Before the internet came along, opportunities to work in journalism were limited. The only way to find an audience for your words was via mainstream media. The online arena has opened up a whole new world for would-be journalists with myriad opportunities.
One such opportunity is being exploited by Tennessee-based Thomas Scott, whose company Brand Journalists provides online blogs and content for local companies.
Brand Journalists offers blog and web content, ghostwriting services and reporting on the human stories that make companies interesting to their customers. For example, for an insurance broker, Scott’s team blogs about issues related to city life, such as what to do if the bath in the apartment upstairs overflows through your ceiling.
“If you try to sell renter’s insurance as an agent, people tune out,” he says. “But when you talk about the coffee they drink and neighbourhoods they like, and how important it is to have renter’s insurance as part of that story, it connects with people.”
Every company, these days, has a website; many have blogs and social media interaction with their customers. The majority are boring.
Is this an area you could specialise in – providing interesting content for companies in your area, who have neither the time nor inclination to do it themselves?
Motivational Quote Of The Day
“He who has health, has hope; and he who has hope, has everything.”
Thomas Carlyle
Alternative Quote Of The Day
“Older people shouldn’t eat health food, they need all the preservatives they can get.”
Robert Orben
Buff Mom’s
I’m sure I don’t have to tell you how lucrative the weight loss market has become. If you’re in the “all you need to do is eat less and move more” camp, you’re probably at a loss to understand why people spend so much money on it. But they do. So how do you cash in?
Well you need an angle. One business we came across recently is targeting the ‘new mothers’ market. It makes sense when you think about it. By definition, every woman gets out of shape in pregnancy.
Most want to get their figure back. Go to www.buffmom.com and they’ll help you do it. It’s a clearly defined market niche and a catchy name, so I can see it doing well.
So is there a market you could create a programme for? Companies like Weightwatchers are all encompassing. It seems to me there have to be opportunities for niche businesses targeting particular groups-perhaps based on age, (The 40+ programme) lifestyle, (The couch potato programme) occupation, (The Office Worker Programme) or reason for being overweight (The Beer Gut Programme).
I’m not suggesting these are ready to go concepts, but hopefully you get the idea. By narrowing your focus, the target market will feel your programme is exactly right for them.
Today’s National Day
NATIONAL CHEER UP THE LONELY DAY!
PUBLISHERS NOTICE
Dear Streetwise Customer,
Imagine if your betting profits were a nailed on 100% certainty…that you were guaranteed to never lose a bet…and that there was a totally fool proof system you could deploy that would only ever win or break even at worst. Well thanks to a rule which every bookmaker in the UK is forced to follow, you don’t have to imagine it.
Because It’s The Loophole To End All Loopholes!
And for reasons I’ll explain fully, it’s a loophole that’s open to anyone and everyone with an internet connection…and it will be open forever.
Here’s your chance to find out about this secret loophole for yourself, because Nick has come up with a unique offer that will put almost £300 in your pocket…even if you prove him wrong!
For full details Visit:
www.streetwisenews.com/loopholes
Take a look now. You’re going to love this one!
Very Best Wishes,
John Harrison