Two US entrepreneurs, Adam and Ryan Goldston thought they’d hit the jackpot when they invented a Basketball shoe which would help players improve their vertical jump by over three inches.
That was until the National Basketball Association banned their shoe. But then events turned in their favour. The story of the banned shoes went viral on the internet. Suddenly everyone wanted the $300 shoes and orders flooded in from all around the world.
This is a very familiar story. In the past I’ve heard stories about banned records, books, sports equipment, food, drinks, drugs and lots of other stuff.
And the same thing happens time and again…demand goes through the roof once people hear about the ban. People are naturally drawn towards things they’re not supposed to have – things that ‘they’ don’t want them to have.
Is this a fact you could use in your marketing? Have any of your products or services been banned – or even been under threat of a ban. If they have, it could be something you could turn to your advantage.
Motivational Quote Of The Day
“If you act like you know what you’re doing, you can do anything you want.”
Sharon Stone
Alternative Quote Of The Day
“You know, boys, a nuclear reactor is a lot like a woman. You just read the manual and press the right buttons.”
Homer Simpson
Calculated Profits
It’s not unusual for groups of consumers to have quite transient needs, and when this happens, a business opportunity often opens up. Students are one such group. They often study a subject for a short period, and are required to source quite expensive resources, which they will only need for a short period of time.
Previously, we’ve talked about services set up to rent books to students, thereby negating the need for them to make an expensive purchase.
A Canadian company has spotted another need they can satisfy in a similar way – by renting out expensive graphic and financial calculators. Students often need these for just a couple of classes and can save 70% by renting rather than buying. When the rental period is complete, they simply mail them back to the company.
I don’t think this is a fortune-maker, but it could certainly be a solid business. As far as I know, nobody is doing this in the UK yet, so perhaps something to copy?
Today’s National Day
NATIONAL RANDOM ACTS OF KINDNESS DAY !
PUBLISHERS NOTICE
Hello,
You have been hand-picked to receive this letter for a special reason. You’ll find out exactly why you were chosen when you take a look at the on line link below.
Here’s what it’s all about……
A few months ago, we sent a guy called Graham Carter, what he called a ‘crummy disc’ (the cheek of it!) in a plain brown envelope. On the disc were the words ‘Project X’, hand-written in red felt tip.
Why did we send it to him?
Because he was broke and we wanted him to try something out. We needed someone who was down on his luck…someone with none of the advantages which a lot of people set out with on a new project. Someone whose position was pretty hopeless really. Here’s what we figured…
If Graham could make this work, anyone could.
For the full story visit:
http://www.streetwisenews.com/carter/
Very Best Wishes,
John Harrison
PS. This could turn the way you live (and make a living) on its head. If you’re looking for more freedom, more money and to have your computer doing all the hard work for you while you get on with your day, you really should get on this right away.
PPS I’m only looking for five people to come in on this today. There will be other opportunities later, but just five today. We’re not going to rush this. It’s special.
Visit
www.streetwisenews.com/carter
This comes with a full 90 day test drive money back guarantee. Take a look today.