The American news outlet NBC ran a report on their website about some of the shady marketing techniques used by the team promoting the affiliate marketing coaching program, Legendary Marketer.
The report followed three women who all separately signed up for the Legendary Marketer’s $7 ‘15 Day Business Builder Challenge’.
They signed up after seeing several short-form videos on Instagram and TikTok promoting the product.
You can see an example of those kinds of videos here: How To Build A Six-Figure-A-Year Business WITHOUT Spending A Penny Of Your Own Money!
The $7 challenge is a lead magnet used to get people into the program so that they can sell them further products.
There’s nothing wrong with that…
It is a common business practice used to entice people onto their email list by offering a cheap introduction product.
What is wrong here is that people who sign up for the challenge are subjected to ‘calls’ with company ‘business advisors’ who have advised some people to “sell your car if you have to, put it on a credit card, borrow money from your friends or family” to purchase the ‘Uplevel Blueprint’ course for $2,500.
It was reported that advisors told people “spend this $2,500 and your life’s gonna change tremendously.”
What they teach could itself be life changing, but suggesting people to get into debt, or make their lives difficult by selling their car, is a big NO-NO for me.
Yes, if are single and can manage without a car, or have a second family car and can manage with just one, and you CHOOSE to sell your car because you want to find the funds to start a business of your own and you believe that it is going to work… be my guest.
But I most certainly wouldn’t suggest that you sell your only car if you need it. I wouldn’t recommend using your rent or mortgage money to buy a product of ours, either.
If you are struggling financially, I would never suggest that you do anything that would make your situation any worse.
Credit cards are handy because they allow you to borrow money which you can pay back in more manageable chunks later, and they give you breathing space so if that is something you are happy with, that’s fine… but I would never pressure you to use one.
You buy a product because you CHOOSE to.
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Using credit is a great way to leverage other people’s money and many people have successfully made a lot of money using credit cards, but you must remember… you have to pay back what you use.
Another issue NBC found with Legendary Marketer is that they say that they will teach people how to make affiliate commissions promoting big brands…
But instead they focus mostly on telling people to promote the Legendary Marketer program where they pay $1,000 commission per person who signs up for the $2,500 ‘Uplevel Blueprint’ program.
Again, there is nothing inherently wrong with earn while you learn programs, or being paid a referral or finder’s fee for introducing new people to a program.
But it seems that Legendary Marketer used big brand companies as the hook to get people into their program which is really just all about self-promotion.
The NBC report stated that adverts and videos for Legendary Marketer were ‘very misleading’.
I’m not surprised to find that Dave Sharpe – one of the two Dave’s behind the Empower Network that was hugely popular in 2012 which imploded spectacularly leaving a lot of people out of pocket – is behind Legendary Marketer.
The Empower Network was a Multi Level Marketing (MLM) program where people would pay a monthly fee only to be constantly encouraged to get other people to join as a way to earn commissions.
The focus was to build teams and everyone who signed through you would earn you a monthly commission.
One of the biggest problems with those old MLM programs is that you were given a ‘blog’ that was hosted on their platform with all of their branding and as soon as you cancelled your payments, you were locked out and your blog deleted.
You were left with absolutely nothing, which is bad considering you were paying to ‘build an online’ business.
All the time of being a member, your blog was nothing more than an advert for ‘their’ program.
The truth about the Empower Network was that they simply wanted you to buy into a program that would teach you how to sell their program for them, and that’s it.
You were paying to do their advertising for them.
Since MLM have gained a bad reputation (much deserved) over the years, a lot of MLMers have turned to building Network Marketing programs.
There are some good and legit ones out there – and by legit I mean that they actually teach you how to build an ‘independent’ online business as well as being able to earn referral commissions…
But it seems that there is some still using the old MLM ethos of trying to get as many people into the program by any means necessary purely so they can bank as much money as possible.
Those are the types of programs you should avoid.
Having a mentor or coach is good.
Learning new skills is good.
Earning a referral commission or a finder’s fee is good.
But if you are not building your own independent business while doing any of the above… that is not good.
I was pleased to see that several Network Marketing programs were teaching people that having an email list is the backbone of an online business.
Yes, they may teach people to find clients and customers using free social media platforms such as Facebook, Instagram, and TikTok, but their core message is… you should have an email list and send regular easy-to-write emails.
It is essential to have an email list when building an online business because it is a source of customers you own.
Unlike social media platforms where you can lose your account overnight and lose your list of connections – or the government bans the platform which could be happening in the US with TikTok, you own the email list.
If you’d like to know how to build an email list of your own and write simple emails without having to pay £2,000+, we can show you…
Click the link below to discover more:
The Email Secret
Kind regards
John Harrison.
PS. Oh, and if you cannot afford to buy this product – I’d be surprised as it costs ‘pennies’ compared to a lot of the programs being promoted lately – please do not sell your car, or use your rent or mortgage money to find the money.
Find a more positive and acceptable way of finding the money, the product will still be available to buy next week.
Here’s that link again:
The Email Secret
