After the article I published the other day talking about the sideways sales letter (What do you mean you didn’t read it? Well you can read it here: How To Make Money From A Sideways Sales Letter) I saw someone using it in an Instagram story the other day.
An Instagram story is a series of videos or pictures that you see at the top of Instagram. They get seen more than normal posts which generally get lost in the feed.
In this story, a woman who specialises in cleaning using chemical free and natural cleaning products shared pictures of messages she had received from people who had successfully cleaned items using the information found in her books.
She was sharing visual testimonials and social proof that what she talks about works.
Alongside the messages and images of what were cleaned, she added a picture of the book where the information came from along with the page number the specific cleaning method can be found.
This is something that you see on a lot of sales letters, very often used a lot in bullet point sections.
For example, here are some of the bullet points on the sales letter for The Email Secret:
- How to set up yourown Six Figure email promotion business which you can take and manage from anywhere in the world… for less than £0.23 per day. Page 10
- How one man made generated £882,000 in just 12 daysusing only email. Page 31
- Where to find a tonne of people who will happily pay youto promote their products. Page 81
- How one man uses emailto regularly sell his books for £150, £299 and £199 a piece… and why people are happy to hand over their money for them. Page 9
- Why giving away useful, but incomplete digital reports and ebooks for free can grow your email businessand increase your long-term profits. Page 20
- The 4 different types of emails to send and when you should send each one. Page 53
- Why and how you can make more money writing simple emailsthan the average writer makes selling books. Page 8
- What one thingcan kill off your potential to make money using email and how to avoid doing it. Page 53
- How I made £4,000 over one weekendusing email promoting a product which didn’t even exist yet… and which is now consistently making me between £3,000 and £4,000 each month. Page 40.
- ‘And one more thing…’The Secret ‘Columbo’ Trick to making more money from your emails. Page 60
- How to get other peopleto do the hard work of creating profitable products for you to promote by email. Page 25
- Theclever way to create your own profitable product when writing emails and how to get someone else to do the writing for you! Page 22
- The Secret Pagewe use to generate sales while building up an email business… and how you can copy it Page 68
- How to sell more products to customers already buying from youby using a funnel. Page 18
- How American publishing legend Haldeman-Julius sold 100,000 extra copies of just 3 booksby changing only 12 words… and how you can do the same… for FREE. Page 26
- How to harness social media platforms like Facebook, YouTube andInstagram to grow your email business. Page 61
- Which experimental website grew to make over a million dollars per month and why. Page 31
- The average amount of products you need to sellto generate SIX FIGURES… it’s a lot less than you image! Page 39
- How one ebookgenerated £85,000 in gross sales in little over 5 months. Page 29
- Which copywriter generated £30,000in sheer profit within two months of putting his first simple book online. Page 13
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This method is great because it stimulates interest and curiosity raising questions that need answering… while telling the reader exactly where their questions can be answered.
To find the answers they now need to know, they have to get the product and go to the relevant page.
The reason it is used is because it works. When I showed my good lady the Instagram story she told me that she was compelled to buy the book to find out what was used to clean those specific items in the picture.
It is a powerful method when selling books or manuals.
It doesn’t just have to be used in bullet point sections either; it can be used within the body copy of the sales letter like in this following example:
‘The system I have used for decades has gone through a serious upgrade. The model has been improved to the point it is affordable to anyone… you can get started for less than £0.23 per day… see page 10 of the ‘The Email Secret’.’
If you have a book or manual to sell, you should create interest around specific content that is in the book and then add the page where people can learn more about it.
When you do this you are igniting people’s interest; they are asking questions in their heads which need answering.
They have a natural desire to close the loop with a conclusion. When people have a question or a desire to know something they need to get the answers. It can drive people barmy when a question is left unanswered.
People simply need to know and by telling them where they can find the answers they need, they feel more compelled to make a purchase.
If any of the bullet points above have left you with questions you need answering then you know that the answers you seek are in The Email Secret on the pages listed.
Click the link below to discover how you can make money writing simple emails: 
The Email Secret
Kind Regards
John Harrison
PS… Remember, because this is all done online, it can be done from anywhere in the world. You can take it with you wherever you travel and make money.
Here’s that link again: