You’ve heard about boarding kennels and you’ve heard about dog walking services, but how about something between the two? Gail Nord from New York, set up Playground Pups which seems to fill the gap nicely.
Playground Pups is essentially a day care facility for dogs. Look on it as a crèche or nursery for dogs. Apparently the business, based in Manhattans upper west side is going from strength to strength and Gail is looking to open up a new location.
This is an idea which seems to make a lot of sense, particularly in urban areas with a lot of flats and apartments. Busy professionals often feel guilty about leaving their pets home all day while they go to work. This service solves the problem for them.
Might this work in your area? If there is a high concentration of pet owning professionals, I think it might. Not something to set up overnight, but there’s great expansion potential for this.
Motivational Quote Of The Day
“You may say I’m a dreamer, but I’m not the only one. I hope someday you’ll join us. And the world will live as one.”
John Lennon
Alternative Quote Of The Day
“So this cowboy walks in to a German car showroom and he says “Audi!”
Tim Vine
Small Pet Funerals
There are already services that deal with the disposal of the remains of larger pets like cats and dogs, but what do you do when something smaller dies? When our guinea pig dies it was a job for a shoe box and a shovel, but as with most things in life, it seems like there may be room for a premium service.
So how about looking into creating a burial kit for hamsters, rabbits, guinea pigs and the like? Even pet goldfish deserve a more dignified end than one involving a toilet flush. So there’s the idea…small pet burials. Who will be first to take this up?
Today’s National Day
NATIONAL EAT WHAT YOU WANT DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine this…you load up an amazing piece of software on your PC or Laptop. It takes about 10 minutes. And then you wait.
Every now and again – perhaps two or three times a week – an icon flashes up on the screen, and when it does, that’s your signal to collect £100. Simple. No rush. No dramas.
Sound interesting?
You’re probably in a significant minority!
Believe it or not 99% of readers will pass up on this because it’s doesn’t sound like it makes enough money. It’s hard to resist the promise of tens of thousands of pounds. But give me five minutes now, and I’ll show you how these small ‘hidden’ amounts can really add up.
Matt Shaw, the guy who discovered this reveals HERE.
Kind Regards
John Harrison
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
It doesn’t seem so long ago that if you wanted to make your living as a teacher, you needed to get a job in a school, a college or give private lessons at home, or at the home of your students.
The advent of online services like Skype and Youtube has literally opened up the world to tutors and teachers. Just about anything that could previously only be taught in a face to face situation, can now be taught online.
Not only does this mean that your students can come from anywhere in the world, but it also opens up myriad new viable subjects and courses.
If you live in Rochdale, the chances of finding enough students locally, who are interested in learning ancient Peruvian, for example, are not high. But when you can garner your ‘class’ from the entire world, it becomes a much more viable proposition.
So is there something you could teach online- it could be a language, a skill or something else? If so, there could be people from the four corners of the globe, just waiting for your PC based class to start enrolling students
Motivational Quote Of The Day
“I’ve learned that mistakes can often be as good a teacher as success.”
Jack Welch
Alternative Quote Of The Day
“So I told my girlfriend I had a job in a bowling alley. She said “Tenpin?” I said “No it’s a permanent job.”
Tim Vine
Food Preparation Profits
Go to Marks & Spencer food hall and for a premium price, you can have your vegetables prepared to within an inch of their lives. In fact, all there’s left to do is cut open the packaging and throw them straight in the pan.
Produce tends to be a lot cheaper in other outlets, but you have to wash, peel, cut and whatever else you do with veggies. You can probably tell that I don’t cook!
Anyway, what if (say) there was a stall in your local market which sold nothing. Instead, it took the fresh vegetables that market customers had just bought, pre-prepared them to the customers instructions?
M&S presentation, but at a little over market prices. Might such a stall prove popular by combining low prices with convenience? I’m not sure really, you’d need to try it to find out.
Today’s National Day
NATIONAL HONESTY DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine this…you load up an amazing piece of software on your PC or Laptop. It takes about 10 minutes. And then you wait.
Every now and again – perhaps two or three times a week – an icon flashes up on the screen, and when it does, that’s your signal to collect £100. Simple. No rush. No dramas.
Sound interesting?
You’re probably in a significant minority!
Believe it or not 99% of readers will pass up on this because it’s doesn’t sound like it makes enough money. It’s hard to resist the promise of tens of thousands of pounds. But give me five minutes now, and I’ll show you how these small ‘hidden’ amounts can really add up.
Matt Shaw, the guy who discovered this reveals HERE.
Kind Regards
John Harrison
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
Ever wondered what it takes to create a hit record?
According to Taio Cruz, who wrote Umbrella, which was a chart-topping hit both here and in the United States, it’s very easy to explain. He argues that the two key ingredients are simplicity and repetition.
If you analyse the most successful songs they are choruses of four or five words and three notes, repeated.
To quote Cruz: “The audience can easily be distracted, so you want something they can sing along with immediately. It’s not rocket science.”
He was talking about writing a song, but he might just as easily have been talking about writing an advertisement.
Analyse any successful advertisement and you will find simplicity high on the list of attributes. The words used are simple and easy to understand.
The message and offer will be clear. It will be readily accessible through an enticing headline which immediately draws readers in and stops them becoming distracted by something else.
Once they’re there, it will retain their interest by repeating the ‘hook’ which got them there in the first place. Maybe the words will change a little (this is an advertisement after all, not a song) but the underlying message will remain.
It won’t attempt to confuse them by going off at a tangent, or changing the message ~ any more than a hit song is likely to divert off into a second chorus.
In an increasingly complex world, simplicity is like a breath of fresh air to overloaded brains. Simplicity works in music and it works in marketing. But simple and easy are not the same thing. Simplicity rarely comes easily…
Which is why in just about every field, a fortune awaits anyone who can create simplicity from complexity.
Kind Regards
John Harrison
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine this…you load up an amazing piece of software on your PC or Laptop. It takes about 10 minutes. And then you wait.
Every now and again – perhaps two or three times a week – an icon flashes up on the screen, and when it does, that’s your signal to collect £100. Simple. No rush. No dramas.
Sound interesting?
You’re probably in a significant minority!
Believe it or not 99% of readers will pass up on this because it’s doesn’t sound like it makes enough money. It’s hard to resist the promise of tens of thousands of pounds. But give me five minutes now, and I’ll show you how these small ‘hidden’ amounts can really add up.
Matt Shaw, the guy who discovered this reveals HERE.
Kind Regards
John Harrison
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
Imagine you were in danger of being sent to prison. It doesn’t bear thinking about does it? You’d feel frightened and vulnerable. You’d have little idea what to expect or how to deal with it. It’s this scenario that explains the growth of a little-known industry in the United States – prison consultancy.
A prison consultant is someone who has been to prison and ‘knows the ropes’. The role involves advising those facing jail on life ‘inside’ including personal safety, medical issues and coping day to day. High profile prisoners like Bernard Madoff have reportedly hired consultants.
I don’t know whether a similar service sector exist here in the UK, but if you are unfortunate enough to have experience of life inside, it could be something to think about. Thinking more widely though, this is further evidence of how you can turn a negative experience in your life into something positive.
Has something ‘bad’ happened to you. Could there be a business to be had in helping others avoid the same thing, cope with it if it happens?
Motivational Quote Of The Day
“The most important thing in communication is to hear what isn’t being said.”
Peter F Drucker
Alternative Quote Of The Day
“Honolulu, it’s got everything. Sand for the children, sun for the wife, sharks for the wife’s mother.”
Ken Dodd
Speed Dating For Baby Sitters
Given how vital it is that you get it right, it’s surprising how much time and care most people pay to selecting a babysitter. It’s often so difficult to find someone, that the first available person gets the job by default.
Katy Langhorst and Tara Harville-Fry from Danvers, Massachusetts have provided a solution to this problem in their own community by setting up SitterMixer.
Sitter Mixer organises events at which parents can interview 5-10 potential babysitters with a backdrop of marker-appropriate vendor stalls and refreshments. All the participants are eligible for door prizes and raffles. “The atmosphere is part cocktail party, part speed dating and part job flair,” Langhorst explained.
Parents and sitters both have to pre-register online. The fee is $39 for parents and $5 for sitters who must be 15 years old or older. The sitters fill out an application form.
The business is apparently doing very well, with several events already successfully completed. Can you see any reason why this wouldn’t work in your town? I can’t.
Today’s National Day
NATIONAL TELL A STORY DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine this…you load up an amazing piece of software on your PC or Laptop. It takes about 10 minutes. And then you wait.
Every now and again – perhaps two or three times a week – an icon flashes up on the screen, and when it does, that’s your signal to collect £100. Simple. No rush. No dramas.
Sound interesting?
You’re probably in a significant minority!
Believe it or not 99% of readers will pass up on this because it’s doesn’t sound like it makes enough money. It’s hard to resist the promise of tens of thousands of pounds. But give me five minutes now, and I’ll show you how these small ‘hidden’ amounts can really add up.
Matt Shaw, the guy who discovered this reveals HERE.
Kind Regards
John Harrison
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
As far as I know, Marie Antoinette never had cause to dirty her hands with the sordid matter of commerce. Well, when you’re queen, you don’t do you? But if she had, I think she may have had a head start (no pun intended) on a lot of others setting out on the same path.
You see, there’s one thing that an enormous number of would-be entrepreneurs waste time on – even today. It’s something that rarely bears fruit. But it distracts so many from the real task in hand. In fact for many, it becomes the task in hand.
Anyway, here’s what Marie Antoinette said, sometime in the mid 1750’s…
“There is nothing new, except what has been forgotten.”
Marie Antoinette realised that there was nothing new back in the middle of the 18th century, but if the communications and correspondence I have with people in the early 21st century are anything to go by, this isn’t a commonly-held view – even today.
Everyone seems to be looking for something new ~ a new product, a new service, a new sales technique…a new something. Now I’m not quite as unequivocal as the cake-promoting former queen of France. I wouldn’t agree that there is ‘nothing’ new ~ but what there is, is little and far between. What’s more, fully exploiting and protecting it, is way beyond the wit and resources of the lone entrepreneur.
If, by chance, you do stumble across something truly new and ground breaking, it will be copied, stolen, ripped-off ~ call it what you will ~ faster than you can draw breath. And there’ll be very little you can do about it. The search for something new is almost always fruitless – whether you happen to find it or not.
A far better approach is to look at what already exists, but has been forgotten, overlooked or undervalued. It’s there in abundance, and yet there’s very little competition in the race to discover it and convert it into cash. You might not be able to use it exactly as it is.
It may need a little fettling. But it’s a lot easier than trying to find and exploit something new. And when you do it that way, you operate under the radar of the sharks who are lying in wait for anyone who does strike lucky, and discovers something genuinely innovative.
So forget the new and remember the forgotten. It’s worked for me on many occasions, and I’m certain it can work for you too.
Kind Regards
John Harrison
PUBLISHERS NOTICE
Dear
Streetwise Customer,
This is not illegal. Perfectly legitimate. It’s all perfectly above-board.
Why isn’t everyone doing this?
I have no idea. Anyone can. You just need to be bothered. Anyone could, but most people don’t, because they either aren’t motivated, or don’t know how, or are too sceptical by nature to believe it’s possible.
If you find yourself having to live and work a little more remotely in the coming weeks and months then now is the time to take a look.
Available now for the first time as a fast digital download.
For more information on something that’s simple, and easy to use from the comfort of your own home CLICK HERE.
Dear Streetwise Customer,
Kind Regards
John Harrison
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
On the face of it, fishing seems a pretty simple activity – you need a rod, a line and some bait. Okay, there’s a bit more to it than that, but like all activities with a big following, it’s attracted the attention of a host of entrepreneurs, keen to cash in on the fact that participants are prepared to pay a lot for something they think will give them an edge.
The latest thing I’ve seen is something called the Fish Eyes Rod and Reel. Google it if you’re interested, but what the product does in essence, is place a small camera right above the bait, so you can see when the fish is about to bite.
Needless to say this is an American idea, and it sells for less than $80, which seems cheap to me. Not sure if this is available in the UK yet, but it sounds like it’s something that would sell well.
When you’re looking for an opportunity to make money, always look at the markets first and products second. Activities like Golf and fishing are ideal because of the large number of participants. Launching a product aimed at lacrosse players would be more tricky!
Motivational Quote Of The Day
“I honestly think it is better to be a failure at something you love than to be a success at something you hate.”
George Burns
Alternative Quote Of The Day
“I don’t think my wife likes me very much, when I had a heart attack she wrote for an ambulance.”
Frank Carson
Restaurant Cooking Classes
There are a number of restaurants in the US which utilise the ‘down time’ in their kitchens (usually mornings) to run cooking classes for the public. It makes perfect sense.
There’s no need to set up a special classroom-everything you need is already in situ, and it makes additional use of an under-used resource. We can take a couple of things from this I think.
The first thing to consider is whether you could organise or co-ordinate, something similar here in the UK. There are thousands of restaurants with spare capacity which would welcome the additional revenue that something like this would bring.
No need to own a restaurant yourself. You could simply market the courses and reach an arrangement with restaurateurs in your area.
The second thing to consider is the wider issue of spare capacity. Do you have spare capacity or an under-utilised resource in your business, and could you make some additional revenue by renting it out during slack periods?
Today’s National Day
NATIONAL KISSING DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
This is not illegal. Perfectly legitimate. It’s all perfectly above-board.
Why isn’t everyone doing this?
I have no idea. Anyone can. You just need to be bothered. Anyone could, but most people don’t, because they either aren’t motivated, or don’t know how, or are too sceptical by nature to believe it’s possible.
If you find yourself having to live and work a little more remotely in the coming weeks and months then now is the time to take a look.
Available now for the first time as a fast digital download.
For more information on something that’s simple, and easy to use from the comfort of your own home CLICK HERE.
Kind Regards
John Harrison
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
‘The most successful letter I wrote…and one of the shortest at two pages of A4…has pulled in over £5 Million so far, and it’s still coming in. I wrote that one way back in 1998 – in an afternoon!’
– John Harrison Streetwise Publications
There is a saying…
You Are One Letter From Retirement…
…and it’s true.
But unless you understand what kind of letters the saying is referring to, you could be mistaken in thinking that it’s nothing more than a load of old bunkum.
Seriously?
How can anyone make a lot of money writing letters?
Well I am here to tell you that it isn’t bunkum it isn’t bunkum, it is true.
Writing letters can in fact, make an incredible amount of money and help you to retire early with more money than you believe is possible.
Wealth Is In The Words
Why The Pen Is Mightier Than The Sword
The letters in question are not ones you send to your gran, no, these are the ones which people will pay several thousands of pounds to have written.
Sometimes tens of thousands of pounds. And in some cases, the writers of these specific letters will be paid an ongoing percentage of the sales, which have resulted in hundreds of thousands of pounds, and at times, millions of pounds for the writer.
The letters which I am referring to, are sales letters.
Learn How To Write The Perfect Highly Profitable Sales Letter Here…
Writing sales letters and sales copy DOES NOT require a lot of skill.
At least, nothing which you cannot easily learn from other people.
As long as you can talk and write in good – yet basic English, then you can become a well paid sales letter writer.
In fact, it pays more if you are not an English professor or literature mastermind.
The majority of sales letters need to communicate with the general public and so they need to be written in basic conversational English.
Sales letters are not trying to win awards for literature or be listed on a Best Sellers List. The writers are not out for status or awards, they want results, planned results.
They write their sales letters to make money. Either directly from the sales letter or indirectly further down a funnel which the sales letter has sent a reader.
Sales letters are written in a way which excites the reader to take action. That action could be to:
Buy a product
Sign up for a free product or service.
Join a newsletter.
Make a phone call or contact someone.
Hire a person or service.
Directly or indirectly, the sales letter is written to generate money. They are designed to get a result. The more results the better.
Using tried and tested principles like A.I.D.A, or the new improved A.I.D.P.A as I prefer to use, the sales letter writer can generate thousands, tens of thousands, hundreds of thousands, and even millions in sales.
One letter can generate enough money for the average person to retire from their job… several times over.
The best copywriters can charge up to £30,000 to write one sales letter for a client… sometimes more.
If the product the client is selling is a high ticket item and is expected to earn hundreds of thousands or even over a million in sales off the back of a strong sales letter, the client would not think twice about paying a copywriter the same amount of money for one sales letter which an average worker would earn in one full year of employment.
A sales letter can take as little as a day to write, sometimes less. But, if there is research required, maybe a week or two…it all depends on what you are selling, who you are selling too and what the client wants.
But who would seriously complain at doing a couple of week’s work for the equivalent of a year’s wage?
You could work a couple of weeks and take the rest of the year off.
That would be nice wouldn’t it?
Or, you could write one or two letters each month, working no more than a week in total and have the rest of the time off. Writing 12 – 24 letters a year would certainly fill your bank account up nicely.
If those sales letters also paid you a percentage of the sales, or were for your own products, you could be earning a semi-passive income throughout the time you are not working.
There are several copywriters who specialise in writing sales letters for specific industries using templates charging £1,000 – £5,000 per sales letter. Because they know the industry inside out, they know the audience they are targeting, and using specific templates, they are able to write a sales letter in a day or two.
They then take the rest of the month off… if they chose to. They earn 2 to 3 times the average monthly wage in less than a week… and still have 3 weeks off. This really is a freedom skill.
One which can easily have you retired faster than any other job. As stated earlier, you are only…
Watch! How To Make Money Writing Letters Tutorial Video
One Letter Away From Retirement
Let me be frank here, writing sales copy isn’t hard. If I can do it, so can you. Anyone who takes the time to learn the basics can write seriously profitable sales letters.
I personally have had no training to be a copywriter, I simply read and write. I read sales letters and books written by other sales letter writers and I then write.
I write sales letters.
Every new sales letter I write strengthens my skills and reinforces my knowledge.
But, until I started to learn and practice, I didn’t know how to write a sales letter. I didn’t know how to sell a sausage let alone a course worth thousands of pounds.
But I do now.
And so will you.
Everything is learnable, and that is something which we want to pass on to you.
Learn How To Write The Perfect Highly Profitable Sales Letter Here…
When robbers and highwaymen looted carriages and stole from the wealthy, they never reached the level of wealth of popular writers, newspaper publishers or book publishing companies.
How could they?
They pulled out guns and swords and stole, but once they had spent that money they were poor again. They had to go out and steal more money, all the while keeping a watchful eye over their shoulders for the long arm of the law… which in those days often resulted in a dangerous beating as well as being sent to the ye olde gaol.
Wealth Is In The Words
Publishers and writers on the other hand, were rolling in money. They were earning money even when they were not working. While sleeping, while out dining and socialising, and while resting with their feet up, writers and publishers were earning money.
Unlike authors and traditional book writers, copywriters and sales letter writers can write a letter in a day or two which can keep earning them thousands of pounds many years later.
Dan Kennedy wrote one sales letter which has generated him over a million dollars in commissions. The letter probably took him no more than a week to complete, and yet, even to this day it is still earning him money.
And if you think that is impressive, read on…
‘Coming right up to date, the most recent letter, which I wrote just last week, brought in over £40,000 in the first two days after being read by less than a thousand people. I fully expect that one to bring in over £1 Million over the next two or three years.’
– John Harrison Streetwise Publications
Writing sales letters is an incredible and hugely profitable skill.
Yes you need to have a product to sell and yes you need to get people to see your sales letter, but without the skill of writing great sales copy, you will sell diddly squat, even if you had a good product and thousands of people looking for it.
If there isn’t a great sales letter for people to read, they will not buy. They won’t know if the product you are offering is any good, whether it will change their life around, whether it will alleviate their pain and suffering, or if it is worth the money on the price tag.
Without sales letters, people won’t buy. With great sales letters, people in their hundreds and thousands will whip out their credit cards and make a purchase.
But you do not need thousands of people to buy your product to make a lot of money. If you are selling a product which is worth a few hundred pounds or even a few thousand pounds, you only need a couple of hundred sales to generate an incredible amount of money.
All made easier if you have written a compelling sales letter.
And, as stated before…
You DO NOT Need To Be Good At Writing To Become A Great And Highly Paid Sales Letter Writer.
Learn How To Write The Perfect Sales Letter Below:
I’d hesitate to saw you can make a profitable business out of anything, but the range of possibilities open to you is probably wider than you might imagine.
Who would have thought that an expertise in anthropology could lead to a profitable business, but that’s precisely what happened to a lecturer from Teeside University, who now makes an extra income analysing the human remains found by police and other authorities around the world.
Dr Tim Thompson started his Anthronomics business to cope with demand, and the work has taken him as far afield as Thailand where he was involved in identifying Tsunami victims and Kosovo where he was called upon to help identify bodies in mass graves.
I’m not suggesting that identifying bone fragments is a viable opportunity for you, but what I am suggesting is that there may be opportunities to make extra money hidden away in your own expertise or profession.
Perhaps it’s time to give some thought to what may be right under your nose.
Motivational Quote Of The Day
“Try not to be a man of success, try to become a man of value.”
Albert Einstein
Alternative Quote Of The Day
“A man loses his dog, so he puts an ad in the paper. And the ad says, ” Here, boy!”
Spike Milligan
Never Give Up
It’s never too late to strive for success – Colonel Sanders was in his seventies before he struck gold with Kentucky Fried Chicken – and George Weiss is the latest proof of that.
The 84 year old has seen over 80 of his inventions fail, but finally hit the jackpot with a word game called Dabble. It’s now available in over 40 stores across America and has won the 2011 Game Of The Year Award from Creative Child Magazine.
We speak to so many people who say it’s ‘too late’ for them to achieve financial success – people in their fifties and sixties…even people in their forties! Here’s a guy decades older, still trying and ultimately succeeding.
What else are you doing….waiting to die?
Today’s National Day
NATIONAL TAKE A CHANCE DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
This is not illegal. Perfectly legitimate. It’s all perfectly above-board.
Why isn’t everyone doing this?
I have no idea. Anyone can. You just need to be bothered. Anyone could, but most people don’t, because they either aren’t motivated, or don’t know how, or are too sceptical by nature to believe it’s possible.
If you find yourself having to live and work a little more remotely in the coming weeks and months then now is the time to take a look.
Available now for the first time as a fast digital download.
For more information on something that’s simple, and easy to use from the comfort of your own home CLICK HERE.
Kind Regards
John Harrison
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
There was a time, not too long ago, when having your photograph taken was a fairly rare event. That’s all changed today of course, with just about everyone having a camera on their mobile phone.
There are a couple of problems; the photographs typically taken tend to be quite mundane, and they’re rarely printed out. An idea we saw in California could easily be copied anywhere.
It’s a photo studio where you go in and are cast as a characters from a film. The studio has costumes depicting a wide range of characters.
Customers book an appointment either individually, or as a family, and get to portray their favourite film characters. They are then offered prints in a range of sizes and styles.
Photography is becoming incredibly common (I read somewhere that there were more photographs taken last year than in all of history!) but interesting or high quality photography is less so.
Professionals need to find a way to differentiate what they do from the crowd, and this is one way to do it.
Motivational Quote Of The Day
“Logic will get you from A to B. Imagination will take you everywhere.”
Albert Einstein
Alternative Quote Of The Day
“What if God’s a woman? Not only am I going to hell, I’ll never know why!”
Adam Ferrara
The Cookie Factory Attraction
The Golden Gate Fortune Cookie Factory is based in Chinatown in San Fransisco. It produces 20,000 cookies a day but earns an extra income as a tourist attraction.
Every day, tourists pay a fee to see how the cookies are made and no doubt leave with a bag full of the product too.
What is commonplace to one person can be fascinating to others. You may be bored stiff by your place of work, but might others be interested in seeing how you do what you do?
If so, there may be a readymade extra stream of income for you just waiting to be exploited.
Today’s National Day
NATIONAL TAKE A WILD GUESS DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
This is not illegal. Perfectly legitimate. It’s all perfectly above-board.
Why isn’t everyone doing this?
I have no idea. Anyone can. You just need to be bothered. Anyone could, but most people don’t, because they either aren’t motivated, or don’t know how, or are too sceptical by nature to believe it’s possible.
If you find yourself having to live and work a little more remotely in the coming weeks and months then now is the time to take a look.
Available now for the first time as a fast digital download.
For more information on something that’s simple, and easy to use from the comfort of your own home CLICK HERE.
Kind Regards
John Harrison
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
A little while ago, a number of newspapers, radio stations and TV programmes reported the result of some research which I found pretty astonishing…
Apparently, people who speak with a Yorkshire accent are perceived to be the most intelligent – beating even those using Received Pronunciation…the Queen’s English.
Now I said that I found this astonishing. You see I’m the proud owner of a Yorkshire accent and I have to say that my experience is not that it conveys an impression of great intelligence to the world at large. In America – for reasons that I don’t understand – it gets you identified as an Australian. In most of Europe, it gets you stared at blankly. But in England…
Well it gets you treated as a little bit thick…
And if not thick, simply fair game for reference to every regional stereotype under the sun from cloth caps, to whippets, to tripe and onions – none of which I have worn, owned or eaten.
I don’t want you to think I’m complaining though, because I don’t mind any of this one little bit. It’s all harmless fun, and being underestimated can have distinct advantages. I only mention it because of the research reported in the media, that doesn’t fit with my experience.
Anyway, this morning on the way to work, my local radio station ran an interview with the academic who carried out the research, and he was asked how he’d arrived at his conclusions. Here’s what he did:
He got a photograph of a 20-year-old girl and then showed it to respondents. At the same time, he played a tape of ‘the girl’ speaking a prepared script. Respondents were all shown the same photograph, and heard the same words, but they were spoken by people with different accents: Received Pronunciation, Yorkshire and Birmingham. As a control, one group of respondents was just shown the photograph with no voice.
They were all then asked to make an estimate the girl’s intelligence based on what they saw and heard, by giving a mark out of ten. The result was that the ‘Yorkshire girl’ was seen as most intelligent, followed by the girl using Received Pronunciation. The silent girl was considered more intelligent than the Brummie!
Suddenly it all became clear. The headline summary – the Yorkshire accent is perceived as the most intelligent – came from this very flimsy research survey, which I’m sure the average 10-year-old could pick enormous holes in. Very briefly…
1. It only tested three accents.
2. It only tested reaction to a young girl’s accent
3. There are dozens of different ‘Yorkshire accents’.
4. Voices have an impact, as well as accents. It’s perfectly possible to find someone who sounds intelligent or stupid with exactly the same accent.
I could go on, but the purpose of this isn’t to criticise the research. It’s to demonstrate how easy it is to get the results of some research or a survey, into the mainstream media – provided the subject matter is interesting enough.
The media weren’t really interested in the methodology. They were simply interested in a result that flew in the face of conventional thinking. If RP had come out in front, I doubt anyone would have reported it.
The lesson for you and I, is that if we can come up with a unique piece of research connected to our business, which throws up some interesting results, there’s a good chance of getting it reported in the media. No scientific or research knowledge required.
The key, I think, is that the results need to be both interesting and surprising. If you manufacture toothpaste and find that 7 out of 10 people prefer your brand to a rival, that’s hardly newsworthy. It’s not interesting and it’s not particularly surprising.
But if you found out that 7 out of 10 respondents to your survey had used someone else’s toothbrush without telling them, then I can see that getting some coverage. It would be surprising and interesting because of the human angle, which anyone could relate to. It’s all about asking the right questions, or testing the right things, in the first place.
This is definitely worth thinking about. It’s cheap and easy to do. All it takes to get a big publicity pay-off, is a little imagination.
Kind Regards
John Harrison
PUBLISHERS NOTICE
Dear
Streetwise Customer,
This is not illegal. Perfectly legitimate. It’s all perfectly above-board.
Why isn’t everyone doing this?
I have no idea. Anyone can. You just need to be bothered. Anyone could, but most people don’t, because they either aren’t motivated, or don’t know how, or are too sceptical by nature to believe it’s possible.
If you find yourself having to live and work a little more remotely in the coming weeks and months then now is the time to take a look.
Available now for the first time as a fast digital download.
For more information on something that’s simple, and easy to use from the comfort of your own home CLICK HERE.
Dear Streetwise Customer,
Kind Regards
John Harrison
P.S. This comes with a 100% cast iron money back guarantee. There is absolutely no risk to you to take a look.
Dear 
