I want to share a quick story with you…

One day while enjoying a walk with his dog through the countryside, a man came across a large pond where a fisherman was sat watching over 20 fishing rods.

“Wow,” he said. “You really must love fishing.”

“No,” replied the fisherman. “I hate fishing,”

“Why do you have so many rods then?” Asked the man confused.

“I love to eat and I love to spend more of my own time doing the things I really enjoy,” replied the fisherman.

Understanding what the fisherman was saying, the man smiled, nodded his head and continued on his walk.

I’m more than certain that you got the point of that story.

As a regular reader of my emails, I know that you are not daft in any shape of form… but just in case you did miss the point, let me explain.

The fisherman hates fishing but, like all of us, he has to eat and he also would rather spend his time doing more of the things he actually enjoys.

So by using 20 fishing rods instead of one, he has greatly increased his chances of catching more fish and catching it faster.

Instead of going home with a fish or two then having to return the following day to do it all again, he now has 20 chances of catching fish instead of just the one.

He could spend a couple of hours fishing and go home with a bag full of fish and not need to go fishing again for a few days or he could spend the whole day fishing, catch a stack of fish and not have to go back for a week.

He was a smart fisherman.

Okay, so why am I telling you this…

As you know, I write a daily email and have written a lot of decent content – if I do say myself – over the years.

I have been toying with the idea of turning my emails into videos and podcasts so that they can be shared on YouTube and Anchor.fm.

Anchor.fm is a podcast platform which not only hosts your podcasts, it distributes them for you to other platforms such as Google Podcast, iTunes, and Spotify (who now own Anchor.fm).

The reason for this is to repurpose the content I create and place it across the web like little ‘fishing hooks’ waiting to catch people who frequent those platforms.

These ‘fishing hooks’ can be left on these platforms for years and help to send people to my website where they can either buy my products or join my email list.

Basically I am smart fishing.

I want to place more hooks out across the web, and what better way to do it than re-using content which has already been created.

I don’t have the time or the inclination to sit and read my articles into a microphone so I decided to take a look over at Fiverr.com for ‘voice over’ artists.

I found a couple of native British speakers whose starting prices were below £10. I decided to check them out and found that the basic price shown was for 50 words.

You’ve seen the length of most of my emails… 50 words they are not.

I went to the last email I wrote and did a word count. It was a few words shy of 2,000.

I popped 2,000 into the relevant box to see what price I would be shown.

One price was for £153.92… which I suppose is not a bad price for what is involved, but far too much for me.

The other price was for £457.92… there is no way I’m paying that to have someone read out my emails and turn them into a simple audio file.

If push comes to shove, I could do it myself within 15 – 20 minutes.

Editing them may be an issue, but that’s what we have Andi for, he knows what to do so I could quite easily hand that over to him… to be honest, I may ask him to read them out for me.

With there being five emails each week, I thought about having them all read out into one podcast at the end of the week.

If all five emails were around 2,000 words each I could be paying out a small fortune for that.

I may not want to pay that much personally, but some people will. I’m sure there are lot more people who will pay a lesser amount too.

So as always, this had me thinking… if you have a good clear voice and can read without it sounding like an autistic android, you could set yourself up as a voice over artist and advertise your services on websites like Fiverr.

All you need is a decent microphone, a recording and editing software like Audacity -which is free to download – and a quiet room which doesn’t echo.

You could undercut quite a few people and still make a decent amount of money.

Ideally you want to find clients who will give you regular repeat work such as converting website articles and emails into audio.

I think that this could be a perfect business for anyone who has a great voice and loves to read. It really is a simple business.

So could this be the ideal way for you to make extra money?

Kind Regards

John Harrison

PS… If you would like to be shown how wealthy people really make money… from a guy who does everything he teaches… and not just someone on YouTube sharing ‘other people’s’ stories and ideas; click the link below:

The DVD SET

A day or two back I was listening to a conversation about a couple of hairdressers who had recently moved premises and as a result of that move, they dropped their prices.

Not by a few pounds, but by tens of pounds.

One service was now £30 whereas before it was around £50.

I believe the reason for this large drop in prices is because of ‘chair rental’ prices.

Many hairdressers are self-employed and rent a chair in a salon. Different salon owners charge different prices.

These two hairdressers were now renting a chair(s) in a beauty salon where the owner was obviously charging a lot less rent for the chair.

This might be down to the actual rental cost of the building.

Where the girls had previously rented chairs, the salon owner was paying around £1,200 per month for her large unit.

I know this to be true because that salon has since packed up and the unit is back on the market with a monthly rental price of £1,200.

The unit itself was a large spacious unit in a converted Victorian engineering factory… but it wasn’t on the high street, it was in a very quiet area of the town.

There were was no parking outside either thanks to a yellow line running along the road which leads to a large and busy engineering park.

You could risk parking on the yellow line if you wished but the area is a hot spot for parking wardens. You were highly likely to find your treatment doubling in price if you did risk it.

Basically, that unit is not in a prominent area where it can be seen or visited by a lot of people easily. There was very little passing footfall.

It isn’t far from the town centre, but £1,200 is a lot of money for most people to find each and every month… let alone for a unit which is not in the best location.

I was a little taken back at that price.

I know that people will pay a small fortune to have beauty treatments and their hair styled, but you really need a lot of customers to cover a rental price of £1,200.

Let’s not forget that there are other costs to consider too such as electricity, water, heating, gas, insurances, any business rates, and staffing.

The rent alone for that ‘off the beaten track in a quiet part of the town’ unit is £14,400 for the year.

That’s a lot.

It could quite easily become a business killer.

Compare that to a website which can cost as little as £150 for two years (possibly less), a website which can make sales on autopilot 24 hours of each day generating a passive income for you.

£150 over two years is the equivalent to paying just £6.25 per month.

I know that everyone is different, and people want to open up businesses which they are passionate about and good at, but you have to ask yourself…

Why are you doing it?

What are your reasons for starting the business?

What is the main motivation for starting your own business?

If you strip away a lot of the reasons a person ‘thinks’ why they want to start a specific business, you will find that the ultimate motivation is simply to make money.

People start businesses simply to make money.

They choose specific businesses based on what they know and what they can do.

People are right to do something that they can do well and with ease… most of the time.

The problem is that while cutting hair may be easy for a trained hairdresser, running a salon is a different beast altogether.

Being paid £50 to cut and style hair is great… but it’s not great when you have to find £1,200 for rent, £250 for electricity, water and gas, £20 for insurances, £50 for phone and internet each and every month.

Plus you need to find money to have flyers and cards printed to be handed out to people. A salon in a quiet part of town which does not get seen by many passersby will need to spend money on advertising.

Yes, thanks to social media they can do a lot of local advertising for free, but they will still need to spend some money on attracting new clients and customers.

I imagine the salon in question was looking at a yearly running cost close to £20,000 before any profits were made.

If the owner was simply looking for a way to make money… there are a lot more, easier and cheaper ways to do it.

As I mentioned earlier, a website can cost as little as £150 for two years.

That is an incredible price.

Two years paying £1,200 rent comes to £28,800.

That’s £28,650 more than the price of a basic website.

Stick a few products on that website priced at £50 or more, you can quite easily earn more in a month than what a hairdresser makes without having to work loads of hours.

Some people like what they do because they meet the public and they can enjoy a chat and a giggle with clients, you won’t get that with a website.

But you can get a whole lot more freedom… if you do it right that is.

For me, the benefits of a website based business are:

• Incredibly cheap to start. There is little pressure to find a stack of money each month to cover costs.
• The returns can far outweigh the costs. Both financial and the costs to your time.
• Work can be outsourced to other people without needing to pay a monthly wage or a pension.
• Money can be made 24 hours a day, 365 days of the year no matter what you are personally doing.
• You can run an online business from anywhere in the world at whatever time suits you best.

I’ve mentioned many times that having an email list is a great way to make money.

Many email services will allow you to build a small email list for free.

Aweber allows you to build one email list of 501 subscribers before you need to start paying.

Having a website selling digital products 24 hours a day and an email list of 501 will make you money.

An online business can be completely freeing.

If you would like to start your own online business which can make you money on autopilot you need to check out:

www.The30DayTo30KChallenge.com

Kind Regards

John Harrison

PS… Now imagine what you could achieve with an online business if you invested the same amount of money that salon was paying in rent for a couple of months.

For £2,400 invested over two years you could have several decent digital products, a growing email list and possibly a system in place to drive potential customers to your website on autopilot.

For £28,800 you would have a six figure a year business… but do you know what?

You can start for free and you can grow it at your leisure for free too.

It’s completely up to you.

Here’s that link again:

www.The30DayTo30KChallenge.com

Recently I shared with you a couple of pictures Indiana Jones, my charity shop treasure hunting friend sent me.

Well he has been at it again.

I received two more pictures after another weekend trawling through the junk jungle.

For some reason he yet again thought that being a publisher, I would like to see a collection of books on a shelf.

I’m not sure why he seems to think that I would be interested but there you go… it keeps him amused at least.

However…

These two photos had me thinking.

Maybe that is why he sends me these photos; he knows that they get the old grey matter working.

In these photos you can clearly see that someone has donated a stack of books by the late author Nevil Shute.

No, I hadn’t heard of him either.

I Google his name to find that Nevil Shute Norway, born 1899, was an English novelist and aeronautical engineer who emigrated to Australia and died there in 1960.

His Wikipedia page makes interesting reading. He had quite a full and interesting life.

As an engineer he worked on ‘secret’ weapons for the military during the Second World War, and as a writer he was sent to the Normandy beaches by the Ministry of Information to record the landings.

He also spent some time in British occupied Burma as a correspondent.

His Wikipedia had this to say about his style of writing; ‘Shute’s novels are written in a simple, highly readable style, with clearly delineated plot lines’.

Apparently Shute was one of the world’s most popular author’s in the 1950’s and 1960’s.

I never knew that.

A couple of his books were adapted for television and, this bit I find interesting, his last book was published 42 years after his death and all 23 of his books were republished in 2009.

Okay, so I know what you are thinking, why am I am telling you the fascinating story of Nevil ‘the author I’ve never heard of’ Shute?

Nevil enjoyed success as an author writing simple, highly readable and clearly delineated stories.

He was earning money from 23 published books… well 22, number 23 was published 42 years after he died.

Those books were republished nearly 50 years after he died so that a new audience could enjoy them.

This is what we call an evergreen passive income.

Books can be enjoyed and read for many years after they were first published.

Yes, popularity can wane after many years and sales of specific books may not be in the same numbers as enjoyed when the book was first published.

Authors who were household names in say the 1960’s may not be as well known today but that doesn’t mean that people will not want to read their books.

Times have changed greatly since Nevil Shute personally enjoyed his success.

He had to have his books published and distributed around the world by a publishing house and had to wait months before he was paid his small royalty share of the book sales profits.

Today, anyone can write and publish a book.

Thanks to the digital age, companies like Amazon will list and sell your book as an eBook, they will also print it as a physical copy and send it out to the buyer on your behalf and through their Audible platform they will sell your book as an audio book if you have it read out and made into an audio file.

Writing a book is far easy today than it has ever been. You can write it yourself or you can pay someone to write it for you.

All the tools, people and services that you require are there for you to use.

Today is the greatest time ever to make money from home using the written word.

If you are not into writing and publishing educational or training products like we do here at Streetwise, then writing fiction maybe for you… after all, it can’t really be hard because you are basically making it up.

Think about these popular fictional stories for a minute…

• Harry Potter – Wizards, witches, strange creatures, strange powers, strange broomstick game.
• Alien – Future humans in space fighting nasty acid bleeding alien.
• Lord Of The Rings – Hobbits, wizards, witches, and all kinds of creatures fighting.
• Armageddon – Astronaughts prevent a meteor from destroying Earth by planting nuclear bombs on it.
• Moonraker – James Bond using laser guns to stop a megalomaniac from committing mass genocide from a space station.
• You Only Live Twice – James Bond fighting people stealing spacecraft from space.
• Superman – Alien comes to Earth and develops superpowers and battles crime.
• Batman – Billionaire with exclusive technology fighting bizarre and nutty criminals.
• War Of The Worlds – Alien invasion from Mars that took years to start.
• Return Of The Living Dead – Zombies… dead people eating alive people turning them into dead people… who are alive… kind of!
• Star Wars – Aliens in a galaxy far, far away battling each other with a few having superpowers.
• Underworld: Rise of the Lycans – Wealthy vampires battle with werewolves while humans battle both.
• Blade – A well disciplined compassionate vampire battles vampires on behalf of humanity.
• Planet Of The Apes – Talking apes and gorillas riding horses carrying guns… what more can I say!

If any of the above had to be written using only known and scientifically proven facts, none of them would have been written.

They are completely made up.

Fact is irrelevant when writing fiction, so how hard can it be to write something which people can enjoy?

Probably not as hard as you think!

A clearly defined set of rules will help to keep a story flowing such as:

1 – All names of films and music are capitalised and in italics.

2 – Only use metric when describing measurement unless it is a specific character talking.

3 – Always use the double quotation marks when people speak and single quotation marks when people are thinking or quoting someone else’s line while speaking.

Etc.

The rest is all made up!

As we saw with Nevil Shute, he was making money from having 22 of his 23 books published while he was alive.

Every book was a separate income stream.

Imagine for a second that at one point in Nevil’s life each book sold 100 copies each per month – I’m sure that it would have been a lot more – and imagine that he was paid the equivalent of £1 per book.

He would have made £2,200 per month from those books.

He would earn money from assets he had produced in the past.

That is more than doable today for nearly anyone.

There are people who you will not of heard of, that generate tens of thousands each month writing and publishing short fiction stories to Amazon Kindle each month.

In the article below (Click the link to read), you will see how one author took an old and outdated form of publication and turned it into a six figure a year business.

How One Man Generated $746,256.61 Using An Outdated Business Model

The article is based on when he first started writing and publishing fiction.

Today he is generating close to a million each year with his books, as well as making over a million with his other businesses.

What’s more… this man was once homeless and living in a tent and he learned how to make money writing by borrowing the computers at his local library, so if you think that you cannot do it, think again… anything and everything is possible if you take the time to learn and try.

Go take a read of the article because it is incredibly fascinating.

Who knows, if you challenge yourself to give it a go, you may become another Nevil Shute, making money passively from books written and published once, which sell for many years.

Kind Regards

John Harrison

PS… You don’t need to write the books yourself either. If you have some money spare, you could always outsource the writing to a freelance writer and pay them to write the stories for you. You simply become the publisher and reap the rewards.

Here’s that link again:

How One Man Generated $746,256.61 Using An Outdated Business Model

What I am going to tell you today was first revealed to me over 33 years ago.

I was shown a way to amplify and magnify my efforts.

Instead of spending my precious time constantly working in the same way most people do… I was able to take a fraction of my time and explode it into hours, days and even week’s worth of work.

The traditional method of selling to people would require salespeople spending a lot of time talking to potential clients and customers either on the phone or face to face.

Many companies would send teams of sales people to knock on doors and try to engage with whoever answered the door.

That method of sales is called ‘cold calling’ because you are ‘calling on people who are cold to your product or service’. That means that they know nothing of you or your product or service.

Not only do they not know you from ‘Adam’, they were not actively looking for your product. They had not woken up that morning intending to buy the type of product or service that you were going to try and sell to them.

They are completely ‘cold’.

Cold calling can be incredibly costly and time consuming… as well as being quite ineffective.

There is still a place for those methods, talking to people on the phone or in person can be incredibly powerful but generally as part of a ‘follow-up’ sequence of a sales process.

What I was taught all those years ago by a very successful salesman was to turn one or two hours work into an unlimited amount of work.

I was show how to replace the time I spent talking with potential clients with a whole team of mini-salespeople. This team of mini-salespeople effectively amplified and magnified my efforts.

Not only did this free up my own time, it kept the sales conversation open.

You see, when you talk to someone and try to sell them a product or service, unless you leave them some kind of brochure or details which reminds them of what was said, the conversation is over as soon as you close the door behind you and is soon forgotten.

It’s even worse if you cold called someone over the phone. As soon as you have ended the call with the potential client, the conversation is dead and buried.

There is no opportunity to leave them with any reminders of that conversation other than asking if they want some ‘additional information’ sending out to them through the post… most people will say no.

Cold calling and talking to potential customers in person who are not interested in what you are promoting can be a lot of hard work which can be a complete waste of time and emotionally demoralising too.

What I was shown all those years ago changed how I worked.

It was so powerful; it turned me into a millionaire…

And I have some good news for you…

It is far easier to do today than it ever has been.

So what is it that I am actually talking about here?

Who are my team of mini-salespeople and how do I turn 1 hour of work into 500 or more?

Sales Pages!

Sales pages, along with emails and articles are the best team of mini-salespeople you can have.

The written word will amplify and magnify your efforts beyond any measure…

Plus you no longer need to actively talk to people who reject you in large numbers… which can be incredibly demoralising.

Spending one hour writing a sales page could give you the equivalent of 500 hours of talking to customers.

For example:

If you spend one hour writing a sales page which takes on average 15 minutes to read, and you send 2,000 people to that sales page… If all 2,000 people read that sales page fully… they have collectively spent 30,000 minutes consuming your sales message.

That is 500 hours!

2,000 x 15 = 30,000 / 60 = 500 hours.

If you were to personally speak to those 2,000 potential customers for 15 minutes explaining what your product could do for them, it would take you 500 hours of your time.

If you were to work for a straight 8 hours a day talking to people without taking any breaks, it would take you 62 and a half days to finish talking to all 2,000 potential customers.

That’s a lot of hard work!

Spending just one hour writing a sales page would save you 499 hours.

A lot of my sales pages have been seen hundreds of thousands of times over many years.

The time spent writing them has been amplified and magnified so much, I struggle to keep track of it.

It Gets Better…

The traditional sales page (known more as sales letter back then) was sent through the mail at great expense to people we believed would be interested in the product promoted.

Today however, these sales letters are published online as sales pages. Once the sales page is written, it can take a matter of minutes to have a sales page online.

A sales page can be online for many years.

As long as there is a nice steady flow of people seeing your sales page, they can be making sales for you for many years after.

An online sales page is a mini-salesperson who is selling to people 24 hours a day, 365 days of the year.

What’s more… you do not need to pay them, they don’t need lunch and tea breaks, you don’t need to supply toilets and they don’t need food or sleep.

A sales page is the ultimate salesperson and it is by far the best way to amplify and magnify the work you do.

One hour spent writing can be the equivalent of hundreds, thousands and possibly tens of thousands of hours of talking.

People can return to a sales page as many times as they like. They have time to think about what is written and they can re-read your sales message whenever they need to.

By writing emails and articles which repeat, remind and reinforce the sales page message, you turn ‘cold’ leads into ‘warm’ leads. You are warming them up to your products and services.

You can ‘qualify’ potential customers through the use of sales pages, emails and articles so that if a meeting in person or a phone call is required, you know that you are only talking to people who are purely interested in what you have to sell.

That is how you turn 1 hour of work into 500 or more hours of work… Once I learned that, I never looked back.

In The 30 Day To £30K Challenge product, not only do you get a free copy of How To Make £3,000 A Day Writing Simple Sales Letters, you also get the page templates you need for adding your sales page online fast.

As well as those…

You get a free copy of How To Make A Profitable Product In 7 Days Or Less so that you can quickly create a product to sell, a product which could quite easily make you £30,000 or more… AND … Online Traffic Secrets Workshop – Finding Customers For Free, a video which shows you how to send people to your sales pages for free.

There’s more… those are just the free bonuses!

You get The 30 Day To £30K Challenge eBook and video training plus you get access to the video case study where you can watch Andi make his own fully automated passive income system in less than 30 days.

Andi’s system makes sales quietly in the background putting money in his pocket and he shows you how to make your own.

The time Andi spent creating the sales page and the product as seen in the case study has been amplified and magnified. It is working for him while he is busy doing other stuff.

If you would like to know more, take a look here:

www.The30DayTo30KChallenge.com

Kind Regards

John Harrison

PS… You too can turn each hour you work into 500 hours or more and amplify and magnify your efforts. By doing so, you create a passive income allowing you to make money at any time of the day while you are busy doing more of the things you enjoy.

Here’s that link again:

www.The30DayTo30KChallenge.com

His eyes slowly scanned the scene ahead of him.

To his left were the natives, busy beavering away sorting through piles and piles of ‘stuff’.

To the right were other treasure seekers, also searching for the treasure lost deep within the jungle.

There is gold in this jungle somewhere, finding it was hard enough without having to battle with natives and other treasure seekers.

Still scanning the area, he became aware of a glint at the back of the village… it flashed only for a fraction of a second. But it was long enough to draw his attention.

There it was… the treasure he was looking for.

Quickly looking from left to right, he realised no one else had spotted it. Not the natives, not the other treasure seekers.

Only he had seen it. It was his… he just needed to get to it.

He lay silently waiting to make his move.

Both the natives and the treasure seekers turned their backs to him. Now was the time.

Launching himself from his hiding space behind the shelves full of shoes, our brave explorer raced across the store towards the shelves stocked high with tea pots.

Running fast, trying to maintain a steady breath and heart rate, the plucky explorer weaved in and out of aisles. The natives and the other treasure seekers turn to hear what was making the new drum beat of feet on the jungle floor.

They see the explorer running; they look towards the direction he was heading. They see it. The treasure they too were searching for.

They turn and give chase.

Throwing themselves at the explorer in an attempt to take him down, they need to stop him so that they can reach the treasure first!

It’s a dog eat dog world, and the first to the treasure is the winner!

By now I’m sure you are thinking to yourself ‘John, what the hell are you on about?’

The above is how I imagine my friend sees his trips to the local charity shops.

I swear he thinks he is some kind of ‘Indiana Jones’ type character searching deep in the junk jungle for lost treasure whilst battling with natives and other treasure seekers.

He regularly tells me that there is ‘gold in those shops’.

I wouldn’t know I’m not a huge fan of trawling through charity shops personally so I’ll have to take his word for it.

I have nothing against them; it’s just not for me.

But I do know that some people love spending hours searching for lost ‘gems’.

People make good money trawling through charity shops looking for quality bargain priced items which they can ‘flip’ on eBay for a profit.

Sometimes the profits can be huge if you know what to look for.

As well as finding great items to flip, you can also find ideas for other businesses.

On a recent adventure to seek out bargains, ‘Indiana Jones’, my plucky explorer and adventurer friend sent me a couple of photos of a few items.

In those photos, you can see two stacks of magazines.

He thought that with me being a publisher, I would be interested in seeing them… I wasn’t… at first… but then I took a second look.

What you see in those pictures are great examples of ‘niche’ publications.

And the reason for showing them to you today is this…

People will pay money to access more of what they enjoy.

Whatever their hobbies are, they want to know more.

They want to learn more, they want to read more, they want to see more and they want to participate and experience more.

In the picture above, you will see two publications which are not that old.

These are not magazines from the late 1970’s and early 80’s. This is not a doctor’s waiting room; this is a charity shop which has just had a recent donation.

One of those magazines is only three years old.

As I’m sure you are aware, these publications would have cost money to make.

There are articles to be written, photographs to buy or photographers to pay, graphics and layout to be paid for, editing and proofreading required, paper to buy, printing to pay for and then there’s the distribution of the magazine to pay for.

There would be quite a cost to publishing these magazines… and no publisher would do that if there wasn’t a market to sell too.

So why am I showing you this?

We now live in the digital age where all of what you see in those magazines can be delivered digitally online either as a PDF, as an eBook or eZine, as a website or in a members only website… at a fraction of the cost.

As the pictures show, people will happily pay for any hobby.

And this is what I wanted to talk about today.

If you are looking for a way to make money, you could create a subscription based newsletter or website business.

People will pay to access your content online in whatever format you choose.

The opportunity to deliver content digitally is no longer in the hands of the multi-national media and tech companies.

You have access to all you need.

The hardest part is actually deciding what niche to focus on and creating the content.

But even then, it doesn’t need to be that hard, people are happy to pay £5 or £10 for a newsletter which is just a few pages long.

Even if you produced a simple four or five page newsletter and charged a ridiculously low £2.99 for it… you can still make a decent amount of money if you get enough people to pay for it.

Remember, the costs of online digital publishing are incredibly low compared to the traditional print publishing model.

There is no reason as to why you cannot make money publishing newsletters and information about a specific hobby or two.

If that sounds interesting to you, Andi recorded a video which I think you would find interesting. It walks you through a popular subscription based email newsletter business I found last year.

You can watch that video here:

Revealed! A Simple Fully Automated Subscription Income Model You Can Start From Home… TODAY!

Kind Regards

John Harrison

PS… This is something which requires a simple website as show in The 30 Days To £30K Challenge, can be marketed for free using social media and takes very little time to work on each week.

Here’s that link again:

Revealed! A Simple Fully Automated Subscription Income Model You Can Start From Home… TODAY!

I’m a big believer that in success communication is key.

It’s vital.

I wouldn’t be as successful as I am if it wasn’t for effective communication.

Knowing how to communicate with people gives you a better chance of getting what you want.

Andi who works for us is in the process of moving house and as part of that he is clearing out a lot of the stuff he doesn’t use. One thing to go is the drone he was given for his birthday.

He rarely gets to play with it and so the decision to sell was made. His good lady put it up for sale on Facebook marketplace for £20.

She soon received a message from a guy that said… ‘10’.

No pound sign, no question mark, no mention of the drone, nothing other than just ‘10’.

We can only assume that the guy messaging  was offering £10 for the drone instead of the £20 that they were asking for.

The message was ignored.

Why?

Because both Andi and his good lady decided it was both rude and lazy.

You could argue that it was straight to the point and if you don’t ask you’ll never know… which is true.

However…

There is a way of asking which will give you a fighting chance.

They may have sold it for £10 had they ‘talked’ to the person, but he offered no incentive for them to reply.

Had he written something along the lines of…

‘Hi, is the drone still available? If so, would you consider taking £10 instead of £20? I can collect in ten minutes and have the cash ready.’

Then they would have replied.

The message above clearly states that he is talking about the drone, he has asked if they would consider selling it for £10 and has even given them a benefit and incentive for a fast sale by saying that he can be round in ten minutes putting cash in their hand.

The originally message had none of that.

The person contacting them was assuming that they would know what he was talking about but the drone was not the only thing they had for sale on Facebook.

With many other items listed for sale, they were receiving messages from other people all talking about different things.

Simply sending a message that only says ‘10’, has no meaning whatsoever.

The example message I wrote would have attracted a reply. That would have opened up conversation which could have resulted in a sale.

If Andi’s good lady replied and said that they wanted £20, I could have replied with something like ‘Well, if you don’t manage to sell it in the next few days and there’s little interest, my offer still stands. Give me a shout and I’ll come right away.’

That reply would still keep me in the game.

Whereas the guy who sent the original message, he is already out of the game. He was shunned as soon as the message was read.

I know that you are reading this and thinking ‘John, I know this, it’s obvious.’

And you are right, it is obvious… or you’d be right in thinking that it is.

Unfortunately there are far too many people who really don’t know how to communicate effectively.

Which is ridiculous in a world that is full of ‘me… me…ME’ people who are all out for themselves.

Communicating with people effectively is the best way of getting what you want in life.

What you say and how you say it is the magic between success and failure.

If you were single and you were looking to find a partner, what do you do?

You put the effort into making yourself as visually attractive to the kind of people you want to meet.

Some people get that wrong too… it’s a close call between being ‘who you really are’ and what the person you want to meet ‘wants as a partner’.

If you want a certain ‘type’ of partner… then you need to become the person ‘they want’ and not necessarily who you are… at least not on the first meet.

To start with, you need to show them what they want to see… but that’s a story for another day.

Communication is the same, you need to give people the information they want and need.

You tell them what they want and need to hear.

Communication is powerful.

An army can be sent to do the most horrendous atrocities by a person who effectively communicates his desires to them… no matter how wrong and barmy those desires are.

It can also feed millions of hungry people too.

For me… and for you… effective communication puts money in the bank.

Knowing what to say and how to say it can reap rewards you might not have originally thought possible.

Andi started working for us because of an email he wrote. We were not actively looking for a person to join our team when we received his email.

He wrote his own job role and placement so effectively that we had to say yes and gave him a job.

The use of words and effective communication can give you so much more in your life… a lot more than randomly messaging people with just ‘10’.

To learn how to communicate more effectively and use the power of words to put money into your pocket, go to:

One Letter From Retirement

Kind regards

John Harrison.

PS… By knowing what to say and how to say it when communicating with other people means that you can literally ‘write your own cheques’.

From emails, social media posts, adverts, mailings, sales pages and product descriptions, knowing what to say and how to say it can motivate people to do more of what you want and need… in a good and positive way.

Here’s that link again:

One Letter From Retirement

I don’t know about you, but I’m not the biggest fan of that ‘lost’ period of time that sits between Christmas and New Year.

Sometimes it feels like a month of Sunday’s (now there’s a saying that doesn’t get used much these days). Very little happens in that week and it can really drag on.

This year while I sat nibbling on god knows how many left over Christmas treats, a young woman called Hannah hand delivered a flyer to our house.

I heard the letter box rattle and jumped up to see who or what had made the noise.

It was the most exciting thing to happen that day.

As I picked the flyer up off the floor and opened it, I could see why Hannah was out delivering them at this time of the year.

The flyer was for Slimming World and they were offering me a taste of freedom.

The Christmas and New Year period is generally a time of excess.

People eat and drink way more than they should all because they can… and want to.

Christmas and New Year is a time of celebration, a time to party and make merry, and it’s a time to relax and unwind from the pressure of the year past – which is ironic as it is officially one of the most stressful times of the year.

It’s also a time to throw out the old and bring in the new.

And for many people that means getting rid of old eating habits, getting rid of excess weight and becoming a new and improved person. Well, that’s the plan anyway.

While most people were still sat on their sofas watching films and troughing on Christmas treats, Hannah – the name written on the back of the flyer – was out and about putting the details of her Slimming World group into people’s hands.

The timing was perfect.

She did absolutely right to get herself out there while her target market were still gorging themselves on festive foods and slowly starting to hate themselves for becoming ‘fat’.

It’s become a bit of a modern joke. Everyone knows that at Christmas and New Year anything goes, ‘the diet starts in January’ is the motto.

What’s even funnier is that people embrace the excess, they know that they will eat and drink crap and put weight on, yet many still end up regretting it and some even resent themselves for doing what they knew they were going to do in the first place!

They spent weeks – possibly months – planning and buying the food.

However, the New Year is here and people are now starting to make changes.

A lot of people will have signed up to join Hannah’s fat club and are trying hard to lose the weight they gained over a food fuelled fortnight.

Hannah is a perfect example of hitting the market at the right time.

It’s well known that people want to lose weight and make changes at the start of a New Year right after a period of excess.

She took action and went out to find clients.

She didn’t sit around watching films stuffing her face with Quality Street waiting for people to come to her… she went out looking for them.

I don’t know how much it costs to join a Slimming World group, I’ve never had to, nor do I want to, but anyone can do what Hannah did with all manner of businesses.

In the past I have talked about printing up postcards and flyers for high priced items and affiliate products which can be popped through people’s letterboxes… there could be other services and products that can be offered at New Year other than helping people to lose weight.

Going out to find the right people at the right time and offering them a service which they need is a sure fire way of making a success of your business.

You don’t need me to tell you that… it’s a common sense approach; unfortunately a lot of people do not do it.

They may be scared of ‘putting themselves out there’ or they unrealistically believe that people will come looking for them.

Some people have this romantic view of business where they start something and people suddenly flock to them.

You see it all the time in soaps and soppy Christmas films, a new store opens and it’s an immediate success.

On opening day there is a queue of people waiting around the block to get in.

Minutes after opening the door, the store is swamped with happy customers throwing cash at the owner for goods she managed to make in her cosy shed just last week with the help of a ten year old orphan.

It’s an unrealistic view.

Any business which is swamped on launch or open day is because they have proactively spent months drumming up interest with the use of aggressive advertising and networking.

They went to the people… just as Hannah did.

Find the right people at the right time and offer them the right product… That’s it!

I wrote an article explaining how it’s possible to turn £20.39 into thousands of pounds doing what Hannah did… popping postcards or leaflets through doors.

You can read that article here:

How To Turn £20.39 Into Thousands Of Pounds While Enjoying A Refreshing Walk.

Kind Regards

John Harrison

PS…This is one of the simplest business models around and I’m more than certain that there is a lot of money to be made doing this.

As I say, find the right people at the right time and offer them the right product or service.

Here’s that link again:

How To Turn £20.39 Into Thousands Of Pounds While Enjoying A Refreshing Walk.

What I’m about to share with you isn’t a business model for everyone. You’ll understand why as you read on.

It has it’s complications as you’ll soon see and it is more suited for someone who is younger with a larger following… being an attractive young woman also helps.

Stephanie Matto, 31 from Connecticut in the USA, is a reality TV star who appeared on a US show called 90 Day Fiancé.

I believe it’s something to do with US nationals marrying their non-US national fiancés within a 90 day period so that they can get their K-1 visa.

Yes I know, it sounds as dull as dishwater but it proves that people will watch any old guff… not just buy it!

Stephanie has grown an impressive following of 260,000 fans and like so many young women these days, she opened up an OnlyFans account where people paid to see more of her.

I don’t know what kind of content she was posting on her OnlyFans account, but it is what happened next that is interesting… from a business point of view at least.

After receiving requests from fans, Stephanie began farting into Mason Jars and selling them for $500.

“I always thought that was a complete joke,” she said, but she still wanted to see if anyone would buy them and so that’s what she did… she offered her fans the chance to buy her guffs in a jar.

And they did.

A lot of them… demand was high.

They sold out fast.

In one article I read that they were priced at $1,000 per bottle but I saw that she was offering 50% off so I’m not fully sure whether she sold them at $1,000 or just $500 a piece, but what I do know is this:

• She claims she made over $145K from selling her farts in a jar.
• In one week alone she made a staggering £38,000.
• One customer bought two jars (at $500 each) so that he could feel a sense of ‘closeness’ to her! … Seriously?
• At one point, Stephanie was producing up to 50 jars a week.

She was on a gas-producing high protein diet including a lot of protein shakes and black bean soup.

However…

The wind changed as she tried to squeeze one more guff out.

Stephanie became unwell.

She felt that something was not quite right as pressure in her stomach began to move upwards throughout her body.

It got so bad; Stephanie called friends asking to be taken to hospital believing that she was having a stroke or a heart attack.

“It was quite hard to breathe and every time I tried to breathe in I’d feel a pinching sensation around my heart,” she explained.

Stephanie was diagnosed with severe gas pain. Doctors told her to change her diet and take gas suppressing medication which literally killed off her new business.

“I had to rethink my business model because I knew that selling my farts in this way was not something that was physically sustainable for me.”

I think the saying ‘No shit Sherlock’ springs to mind here… a few per week perhaps… but not in this quantity.

Stephanie has since turned to selling NFTs of art inspired by her farts.

Fart art? Now there’s something I never thought I would say.

A digital artist contacted her and suggested that they made a collection of unique artwork based on her farts… Again… seriously? I have no idea what that means!

NFT stands for Non-Fungible Token and is a unique identifier that can cryptographically assign and prove ownership of digital goods.

In the physical world, a person can own an original painting by a master. Other people can own prints and copies. The original should – for the most part – be easy distinguishable from the copies.

In the digital world where people can download and ‘copy and paste’ digital images, to prove ownership meant having the original ‘source files’ but now, images can have an NFT assigned to them.

Maybe you can call it a kind of crypto-certificate perhaps.

Some people are spending a lot of money buying unique digital art, often generated by AI software.

I don’t know if they are seeing them as investments which they can sell later for a profit.

The ‘newness’ of the art and NFT movement will certainly add to the potential of these investments, but once it becomes more common, will digital art have the same value?

Some people see NFTs as a fad and as the new ‘dot com bubble’. Time will tell, we are in a digital world and it is only going one way… even more digital.

Stephanie is now selling her new ‘fart art’ for 0.05 Ethereum which at the time of writing has a value of £114.

As a bonus to help sales of her new ‘fart art’, some of the NFTs come with redeemable gifts including signed lingerie and now ‘very rare’ real fart jars.

So, if you are struggling to think of anything to sell, take a leaf out of Stephanie’s book, it proves that you really can sell any old guff… quite literally.

As she says herself, “I’m very good at turning shit into gold.

.You need to remember, there are a lot of people out there who will buy some very strange stuff.

There is always a market to sell to and there is always a product you can sell… it just might not smell so sweet.

I don’t know much about cryptographically assigned NFT fart art, but I do know that people are making money from the ‘traditional’ cryptocurrencies.

John Banks is one such person.

His easy approach to cryptocurrency is to allow a bot trade the cryptocurrency markets on autopilot while he goes about his day.

The system doubles his investment for him.

If you would like to know more, go to:

John Bank’s CryptoCash Strategy

Kind Regards.

John Harrison

PS… John shows you exactly how to copy his system which should take no more than half hour to set up. After that, the system is left to run on autopilot growing your investment.

Taking just £200 starting capital and doubling every 6 weeks, you’ll be sitting on a profit of over £50,000 in under a year… and that’s without introducing a single penny more in capital.

Learn more here:

John Bank’s CryptoCash Strategy

As I look out of my office window, I see bright blue sky with a few brilliant white whispy clouds dotted about.

It’s a beautiful crisp winter’s day… at the moment.

It wasn’t like that an hour ago.

If I look to my right out of my window I can see a heavy grey blanket showering parts of Yorkshire with cold sleet.

An hour ago we were in the middle of a miserable sleet shower, and looking at the skies to the left, I fear that it will be back again shortly.

It seems that the beautiful blue sky I am currently experiencing is nothing more than a break in the clouds. It’s going to be one of those days!

Not far from the office there are several men in hi-viz jackets running around laying concrete on a building site. It’s the same building site I told you about where I watched several men searching for scrap metal in the giant mound of excavated earth a month or two back.

I can’t imagine how cold their hands and toes are right now. I imagine that the biting cold wind and sleet is stinging their cheeks.

They cannot shelter from the weather. The job has to be done. Two concrete trucks are on site pouring wet concrete into foundations which need to be spread and tampered.

Rather them than me. That’s all I can say.

Now unless my whole world collapsed around me and I had no other option whatsoever… you’ll never find me on a building site… and there is a reason for that.

I’ve designed my life that way.

I choose not to work outside in the cold and rain doing hard manual graft.

And those guys on the building site do work hard. I’ve seen them lugging heavy blocks, bricks, shovels of sand into mixers and wheelbarrows full of ‘gobbo’ about the site. It is a hard job.

I know that a lot of people love working outside and that they love the camaraderie of working with other people. Many trades people work in teams and those teams become a sort of ‘band of brothers’, a group of people that they work with for years.

However, for me, no amount of ‘banter’ can compensate for working hard in extreme conditions. The ‘good craic’ that I hear a lot about is not appealing to me. I can have a chuckle with people in the warmth of an office. I like being dry and warm.

More importantly, I like being paid more for what I do per hour without risking getting wet, cold or injured

I like not having to worry or fear about injuring myself or tripping over stuff. The building industry is one of the worst for sustaining an injury.

Andi who works for us spent many years working as a carpenter and joiner.

During those years he has…

• Hit his hand several times with hammers.
• Shot a nail into his thumb with a nail gun.
• Dropped numerous items onto his hands and feet.
• Cut himself several times with saws, knives and glass.
• Had dirt land in his eye on more than one occasion. (One time required medical attention at A&E.)
• Fractured his ankle. (He needed crutches and time off work.)
• Had lumps of wood kick back while using heavy duty table saws.
• Had more large splinters than he cares to remember.
• Caught scabies from imported wood. (Yes, apparently so!)
• Breathed in more harmful dust and chemicals than he cares to think about.
• Stood on several nails sticking out of timber.
• Tripped and fallen over numerous times, sometimes while pushing wheelbarrows up a narrow scaffold board to fill skips.
• And more.

He has also worked with several men who have lost fingers and even eyes while using woodworking machinery. One guy has since died from asbestosis.

I’m surprised he is still alive!

No wonder he couldn’t wait to give it up to work from home as a writer, content creator and sales funnel specialist… it’s so much safer!

The only thing he has to fear now is being round-up and shot by the Grammar Nazis.

Working as a builder is not very appealing if you ask me.

The building industry can be well paid. Some of the trades can earn good money. Scaffolders and those chaps who install miles and miles of steel reinforcing for foundations and structures can earn quite a lot of money.

The wages can be attractive to many people. School leavers see how much they can earn doing these kinds of jobs, which is an astronomical amount for a young teen, and then without thinking, dive into a trade which is incredibly hard and extremely taxing on the mind and body.

The problem with these types of jobs is that if you want to earn more, you usually have to work more hours. And that means doing more solid graft, often in the cold and wet.

Before you know it, years have passed and your body is weathered and broken. The money you have earned is of little comfort because it has been used for living and to keep on living, you need to keep on working. Only this time, your body struggles to do the hard graft you once took in your stride.

However… there is another way.

In fact there are many different ways to earn a decent living which does not require you to lose so much of your precious time and risk damaging your health.

Unfortunately very few of these are taught in school.

Today it may be a little different, but they certainly weren’t discussed when I was at school.

We were basically taught how to get a job and become a reputable worker drone.

We were taught to turn up, spend our day working for a small-to-decent wage (basically earn TAX for the government) and then go home only to do it all again the following day.

It is scary how little people know about the many other ways there are to make money without having to sacrifice your health or your precious time.

It is even more scary how many people are actually wasting their lives and damaging their health for a wage just so that they can live.

On the subject of what we are taught and not taught…

There are a few copies of my book ‘Why Didn’t They Tell Me – 99 Shameless Success Secrets You Won’t Learn At Eton Harrow Or Even The Classiest Comprehensive’ still available.

As the title suggests, it reveals 99 success secrets which the general public are unaware of.

Why are most people unaware of these success secrets?

Because the focus for all governments is to have the majority of the public doing the same old thing… going to work day in day out generating TAX money.

It makes it easier for them to manage the population… but unfortunately it robs most people of the success they could have… and deserve.

It may be good for them… but it isn’t good for you or your family.

So I say, give yourself, your husband or wife, your children and your grandchildren an unfair advantage by arming yourselves with these secrets. To learn more go here:

www.streetwisenews.com/wdttm

Kind Regards

John Harrison

PS…

• They don’t teach any of this in schools…no matter how much you pay to go there…
• They don’t teach it in college or University either…
• In fact they don’t teach these secrets and shortcuts anywhere.
• But you’ll find them all in this book.

Here’s that link again:

www.streetwisenews.com/wdttm

There is a lot of confusion in the world right now regarding the Covid-19 pandemic and the vaccines.

A lot of that confusion is down to two major factors:

1. Lack of awareness of how specific things work.

And…

2. Unscrupulous and downright dangerous people acting on that lack of awareness.

There are a lot of people who make a lot of money by simply sharing harmful and dangerous ‘shit’.

Right-wing nut jobs like Alex Jones feed into people’s paranoia and fears and they build businesses off the back of the ‘them and us’ mentality which prevails through most of mankind.

Recently a woman claiming to be a Dr was reported to be making a lot of money by publishing anti-vax videos.

Those people who have a mistrust of the government and believe that there is a conspiracy going on behind the scenes began to share her videos over social media.

Because she claimed to be a ‘doctor’ these ‘nut jobs’ saw her as some kind of hero ‘whistleblower’ who was ‘outing’ the genocidal plans of a ruling elite.

Her videos were going viral. People were sharing them across all platforms and going to YouTube to watch more of their ‘saviour’.

Here’s the thing that most of the ‘tin foil hat wearing brigade’ have not realised…

Most of these people are simply doing it to make money.

It’s no different to Billy Graham and the other famous American evangelical preachers who packed out stadiums and large venues and amassed a lot of wealth by sharing a message that, if I dare say it, many weak minded people wanted to hear.

In the 1970’s and 1980’s, people paid out of their own pocket to listen to these preachers, today it works slightly differently.

Today, thanks to free social media platforms like YouTube, Facebook, Twitter and TikTok, the videos and messages of today’s charlatans are shared far and wide for free.

Tens of thousands, sometimes millions of people watch videos on YouTube and they read articles on websites all of which show advertising.

With millions of people reading anti-vaccine articles and watching misinforming videos, adverts are getting millions of impressions.

Advertising networks such as Google, Mediavine and many others pay the content creator/website owner a share of the revenue generated when adverts are shown.

We know this to be true because we have done this ourselves with various websites that we own.

Our techy guy Andi had a lot of success in the past generating advertising revenue from creating and sharing fun and satirical news articles.

With a lot of those articles being satire, they were simply made up. They were fictious.

Because they were satire and the way they were written… you could clearly see that they were not real.

Well… most people could, some people still shouted ‘fake news’ in the comments section under the posts on Facebook to stop people from believing them.

And that’s the problem… people do believe any old guff!

There are people who do purposely share fake and false news which reads like a real report just to make money, Jestin Coler being one of them.

During the 2016 US elections Jestin started sharing satirical news style stories on a website he set up mimicking an official news website.

His content became so popular that he began to make a lot of money and eventually he set up several sites and drafted in several friends to help him write the articles.

All of his websites had a disclaimer on them stating that the content was satirical in nature and not in any way factual… did anyone pay attention?

No… far from it.

As more and more people began to believe and share his satirical news stories, Jestin and his friends started to push the boundaries and write articles which were ridiculously farfetched and less funny.

Many of them were pretty dark.

One such article reported that the CIA or FBI had burned down a house killing a person who had supposedly leaked Hilary Clinton’s emails.

That article had conspiracy and far-right nut jobs sharing it on the socials stating that they ‘were right and that the CIA or FBI will kill those who seek the truth’… and all of that kind of guff.

A lot of Jestin’s material went viral sending thousands of people to his websites where he made a stack of money from showing adverts.

At the peak of the election Jestin’s sites were making around $30,000 per month.

You read that right… $30,000 per month!

Jestin became known as…

The king of Fake News

To put it bluntly… Jestin and his friends were making bucket loads of cash selling bulls*** to anyone gullible enough to believe it… even when his websites clearly stated that it was satire and nothing was true.

Does he feel bad for it?

He says not.

It helped to buy him a house and set his family up for the future. He says that he only published the kind of stuff that certain people wanted to read.

He puts the blame squarely on the reader’s shoulders.

It’s their fault for being dumb enough to believe what was written and for not being able to figure out that what they were reading was ludicrously farfetched and not real.

After all, it did say on the website in a small box that none of it was real… but they missed that.

So, you could say that the ‘sheeple’ shouters didn’t do their ‘research’ after all.

The problem is that creating this type of content and publishing it can cause a lot of harm and damage to society.

Many families have been torn apart when loved ones have gone too far down the ‘Deep State’, ‘Qanon’, ‘Anit-vaxx’ and other conspiracy rabbit holes.

Quite a lot of people have died from Covid because they have chosen to not have the vaccines based on misinformation shared by people who are doing nothing more than sitting at home making money by creating and sharing content which follows a specific narrative.

And that is where the problem lies…. the majority of the public do not understand or realise that people will share any old crap if it makes them money.

Newspapers have been doing it for years.

Yet people believe that newspapers are honest organisations set up to share the ‘truth’.

But they are not; they are media businesses whose main focus is making a profit.

I’m not saying that they are corrupt or constantly print untruths but…

Newspapers do not have any moral or ethical obligation to share information which is correct or right.

Legally yes… morally or ethically… no.

Newspapers make money by selling ‘stories’ to people which are ‘new’ – ever wondered where the word ‘news’ comes from – so they can show them advertising which they have already been paid for.

Big companies pay large amounts of money to newspapers that have a large readership to have their adverts placed within their pages.

To maintain a big readership; those papers will print sensational – and often questionable – stories.

Put it this way…

If people stop buying a certain newspaper, it will stop being published.

The owners will not bust a gut to find a way to keep publishing it so that they can inform the public of the ‘truth’. They are not bothered about the ‘true state of the nation’.

They are not concerned with fighting for a better world; they are concerned with making money.

That is what most of the human race has failed to understand.

And unfortunately… that lack of awareness seems to have worsened with millions of people now blindly following all kinds of chumps online.

I personally cannot say whether David Icke is wrong, maybe the Queen is a shape-shifting, blood drinking reptilian humanoid alien from Draco… but I somehow doubt it.

What is interesting though, is how sure they are of the things they say. These conspiracy theorists believe they are right… or do they?

While they have websites which show adverts around their content, videos on YouTube drenched in Google ads (Google is now actively removing adverts from videos which they believe share misinformation) and are selling books and merchandise… they will declare that they are right.

Why?

Because it’s good for business!

There is a lot of cash to be made from chaos and conspiracy.

I’m not saying that you should consider this as a way for you to make money… but it is a profitable one.

If you are considering writing and sharing information as a way to make money… I would recommend that you focus on using email and share information which is actually useful to people.

Writing emails do not have to take too long and can be done anywhere at any time of the day using a smartphone or tablet.

To learn more, go to:

The Email Secret

Kind Regards

John Harrison

PS… Using email means that you can make money wherever you are in the world.

The world is changing, so is the technology.

There is no need today to stay in one location to earn money. You can take your tablet with you wherever you go and make money.

Here’s that link again:

The Email Secret