‘CONFIRMED: You’ve gained access to our HOTTEST deals’ was the title of the email from Woucher.
It’s an interesting email title, especially when checking emails on a smartphone because all you can see is…
‘CONFIRMED: You’ve gained access to…’ which creates quite a bit of curiosity.
Curiosity forces people to open emails to see what they are about.
People are curious in nature, plus they hate to miss out and so if they believe that there is something good happening, they want to find out what it is.
Occasionally I write email titles with curiosity in mind to see if I can get people to open them, but I do hold back considerably compared to some email marketers.
There’s a line between using curiosity to get people to open emails and deceiving them’ that I won’t cross.
Sadly, some people don’t have an issue with deceiving people.
The Nigerian prince who promises to share millions of pounds with the person willing to send him the £1,000 needed to release it from customs… springs to mind here.
But then again, the Nigerian Prince isn’t just trying to get you to open the email; they are simply trying to scam you of your money using your desire for money against you.
They aren’t email marketers, they are scammers and fraudsters.
The love scammers are the same.
They work hard on identifying vulnerable people and then use emotion to dupe them into sending them money so that they can fly out ‘to be with them’ and then never turn up.
They are using your desire to be loved and the fear of being lonely against you.
Both emotion and curiosity are incredibly powerful drivers as you can see. Some people have handed over tens of thousands of pounds to scammers to avoid being lonely or to become super wealthy.
A lot of these scams have been done online and mostly through email.
Email gets a bad reputation because of people like these scammers, which is a shame because email is a fantastic way to legitimately make money.
Email connects you with people in a way that social media has still to compete with.
People love to spend hours on Instagram, Twitter and Facebook, but email still has the best record for making sales.
Email is the original social media and what’s even better is that you own and control it better.
Social media platforms like Facebook, Instagram and Twitter can de-platform you and close your account down without warning, with email it is unlikely to happen unless you are running the Nigerian Prince scam.
The reason scammers love to use email is that it is more personal than social media and because… it works!
It is through the use of email that I and many thousands of other people make a lot of money each and every month.
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I’ve already mentioned Woucher; it was their email title which motivated this email. Woucher are a huge company and like most companies, they too use email to promote their offers because… email works.
People generally check their emails at least 12 times each day.
And now that we have smartphones, we receive notifications when emails land in our inboxes which means that we can get people’s attention a lot easier than before.
Beep Beep! Checks phone… Email received: CONFIRMED: You’ve gained access to… ‘Ohhhhhh, what have I gained access to? I better take a look at that!’
Email is the online equivalent of receiving a letter.
A message on Facebook, Instagram or Twitter is seen as an intrusion to a person’s privacy if they come from someone out of the blue. Messages sent over social media is considered by many as spam and a possible scam.
With email, people are more likely to see them as digital letters… although people are a little more aware these days, and rightly so.
You do need to be careful because there are still plenty of ‘wealthy princes and hunky but lonely men looking for love’ who may try and reach out to you.
Email is a numbers game because you can spend a few minutes writing an email, which you send to several thousand people and when a handful of people buy a product you promote, you can earn a day’s wage… a week’s wage… even a month’s wage, from that one email.
An email business can be managed from virtually anywhere in the world. North Korea may not be the easiest place to run one from, but I doubt you would be going there for your holiday anyway.
You can write and send emails from your hotel room or balcony using nothing more than a tablet and make money.
Making money while on holiday is one of the best feelings a person can have, I can assure you.
If you would like to discover how to make money when on holiday sending emails which can take just a few minutes to write, click the link below:
The Email Secret
Kind Regards
John Harrison
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Here’s that link again: