Which is best, Push or Pull marketing?
For those of you who don’t know, Push and Pull marketing describes the two main different types of marketing which are:
Push – Using paid advertising, mailings, affiliates, and joint venture partners to send your content directly to potential customers directing them to a specific product page or offer.
Pull – Sharing and publishing free content and information which pulls people into your world.
A great way of differentiating the two is to think of them like this:
Push – You directly educate the customer about your products or services.
Pull – the customer educates themselves by searching for the information they need regarding specific products or services.
Pull marketing is often ‘clothed’ in books, reports, and videos that share valuable information and training about specific topics.
The information in those books, reports, and videos are useful to the person consuming it, but it doesn’t always give away everything, and if it does, it highlights how specialised or labour-intensive the work is leading the consumer to the conclusion that they need to purchase either a product or service to help them.
Some forms of marketing could be considered to be both Push and Pull due to the fact that you can share useful content that is designed to send people to your website by purposely putting it in front of them via email or social media posts.
The other big differences between the two are:
- Cost
- Speed of results.
There is a correlation between cost and speed of results.
Usually, the Push marketer will see results happening faster, often near instantaneously, through the use of paid marketing methods.
By spending money, the Push marketer can get their product and service details in front of a lot of people quicker which can result in people buying sooner than those relying on Pull marketing.
Push marketing doesn’t necessarily need to be ridiculously costly, but it is usually more costly than Pull marketing.
However, a person can send a load of emails (Push marketing) to potential customers at a cost of pennies, but another person could pay someone to write a series of articles for their website (Pull marketing) at quite a cost to them, so not every example of Push marketing is going to be more expensive than Pull marketing.
Pull marketers can generate profits with a far lower expense giving them a better ROI…but they usually have to wait longer to enjoy the fruits of their labour.
However…
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…Push marketing can reach more people faster and so they can enjoy more profits overall.
Selling 3 copies of a £1,000 product through blog posts that cost you nothing to write and publish (Pull marketing) gives you a clear 100% profit of £3,000.
Whereas selling 10 copies of the same £1,000 product with an advertising cost of £1,000 (Push marketing) gives you £9,000 profit.
The ROI may be less, but the profits are substantially more.
The other thing to consider when deciding whether to do Push or Pull marketing is that your time is also a cost.
There is a cost to everything you do in business and you pay that cost with either your money or your time.
You have to decide which of the two you are prepared to lose.
Here’s something else to think about… you can always earn MORE money, but you cannot earn more time.
If you have the money available and you are following a clearly defined plan, then using the money to accelerate your success by using Push marketing, and/or paying people to do certain tasks for you is a good option.
If money is not available then paying with your time is probably the only option to you, but you should consider moving over to paying people to do work for you or run some kind of paid marketing campaigns as soon as you can.
As for which works best in 2024, the jury is still out on that one due to many variables. Here are a few Pros and Cons for both methods.
- Direct mail is not used as much today and so there is less competition making this form of Push marketing very effective if you hit the right audience. (Push pro.)
- Online advertising is getting more costly and there are so many people doing it today your adverts can get drowned out by all of the other adverts. (Push con.)
- Social media has exploded allowing people to share a lot of useful content for free. (Pull pro.)
- Creating content such as videos and articles can be done with ease on smartphones allowing you to create valuable Pull content fast and for free. (Pull pro.)
- People are becoming increasingly blind to paid online advertising. Studies show that the average person sees between 5,000 and 10,000 adverts per day with only a quarter or less being relevant to them. It’s not surprising people are becoming blind to them. (Push con.)
- More and more people are either paying to access ad-free versions of popular platforms or have installed ad-blocking software on their devices to avoid being bombarded by thousands of adverts each day. (Push con.)
- Virtually every social media platform allows paid advertising that can put your products and services in front of potentially millions of people. (Push con.)
- AI tools are changing the way people ‘search’ for content and websites could soon have their content ‘pilfered’ by those AI tools sidestepping them completely. (Pull con.)
- While social media platforms allow users to link to external websites for free, they prefer to keep people on the platform and so they show those links to fewer people. (Pull pro & con.)
- Running adverts can take time to master and it can cost money testing different adverts. It’s easy to make mistakes if you don’t know what you are doing and many people have lost a lot of money running poorly targeted adverts. (Push con.)
- Social media allows users to ‘brand’ themselves and become a ‘celebrity’ in their own circles growing a large following of fans. (Pull con.)
While Push marketing is increasingly growing more expensive with fewer people ‘seeing’ adverts, it is still a very viable option for growing your business fast.
It may cost more than Pull marketing, but you can make more profits quicker, especially if you use a sales funnel that has multiple products of varying prices.
At the top of this article, I mentioned that email can be considered as both Push and Pull marketing because you can put your product and service details directly into the hand of potential customers, and you can share useful information that has people wanting to go to your website to discover more.
Email is an incredibly powerful tool which has made a lot of people very wealthy… me included.
The Email Secret is our product which shows you how to make money writing and sending simple emails (like this one), and how to build an online information publishing business similar to mine which has made millions of pounds in sales over the years.
I am not alone in this; tens of thousands of people worldwide make thousands of pounds each month writing and sending simple emails which promote high priced products.
Making money sending emails gives you a freedom other businesses can’t.
It allows you to travel the world because you can write and send emails from the four corners of the globe. You do not need an office or any staff to run an email business.
To learn more, click the link below:
The Email Secret
Kind Regards.
John Harrison
PS… A quick email writing tip for you… watch documentaries, watch films, watch television dramas, read books, read magazines, read news articles, read articles online, read other people’s emails, and listen to podcasts.
All of the above will give you a wealth of information and ideas which can be used in writing articles and emails.
Today’s article was inspired by an email I read last week.
As the sayings go:
‘There’s Nothing New Under The Sun.’
And…
‘Don’t Try To Re-invent The Wheel.’
Find inspiration all around you and never be stuck for an email idea, ever.
Here’s that link again:
The Email Secret
