All posts by Streetwise

How To Win A BAFTA

I’ve recently come off the phone with Geoff Thompson (who wrote the Foreword to one of my books), and he told me the fascinating story of how he came to win his BAFTA Award.

Geoff had written a number of books and was keen to get into film, but just couldn’t get any interest. He’d knocked on all the right doors and gone down all the right channels – all to no avail. For whatever reason, he just couldn’t get started.

Anyway, his books were selling well and so he was on a signing tour of bookshops around the country. At one of these signings, he was approached by a young man – not yet out of his teens – who said he was hoping to get into journalism. Geoff gave him some advice and the young man asked whether he could have an interview for an article thar he hoped to sell to a magazine.

Now at this time Geoff was really busy with the tour, but he kept the young man’s details, and when he was visiting a town nearby a few weeks later, invited him over for an hour. The young man stayed for most of the day and in between getting information for the interview, pumped Geoff for more help and advice which he freely gave. No reward was given, and none was asked for.

I’m not sure whether that article ever saw the light of day, but here’s what did happen…

It turned out that the young man’s sister was a film producer. When she heard about Geoff, she contacted him to see whether she could make a documentary about his life. Geoff agreed and she got to know him – and to hear about his other work.

It was then that she asked him if he would like to make a short film. Geoff agreed, and set about creating something. The film was called Bouncer, and was nominated for a BAFTA. That led to another short film, ‘Brown Paper Bag’, which won the best short film award at the BAFTAs. 
 

And it all came about because he took the time to help someone out, with no immediate promise or chance of recompense or reward. This was definitely a case of sending the elevator back down and Geoff got his reward in a totally unexpected way.

To make a big success in anything, you have to get out of the employee mindset – the one that demands a fair day’s pay for a fair day’s work (the one that is constantly trying to match effort put in with rewards received). You have to move away from demanding an immediate return for your efforts, and refusing to do ‘something for nothing’.

You have to move towards a more holistic lifetime approach that says effort and reward are rarely in sync ~ that big rewards will come from the most unlikely sources ~ and conversely blood sweat and tears will often leave you empty-handed.

Geoff’s reward did indeed come from a very unlikely source. Big rewards have come from unlikely sources for me too ~ and it can be the same for you as well. But only if you open yourself up to the possibility…

And that can only happen when you stop analysing everything you do for its capacity to deliver instant gratification and recompense, and start doing things because they just seem like the right things to do.

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 John Harrison

PUBLISHERS NOTICE 

“HE JUST WON £1,460 IN
TWO DAYS!” 

  Dear Streetwise Customer, 

 “OMG, Ludlow 3:45…two horses to back. Bott N Brown WON at 25/1 !!! Average odds taken on Betfair exchange 80/1. I backed for £12 winning me £960. Can you please thank Bill for me.”

G.B – 6th February 2020

    “Many thanks. Thursday OMG Newcastle 5:30. Special Lady WON 50/1. Won £500. “

G B – 7th February 2020  

 A couple of weeks ago we wrote to you about The Hermes Strategy, a unique approach to horse
racing created by Bill Burrows. I’ve reproduced word for word, two emails I received this week from
one of our customers who tried the strategy for the first time just a few days ago. 

He just won £1,460 in two days! 

Needless to say, he’s pleased!  

 Now we don’t get 80-1 and 50-1 winners every day (although it looks like we do at the moment!) but because this strategy looks at the whole thing from a VERY unusual angle, long odds winners come along pretty regularly alongside more mundane wins.

It all adds up to a great second income for anyone able to spend 7-10 minutes a day putting the strategy to work

For full details, take a look HERE 

You could very easily be up and running and copying Bill within a few hours of reading about this. Everything you need is at your fingertips.         

Best Wishes  

john sig.png

John Harrison 

www.streetwisenews.com/hermes

Reasons For Us To Be Cheerful In 2020 And Beyond

Reasons For Us To Be Cheerful In 2020 

And Beyond

The mainstream sentiment is that we are heading for disaster. Pundits clamour about the decline of democracy, climate catastrophe and failing capitalism. Yet the data tells a quite different story – one of human flourishing and progress.

Extreme poverty rates, for example, are falling and continue to fall. From 1990 to 2015, the global extreme poverty rate fell from 36% to 10%. In 2018, it fell to 8.6%. More than 137,000 people escape extreme poverty every single day.

At the same time, the ranks of the global middle class have expanded. September 2018 marked the first time in human history when more than 50% of the global population was considered middle class. Its numbers grew a huge 92% from 2009 to 2018. 

Global life expectancy is also on the rise, increasing by more than three years in the past ten years. Hasn’t that come at a cost to the environment?

No. At a certain point in their development, poor countries start polluting less. Death rates from air pollution fell by almost a fifth worldwide and by a quarter in China between 2007 and 2017.

Annual deaths from climate-related disasters fell by a third between 2000 and 2009 and 2010-2015, a 95% reduction since the 1960s. In many ways, the world is getting better every day. There are many good reasons to be optimistic heading into 2020 

Motivational Quote Of The Day

“Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, “What’s in it for me?”          

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Brian Tracy

Alternative Quote Of The Day

“Age is strictly a case of mind over matter. If you don’t mind, it doesn’t matter.”      

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Jack Benny 

Party Equipment Rental 

I really like rental businesses. You get to make money from what you own – and keep it! But what can you base a rental business on? There are many possibilities, but the key criteria is usually something which people need and use rarely. Party equipment falls into that category. 

Things like canopies, tables, chairs, and large quantities of crockery and cutlery can be expensive to buy and troublesome to store when you’re only going to use them for special occasions. Renting makes a great deal of sense for the customer. From the business side it makes sense too. These things needn’t cost a fortune if you buy carefully and in bulk, and can often be rented out for a sizable percentage of the cost – again and again. 

So what will you need to start a party equipment rental business? Just two things really – somewhere to store your stock and a means to deliver and pick up from your customers. If you have those two things – and a little capital to get started – you can be up and running very quickly. 

Today’s National Day   

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wrong.jpg

NATIONAL EVERYTHING YOU THINK IS WRONG DAY! 

PUBLISHERS NOTICE 

“HE JUST WON £1,460 IN
TWO DAYS!” 

  Dear Streetwise Customer, 

 “OMG, Ludlow 3:45…two horses to back. Bott N Brown WON at 25/1 !!! Average odds taken on Betfair exchange 80/1. I backed for £12 winning me £960. Can you please thank Bill for me.”

G.B – 6th February 2020

    “Many thanks. Thursday OMG Newcastle 5:30. Special Lady WON 50/1. Won £500. “

G B – 7th February 2020  

 A couple of weeks ago we wrote to you about The Hermes Strategy, a unique approach to horse racing created by Bill Burrows. I’ve reproduced word for word, two emails I received this week from
one of our customers who tried the strategy for the first time just a few days ago. 

He just won £1,460 in two days! 

Needless to say, he’s pleased!  

 Now we don’t get 80-1 and 50-1 winners every day (although it looks like we do at the moment!) but because this strategy looks at the whole thing from a VERY unusual angle, long odds winners come along pretty regularly alongside more mundane wins.

It all adds up to a great second income for anyone able to spend 7-10 minutes a day putting the strategy to work

For full details, take a look HERE 

You could very easily be up and running and copying Bill within a few hours of reading about this. Everything you need is at your fingertips.         

Best Wishes  

john sig.png

John Harrison 

www.streetwisenews.com/hermes

Your Hidden Skills

I told you in an earlier bulletin that I’d started ice-skating again after a gap of over 30 years. I also told you that I managed to get back to my previous (very low) standard remarkably quickly. Well I’m delighted to tell you that I’ve actually improved.  

When I skated as a kid, I never got beyond going forwards, but when I started again, I decided I wanted to learn to go backwards. I thought it looked really impressive, and so resolved to learn how to do it.  

I got nowhere at first, but then – a couple of weeks ago – it suddenly clicked and I could do it. It’s a great feeling to learn something new, but here’s the interesting thing…  

As soon as I could do it, it wasn’t impressive any more!  

I remember exactly the same feeling when I learned to juggle, to ski, to memorise a pack of playing cards and loads of other stuff. They all seemed impossibly impressive skills when I couldn’t do them, but pretty mundane once I could.

I find this holds true with most things in life, and I suspect it’s the same for you. 

Now of course I’m talking about ‘fun’ activities here, but this has wider implications because it lures us in to undervaluing all the skills we have ~ to regard them as something anyone can do. And the longer we’ve had those skills, the more likely we are to undervalue them – the more likely we are to feel that they’re commonplace and worthless. 

Indeed we might have even stopped
recognising them as skills at all. 

I spend quite a bit of time writing stuff ~ books, newsletters, sales letters, advertisements etc ~ but rarely do I regard it as a skill. I just think it’s something that anyone can do ~ like talking.

Of course, when I think about it – or sometimes when I see someone else trying to do the same thing – I realise that it’s not as easy as I think, that there is a skill to it. 

I’d wager it’s the same for you. There are things you do very well, but undervalue because you simply don’t think of it as a rare skill. As a result, you charge too little for it, or don’t do enough of it. You see, to maximise your productivity and income, you need to be capitalising on your rarest and most valuable skills. That’s where your greatest commercial value lies. 

So here’s my suggestion for you. Make a dispassionate and objective list of your skills, and analyse whether you’re exploiting them to the full. 

I wouldn’t be surprised if you quickly find a hidden gem waiting to be mined, cut and polished.

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 John Harrison

PUBLISHERS NOTICE 

“HE JUST WON £1,460 IN
TWO DAYS!” 

  Dear Streetwise Customer, 

 “OMG, Ludlow 3:45…two horses to back. Bott N Brown WON at 25/1 !!! Average odds taken on Betfair exchange 80/1. I backed for £12 winning me £960. Can you please thank Bill for me.”

G.B – 6th February 2020

    “Many thanks. Thursday OMG Newcastle 5:30. Special Lady WON 50/1. Won £500. “

G B – 7th February 2020  

 A couple of weeks ago we wrote to you about The Hermes Strategy, a unique approach to horse
racing created by Bill Burrows. I’ve reproduced word for word, two emails I received this week from
one of our customers who tried the strategy for the first time just a few days ago. 

He just won £1,460 in two days! 

Needless to say, he’s pleased!  

 Now we don’t get 80-1 and 50-1 winners every day (although it looks like we do at the moment!) but because this strategy looks at the whole thing from a VERY unusual angle, long odds winners come along pretty regularly alongside more mundane wins.

It all adds up to a great second income for anyone able to spend 7-10 minutes a day putting the strategy to work

For full details, take a look HERE 

You could very easily be up and running and copying Bill within a few hours of reading about this. Everything you need is at your fingertips.         

Best Wishes  

john sig.png

John Harrison 

www.streetwisenews.com/hermes

Saving On Tax Through Pensions

Families thinking about how to save and invest most efficiently during 2020 shouldn’t overlook pensions for children. Many people don’t realise that in addition to their own pension contribution allowances they can put money into someone else’s savings.

And even if the recipient is a non-taxpayer, as most children are, they’re still entitled to tax relief on the contribution. Investing £3,600 a year, the maximum allowed, on behalf of a child will cost you only £2,880. The provider you choose then claims an additional £720 from the taxman to top up your contribution.

Setting up a pension for your children might seem odd, not least because there’s a good chance you won’t be around to see them cash it in. But HM Revenue & Customs said last year that 60,000 families have opened pension plans for kids. The key argument in favour of such arrangements is the power of compound investment returns over the long term. If you pay the maximum into your child’s pension each year until they turn 18 and the plan achieves a return of 5% a year, they’ll have a pension fund worth £1m by the time they reach age 64.

The downside to pensions is that they’re inflexible. Under current rules, you can’t cash in a pension until the age of 55 and this limit is due to increase over time as the state retirement age creeps up. So all the savings you’re putting by won’t be available to help children with financial priorities early in their adult lives: the cost of further education, buying a first house or starting a family, say. Nevertheless, those priorities are exactly why many people don’t get round to starting a pension plan until later in life. 

Even among occupational pension schemes, opt-out rates are much higher among younger people. And since pension saving works best the earlier you start, taking this worry off your children’s hands could prove very useful indeed. One caveat is that future governments could change the rules so that pension saving becomes less tax-efficient. It’s now also much easier to pass on pension savings to your heirs.

So one alternative to setting up designated plans for children is to maximise your own contributions in order to increase the chances of there being money left over. If you die before 75, your heirs will usually inherit what is left of your savings free of tax; even after age 75, you can still bequeath pensions cash, though it’s likely that tax charges will be payable.

Motivational Quote Of The Day

 “The truth is rarely pure
         and never simple.”       

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Oscar Wilde

Alternative Quote Of The Day

“My wife has to be the worst cook. Her specialty is indigestion.”      

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Rodney Dangerfield 

Hot Bodies

 I’ve noticed that after the weekend, our office is always several degrees colder than it is later in the week, even though the heating has been left on. Increased computer activity plays a part, but so does human activity. The staff come into the office, they give off body heat and it warms the building.

Now this is happening everywhere. The amount of heat energy given off by the population must be huge. So is there a way to harness it? It turns out that there is.

 Over 200,000 people pass through Stockholm’s Central station each day. Jernhusen, a property company given the job of remodelling the station, have come up with a way of transferring the heat generated by all these people to an office building across the road. The stations ventilation system includes heat exchangers which convert all this heat energy into hot water. It’s reported that the result is a 25% reduction in the buildings energy costs.

 Needless to say, green energy is on everyone’s agenda at the moment, and initiatives like this are likely to be on the increase. Perhaps something to invest in, or even participate in for those with the skills and resources.

Today’s National Day   

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NATIONAL GIVING HEARTS DAY!  

PUBLISHERS NOTICE

“HE JUST WON £1,460 IN TWO DAYS! “

Dear Streetwise Customer, 

   “OMG, Ludlow 3:45…two horses to back. Bott N Brown WON at 25/1 !!! Average odds taken on Betfair exchange 80/1. I backed for £12 winning me £960. Can you please thank Bill for me.”

G.B – 6th February 2020

    “Many thanks. Thursday OMG Newcastle 5:30. Special Lady WON 50/1. Won £500. “

                                              G B – 7th February 2020  

 A couple of weeks ago we wrote to you about The Hermes Strategy, a unique approach to horse racing created by Bill Burrows. I’ve reproduced word for word, two emails I received this week from one of our customers who tried the strategy for the first time just a few days ago. 

He just won £1,460 in two days! 

 Needless to say, he’s pleased! 

 Now we don’t get 80-1 and 50-1 winners every day (although it looks like we do at the moment!) but because this strategy looks at the whole thing from a VERY unusual angle, long odds winners come along pretty regularly alongside more mundane wins.

 It all adds up to a great second income for anyone able to spend 7-10 minutes a day putting the strategy to work.

For full details, take a look HERE

You could very easily be up and running and copying Bill within a few hours of reading about this. Everything you need is at your fingertips.      
         

Best Wishes  

john sig.png

John Harrison 

www.streetwisenews.com/hermes

Have You Written A Will?

Have You Written A Will?

More than half of us haven’t written a will, even though this means we could leave a terrible mess behind when we die. Many assume that if we die without a will our estate will still make its way to the right people, but this is not true. When there is no will your assets are split according to the rules of intestacy. This means that if you are married anything you own jointly will pass to your spouse. But everything else won’t.

In England and Wales your spouse will get the £270,000 and half of the rest. The remainder is then split between your children, or if you have no children your parents and siblings. There is no such thing as a common-law partner under UK law so even if you have lived together for decades, if you aren’t married (or in a civil partnership) and you die without a will they will get nothing.

If you are unmarried your estate will pass to your children, parents, siblings, distant family … or even Prince Charles. Prince Charles ends up getting plenty of money as a result of our general failure to write a will. If you die without one and have no family your estate goes to the crown, unless you live in Cornwall where the Duchy of Cornwall – Prince Charles – gets your assets. This has resulted in Prince Charles receiving over £1m, which he has handed on to charity.

The only way to ensure that your money goes instead to the people you want to receive it is to make a will. You can stipulate not only who gets what from your financial assets, but it also provides you with the opportunity to distribute your treasured possessions to the people who you think will most appreciate them. In order to ensure you get a legally binding will that reflects your exact wishes you should see a solicitor. You will typically pay around £140-£240.

If you and your partner both need a will you can keep your costs down by getting mirror wills. This is where both wills are exactly the same leaving everything to each other or your children and you just reverse your names on them. Alternatively, March and October are Free Wills Months. In these months anyone aged 55 or over can get a will written or updated by a solicitor for free. You are encouraged to make a donation to charity in your will in return for getting free legal advice. If you are worried about inheritance tax, note that if you give at least 10% of your estate to charity you’ll reduce your inheritance tax charge from 40% to 36%.

Once you have a will, don’t rest on your laurels. Review it at key stages in your life: births, marriages, deaths or the end of a relationship. Bear in mind that when you divorce your ex-spouse is automatically removed from your will, but if you only separate, they could still benefit even if you die years later. When writing your will be aware that anyone will be able to read it after you die. All wills become public documents that can be found via the Gov.uk website.

Motivational Quote Of The Day

“Risks must be taken  because the greatest  hazard in life is to risk  nothing.”                                     

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Leo Buscaglia

Alternative Quote Of The Day

 “In Pizza Express you can get garlic bread with cheese and tomato. Now correct me if I’m wrong, but that’s a pizza.”          

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Jimmy Carr 

Become An Online Expert

If you’re an expert in something…and most of us are an expert in something or other…you can offer your advice online and turn it into profit. Small business owners are particularly well placed to cash in on this opportunity because they tend to know their field very well. Michele Gorham, owner of Cookie Central Bakery, is one small business owner who has turned her expertise into online profits. 

She has created hundreds of blog entries about how to build a business, run a bakery, and other helpful topics, and she answers customer’s direct questions through various social media platforms, including Facebook, Twitter and Yelp. Because of Gorham’s content contributions, her listings on various sites are highly trafficked and are regularly found by search engines – generating more sales for her business. 

Is this a strategy you could emulate in your own field? Give it some thought. You may have a great deal more to offer than you at first realise. 

Today’s National Day   

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NATIONAL DRINK WINE DAY!  

PUBLISHERS NOTICE

FINALLY REVEALING IAN’S
“INCOME FOR LIFE”
SECRET!

 Hello.          

Are you worried you’re going to have to “work until you drop”

      Are you tired of working all day, every day to make someone else rich when it’s YOU who should be the one becoming wealthy? 

     Ian once shared that grief, but now he never has to worry about money again…

 Here’s a PROVEN way to make enough money to retire on as soon as you want, never work again and enjoy a fabulous income for life. 

 And it’s not like you even have to quit your job if you don’t want. You can keep your regular paycheque coming in if you’d like while you follow the specific steps of this blueprint in your spare time. 

     Let us show you everything about this when you click the link below:

   www.streetwisenews.com/wizard

Best Wishes  

john sig.png

John Harrison 

Time To Increase Your Finances In 2020

For most of us the New Year heralds plans to get fit, eat better and generally be a better human. But have you thought about what you could do to improve your finances in 2020? There are a several simple steps that could make you significantly better off next New Year’s Eve.

Firstly, this is a good time to reassess your investment portfolio. Gauge whether the spread between different asset classes still suits your appetite for risk and the time you intend to be invested. The asset classes you choose to invest in will ultimately determine how your portfolio performs, usually more so than the specific investments you choose.

While you are at it check what fees you are paying; these can greatly reduce long-term returns. You may be able to save thousands by the time you retire by switching to a cheaper investment platform, in which case it would be daft not to do it. When it comes to your household finances, plan to tackle one bill at a time. Millions of people have lapsed from their initial-offer rates onto standard rate for all manner of bills, from electricity and gas to TV services and the gym. Pick one bill each month and cut the cost.

Your mortgage is likely to be your biggest monthly expense so take strides towards paying it off. Plunging interest rates mean now is the time to strike to knock years off your home loan term or save thousands in interest. Find out what interest rate you are currently paying and whether you would pay any charges to switch now.

Then look to see if you could get a lower-rate deal. If you can get a lower rate – which you probably can in the current market – switch, but keep your mortgage repayments the same. Moving from a rate of 4.24% to 1.39% but keeping your repayments the same would allow you to shave seven years off a £150,000 mortgage, saving £8,871 in interest. Finally, keep an eye on your credit-card statements. It’s so easy to sign up for things on trial, then forget to cancel. Check your spending, cancel any subscriptions you no longer use and raise any suspicious activity with your card provider.

Motivational Quote Of The Day

“A life spent making mistakes is not only more honourable, but more useful than a life spent doing nothing.”                                  

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George Bernard Shaw

Alternative Quote Of The Day

“Before you criticize someone, you should walk a mile in their shoes. That way, when you criticize them, you’re a mile away and you have their shoes.”   

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Jack Handey 

Testing Your Business Idea

Just read an article by Jason Cohen, founder of Smart Bear Software, which reminded me of something incredibly important for anyone thinking of launching a business.

Cohen says that many would-be entrepreneurs invest huge amounts of time money and effort into their business idea without doing something very fundamental – they don’t ask people whether they would buy from them. He argues that if you can’t find ten people who say they would buy from you, you don’t have anything. Most would be entrepreneurs simply don’t ask the question before committing to the business they’re scared of getting a negative response.

I think Cohen is right up to a point, but he doesn’t really go far enough. In my experience, it’s not enough to have someone say that they would buy if the product/service was available – you need them to make a real commitment. It’s very easy to tell someone what they want to hear, but less easy when there’s real money at stake.

I can’t pretend this is easy for all businesses, but if you can find some way to get a real financial commitment from your perspective customers, you’ll get a far better idea of the potential of your business idea than by merely asking a question.

Today’s National Day   

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NATIONAL NO ONE EATS ALONE DAY!  

         

PUBLISHERS NOTICE

FINALLY REVEALING IAN’S
“INCOME FORLIFE”
SECRET!

 Hello.          

Are you worried you’re going to have to “work until you drop”

      Are you tired of working all day, every day to make someone else rich when it’s  YOU who should be the one becoming wealthy? 

     Ian once shared that grief, but now he never has to worry about money again…

      Here’s a PROVEN way to make enough money to retire on as soon as you want, never work again and enjoy a fabulous income for life. 

     And it’s not like you even have to quit your job if you don’t want. You can keep  your regular paycheque coming in if you’d like while you follow the specific steps of this blueprint in your spare time. 

     Let us show you everything about this when you click the link below:

   www.streetwisenews.com/wizard

Best Wishes  

john sig.png

John Harrison 

Method Marketing

This is probably not going to come as a big shock to you, but there’s not a lot happening on a Monday night in Rotherham. Which is why I found myself heading up the M1 to see Tommy Steele (No, you’re wrong…he’s still alive) in Doctor Dolittle at the Leeds Grand. 

I can heartily recommend both the show and the theatre ~ a fantastic characterful venue, and a great family production. Tommy Steele is excellent, but you do have cause to wonder (or at least I do) what motivates someone like him to be spending a freezing cold March evening in Leeds. 

He must be the living embodiment of what I’ve been banging on about for ages…when you find what you’re really meant to do for a living, you’d rather be doing it than just about anything else. And you’ll continue doing it long after the financial need has passed. Not that I have any insider knowledge on Mr Steele’s financial situation, you understand!

Anyway, I gather the show was great. It gets my recommendation. 

What doesn’t get my recommendation though, is the coach we travelled in. Now normally, there’s no way you’d get me on a coach. But it was a trip organised by my daughter’s school, and she wanted us to go on the coach. So we did. It’s only a 50-minute journey. How bad could it be? Hmmm… 

What I didn’t know until I got on, was that this was no ordinary coach. It was one specifically designed for transporting small humans…kids. I didn’t even know they made such things, so I learned something there. Anyway, all the seats were child-sized, and although I’m not what you’d call large ~ now how can I put this politely?… 

I found that I’d got a lot more arse than seat. 

Naturally, I moaned and grumbled all the way there, and most of the way back. It was so uncomfortable. And then I realised something ~ this must be how it is for grossly overweight people all the time. But you just don’t realise until you’ve experienced it. If you want to understand something completely, being told about it or reading about it is no substitute for experiencing it first-hand. 

Method actors know this of course, which is why when they’re preparing for a part, they often put themselves in the position of the person they’re about to portray. They know that it’s not enough to learn about the person, they have to actually feel like them. It’s only then that true understanding comes. 

And it’s exactly the same in the
tawdry business of selling stuff… 

Some of most compelling sales messages I’ve created have come because I’ve been able to completely empathise with the potential customers for the product or service. You see, I’ve been in exactly their position. I’ve felt what they’ve felt. I’ve had the same pain, the same doubts, the same anxieties, the same goals ~ the same everything… 

And when you’ve done that, it makes it so much easier to craft a message that will appeal. The reason is simple: if it appeals to you, it will appeal to them. 

If you’ve only heard, or read about, the problem your product or service solves, second-hand, you’re detached from the emotion. And it’s the emotion that sells. The closer you can get to experiencing the raw emotional appeal of your offering (or the problem it solves) at first-hand, the more powerful will be your sales message. 

It’s not method acting…it’s method marketing! 

Before this trip, if I’d been asked to write an advertisement for a diet product, I would have focussed exclusively on the health and cosmetic benefits. The problems of living in a world built for people half your size wouldn’t really have occurred to me, and even if it had, I don’t think I’d have thought it very important… 

Now I know better…and I have the
painful buttocks to prove it.  

jhsig
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 John Harrison

PUBLISHERS NOTICE 

 FINALLY REVEALING  IAN’S
“INCOME FOR LIFE”
SECRET!

  Hello.
    

      Are you worried you’re going ot have to “work until you drop“?

      Are you tired of working all day, every day to make someone else rich when it’s YOU who should be the one becoming wealthy?

     Ian once shared that grief, but now he never has to worry about money again…

      Here’s a PROVEN way to make enough money to retire on as soon as you want, never work again and enjoy a fabulous income for life.

     And it’s not like you even have to quit your job if you don’t want. You can keep your regular paycheque coming in if you’d like while you follow the specific steps of this
  blueprint in your spare time.

     Let us show you everything about this when you click the link below:

          www.streetwisenews.com/wizard

Best Wishes

john sig.png

John Harrison 

Modern Day Suggestion Box

The internet has given a new lease of life to many old established ideas, and the suggestion box is no exception. Now, instead of it being a dusty unused physical entity, it’s being turned into something virtual, interactive and useful.

Take Swedish Bank Avanza as an example. They have a section on their site, dedicated to customer suggestions for how they might improve their service. Other customers are then encouraged to look at the suggestions and vote on the ones they would like to see implemented.

So customers come up with the suggestions, and then other customers, vet and judge the suggestions. It seems an excellent way to ensure that any changes you make are well received by your customers.

  Is this an idea you could incorporate in your own business?

Motivational Quote Of The Day

“Success is not final, failure is not fatal: it is the courage to continue that counts.”                             

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Winston Churchill

Alternative Quote Of The Day

“What a kid I got, I told him about the birds and the bees and he told me about the butcher and my wife.” 

rodney
dangerfield.jpg

Rodney Dagerfield 

The Extra Time Entrepreneur

If you’re looking to supplement your income by running an enterprise run after work, then you’re part of a growing wave. People have always done this of course, but technology has brought it within the grasp or just about everyone now. 

Go back a few years, and we lived in a 9-5 world where it was difficult to get everything done ‘out of hours’. The internet and other mobile communications have changed all that and it’s perfectly possible to become an entrepreneur in your spare time. Whether you’re running a website, selling a service, promoting a product, financial trading or a hundred and one other things – having a job is no excuse for not having a go.

Do you have businesses and ventures up and running and making money in your spare time? If not, why not? 

Today’s National Day   

dont-cry-over-spilled-milk-day-fun.jpg

NATIONAL DON’T CRY OVER SPILLED MILK DAY!  

PUBLISHERS NOTICE

FINALLY REVEALING IAN’S
“INCOME FORLIFE”
SECRET!

 Hello.          

Are you worried you’re going ot have to “work until you drop”

      Are you tired of working all day, every day to make someone else rich when it’s YOU who should be the one becoming wealthy? 

     Ian once shared that grief, but now he never has to worry about money again…

      Here’s a PROVEN way to make enough money to retire on as soon as you want, never work again and enjoy a fabulous income for life. 

     And it’s not like you even have to quit your job if you don’t want. You can keep your regular paycheque coming in if you’d like while you follow the specific steps of this blueprint in your spare time. 

     Let us show you everything about this when you click the link below:

   www.streetwisenews.com/wizard

Best Wishes  

john sig.png

John Harrison 

How Not To Copy An Idea

In 2007, ‘music-to-slit-your-wrists-to’ exponents, Radiohead, carried out a massive marketing experiment. They released their latest album via Internet download – but with a twist… 

Buyers were invited to pay as much or as little as they liked for the album. They were asked to pay what they thought it was worth. 

There seems to be a fair amount of controversy over the results, but the best estimate I can come up with is that about 1.2 million people downloaded the album, 62% paid nothing at all, and the average price paid was around $6. 

Given that their product cost was virtually nothing (although there would have been administrative costs) and they didn’t have to share the money with distributors, record companies or retailers, that surely must go down as a big success…Even though only 38% of customers paid anything at all. 

Fast forward to last week, and I heard about another marketing experiment along similar lines – but with a very different outcome. 

A restaurant in London attempted pretty much the same thing. There were no prices on the menu, and diners were invited to pay what they thought the meal was worth. Customers hated the whole concept, and spent the entire meal worrying about how much they should pay. They were fearful of paying too little, and looking mean ~ or too much, and looking stupid. Nobody wanted to go back. 

This is a classic case of taking a marketing idea from one environment and dumping it in another, without thinking through how the new environment will impact on the effectiveness of the technique. It’s worth looking at the two factors that turned a winner into a loser here: 

1.  Proximity. With a music download, the transaction
     is remote. There’s no human interaction, and hence no
     embarrassment factor. If buyers had to hand over the
     money to a band member (as they do to a restaurant
     employee), the result would have been very different. 

2.  Costs. With the music download, there are no cost
     implications to attracting freeloaders and skinflint
     customers. In a restaurant, the implications are serious
     because there’s considerable product and service costs to
     cover. If Radiohead were committed to delivering a
     tangible product (rather than a virtual one) they’d have
     been in serious trouble.


I’ve made this sort of mistake on many occasions. A marketing idea has worked brilliantly, and so I’ve blindly used it with another product or market, without giving enough thought to why it actually worked in the original situation. And it’s bombed. 

When I’ve looked at the situation retrospectively, it’s usually been obvious that the idea worked in the first situation because of factors that weren’t present in the second. This could easily have been foreseen by anyone humble enough to realise that they don’t know everything, and patient enough to sit down and think everything through carefully first. But it’s me we’re talking about here… 

Neither patient nor humble – but very good at making mistakes. It’s not a great skill. 

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bw.png

 John Harrison

PUBLISHERS NOTICE 

 FINALLY REVEALING  IAN’S
“INCOME FOR LIFE”
SECRET!

  Hello.
    

      Are you worried you’re going ot have to “work until you drop“?

      Are you tired of working all day, every day to make someone else rich when it’s 
  YOU who should be the one becoming wealthy?

     Ian once shared that grief, but now he never has to worry about money again…

      Here’s a PROVEN way to make enough money to retire on as soon as you
  want, never work again and enjoy a fabulous income for life.

     And it’s not like you even have to quit your job if you don’t want. You can keep your
  regular paycheque coming in if you’d like while you follow the specific steps of this
  blueprint in your spare time.

     Let us show you everything about this when you click the link below:

          www.streetwisenews.com/wizard

Best Wishes

john sig.png

John Harrison 

The Bicycle Library

Imagine you want to buy a new bicycle. There are hundreds of models to choose from, each with very different characteristics. Choose the wrong one and you can end up making an expensive mistake. That’s the scenario behind the launch of the London Bicycle Library.

The library is based on a double decker bus. The bus contains information and resource materials where visitors can research their choice, and also a wide selection of bicycles which they can try out, and even take home for a few days. If it’s a marriage made in heaven, they can order their own bike, direct from the manufacturers via the library.

One of the greatest fears – and one of the greatest barriers to making a sale – in any market, is the fear of making a mistake. Anything which allows the customers to try-before-they-buy will ultimately be rewarded with increased sales. So is there some way you could adapt or apply this concept to your business?

Motivational Quote Of The Day

  “Be yourself; everyone  else  is already taken.”                                          

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Oscar Wilde

Alternative Quote Of The Day

“One night she told me to put out the garbage. I told her “you cooked it, you take it out”. 

rodney
dangerfield.jpg

Rodney Dagerfield 

Grooming Is Booming

 Speaking as someone whose personal grooming routine consists of a shower and a shave, this isn’t something I can empathise with, but the market for men’s grooming tools and products is booming. A recent report found double digit growth in some segments of the market.

Of all the advantages you can have when starting a new business, one of the most critical is a ‘following wind’. Yes, you can succeed in a mature market or even one that’s declining, but you’ll make it so much easier for yourself if you start out with the advantage of rapid growth of the market as a whole.

If you’re looking to go into a business with ‘real products’ you could do far worse than do some research into the market for men’s cosmetics. Research suggests that the market is set to continue to grow for some time yet. It might even get to me one day!

Today’s National Day   

work-naked-day.jpg

NATIONAL WORK NAKED DAY!  

PUBLISHERS NOTICE

FINALLY REVEALING IAN’S
“INCOME FOR LIFE”
SECRET!

 Hello.          

Are you worried you’re going ot have to “work until you drop”

      Are you tired of working all day, every day to make someone else rich when it’s 
YOU who should be the one becoming wealthy? 

     Ian once shared that grief, but now he never has to worry about money again…

      Here’s a PROVEN way to make enough money to retire on as soon as you
  want, never work again and enjoy a fabulous income for life. 

     And it’s not like you even have to quit your job if you don’t want. You can keep 
your regular paycheque coming in if you’d like while you follow the specific steps of this blueprint in your spare time. 

     Let us show you everything about this when you click the link below:

   www.streetwisenews.com/wizard

Best Wishes  

john sig.png

John Harrison