I’ve been looking at Facebook recently with fresh eyes.
Facebook is a social media platform that focuses on entertainment and social networks.
Meta, the owners of Facebook, claim that it isn’t a place for making business connections and selling business related products and services; that is more LinkedIn’s job.
However…
It appears that a lot of people are actually making a lot of money from Facebook.
No matter how Meta describes what the platform is actually designed for… people are using Facebook to grow their businesses using Facebook adverts, Facebook Pages (although people don’t use them much these days), and Facebook Groups.
People are also using their profiles to run Stories and Reels which get seen by a lot of people.
These Stories and Reels are specifically designed to share their business message and details.
Facebook may want to be a social media platform dedicated to sharing fun and entertaining content between friends, but it is also a business building powerhouse.
And because of that, I got thinking more about Facebook groups.
Private groups are great because people who join them have to be approved and so when they are accepted it feels like they are part of an exclusive club.
All the content that is shared in a private group is only seen by those who are members of the group.
You can post and comment anything into a private group and none of your friends and family will see it… if it has been set that way, that is.
Private groups are very often set up by companies or business people to be used as ‘hunting grounds’ for new clients and customers.
The problem with a private group is that people often do not see them (they can be set to be visible to Facebook users, but generally are not), they have to be invited to join and so they can stay quite small compared to groups that are open to the public.
So… this had me thinking…
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Would it be a good idea to open up a public group which is then used as a feeder group to send people to a private group?
Public Facebook groups can attract a lot of… how do I put this without causing offence?… They attract a lot of ‘nob heads’, but that depends a lot on what the group is about.
They also attract a lot of good people and when there is a lot of good people commenting on your posts within that group, you can then invite them over to your exclusive group which is smaller and has far less ‘nob heads’ in it.
When you consider that some of the best advice to find potential clients and customers on Facebook is to spend hours trawling through the member’s lists in other groups, and then checking personal profiles and then sending ‘friend requests’ to people you think are a good fit… I can’t help but wonder if it is best for them to come to you and populate your own pool to fish from, instead.
Surely, that makes more sense?
If time is limited then starting a public group means that people can join and if there is an influx of people, Facebook will share it with other people on your behalf.
Your group can become a ‘suggested group’ that Facebook will show to people they believe will be interested in it.
As Facebook likes to keep things ‘in-house’ preferring not to send people off the platform, I believe any adverts that direct people to a specific page or group on Facebook will be cheaper than ads that send people to websites.
So with that in mind, you could possibly run a series of cheap Facebook ads that promote your group.
£1 a day for a month or two could help to kick start the group and swell its ranks.
Considering how much money could be made from customers and clients found on Facebook (depending on what you sell that is), £30 to £60 isn’t too much to invest.
You’ll need to have a Facebook business page to run adverts because you cannot run them from a Facebook profile, but they are easy enough to create.
What a lot of people sell on Facebook are mentoring and coaching programs and courses.
I have spoken about this before.
One of the easiest forms of mentoring and coaching you can do is to create what is a called a ‘packaged’ coaching and mentoring course.
That is where you create a series of simple easy-to-record videos where you talk about a specific topic, upload them to your website, and put them behind a simple Stripe ‘Buy Now’ button.
If you would like to know how to create and publish your own ‘packaged’ mentoring and coaching course, click the image or link below:
Create Your Own ‘Packaged’ Mentoring & Coaching Course
Kind regards.
John Harrison
PS. A ‘Packaged’ mentoring and coaching course can be sold 24 hours of the day and night without you needing to do anything.
The payment and the delivery of the product are all done for you automatically.
You just have to enjoy the money dropping into your Stripe account. The money will then be dropped into your bank a few days later.
Here’s that link again:
Create Your Own ‘Packaged’ Mentoring & Coaching Course
