Tag Archives: Success Secrets

Spelling Out The Cost

If, like me, you find time passing by ever more quickly, then I’ve found a solution. Get yourself a rowing machine. I’ve had one for quite some time now, and its effect on the passage of time is quite extraordinary.

Flop into your favourite armchair to watch a TV programme, and half an hour passes before you know it. But set the timer to 30 minutes on the rowing machine, and it’s like time is standing still. If you could somehow re-create that effect across your whole life, you’d live to about 297…or at least it would feel like it.

And it has another strange effect too, because it’s turned me into an obsessive reader of food labels.

You see, the rower has a computer which measures the calories burned during exercise. I know for example, that I burn about 400 calories in half an hour. Remember, this isn’t a regular half-hour. It’s a rowing machine half-hour, which is a lot longer. So when I look at the label on a cream cake, and it tells me there are 425 calories in it, you can bet your life that I’m going to think very carefully about whether I really want it…

Because I know ‘the price’ ~ more than half an hour’s hard labour on that bloody machine.

Now I know a lot of people think this sort of behaviour is a little extreme, but to me it seems perfectly logical. I mean, when you go into a shop, do you not look at the price (what you’ll have to give up) before deciding whether to buy? Do you not compare the prices of different items to see which offers the best value?

Well I do the same thing in Marks and Spencer when I look at the number of calories in two different ready-made sandwiches ~ the tuna mayonnaise costs me 22 minutes while the BLT costs me 47. No contest.

I doubt that you have a great deal of interest in my diet, but I think this idea of knowing the ‘price’ can have wider implications. It can certainly be a very powerful tool of persuasion.

If you’re trying to persuade someone to take or avoid a particular course of action, then spelling out the overt or hidden price of going against what you want, can be very effective. That could be a financial price, an inconvenience price, a hard work price, a health price, a personal freedom price, a status price or something else.

The point is that by not doing what you want, there will be a price. You need to spell out exactly what that price is. Because, like most people when they eat a cream bun, they don’t know what the price is.

This is something that can be effective in all forms of communication: socially, at home, in the workplace, and of course in sales and marketing situations. It doesn’t matter whether you’re selling by mail, on line, by telephone or face-to-face. Highlighting the negative consequences ~ the price ~ of not taking the action you want, can pay off in a big way.

And as I’ve found, when you’re selling to yourself (and that’s what you’re doing when you try to forego high calorie foods) it helps if you have a very clear focus on the price of going against your own internal pitch.

Without a clear picture of the price, there’s no means of quantifying and comparing the benefit.

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

corpraid 10.png
          

Dear Streetwise Customer,

  It didn’t come as a surprise to me when 2 banks intervened and literally blocked their customers from hearing from me, even though everything I was saying is 100% legal.

  That’s because I’ve been exposing how the banks constantly take advantage of the little guy.

But now the tables have turned…

  I doubled my money by legally intercepting unofficial bank messages.

  But the best part is that banks can’t stop us from milking this over and over again!

  And now I’m giving you the opportunity to copy me…

  Just give me a few minutes of your time.

I’ll explain all of this when you visit: 

www.streetwisenews.com/code 

  Kind Regards,

jim hunt signature.jpg

  Jim Hunt

Clarification Of The Lockdown Rules (Just Playing Our Part)

1. You must not leave the house for any reason, but, if you have a reason, you can leave the house.

2. Masks are useless at protecting you against the virus, but you may have to wear one because it can save lives, but they may not work, but they may be mandatory, but maybe not. 

3. Shops are closed, except for those shops that are open.

4. You should not go to the doctor’s or to the hospital unless you have to go there, unless you are too poorly to go there.

5. This virus can kill people, but don’t be scared of it. It can only kill those people who are vulnerable or those people who are not vulnerable. It’s possible to contain and control it, sometimes, except that sometimes it actually leads to a global disaster.

6. Gloves won’t help, but they can still help, so wear them sometimes, or not.

7. There is no shortage of groceries in the supermarkets, but there are many things missing or in short supply. You shouldn’t buy loo rolls, but you should buy some just in case you need some. They won’t run out in supermarkets, but, if they do, don’t buy them.

8. The virus has no effect on children, except those children it affects.

9. Animals are not affected, but there was a cat that tested positive in Belgium in February when no-one had been tested, plus a few tigers here and there.

10. Stay 2 metres away from tigers. Also stay 2 metres away from people, as they might also be dangerous for many reasons as well as infectious – but probably more dangerous and more likely to be infectious than a tiger.

11. You could have many symptoms if you get the virus, but you can also get symptoms without getting the virus, get the virus without having any symptoms or be contagious without having symptoms, or be non-contagious with symptoms. If you do have symptoms, these can vary from mild to severe – just like most other illnesses. You might not even notice that you have symptoms, but you might die, which you probably will notice and others in your household will also notice.

12. To help protect yourself you should eat well and exercise. Eat whatever you have on hand, as it’s better not to go to the shops, unless you need toilet roll or a fence panel.

13. It’s important to get fresh air, but don’t sit down, except if you are old, but not for too long, or if you are pregnant, or if you’re not old or pregnant but need to sit down. If you do sit down, don’t eat your picnic, unless you have a picnic with you – in which case – you can eat it.

14. Don’t visit old people, but you have to take care of the old people and bring them food and medication, so do visit them regularly.

15. You can’t see your elderly mother or grandmother, but they can take a taxi and meet an elderly taxi driver or a young taxi driver. You can see your elderly relatives through a window – a bit like the taxi driver does.

16. The virus remains active on different surfaces for two hours … or four hours … or six hours … I mean days, not hours. But it needs a damp environment. Or a cold environment that is warm and dry. It also remains in the air, but only for short periods as long as the air is not in contact with plastic.

17. If you need to home-educate your children, you can start drinking alcohol at 10am if you wish.

18. If you are not home educating children, you can also start drinking at 10am.

19. The number of corona-related deaths will be announced daily but we don’t know how many people are infected as they are only testing those who are almost dead to find out if that’s what they will die of. If they actually do die, we won’t waste the test on them, so we might not know if that is why they died. Therefore, the people who die of corona aren’t counted, won’t or will be counted, but maybe not and probably will not be, but will.

20. We should stay in locked down until the virus stops infecting people, but it will only stop infecting people if we all get infected, so it’s important we get infected and some don’t get infected and maybe never will.

21. No business will collapse due to coronavirus, except those businesses that will collapse due to coronavirus.

22. You can have dates in supermarket queues during your necessary food shopping trip, if they happen to coincide and if you use the same supermarket, but you must not queue together, but you shouldn’t go on dates unless it is absolutely necessary.

We hope that makes things clearer for you.

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

lockdown paradox.png

Dear Streetwise Customer 

I hope that you and your family are well. 

I don’t have to tell you that the Coronavirus outbreak has changed everything, and nowhere more so than in the world of sports betting. With almost all our regular ‘go to’ profit makers like European football, horse racing and golf on hold, you might be excused for thinking that the opportunity to make a lucrative extra income from sports betting was gone – at least for now. 

That’s what we thought until we heard from a guy called Craig Russell and how
he was… 

Making an extra £150-£250 a week exploiting the ‘invisible’ betting opportunities exposed by the Coronavirus mayhem.

 You see Craig isn’t your typical sports bettor. Long before anyone had heard of coronavirus, he was shunning the sort of events most of us bet on in favour of little-known sports, events and fixtures taking place in obscure locations. 

Why did he concentrate on those? 

Because he figured that the less ‘pro’s’  there  were  looking  at  these  obscure markets, and the more time he spent studying them, the greater edge he’d have over the competition. 

Obvious when you think about it. 

So why this message? 

Because it seems like now is the perfect time to bring this to a wider audience…but not much wider! 

You see, in conjunction with Craig we’ve put together a totally unique service which is tailor-made for the times we find ourselves in. But there will only be 100 places available. Ever.

For full details on what’s involved and why the limit, take a LOOK NOW.

If an extra couple of hundred pounds tax-free income would be worthwhile to you right now, I’d urge you to get in touch without delay. These places are really going to go fast.  

  For full details CLICK HERE

  Very Best Wishes, 

john sig.png
  John Harrison
  Streetwise Publications 

  P.S   Almost forgot…you can get started with this for just £9.95.  I’m pretty sure that makes it our cheapest service ever. Why? Well take a look now  and all will be revealed. 

www.streetwisenews.com/LP

The Price Paradox

There’s no excuse for staying sober these days…there really isn’t.

I went into my local mini-market the other day, to find the cheapest bottle of booze in the shop. I did have my reasons, but they’d take too long to explain. Suffice to say that it had nothing to do with falling on hard times or being a raging alcoholic.

Anyway, I didn’t have to look too far to find what I was looking for…a two litre plastic bottle of 7% white cider for £2.06. And this is in Sainsbury’s! I’m sure those ‘in the know’ will tell me that I’ve been had ~ that I could have got it a lot cheaper somewhere else ~ but to me, it seemed a ridiculously small amount of money to pay.

Given that a large proportion of the population drink alcohol with no higher ambition than to get drunk, you’d expect that this is the sort of stuff that everyone would be buying. It probably doesn’t taste much different to the alternatives, (no, I didn’t drink it) and will certainly fulfil the brief as far as getting drunk is concerned. And yet the only people I’ve ever seen buying this sort of thing, are youths in hoodies and middle-aged blokes in second-hand suits who promptly drink it straight out of the bag.

Why is this?

When I studied economics, many years ago, one of the few useful things I remember is the concept of reverse elasticity of demand. With most products, as price increases, demand falls. But some products are different. If you lower the price, then you also lower demand as well – particularly amongst certain groups of consumers. There can be several reasons for this:

 A low price is equated with unacceptably low quality.

.  Image is a key factor with many products. Cheaper products have a poorer image.

.  Products are bought as gifts. Nobody wants to look a cheapskate.

Would you want to take a £2 bottle of booze to a party? I did, but then I’m a little bit strange. I must confess to being even a little embarrassed buying it in the shop though.

The point I want to make is about price – and most specifically the prices you charge for your products or services. It’s very easy to get locked into a mindset that says that lower prices will lead to higher sales, or conversely that higher prices will result in lower sales. The truth is far more complex than that. It depends on the characteristics of your product, how it’s marketed and who you’re attempting to sell it to.

Very few businesses do enough testing of the effect of a change in price. Those that do are often surprised to find that the effect is not what they expect. It’s totally counter-intuitive to think that an increase in price might actually boost sales, but in the right circumstances, it can. And you won’t know whether this applies to you, until you test.

Now you might decide that you’re happy to continue selling to your market’s equivalent of hoodies and vagrants. It might be a very lucrative market for you. But the option to do something different ~ to find a larger market at a different price point may be there.

In the case of the white cider I bought the other day, it might take little more than some new packaging, and a more sophisticated label to double or treble the price, and find a whole new market…

Because where pricing is concerned, image and perception are what really matter. 

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

lockdown paradox.png

Dear Streetwise Customer 

I hope that you and your family are well. 

I don’t have to tell you that the Coronavirus outbreak has changed everything, and nowhere more so than in the world of sports betting. With almost all our regular ‘go to’ profit makers like European football, horse racing and golf on hold, you might be excused for thinking that the opportunity to make a lucrative extra income from sports betting was gone – at least for now. 

That’s what we thought until we heard from a guy called Craig Russell and how
he was… 

Making an extra £150-£250 a week exploiting the ‘invisible’ betting opportunities exposed by the Coronavirus mayhem.

 You see Craig isn’t your typical sports bettor. Long before anyone had heard of coronavirus, he was shunning the sort of events most of us bet on in favour of little-known sports, events and fixtures taking place in obscure locations. 

Why did he concentrate on those? 

Because he figured that the less ‘pro’s’  there  were  looking  at  these  obscure markets, and the more time he spent studying them, the greater edge he’d have over the competition. 

Obvious when you think about it. 

So why this message? 

Because it seems like now is the perfect time to bring this to a wider audience…but not much wider! 

You see, in conjunction with Craig we’ve put together a totally unique service which is tailor-made for the times we find ourselves in. But there will only be 100 places available. Ever.

For full details on what’s involved and why the limit, take a LOOK NOW.

If an extra couple of hundred pounds tax-free income would be worthwhile to you right now, I’d urge you to get in touch without delay. These places are really going to go fast.  

  For full details CLICK HERE

  Very Best Wishes, 

john sig.png
  John Harrison
  Streetwise Publications 

  P.S   Almost forgot…you can get started with this for just £9.95.  I’m pretty sure that makes it our cheapest service ever. Why? Well take a look now  and all will be revealed. 

www.streetwisenews.com/LP

Checking Your Rivets

On the night of April 14th, 1912, during her maiden voyage, the Titanic struck an iceberg, and sank two hours and forty minutes later in the early hours of April 15th. At the time of the launch in 1912, she was the largest passenger steamship in the world, and regarded as the safest.

The sinking resulted in the deaths of 1,517 people, making it one of the worst peacetime disasters in maritime history, and by far the most famous.

But what caused the unsinkable to sink?

It’s been the subject of much controversy for decades. Some have blamed a faulty rudder, while others have cited navigation errors. But according to new research, the key factor in the ship’s sinking may have been the use of sub-standard rivets.

The ‘rivet theory’ was first raised over 10 years ago, but was denied by Harland and Wolff, the company that built the ship. Now, historians have uncovered evidence that the company was forced to compromise on quality as it struggled to build three huge ships at the same time.

Faced with a regular supplier unable to cope, they turned to smaller forges producing less reliable products, to make up the shortfall.

The Titanic was deemed unsinkable because it was designed to stay afloat, even if four of its compartments were flooded. But when it hit the iceberg, so many rivets popped along the starboard side that five compartments took on water, and the ship went down.

And so it seems that this most famous of ships succumbed to the truth of a well worn saying ~ a chain is as strong as its weakest link. No amount of engineering or technology could overcome a deficiency in a small, but critically important part of the ship.

I’m not going to labour this, but now could be
a good time to ask yourself a couple of questions…

Are you confident that the ‘rivets’ in your life and business are strong enough to withstand some unexpected impact? Or have you perhaps cut corners along the way, gambling that you can avoid any nasty icebergs?

They’re not comfortable questions, but answer them honestly and they could help you keep both your head and body above the water line.

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

retirement letter.png

 Dear Streetwise Customer, 

Imagine sitting down this afternoon and tapping out a simple letter. It takes you perhaps a couple of hours to get it right… 

And Then Over The Next Few Years It Brings In Over £5 Million. 

Pure fantasy? 

Not at all. I’ve done it.  I’ll even show you the letter. And I’ve written lots of others just like it, although they weren’t all quite as successful as that one.

But Even So, Many Of Them Landed Thousands Of Pounds In My Bank Account Within Days, and Hundreds of Thousands Within Weeks. 

Like to learn how to do the same? 

Well there has really Never Been A Better Time for three reasons… 

1. These letters bring in serious money when times are tough – and they  don’t come much tougher than thet are right now. 

2. These letters are even more powerful when the world is relying on the internet for its requirements, just like it is right now. 

3. You probably have some free time available to learn how to do this at the moment.

Allow me to show you, for more details CLICK HERE

This is an exciting and realistic alternative to the gloom which is all around us today – an escape route. It’s an alternative that can quickly see you banking more than enough money to see yourself and your family right through this current crisis and then into uncharted financial success when all this is over. 

This comes with a 100% cast iron 90 day money back guarantee. There is absolutely no risk to you to take a look.

Kind Regards 

jhsig bw.png

John Harrison

john harrison.jpg

www.streetwisenews.com/OLR

What’s Really Holding You Back?

In my house, we have very clear division of labour – I earn the money and my wife spends it. And that suits me just fine.

You see, I don’t enjoy shopping, and there isn’t really anything I’m interested in buying. last year, I found myself in Selfridges surrounded by just about everything you could wish to buy. I’m in the fortunate position of being able to comfortably afford anything in the shop (yes, even the £20,000 bottle of brandy…who the heck buys those?) but I had no interest in buying any of it. Nothing.

In fact if you’d told me I could take most of it away for free, I really couldn’t have been bothered to carry it to the car.

And yet, before I had money, I had all sorts of plans for what I’d buy “when I got rich.” Now that I am ‘rich’, or at least relatively so, I realise that I don’t really want all that stuff after all. Whilst the barrier of not being able to afford it was in place, I fooled myself into thinking that I wanted to own all sorts of junk. But now that barrier has been removed, and my bluff has been called, I recognise the truth – I just don’t want it.

Before I had money, I had other plans too. Just as soon as I could afford it, I was going to learn to fly a helicopter. Only the money was stopping me. But I still haven’t done it, so it couldn’t have been the lack of funds that was holding me back. My stated reasons for not doing it today are safety (every time I think about doing it, some high profile person crashes and dies) and the amount of work involved (there are lots of exams to sit.)

So which is it? I’m not really sure, and I’d only know for certain if one of those problems was magically removed. I’ve learned that it’s very easy to fool yourself as to the real reason why you’re not taking a particular course of action.

And I see exactly the same process at work with people who want to break free and start a business of their own – but never get around to it. They blame a lack of capital for example, or the restricting influence of an over-cautious spouse, and genuinely believe this to be true.

It’s only when they have some good fortune and come into money, or separate from their spouse, that the real truth becomes apparent. Whatever the real reason for their failure to get something going, that wasn’t it. Because they still do nothing.

Maybe it was fear of failure, maybe it was fear of success ~ maybe even fear of hard work ~ but the stated reasons were merely an unconscious smokescreen to hide behind.

If there are things you’d like to do, but haven’t done yet, I’d urge you to try to get right behind your own internal smokescreen, and root out the real reasons. You may discover that you don’t really want to do these things at all. You might discover that what’s holding you back is not what you thought…

But at the very least it will stop you from wasting time removing imaginary barriers, or wasting emotional energy, resenting people and situations you mistakenly feel are standing in your way.

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

retirement letter.png

 Dear Streetwise Customer, 

Imagine sitting down this afternoon and tapping out a simple letter. It takes you perhaps a couple of hours to get it right… 

And Then Over The Next Few Years It Brings In Over £5 Million. 

Pure fantasy? 

Not at all. I’ve done it.  I’ll even show you the letter. And I’ve written lots of others just like it, although they weren’t all quite as successful as that one.

But Even So, Many Of Them Landed Thousands Of Pounds In My Bank Account Within Days, and Hundreds of Thousands Within Weeks. 

Like to learn how to do the same? 

Well there has really Never Been A Better Time for three reasons… 

1. These letters bring in serious money when times are tough – and they  don’t come much tougher than thet are right now. 

2. These letters are even more powerful when the world is relying on the internet for its requirements, just like it is right now. 

3. You probably have some free time available to learn how to do this at the moment.

Allow me to show you, for more details CLICK HERE

This is an exciting and realistic alternative to the gloom which is all around us today – an escape route. It’s an alternative that can quickly see you banking more than enough money to see yourself and your family right through this current crisis and then into uncharted financial success when all this is over. 

This comes with a 100% cast iron 90 day money back guarantee. There is absolutely no risk to you to take a look.

Kind Regards 

jhsig bw.png

John Harrison

john harrison.jpg

www.streetwisenews.com/OLR

Cow Heel And Tripe Road To Ruin

A couple of year’s ago I spent the weekend in Birmingham. Now I haven’t been into Birmingham city centre for quite some time, and if I’m honest, I wasn’t expecting a great deal. Last time I was there, it was pretty awful – a mass of the worst architecture the 1960s had to offer, garnished with litter. But times have changed.

New developments at the Bullring and The Mailbox are as swish and sophisticated as you’ll find anywhere, and they’ve done a great job cleaning up and gentrifying the waterside areas with as many trendy bars, restaurants and clubs as you could wish for. It’s worth a visit just to see the massive hole in the ground that’s about to become The Cube – yet another landmark building on the canal side.

But I’m not writing this to sell you on a visit to Birmingham.

On Sunday, we had lunch at a place called The Handmade Burger Company, and the restaurant seemed to be doing a roaring trade. It deserves to do well. The burgers are excellent, as is the environment. It’s a business model that I think many entrepreneurs would do well to emulate. Stick to just one thing…specialize…and do it better than anyone else does.

I remember several years ago, wandering around an area just off Central Park in New York, looking for somewhere to eat. I came across a Pizza restaurant, the name of which I still remember – not because I have a good memory, but because it was called John’s.

Like The Handmade Burger Company, they stuck to just one thing, and made all their products from scratch on site. Their pizzas were outstanding, but if you wanted dessert you had to go somewhere else. Because they didn’t do deserts or starters. Just pizza. When I got home, I looked the place up and found it had been voted one of the top restaurants in New York.

One of the biggest mistakes restaurants make is trying to be all things to all men. The menus are too big and complicated, and they become jacks-of-all-trades, but masters of none. In an effort to please everyone, they end up pleasing no one. Everything is okay, but nothing is the best. And I think a lot of other businesses are like this too.

It’s an easy trap to fall in to. Sticking with the restaurant analogy for a moment, if you own The Handmade Burger Company, you know that anyone who doesn’t want to eat a burger today is not going to come to your restaurant. So why not do some pizza, and pasta, and Chinese, and fish & chips, and Indian and…?

The reason is that the quality will suffer, because you dilute what you do. Unless you’re a major chain or have bottomless pockets, you don’t have the skills and resources to do everything well. But almost anyone can pare it right down, and specialise in being the very best at doing just one thing. When you do that, you have a unique selling proposition that positions you right in the customer’s sights when he’s in the market for what you’re selling.

Whatever business you’re in, I think there’s a lesson here. We live in a world where specialisation pays dividends. Through the Internet and other communication systems, consumers are able to source and assess products and services better than ever before. In simple terms, they can shop around, and what they’ll shop around for is the very best in each field ~ not one of the ‘also rans’ who do several things in a so-so fashion.

You can’t be the best at everything, so pour all your effort and resources into being the best at one thing, and then do what you can to tell people about it. Just make sure it’s something that’s worth being the best at though…

Because if you open The Homemade Cow Heel And Tripe Company, you’ll end up eating your own product just to stave off hunger.

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

lockdown paradox.png

Dear Streetwise Customer 

I hope that you and your family are well. 

I don’t have to tell you that the Coronavirus outbreak has changed everything, and nowhere more so than in the world of sports betting. With almost all our regular ‘go to’ profit makers like European football, horse racing and golf on hold, you might be excused for thinking that the opportunity to make a lucrative extra income from sports betting was gone – at least for now. 

That’s what we thought until we heard from a guy called Craig Russell and how
he was… 

Making an extra £150-£250 a week exploiting the ‘invisible’ betting opportunities exposed by the Coronavirus mayhem.

 You see Craig isn’t your typical sports bettor. Long before anyone had heard of coronavirus, he was shunning the sort of events most of us bet on in favour of little-known sports, events and fixtures taking place in obscure locations. 

Why did he concentrate on those? 

Because he figured that the less ‘pro’s’  there  were  looking  at  these  obscure markets, and the more time he spent studying them, the greater edge he’d have over the competition. 

Obvious when you think about it. 

So why this message? 

Because it seems like now is the perfect time to bring this to a wider audience…but not much wider! 

You see, in conjunction with Craig we’ve put together a totally unique service which is tailor-made for the times we find ourselves in. But there will only be 100 places available. Ever.

For full details on what’s involved and why the limit, take a LOOK NOW.

If an extra couple of hundred pounds tax-free income would be worthwhile to you right now, I’d urge you to get in touch without delay. These places are really going to go fast.  

  For full details CLICK HERE

  Very Best Wishes, 

john sig.png
  John Harrison
  Streetwise Publications 

  P.S   Almost forgot…you can get started with this for just £9.95.  I’m pretty sure that makes it our cheapest service ever. Why? Well take a look now  and all will be revealed. 

www.streetwisenews.com/LP

Five Year Old Logic

I was talking to a friend last night who told me about one of those excruciatingly embarrassing incidents that all parents have to endure at some point. I think it’s the law.    

He was at the supermarket check-out, and his 5-year-old daughter was watching carefully as the woman on the till scanned through their shopping.

Something was clearly puzzling his daughter as she watched the woman repeating the same task over and over as they chatted. Eventually, she could hold her curiosity no longer:  

“Do you like your job?” she asked. “No…not really,” said the woman, “…it’s a bit boring.”

There was a pause as the father became increasingly uneasy as he watched the cogs whirring in his daughters brain. The pause was short-lived… 

“Does it pay a lot of money?” said the girl. 

The woman on the checkout conceded that it did not. 

By now, the father was all set to leave the store without his shopping rather than find out what was about to come next. But he didn’t get the chance. The daughter’s next question came all too quickly for that… 

“Didn’t you try very hard at school?” she asked

That story made me both wince at the embarrassment and laugh out loud, but there’s something else there as well. You see, here was a five-year-old who was desperately trying to understand why anyone would do a job that didn’t provide either satisfaction, or a lot of money.

And yet, there are vast swathes of the adult population who not only don’t question the logic of doing that, but also make it their life for year after year after year. 

This is a short chapter, but it’s probably one of the most important. In all likelihood, nobody reading this book will still be alive and kicking 60 years from now. Many of us have a lot less time than that.

Why would any of us spend even one of those years doing a job which gave us neither satisfaction, nor the money to pursue a fulfilling life away from work? And isn’t it logical to strive for both? 

You may not have ‘tried very hard at school’. A five-year-old wouldn’t know it ~ and you wouldn’t want to tell them ~ but it doesn’t matter. It’s no excuse. What matters is what you do from here on in – how you make the most of the hand you’ve been dealt, and played thus far. 

If you find yourself working for poor wages in a job that gives you no satisfaction, surely you owe it to yourself to put at least one of those things right, and preferably both. At the risk of offending those with deep convictions, I believe the only second chances are in the here and now. And that means you need to do something positive now ~ today. 

You can do it. Anyone can. But nothing can change until you take action.

 Kind Regards 

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John Harrison  

PUBLISHERS NOTICE  

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Dear Streetwise Customer 

I hope that you and your family are well. 

I don’t have to tell you that the Coronavirus outbreak has changed everything, and nowhere more so than in the world of sports betting. With almost all our regular ‘go to’ profit makers like European football, horse racing and golf on hold, you might be excused for thinking that the opportunity to make a lucrative extra income from sports betting was gone – at least for now. 

That’s what we thought until we heard from a guy called Craig Russell and how
he was… 

Making an extra £150-£250 a week exploiting the ‘invisible’ betting opportunities exposed by the Coronavirus mayhem.

 You see Craig isn’t your typical sports bettor. Long before anyone had heard of coronavirus, he was shunning the sort of events most of us bet on in favour of little-known sports, events and fixtures taking place in obscure locations. 

Why did he concentrate on those? 

Because he figured that the less ‘pro’s’  there  were  looking  at  these  obscure markets, and the more time he spent studying them, the greater edge he’d have over the competition. 

Obvious when you think about it. 

So why this message? 

Because it seems like now is the perfect time to bring this to a wider audience…but not much wider! 

You see, in conjunction with Craig we’ve put together a totally unique service which is tailor-made for the times we find ourselves in. But there will only be 100 places available. Ever.

For full details on what’s involved and why the limit, take a LOOK NOW.

If an extra couple of hundred pounds tax-free income would be worthwhile to you right now, I’d urge you to get in touch without delay. These places are really going to go fast.  

  For full details CLICK HERE

  Very Best Wishes, 

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  John Harrison
  Streetwise Publications 

  P.S   Almost forgot…you can get started with this for just £9.95.  I’m pretty sure that makes it our cheapest service ever. Why? Well take a look now  and all will be revealed. 

www.streetwisenews.com/LP

Beware The Moaning Minority

I recently read about a soap opera fan who won a competition organised by the supermarket chain, Tesco. The prize, valued at £10,000, was a two week, all-expenses-paid trip to Australia to meet the cast of Neighbours, for herself, her husband and two children.

She went on the trip, but when she got back, complained to the Advertising Standards Authority that the trip wasn’t worth £10,000. She argued that she could have bought it cheaper. In a rare display of good sense the ASA rejected her claim, but it doesn’t alter the fact that she had the brass neck to make it in the first place.

You will probably have one of two reactions to that story. If you don’t run a business dealing with the general public, you’ll be incredulous. If you do run a business that deals with the public, you’ll be shaking your head at the audacity of it, but you won’t be surprised.

When I first started my company, one of the most difficult things I had to come to terms with was customers ~ or rather, how far their behaviour sometimes deviated from what I expected and understood. It was something that cost me a lot of money.

Our first product as a publishing business was a major success by just about every meaningful criterion. But my perception at the time – because I didn’t know what I’m about to tell you – was that it was a dismal failure. You see the only people I ever seemed to hear from were people who didn’t like it, wanted their money back – or both. Over a period of about 18 months, I developed a growing belief that people hated both the product and us.

Because of this, I held back from offering these people anything else. My own warped sense of reality was that the only reason everyone else hadn’t complained was because they’d forgotten who’d sold them the product. And by offering them something else, I was about to remind them!

Anyway, after about 18 months or so, I decided to throw caution to the wind (or at least a little caution) and offer the people who’d bought our first product, a new publication we’d been working on. I wasn’t brave enough to mail them all, but sent out about 1,000 letters – just to test the water. I braced myself for the fall-out…and it came in the form of 300 orders. That’s right a 30% response ~ and this at a time when 3% was considered excellent.

You see, what I hadn’t realised, is that some people will always complain, no matter what. Tesco found this with their competition. And the ones with a propensity to complain are almost infinitely more vociferous than the ones who have no such propensity. For the most part, happy customers are content to be…happy. They don’t generally feel the need to shout about it. As a result you have to be very cautious about what you read into the autonomous and unsolicited feedback you get from customers.

The true picture was that the majority of people who bought that first product from us, loved it. It was only when we offered them something else – and gave them the opportunity to vote with their wallets – that this became readily apparent.

There’s a very influential old saying, variously attributed to department store moguls like Marshall Field in the United States and Harry Selfridge in the UK: 

“The customer is always right.”

It has an awful lot to answer for. Whilst it’s vital to listen to, and react to what your collective customers are saying, if you pay too much heed to the opinions and demands of a disproportionately vociferous dissatisfied minority, you do no favours to your bank balance, and none for the satisfied majority either.

My gut reaction all those years ago was that we shouldn’t offer another product. My guess is that someone at Tesco may have said something like: “Well if that’s how competition winners react, sod ‘em, we won’t do it again,” when they heard about the complaint. 

In both cases, that would be the wrong decision…

No matter what you’re selling (or even giving away!) some people will always be dissatisfied. And you will hear from them. Others will be thrilled, but you will hear from very few of those. Get this clear in your mind, and put systems in place to get the true collective picture, and the way forward for your business becomes all the clearer.

 Kind Regards 

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John Harrison  

PUBLISHERS NOTICE  

bws 10.png
bws 10 2.png

Hello,

My name is Michael White, and what I’d like to share with you now is a
total game-changer. With your permission, over the next few minutes I’ll
explain a money-loophole that could be your ticket to the laziest and
fastest retirement imaginable. 

Please let me first put your mind at rest about a few things…

There’s no limit to the number of times you can use this under one person’s name. You could use this secret regularly…

 . You DON’T need to already have a bank account with a 
   particular bank or building society.

 . You DON’T need to have been mis-sold a pension or investment. 

. You DON’T need to buy shares of a specific company or bank.

. You DON’T have to pay this money back- it’s NOT a loan. It’s
   YOUR money, free and clear.

 . You DON’T have to own a home, and you can use the money for 
   ANYTHING you like.

 . You DON’T need a credit rating or be at any particular earnings
   level or
 be on benefit.

 . You DON’T need a computer or any technical know-how. You 
   could even 
place a call instead of make a few clicks if you don’t
   have a computer.

NOBODY else knows this secret because I discovered it – through
the application of an ancient code. I will share it with you HERE for
legitimate reasons I’ll explain in a moment. And I guarantee you’ll
be stunned at how this powerful secret could force the banking
system into letting you retire early…

Take A Look HERE 

  Very Best Wishes, 
 michael white.png

Climbing The Wrong Tree

I spent an enjoyable couple of hours recently, watching a show put on by my daughters school to celebrate its 60th anniversary. It was a review, encompassing music, songs and shows from the past 60 years.

This isn’t a stage school, and yet many of the performances were absolutely outstanding. I can’t imagine for one minute, being able to do what they did now…let alone when I was nine years old. I’m sure many of those on stage last night have aspirations to ‘make it’ in the entertainment business when they’re older, and good as they are, I’m equally sure that they probably never will.

You see, it’s an incredibly competitive field. Kids have always wanted to be either pop stars or actors, but with the growth in popularity of TV talent shows like X Factor, that trend has gone into overdrive. They all want to do it now, and a lot of them are very good…

But very good is never quite good enough. 

The other evening, I watched an interview with actor Mackenzie Crook who was in The Office, and went on to star in Pirates of The Caribbean, among other things. Now here’s a man who doesn’t look much like a film star. What’s more, he was asked about his school days and admitted that he’d never performed in a school play, sung in a choir, or anything else. And yet here he is today, far more successful than 99.99% of people who have gone the performing arts route. 

Go back more years than I like to admit, and while I was doing my A Levels at one college in Rotherham, another teenager was doing a welding course at another college just a mile down the road. His name was Sean Bean. Like Mackenzie Crook, he’d never been in a school play or taken any interest in the performance arts up to this point. And yet he was about to become one of the most successful British actors of his generation. 

What Crook and Bean have is that indefinable ‘something’ that trumps and overrides, ‘very good’. And that’s what you need if you’re to succeed in the most hotly competitive environments. Because, as I’ve said many times, the vast majority of the spoils go to those at the top of the tree, and everyone else has to battle over the scraps that are left over. 

The reward gap between the top and the next rung down is massive, and this is true in all fields. An almost imperceptible performance differential can have a huge impact on the rewards received. It’s true in the performing arts, sport, literature, business…everything.

I’ll repeat it. Very good, just isn’t good enough.

For most of us the implication is clear. We need to aim to be at the top of our own tree, and some trees are just going to be impossible for us to climb. There are often far higher rewards to be had by climbing to the top of a small or peripheral tree, than getting close to the top of a much taller central one, that everyone else is trying to clamber up.

So do you have that ‘indefinable something’ you need to get to the top of the tree you’re currently trying to climb? Or are you just one of the many very good performers who will always fall short of where you really want to end up?

If you are, then it could be time to start looking for a different tree.

 Kind Regards 

john sig.png

John Harrison  

PUBLISHERS NOTICE  

bws 10.png
bws 10 2.png

Hello,

My name is Michael White, and what I’d like to share with you now is a
total game-changer. With your permission, over the next few minutes I’ll
explain a money-loophole that could be your ticket to the laziest and
fastest retirement imaginable. 

Please let me first put your mind at rest about a few things…

There’s no limit to the number of times you can use this under one person’s name. You could use this secret regularly…

 . You DON’T need to already have a bank account with a 
   particular bank or building society.

 . You DON’T need to have been mis-sold a pension or investment. 

. You DON’T need to buy shares of a specific company or bank.

. You DON’T have to pay this money back- it’s NOT a loan. It’s
   YOUR money, free and clear.

 . You DON’T have to own a home, and you can use the money for 
   ANYTHING you like.

 . You DON’T need a credit rating or be at any particular earnings
   level or
 be on benefit.

 . You DON’T need a computer or any technical know-how. You 
   could even 
place a call instead of make a few clicks if you don’t
   have a computer.

NOBODY else knows this secret because I discovered it – through
the application of an ancient code. I will share it with you HERE for
legitimate reasons I’ll explain in a moment. And I guarantee you’ll
be stunned at how this powerful secret could force the banking
system into letting you retire early…

Take A Look HERE 

  Very Best Wishes, 
 michael white.png

Bad News, Bulimia And The Power Of The Press

The big news as I write this, is that John Prescott apparently suffered from bulimia for a number of years. At the risk of stating the obvious, there’s something that doesn’t feel quite right about this story…

It may be true, but if it is, he must have been suffering from amnesia at the same time – because he was obviously forgetting to be sick. If this continues, we can probably expect to hear of Sir Cliff’s booze, drug and sex addiction hell , any day now.

The real reason for the story appearing now of course, is publicity. The chubby member for Kingston Upon Hull East has a book out at the moment, and he’d quite like people to buy it so that he can invest the royalties in pies. There are a lot of books out at the moment (and indeed at every moment) so the competition for shelf space and sales, is fierce.

I spend quite a bit of money on advertisements in the national press, and so I know that the amount of publicity Prescott has generated over the past two days in the press alone, is worth hundreds of thousands of pounds. And that takes no account of the TV and internet coverage.

The key to securing all this coverage is that he’s revealed something negative about himself. I don’t know whether newspapers and news programmes focus on bad news because it’s what interests people, or whether it interests people because it’s what they focus on, but the end result is the same…

You have a much greater chance of getting something featured in a newspaper or on TV if it’s got a negative slant, than you have if it’s got a positive one. But from a business generating point of view, there’s a delicate balance to be struck here…

It’s okay for John Prescott, to do this because: 

  . He’s revealing an illness, and will therefore get some sympathy.

  . His only goal is to sell the book, and his poilitical career is all but finished.

  . Everyone knows he’s an incompetent buffoon anyway, so it can’t get any worse. 

But it’s not so easy for a company that is looking to build a long-term relationship with customers. Any revelation or negative information revealed mustn’t be so damaging as to put doubt in the customer’s mind as to their ability to fulfil their obligations.

Probably the best kind of ‘bad news’ to reveal, is something that isn’t really your fault. Prescott used an illness. If you or I revealed such a thing, nobody would be interested, but we might get some press interest if we’d been the victim of an accident, criminal activity, or if bizarre circumstances had conspired against us. None of these things would call our competence into question, but would meet the media’s bad news criteria.

I’m not suggesting for one moment that you should be actively looking to engineer such a thing, but am merely alerting you to the fact that there may even be opportunities to profit from free publicity, in the most unlikely of circumstances.

I’m sure when Mr Prescott was tickling his tonsils after a night on the spare ribs, he didn’t see it as a profit opportunity, but someone at his publishers thought differently. And it looks like they were right.

 Kind Regards 

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John Harrison  

PUBLISHERS NOTICE  

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 Dear Streetwise Customer, 

If you were to design a money-making strategy from scratch to take advantage of the circumstances we’re currently experiencing, here is exactly what you’d come up with – a business where…                               

. You can work exclusively from home and never have to leave the house.

. As long as you have a computer with internet access, you’re in business.

. The method behind it doesn’t just cope with turmoil and uncertainty…it positively thrives on it.

. You can get started and be making money in days rather than weeks or months.

. Start-up costs are virtually zero.

How do I know this is perfect for now?

Because the guy who developed it is something of a recluse. He started ‘self-isolating’ years ago before it became a thing, and has run this business from the top of a French mountain, from a remote Swedish farm and from the wilds of northern Scotland…

He didn’t have to self-isolate…he just chose to! 

If you find yourself having to live and work a little more remotely in the coming weeks and months…or even if you just like the idea of doing that…then this is perfect for you.  

Take a look now and respond today. In every crisis, there are opportunities. Even if you’ve looked at doing something like this before and decided against, think again. Now is the time.

Click HERE for more information

Kind Regards 

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John Harrison

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P.S Uncertain and volatile times are precisely when this works best.
      What other opportunity can you say that about?

www.streetwisenews.com/wizard