One of the most powerful ways to sell something is to prove that it does exactly as you claim.
Do you remember those adverts where people would show how sharp electric carving knifes were by cutting tin cans in half, or how strong pens were by stabbing holes in pop cans with them?
They did this to prove how sharp and strong the materials were.
I know what you are thinking, yes, the knife was probably sharp enough to cut right through a tin can, but how sharp was it after?
It might have been blunt and possibly missing teeth right after the stunt, but at the time it was sharp enough to prove the claim and people seeing the knife cut through metal – albeit soft metal at best – did wonders for sales.
The story of Joe Ades, the Gentleman Peeler, is a remarkable one.
Manchester born, Joe started selling vegetable peelers on the streets of New York in 1993, and he sold so many he became a millionaire.
Many people study his sales pitch. It is a sales master class in itself. What he said and how he said it definitely helped him sell more products…
But a while talking to the crowd, Joe was constantly peeling vegetables.
As well as listen to his well crafted and practiced sales patter, they could clearly see how well the peeler worked and that they were peeling vegetables like the proverbial hot knife going through butter.
Many New Yorkers may not have wanted a new vegetable peeler, but when they came across Joe, they walked away with one thanks to a combination of what he said and what they saw happening in front of their own eyes.
He didn’t simply tell people that the potato peelers were sharp… he showed them how sharp they were.
He proved it.
Watch the video of Joe in action here:
scroll down to carry on reading
FREE Blueprint & Video Tutorial - Request Your Instant Online Access Now!
Proof is an incredibly powerful way to convince people to buy because… well it’s true…
If you tell people that something does XYZ and you then show them it doing XYZ… you have proven it!
Who can argue against it?
Once you have shown someone the truth and proven what you claim, then all resistance to buying is removed.
All that is left is simply deciding whether you want something or not.
The only reasons left to not buy are that you don’t want or need it, or cannot afford it that time.
All other objections are removed through proof.
The great thing about 2024 is that you can show proof easily with video.
Anyone can create a video using their smartphone, tablet or webcam; these tools are readily available to us all today. You can easily film yourself doing something.
You can even record yourself using your computer or smartphone, there are software that will record what is happening on your screen.
The biggest problem we have today is that people are more sceptical thanks to CGI movies, AI, sophisticated software like Adobe Photoshop that can easily ‘mock up’ bank statements, and the amount of scams that are around today.
Years ago people would say “I’ll believe in UFOs and aliens when I see them land on the White House lawn”, but if that was to happen today, the first thing people would say is that it is ‘fake CGI’ or ‘photoshopped’.
I’ve even seen those kind of comments on videos shared by NASA taken from the International Space Station.
I kid you not!
People say that they have seen better CGI in movies, and claim that the videos were bad CGI because there were no clouds, or something more absurd such as that there is no actual International Space Station and that mankind has never actually left the Earth’s atmosphere.
Again, I kid you not!
It’s certainly a tricky time for proving claims because even though the ability to prove them is far easier for individuals using the new tools available, people are becoming more sceptical.
I guess the best way is to show the truth, prove what you can, and simply shrug your shoulders at the doubters and sceptics… those people need more help than just proof!
Kind regards
John Harrison.
PS. Do you recall I said that Joe Ades was using a well crafted sales pitch?
Joe would have spent some time writing that sales pitch using copywriting methods that have been proven to work over decades of use.
The words you use can have a powerful effect on others.
They can make or break relationships.
They can make people love you or leave you.
They can also make people buy products and services from you.
One well-written sales letter (sales pitch) has the potential to change your financial future for the better.
To discover how, click the link below…
One Letter From Retirement
