I go out running from time to time and I hate it. I doubt there is anything that would make it anything other than a chore, but an Austrian team behind app, Runtatstic are giving it a go. They have created Story Running, a series of exercise length short stories designed to help joggers keep going.
In each of the current titles, the runner is the main character in the story. In one, for example, the runner is escaping from Alcatraz. Each audiobook was created with professional actors and sound technicians and includes music timed to motivate runners. The stories begin slowly before becoming more exciting at the peak of the run.
More and more people are attempting to exercise these days, but we all know it isn’t easy to get motivated and stay focussed. It seems that people are prepared to spend money on personal trainers and other aids to help motivate them. It’s worth giving thought to what you could do to help exercisers to overcome the natural desire to give up.
I just noticed these stories are 40 minutes long. I’d be showered, changed and sat down with a cup of tea before I got to hear the end of them!
Quote Of The Day
“The best and most beautiful things in the world connot be seen or even touched – they must be felt with the heart.”
Helen Keller
Alternative Quote Of The Day
“I met this cowboy with a brown paper hat, paper waistcoat and paper trousers…He was wanted for rustling.”
Charles Chic Murray
Box Stories
People love stories. They’re keen to display their green credentials. Here’s an idea that combines these two facts.
Ebay have designed a strong re-usable box with space on the side for each successive user to write in some information about their role in the boxes life and to send a message to the next user. The boxes history can also be tracked via a virtual online community. Needless to say, once the boxes life is over, it is fully recyclable.
Ebay has printed 1000,000 boxes like this. Aside from the environmental Brownie Points they get for doing this, they get additional exposure and consumer involvement with the brand through the story element of the process.
Is there some way you could build a story element into your product, brand or packaging? Imagine a car rental company for example. Wouldn’t it be interesting to be able to see who had hired your car before and what they’d used it for? There have to be hundreds of applications of this story idea in different businesses and sectors.
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