive the things they enjoy.

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Have a look at the subscription products on offer on the Not On The High Street website HERE.

There are so many different subscription ideas (750 listed in the search results on Not On the High Street website), I am sure that you could come up with a few of your own.

Going with the idea of books combined with drinks, you could offer a different science fiction book with a different beer each month, or perhaps a different romance book with a different cocktail.

Maybe romance books would go better with a box of chocolates.

Children’s books could be combined with sweets, toys, comics, or postcards with cartoons.

The number of subscription businesses is growing and I personally believe that 2024 is going to be the year of personal subscriptions.

By that, I meant that more and more individuals will have their own subscription business.

There are multiple platforms online which will allow people to take payment in exchange for the digital content they produce.

A lot of that content can be created using nothing more than a smartphone.

The reason why I believe that subscription business are going to be the future is that people today are becoming so used to paying a monthly fee for products or services.

It is becoming the norm.

People pay each month for:

  • Broandband/internet connection.
  • Television channels/streaming platforms.
  • Music streaming platforms.
  • News papers and magazine (both offline and online).
  • Gas and electricity as direct debit.
  • Mobile phone contracts.
  • Memberships to gyms and fitness classes.
  • Food delivery companies such as Gusto.

A recent study revealed that 63% of the British population subscribe to some form of monthly product or service. That’s around 41.3m people!

The average person has 2.4 active subscriptions and are paying around £39 per month, that’s a total monthly subscription spend of £1.6bn across Britain.

Monthly subscriptions are now part of everyday life.

The fact that people are paying monthly fees to access so many different products and services means that they are being ‘trained’ to do it. It is such a regular occurrence, people expect it.

I’ve said it before; one of the easiest subscription business models is to publish a digital newsletter.

If you would like to discover how, click the link below:

The EASIEST Way To Start A PROFITABLE Newsletter!

Kind regards

John Harrison

PS… The great thing about a subscription newsletter is that you don’t need to create a lot of content for it to be successful.

It is a game of numbers… the more subscribers you have, the more money you will make… but you still only create the same amount of content.

Let’s say that it took a couple of hours to create each newsletter and that you published 1 a week (4 newsletters per month = 8 hours of work), and let’s imagine that you had 200 people paying you just £10 per month to access your newsletters… you would earn £2,000 for just 8 hours of work.

That’s not bad, is it?

Here’s that link again:

The EASIEST Way To Start A PROFITABLE Newsletter!

There Is Nothing New Under The Sun

In a recent article I mentioned that I had seen a similarity between the Agatha Christie story And Then There Were None, and the SAW horror films.

The idea behind both stories is that there is a man who is dying from cancer who decides to take revenge on people who he thinks should be punished for crimes they have committed and not been punished for… or in some cases in the SAW films, for making bad life decisions and wasting their lives.

Both stories have just as many differences as they do similarities, which make them two completely different stories…. Yet they are pretty much the same story idea.

This is the point that I want to hit home… as long as there are enough differences between your product and someone else’s, you can legally sell it without issue.

There is nothing new under the sun…

…and so expecting to create something completely new and unique is ridiculous, because it is virtually impossible!

I wouldn’t be surprised if the writer of SAW had seen Agatha Christie’s And Then There Were None and thought…

‘What a great concept, I’m going to do a newer Americanised version where the victims are given a chance to live instead of simply toying with them and then killing them’.

You can take anything you see, hear, or read, and change it to make something new.

And Then There Were None was set on a fictitious island off the English coast where a group of people were isolated and then murdered one by one.

You could do something similar aboard a cruise ship in the middle of the Atlantic, it could be set on a spaceship, or in an abandoned colony on another planet.

A whole new story can be created from the basic idea of another.

It is the same with information products.

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Just because one person has a product teaching people how to make money using Facebook, it doesn’t mean that other people cannot create something similar.

If the method they use is the same and pretty universal, the other product owners cannot stop you.

Yes, if you steal their product name and basically copy their product word for word, then you will land yourself in trouble, but the actual information and method is not owned by them.

Make products your own by giving it a new name and using your own story and experience.

Products can be created quickly and listed online to sell.

In this video, How To Create Profitable Content Quickly, Andi, our techy guy, shows you how to quickly create content that you can sell.

That content could be added to your own website as a standalone product or part of an ongoing monthly membership product by simply adding it to a webpage that is accessed only through a Stripe payment button on a sales page.

When someone buys your product through your Stripe payment button on the sales page, they are automatically sent to the product page once the payment is processed.

It is fully automatic and completely passive.

Other than send people to your sales pages, you don’t need to do anything more once the product and sales page are in place.

To discover how you can create multiple fully automatic passive income systems of your own, click the link below:

The 30 Day To £30K Challenge

Kind regards.

John Harrison.

PS… Depending on what your product is and is about, it could take less than a day to create and put live online ready to make sales.

Generally, 30 days is a decent amount of time to research and create a new product in your spare time. The 30 days includes creating the sales page and putting the product live online ready to sell

Once a product is online, it can be sold for many years to come. We still sell copies of products that were first promoted over ten years ago.

Virtually all of the products we have sold have generated £30,000 or more.

Here’s that link again:

The 30 Day To £30K Challenge

The Next 12 Months Could Be Life Changing… If You Let Them!

Sadly, one of the biggest problems I have observed with people who wish to change their lives for the better is that they do not give enough time to the thing that will make those changes.

Each year, thousands of people start new businesses or side hustles as a way to make more money. A high percentage of them quit within a couple of months when they have not made what they were hoping for.

I personally don’t believe that people give enough time for things to grow and evolve.

At this part of the article I could add numerous analogies and stories about plants needing time to grow from a seed, and celebrities spending many years as jobbing actors, singers, musicians etc, before hitting the big time.

The reason I could use them is that they are perfect examples. It’s true, plants don’t grow overnight, and celebrities don’t usually become successful and famous within a week of starting.

There is a fair amount of time spent down in the dark trenches before you can go over the top into the light of success.

Inventors do not give up when an idea doesn’t work after the first initial test, they carry on. It is believed that Thomas Edison failed around 1,000 times when testing his new light bulb. He never gave up.

James Dyson didn’t quit when things didn’t quite work out they way he wanted.

I’m sure his first attempt at building his wildly successful vacuum cleaner didn’t go to plan, they rarely do.

Now look at him, he is so wealthy the plucky Brexiter moved his whole business to Singapore so he can carry on selling within the EU with ease. (Hmmmmm?)

Author Stephen King says that before he was published, he had to swap the pin holding up his rejection letters for a longer nail because he had so many.

Had he given up when he fell at the first hurdle… he wouldn’t be the wealthy king of horror that he is now.

The reason why he is so successful and incredibly wealthy is because he didn’t quit. He gave his work time to ‘breathe’.

You need to do the same.

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If you plan on starting something new as a way to make extra money, then you really should allow yourself at least one full year to see how it pans out.

It was always reported that very few new restaurants made a profit in the first two years. That figure may be different since the pandemic.

What that tells us is that if you opened up a restaurant and closed it within six months; you could have closed it far too soon.

Obviously, restaurants are costly businesses and if you have had a really bad and expensive first six months, it may not be possible to hang on for another six months.

Sometimes if things are really bad and showing no signs of change, then cutting your losses and ending it before it gets any worse is a must.

When it comes to learning a new set of skills it can often take time for a person to master them.

Yes, you can understand what you are learning and become good-ish quite quickly, but without spending time to perfect them… you won’t get the results you desire.

Taking trading as an example, I once read about a guy who says that he made nothing for the first two years, but he now regularly makes thousands of pounds within a few minutes thanks to the skills he has mastered over the years.

It can take quite a lot of practicing to master a set of skills that can make you a lot of money. It’s often best to start slow and small and grow as you get better.

When it comes to things like trading, you have to learn to walk before you can run.

What is interesting is that 12 months is a relatively short period of time in a person’s life. When looking back, a year can fly past quickly.

When a birthday approaches, people struggle to believe that a year has passed already. The previous birthday feels like it was just a month or two ago.

Yet… when it comes to deciding to dedicate a full year to a new business venture, side hustle, or learning a new set of skills… people find it hard to do.

When looking forward, a year seems like a long time for most people.

A year is what you should really look at if you want to see positive changes in your life.

Spend a full year working on something new and see how different your life will be once that year has elapsed.

After 12 months:

  • You may be making a lot more money.

  • You may have a new set of skills that will make you a lot more money.

  • You could have a new mindset that will allow you to learn more or make more money.

Whatever it is, your life will be different from the day you started. It is called growth and expansion.

You evolve; you grow as a person, your life changes because of the new habits you have created.

Dan Edwards decided to make changes to his life after seeing what his brother-in-law was doing to make extra money.

After being shown – or should I say, after his brother-in-law had finished showing off and gloating – Dan jotted down what he had seen and gave it a go himself.

There isn’t anything too complicated to do, Dan simply makes a couple of checks and decides on what football games he wants to places bets on.

He doesn’t wait until the end of the game either, he is like the SAS, he gets in and out as fast as possible.

There’s no sitting around waiting for the final whistle. He takes his profit and runs before the game starts warming up.

To discover what Dan does, click the link below:

The Z15 Profit System

Kind regards.

John Harrison.

PS… This shouldn’t take a year to master either. I recommend you give it a year to  make it work, but the system is incredibly simple to learn and master.

It can be done from wherever you are using a smartphone or a tablet. It takes a few minutes to learn and a few minutes to implement. It is one of the simplest methods we have ever shared.

Here’s that link again:

The Z15 Profit System