When I was a small boy at school, my English teacher said “John how’s your grammar?”

I replied with, “She’s fine Miss, she nearly choked on a Strawberry Bon Bon the other day, but apart from that, she’s doing well. Thanks for asking.”

The old ones are the best!

You might be wondering why I started the email with a bad joke about grammar. It’s because of an email I received this week.

I’m always grateful when our customers reply to the emails I send out… especially when they praise the subject matter.

I’m also grateful when they email in pointing out any errors which they see in the emails… especially when they are glaringly obvious and I have somehow missed them.

Earlier this week a much valued customer did just that.

Not only am I grateful for the ‘heads up’ meaning that I can make a much needed correction, I’m also grateful because it inspired me to write this email.

It’s hard to believe I know, but I do make a few spelling and grammatical errors when writing my emails… but do you know what?

I’m happy with that… and here’s why.

To Err Is Human…

So please forgive me… in fact…

To Forgive Is Divine

Believe it or not, making mistakes is good for business. Firstly it shows that you are human which is always good in business and secondly… this is the best part… it creates engagement.

Whenever you make a mistake, people notice it and cannot wait to correct you.

Before working with us, Andi used to work for another company which did similar things as us and part of his work was to manage Facebook pages.

He told us that one of the tricks they would use was to intentionally spell words incorrectly or use bad grammar simply to get people commenting on the post.

This engagement was great for Facebook’s Edgerank algorithm.

Basically what that means is that Facebook would notice that those posts were getting a lot of interaction (people informing them that they spelled a word wrong and that they were completely useless) and would deem them popular and they would then show those posts to more people.

Whether we like it or not, spelling errors on social media… generate engagement and traffic.

The online versions of newspapers such as ‘The Metro’ do this too. The reason is that it grabs people’s attention.

In marketing this is called a ‘pattern interrupt’.

It stops people in their tracks and for some of them; seeing spelling errors on social media is enough to ruin their peace of mind and can even ruin their day.

Spelling errors to some people is like what Kryptonite is to Superman… it destroys them.

Another reason why I don’t worry too much about speeling or grammatical errors… (I bet that is driving some of you nuts right now!) is that perfection is harmful to profits.

I’m not saying that you shouldn’t put out the best product possible or that you should care less about your customers, I’m saying that you shouldn’t obsess about making something perfect.

Not only is perfection relative, people have different ideas and opinions on what is perfect or not, it is also costly to achieve.

Perfection cannot really be achieved but those who constantly strive for it… often fail spectacularly. And here is why…

Many talented artists, musicians and writers never publish anything because they believe that their work is not perfect.

When they think that work is not perfect, they believe it is not good enough for people to consume, so they don’t release it… and they don’t make any money.

Those people who constantly publish content which is considered just ‘good enough’ will always outperform the perfectionist who publishes little or nothing.

Prolific Beats Perfection

To strive for perfection robs you of a lot of time and/or money.

Take these emails as an example.

I spend a lot of time writing and proofreading these emails (yes, I do proofread them, but sometimes a type of snow blindness can take over when you are reading what you have spent ages writing) and time is precious to me.

If it took me two hours to write and proofread an email that still had one or a couple of errors in it, I am happy with that because I can go move onto writing a new email or do something else.

If I were to spend the necessary time and effort that was required to make a perfect email – one which pleased an English professor or the small number of people who find a couple of errors irritating or infuriating… I would get less done and make less money.

You see… I’d rather get two, three, or four ‘just good enough’ articles and emails ‘out there’ than one ‘perfect’ one.

Getting twice, triple or more content out in front of people’s eyes is far better for business than one perfect piece.

The Three Rs Of Marketing

That extra content will be seen by more people and it will repeat, remind and reinforce my message.

Do you want?

1. 20 ‘just good enough’ articles on a website being seen by 1,000 people each or…
2. One ‘perfect’ article being seen by just 1,000 people?

No 1 wins hands down for me. I want my content being seen by 20,000 people.

Most people can overlook one or several errors. They aren’t deal breakers. They really aren’t.

Yes, if the email or article is complete tosh and badly written from start to finish, then you have a problem.

But one or several errors are not a big problem. They can always be rectified later.

You do need to deliver quality content, that is a given. But quality content can bury a tonne of spelling and grammatical errors.

I recently read a self-published book written by a Michael Killen. Michael makes a lot of money selling marketing funnels to clients. His book showed you how to charge large companies five figures for a simple marketing funnel.

The book has a lot of valuable content which if a reader puts into practice, will make a lot of money. But the book is littered with spelling, grammatical and formatting errors.

He makes me look like an English professor… which I am clearly not. Yet that book makes him a lot of money because some of the people who read it, purchase other products from him because they have been convinced that he ‘walks the talk’.

They see past the errors and mistakes and embrace the information.

Considering that this is a book that is being sold on Amazon Kindle, I was horrified at the amount of errors in it. I would most certainly not have published it without giving it another few proofreads and had others check it over for me.

But, I have always said that you need to get stuff ‘out there’ as fast as you can and if you wait to publish a book until you have it ‘just right’, you may miss out on a lot of money or good life experiences.

Too many people put things off ‘waiting’ until the time is right or the product is right or that they can afford to do a specific something when they could have done a cheaper alternative.

Putting things ‘out there’ which are less than perfect, is a better than not having anything ‘out there’ at all.

As I say, you don’t want to publish any old rubbish which is littered with errors, but if there’s one or two… I wouldn’t worry.

As you know, I can spend up to an hour writing these emails. That’s mainly because once I’m on a roll, I struggle to stop. As I write, ideas feed on themselves and I think of other things to add.

But that’s me; you do not need to spend that amount of time writing emails.

Very often, the emails which make the most money are the simpler ones which take less than ten minutes to write.

I’m going to share with you a video showing our techy guy Andi writing an email in just four minutes.

He also shows you how the email is added to an email autoresponder which will send out the email for you on autopilot.

You can watch that video here:

How To Write A Simple Email In 4 Minutes… An Email Which Can Make You Money!

With or without typo’s, spelling errors or bad grammar, sending simple emails is a fantastic and easy way to make money.

Go check out the video now.

Kind Regards

John Harrison.

PS…The great thing about emails is that they can be written anywhere in the world, at any time on multiple devices including tablets and smartphones and can be set to go out at any time.

Here’s that link again:

How To Write A Simple Email In 4 Minutes… An Email Which Can Make You Money!

On the second day into the New Year, a 28 year old man accidentally killed himself when he attempted to jump the turnstile in the New York Forest Hills 71st Avenue subway station to avoid paying just $2.75.

After failing to clear the turnstile several times, his last attempt resulted in him flipping over and landing on his head. It is believed that he broke his neck and died instantly.

Read More Here.

A life lost to simply avoid paying $2.75.

At the time of writing, that is just £2.04.

I know that I don’t know the whole story here; he may have been completely desperate with no money whatsoever.

He might have been homeless.

He could have been drunk or on drugs and not thinking clearly.

I cannot say that he ‘should have done this…’ or that he ‘should have done that…’…

However…

It really is not that hard to make a few pounds each day… not today anyway.

In previous emails I have shared with you the story about the homeless man who once lived in a tent in a park yet managed to use computers at a local library to make money and now runs several six to seven figure a year businesses.

I have also shown you how anyone can make a passive income using a simple fully automated passive income system.

Andi – our techy guy – built a fully automated passive income system of his own as an example for The 30 Day To £30K Challenge training; he built it within 30 days during the summer of 2021.

Why am I telling you this?

One day over the Christmas period while Andi was troughing on chocolates and watching Jason Statham shoot several bank robbers in his latest film The Wrath Of Man… he received notifications informing him that he had sold a couple more eBooks via that automated passive income system.

He did not need to do anything other than go back to watch the film and get fat.

Yet while he sucked the gooey caramel centre out of several mini Galaxies, he had generated enough money to pay for at least two subway train fares.

That money was generated from work he had completed six to seven months previously. And yet while he was relaxing and away from the office, he made sales.

As I say, I don’t know the full story about the man who lost his life while trying to avoid paying a couple of pounds, I cannot say what he himself should have done… but I can say this…

He would be alive today if he had paid… and if money was tight for him – and anyone else – we are living in the greatest period of human history to make money.

In a previous email I talked about the film In Pursuit Of Happyness starring Will Smith which follows the true(ish) rags-to-riches story of Chris Gardner who is now worth over £50 million.

In the early 1980’s Chris spent quite a bit of time in and out of homeless shelters, sleeping on friends couches and at one point he even slept on the floor of a subway station toilet.

This was happening while trying to make money selling bone scanners to hospitals and doctors while also studying to be a broker.

It was hard for him.

But if Chris had been homeless today, it would be a completely different scenario for him.

Not only could he be able to use a smartphone to send emails and messages to arrange consultations with doctors regarding his bone scanners, he could build websites and publish sales letters online through which he could make sales.

He could have contacted and attracted numerous potential clients via free-to-use social media platforms.

He could use his smartphone to make money writing articles and sales letters for other people.

He could use his phone to create products which could be sold online via fully automated passive income systems putting money into his bank account in the same way Andi made money while relaxing on the sofa watching films and eating chocolates.

The sad thing about the young man, who died trying to avoid paying the £2.04 subway fare, is that he died unnecessarily. It could have been prevented.

It’s a harsh reminder that life is – for the most part- a series of results based on our decisions and actions.

Had he decided to pay the £2.04, he wouldn’t have needed to try and jump the turnstile and he would not have smacked his head on the ground causing his neck to break and his life to end alone on the cold hard floor of the subway station.

Unfortunately, a lot of people cause themselves a lot of unwanted problems and misery when they try to save a few pennies and avoid paying for things.

Not only is it far easier to make a few extra pounds these days, it relieves a lot of stress and worry when you have money coming in passively on autopilot.

If there is one thing I recommend that you do this year, it is to build yourself a passive income system.

Even if it just helps to pay public transport fares or buys food and drink on days out.

It’s better in your pocket than someone else’s!

If you would like to learn how to make your own fully automated passive income system go to:

www.The30DayTo30KChallenge.com

Kind Regards

John Harrison

PS… If not for you, a fully automated passive income system would be a great gift for a child or grandchild. Imagine telling them that they now have a system earning them extra money each month and all they need to do is show the system to people every now and then.

Here’s that link again:

www.The30DayTo30KChallenge.com

For some people reading this email it will be the first week of a new year, for others, it could be anytime of the year.

Generally New Year is seen as a time where people make resolutions and decide to make changes to their lives… which is great, but the truth is… every new day is the start of a new year.

You can and should make changes at any time of the year as and when you need them.

Unfortunately, most people fail when they try to implement new changes to their lives – especially those New Year resolutions – and the reasons for that are:

1. They try to do too many at once.
2. They do not spend any time designing a real plan they can follow.
3. They set unrealistic expectations and don’t start small.
4. They do not manage and track their performance and progress regularly.
5. They don’t really want to change and have made a ‘decision’ to change based on a ‘should do’ rather than a ‘want to’.

Big changes are not made by simple decision alone.

Decision to make changes is powerful and all changes start with a decision, but big changes need to be monitored and tracked.

Successful people will spend time each week – some do this daily – reviewing how well they are doing.

They take notes and record their performance and progress.

They make new decisions and alter things which are not working for them and improve on those that are. They write this all out in a book called a ‘journal’.

This simple act keeps people on track and helps them to achieve the things they want to achieve.

Think of this as the gyroscope of your life.

By regularly reviewing your progress and performance, you are bringing yourself back into line and preventing yourself from deviating off course and down a route you don’t want to go.

In previous emails I have shared with you the study of the Yale University graduates which showed that the 3% who had written down clearly defined goals went on to enjoy more wealth and success than the other 97% of students combined.

Spending time writing out what it is that you want to achieve and experience in life will have a powerful effect on your life.

I can guarantee that the 3% in that Yale University study who amassed more wealth and success than the other 97% combined regularly monitored their progress and performance and made new decisions and changes as and when they were required.

‘Every New Day Is A New Blank PAGE Of The Book Called LIFE’

They say that every new day is a new blank page and like a book, you write your life the way you want it to be.

It’s interesting really when you consider that to ‘write the life you want’ as if you were actually writing a book, you do actually write it in a book!

Some people call it journaling because they use a daily journal.

Journaling is the science of self-study, self-observation, evaluating progress and performance, making decisions based on what is happening, what you are doing, what you want and need to do to have the life you want.

It is also a great way to figure out what it is that you want from life.

Personally I call it:

‘Designing The Life You Want’

It is incredibly powerful stuff.

As part of designing your life, many successful people incorporate another daily ritual which includes using ‘goal cards’.

They spend time each day focusing on their goals with the use of these cards.

To learn how to do this yourself, go to:

The Powerful Goal Setting Ritual

How To Really Set Goals And Change Your Life For Good!

Do this daily ritual as part of your journaling and you will design an incredible life.

Kind Regards

John Harrison

PS… This is powerful stuff. It really is. This can make a huge difference to your life… and all it takes is a pen, some paper & card, and 5-10 minutes a day.

I’ve spoken quite a bit about writing in the past. Specifically about writing sales letters and emails… and there is a reason for that.

1. They make a lot of money
2. They are incredibly simple to write.
3. They take very little time to write.

As an example, I have just this week finished writing a new sales letter for a new sporting product which will be released shortly.

That one sales letter consists of only 2,623 words.

That is not a lot of words.

I have written and sent emails which were over a 1,000 words. That sales letter probably took me a couple of hours to write and I expect that sales letter to generate more money than what most people earn in a full year.

Obviously, there is a product for sale and so the product needed to be made, but I haven’t made it. the only work I have done is write the sales letter and the accompanying emails.

My part in making money from that product took me less than a day in total.

The three previous sales letters which I have written recently look like this.

Sales Letter A – 2,622 words
Sales Letter B – 1,772 words
Sales Letter C – 3,578 words

Andi, our techy guy, tells me that he once wrote over 2,000 words talking into his phone while walking to his previous job.

Those words were a ‘content dump’ as he likes to call it. They were waiting for him as a text document when he got home. He just had to turn on his laptop and start editing.

It is still early days with those sales letters but I can tell you that as I write this email, Sales Letter A generated £84,000 in the first 30 days!

Yes, you read that right…

‘A 2,622 word sales letter generated £84,000 in the first 30 days!’

That includes doing a paper mailing but I can confidently tell you now, that all four of my recent sales letters could quite easily generate £100,000 or more using just email alone.

As I have mentioned many times in the past, running your own email business is ridiculously cheap compared to virtually all other businesses.

Learn how to write simple short sales letters and emails yourself, then you have a money making skills which you can take anywhere in the word.

An email business combined with the ability to write these kinds of sales letters means that you can earn money wherever you are… and when times really are hard.

With the current state of affairs here in the UK, driver shortages, labour shortages, exports to Europe being slashed, businesses closing and whole industries on the brink of collapse, having a set of skills which you can take anywhere and can generate money from a world without borders is a must.

I know that I could up sticks and move to the other side of the world and still make money just as I do now. I simply plug into my business and carry on as before. My location may change, but the way I make money doesn’t have to.

Being able to write great sales letters and emails, and building your own personal email list are a must as far as I am concerned.

They are THAT important.

This should be taught in schools.

Seriously, if your children or grandchildren do not know about this, tell them. They need to know, this business is all about freedom.

Do it right, you, your children and your grandchildren could have the freedom to leisurely travel the world without worrying about how to pay for the next meal.

To learn more about writing simple sales letters go to:

One Letter From Retirement

To also learn how to find freedom using email go to:

The Email Secret

Kind Regards

John Harrison

PS… This article has taken around 30 minutes to write and has less than 700 words and is just under half the size of Sales Letter B in the list which had 1,772 words. It really isn’t as hard as you imagine.

I don’t know if you caught the recent Alex – The Hotel Inspector – Polizzi programme on Channel 5 but it was rather interesting.

Alex and her mother Olga decided to buy a hotel which had previously been owned by Alex’s grandfather (Olga’s father) Charles Forte, the man responsible for building the Forte hotel empire.

The Forte empire had over 1,000 restaurants, 500 hotels and catered for 24 airports.

In January 1996, the Forte Group Plc was taken over by Granada after a very public and hostile takeover battle.

Just months after the takeover, Olga and her brother Rocco, started the Rocco Forte Hotel chain which today has 11 hotels, two resorts and the Rocco Forte House.

Olga Polizzi also owns a couple of hotels herself which her daughter Alex manages for her.

In the latest programme, Alex Polizzi – My Hotel Nightmare, for the first time ever, Alex and her mum Olga become equal partners and buy the rundown hotel together.

The former medieval coaching inn in Alfriston, east Sussex is a huge 37 bedroom hotel comprising several run down dilapidated extensions.

The whole building was in a desperate need for renovation.

Because of the work required and the unfortunate timing of the Covid-19 pandemic, the building work took nearly a year and a half longer to complete – there were workers still paining the doors and windows on the open day – and cost a million more to renovate than planned.

They bought the hotel for £2 million and the renovations cost a further £2 million.

In one of the three episodes Alex is seen working out how long it would take to pay back all of the money they had borrowed.

12 years was her initial estimate.

In the same episode, Alex stated that one of her mother’s hotels – the Hotel Endsleigh in Devon – took 15 years to clear all of its debts.

That’s a long time.

I understand that once the business is running, it pays for itself.

The money is not coming out of their personal pockets and that the hotels would be giving them a wage as well as paying back those debts… but it had me thinking.

12 and 15 years is a long time to be paying back loans.

Alex is nearly 50, her mother Olga is 75… now I don’t want to sound morbid but… it’s possible that Olga may no longer be around when the debt for the new hotel is finally paid off.

Hotels and hospitality is in their blood. It is what they know and it is what they grew up with… it’s also what they enjoy.

There is a lot of money to be made in hospitality… but it’s not always guaranteed.

As we have seen with the recent pandemic and its effect on the tourism industry, the hospitality industry is reliant on serving people… and if people are not moving about freely, there is no one to serve.

Also, there are a lot of cogs in the hospitality machine to consider.

Including:

• Staff – restaurant servers, kitchen staff, bar staff, cleaners, reception and administration.
• Towels, toilet paper, soap, tea, and coffee making facilities.
• Bar and restaurant crockery.
• Kitchen equipment.
• Maintenance & decoration.
• Marketing & website management.

This is just a quick short list… but as you can see, there is a lot to manage.

It is safe to say that the hotel and hospitality business is not for me.

There are too many costs and headaches to deal with.

I prefer a more simple way to make money.

If you are looking for a simple way to make money where you have none of the costs or headaches associated with running a large and complex business like a hotel, then I have the thing for you.

Paul Bent regularly makes thousands of pounds each month using bots to pull money out of Betfair… and he doesn’t need to do anything once the bots are set up and running.

If you would like to learn how he does it and watch a video where Paul shows you one of the systems working – a system which makes him £1,500 each month – go to…

www.StreetwisePublications.com/AFB

Kind Regards

John Harrison

PS… There were only 50 copies of Automated Football Betting made available and they are selling fast. I wouldn’t want you to miss out on making a Tax Free income on autopilot using sophisticated trading bots.

You too could be earning thousands of pounds each month without lifting a finger. To learn more go to:

www.StreetwisePublications.com/AFB