Don’t You Want Me?
Don’t You Want Me by British dance musician Felix reached #6 in the UK charts in July 1992.
It was a huge club hit across the world and went on to reach #1 in Finland, Spain, Switzerland and the US Billboard Hot Dance Club Play chart.
Despite it being a well crafted piece of music and a huge hit in the clubs across the UK, it probably wouldn’t have been so successful had the band Pet Shop Boys not been sitting in for Radio One’s Simon Bates for a week.
The popular duo were asked to take over Simon’s mid day show while he was away on holiday.
As part of Simon’s show, he would pick a ‘song of the week’ which would be played every day for the week.
During their shift as radio presenters, the Pet Shop Boys chose Felix’s Don’t You Want Me as their song of the week taking the song from the clubs to daytime audiences of millions.
That exposure catapulted the song up the charts as more and more people heard it and rushed out to get their own copy.
Funky Town!
In 1986, Australian rock band Pseudo Echo’s cover of Lipps Inc’s Funky Town reached #8 in the UK charts.
This was their only UK hit.
The UK success of the song was thanks to Simon Bates after he heard it being played everywhere while on a trip downunder.
He brought it back to the UK and played it on his show exposing it to millions of new music fans resulting in it being released here and becoming a top ten success.
This is how powerful celebrity mass recommendations can be.
Oprah’s Book Club
Oprah Winfrey could single-handedly make a book a success.
By reviewing a book on her television talk show and splapping a Oprah’s Book Club sticker on its cover, enough of Oprah’s millions of loyal viewers would rush out and buy a copy making the book a bestseller.
Oprah’s positive endorsements of books helped turn authors into overnight successes and possibly into millionaires.
You are probably wondering why I am telling you these fascinating facts while pointing out the obvious.
You know that statistically, if one person who has millions of viewers, listeners and/or followers positively recommends a product or service, it will result in quite a lot of sales.
It’s a given.
But getting that kind of exposure today is easier than you may think.
Sort of…
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I’m not saying that you can or will have your products or services recommended by big A-list celebrity presenters, there is a HUGE amount of competition and trying to get your product or service into their hands is likely to be pointless task… but there are other ways to make this work.
We live in a world of ‘micro-celebrities’.
The World Of The Micro-Celebrity!
What I mean when I say ‘micro-celebrities’ is this… for every one incredibly popular person – known as an influencer – on social media platforms such as Instagram and Twitter, there are tens and possibly hundreds of ‘less popular’ influencers who still have very respectable large followings.
These influencers may not be A-list celebs, but to the people who follow them regularly, they are celebrities.
These are the micro-celebrities.
The popular television presenter and bestselling author (they all seem to be bestselling authors these days!) Ben Fogle has 456,000 followers on Instagram. He is now an A-list celebrity.
If he was to post about your product or service a few times over a week or two, it would send a few people your way.
Exposure like that would result in you having a few sales and gaining a few new followers. You could end up with thousands of new followers and thousands of pounds in the bank.
However…
With Ben being an A-list celeb, he is incredibly busy. He is in big demand and has reputation to protect so he is unlikely to promote products by people he doesn’t know or is not aligned with his principles.
So instead of trying to get someone like Ben Fogle to promote your product or service, you find the other ‘Ben Fogles’ who are on social media with followings below 100,000.
Influencers who have around 10,000 followers are often the most approachable. Instead of trying to go for the one BIG ONE, you go for ten or twenty of the smaller influencers.
Ten people who each have 10,000 followers gives you an audience of 100,000.
By making friends with the smaller influencers and their communities, you give yourself the opportunity to grow to the point where you are no longer a ‘new name’ in the industry.
Once you are gaining traction within the industry and have a handful of micro-celebrities talking with you and about you, sharing your information and products to their audience, you start to grow in popularity yourself and become ‘known’ in the right circles.
Everyone loves the idea of landing that one big celebrity endorsement which is life changing like the ones mentioned at the start of this article, but they are often quite rare.
For most people, the most logical and common sense approach is to start small and work your way up.
Fortunately with social media, everyday people have access to thousands of micro-celebrities and influencers who can help them to grow.
You also have access to many A-list celebrities which means that it is possible – I say ‘possible’ and not that you ‘will’ – make friends with them by regularly chatting to them by commenting on their posts.
It is possible that you may get noticed and ‘discovered’.
But, as I say, the most logical and common sense approach would be to create a list of micro-celebrities and influencers who have 10,000 or more followers and start to talk to them via their posts on social media.
Remember the article about the six degrees of separation?
You just never know where you can end up if you chat to the right people.
One micro-influencer may introduce you to someone who gives you and/or your business the kick it needs.
Exposure is incredibly powerful when you get it and today you can manage a lot of your exposure yourself and believe me when I say that there is a lot of exposure to be had today.
With social media platforms such as YouTube, Tiktok, Instagram, Twitter and Facebook, you can grow your own audience and ‘hijack’ other people’s.
There is work involved and so if you are looking for a way to make money which requires little work and allows you to make money WITHOUT exposure and the need to be known, check out:
www.MagicMultiplier.co.uk
Kind Regards
John Harrison
PS… This is one of the simplest methods we have seen in recent years where you buy a simple digital asset and then sell it to someone else for a huge £75+ profit.
And you remain completely anonymous. No need to go searching for mass celebrity exposure.
What’s more… you can get started today for as little as £7.50!
Here’s that link again.