I’m fascinated with how one journalist, Noah Smith, can earn $1 million (£800,000 ATOW) from a newsletter that he writes.
I wanted to know what information he was sharing and why people were paying between $8 and $10 (£6.38 and £7.97 ATOW) a month to read his newsletters.
I have not signed up to the paid version, but I have subscribed to the free version.
Noah is an economist and a political commentator and that is basically what he writes about.
His last two articles have been about the history of OPEC and the oil prices, and the US job figures and how people are misinterpreting them.
He typically publishes five times a week, three of those articles are free, the other two are what his paying subscribers have access to.
So for just under £8 a month, people are paying to have access to eight exclusive articles on top of the twelve they can access for free.
The free articles are well researched, well written, very detailed, long, and have plenty of relevant and useful graphs and images.
I can only assume that the paid-for articles are the same, if not better.
You can read so much of the paid-for content before being asked to subscribe and I looked at one which was titled At Least Five Things To Star Your Day (#2).
Two of the five things on the list were free to read:
- New research suggests that government-provided student loans aren’t helping students.
- America is experiencing a factory-building boom.
Again, it was all political and economical in nature.
What I find interesting is how many people are willing to pay for economic and political information because it is already available everywhere for free, and for the most part… it is pretty useless information for most people.
Think about it for a minute…
In what way is knowing about the failure of student loans, the US growth in factory building, the rental and retail market in China, the OPEC and Russian oil crisis, and the misinterpreting of the US employment figures going to make an individual’s life any better?
It isn’t! Not really.
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Yes, some people may be motivated to invest in specific stocks, shares and industries, but on the whole, the actual information is pretty useless to most people.
The truth is this… people enjoying ‘knowing’ stuff.
They love to read about stuff and these people who subscribe to Noah’s newsletters, they want to know what his opinions are on those subjects… which is funny considering Noah’s newsletter is called Noahpinion.
An obvious play on words using his name, but it is clear; Noah does have an opinion, although I would say that, looking at the research he puts into his work, his work is probably more factual than opinion.
So, you may be wondering why I am telling you this.
The point of this article is that people will pay to access information and opinion – which is readily available elsewhere for free – simply because… they want to.
People buy because they want to buy.
Is there something that you can write and talk about regularly?
Do you have an interest in a subject which is also popular with others?
If yes, then you could quite possibly be sitting on a newsletter goldmine of your own.
People may be willing to pay to read the information and opinion you share with the world.
I’ve previously used Maggie Molloy’s property digests as another example; these are newsletters which tell people about cheap houses that are on the market in Ireland, Scotland and across Europe.
I imagine that a few of those who subscribe to her newsletters are seriously looking to purchase a property, and do.
But I imagine that a lot of the people who pay her a monthly fee to be sent the lists of properties don’t buy one.
Many will be dreamers who enjoy the idea of buying a cheap property, and others may simply just enjoy having the lists sent to them.
Just because people do not use the information you provide, it doesn’t mean that you shouldn’t provide it.
If people are happy to pay you for specific information and never use it, that is their choice.
You might as well be the one supplying them with that information and get paid for it, because if you won’t, someone else will. They will go looking for it elsewhere, it is what people do.
If Noah can earn £800,000 writing about global economics and politics, then I am more than certain that anyone and everyone can earn a decent income publishing all kinds of information.
I cannot guarantee that you will make £800,000 a year, but a few thousand pounds a month would be more than achievable… if not more.
I’ve previously shared stories of people who are making over £10,000 in subscriptions each month publishing information and newsletters.
It’s not as hard as it seems. It is a simple matter or numbers.
Find the right amount of subscribers each month paying the right amount of money, and you can make £10,000.
1,000 people paying £10 a month would make you a very decent £10,000 per month!
With the internet, you can quite easily have 1,000 people from all across the world paying you a monthly subscription fee to access content that you provide in your newsletter.
To learn more… click the link below:
How To Cash In With A Subscription Based Business
Kind Regards
John Harrison
PS… Once fully established, you could be earning thousands of pounds each month from work which could take less than a day… depending on what you are providing.
A subscription based business is all about the numbers.
Give a large group of people something they want and need at a price they are happy to pay, and you can be paid multiple times for the one piece of work each and every month.
Here’s that link again: