I’m sure you’ve heard it many times before; the money is in the list.
It is also in the following.
It can also be found in your status… or the perceived status people have of you.
When you have a large number of followers or people on an email list that like what you do, you are in the fantastic position to make money with ease.
I can’t say how much you will make due to their being far too many variables which are different from person to person.
But I can tell you that making money is easier when you have a large following of fans.
Today I want to tell you about Mike and Joelle, a young married couple from Auckland, New Zealand.
Mike is a personal trainer and Joelle shares tips and advice about health, wellness and exercise in an email.
What I’m interested in is the fact that they have grown millions of fans and followers by sharing simple videos of Joelle’s reaction to jokes.
Mike plays audio clips from stand-up comedians and with his phone he films Joelle as she listens to the jokes and then either laughs or groans.
They have 1.4 million followers on Facebook and 1.1 million on Instagram. I’m pretty sure there will be a crossover in that figure with people following them on both platforms.
Imagine if there was a way to make just £1 from each of their followers!
The point I want to make here is that they have grown a large following by doing something so incredibly simple as sharing easy-to-create videos of themselves reacting to jokes.
It might be wrong for me to say this but I’m sure it helps that Joelle is young, attractive and is often wearing tight exercise clothing… putting that aside, the fact remains that what they do is so simple, anyone can do it.
I imagine that many others – including older people – could do this and grow a decent amount of followers.
The key here is that they do it daily without fail.
They post videos and pictures to their social media profiles every day, and they reply to people who comment.
They have built up a following of people who ‘like’ them and like what they share.
I cannot say how much money they earn from this following or could earn from this following, but I can tell you that if they were to start running online exercise courses (they do something similar, more on that shortly), or promote health related products in Joelle’s emails some of their following would buy from them.
It is common nature to buy products that are recommended or suggested by people who you Like, Know, and Trust.
It is what I call the LKT Factor.
From what I can see, Mike and Joelle run an online program where they create a personalised health plan for clients including exercise routines and meal plans.
I don’t know much more than that other than they charge NZD $492 (£238.52 ATOW) per year, or NZD $77 (£37.33 ATOW) per month.
They are currently running a 50% discount on their services.
I am sure that they have a few people taking them up on that offer. They only need 421 people throughout the year to make a nice six figure income.
Finding 421 out of over 1 million followers should not be too difficult.
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What I like about this is that instead of adding to the flood of serious exercise and eating tips videos on social media, they have gone with a simple approach of making people laugh.
It makes them stand out and has helped them grow a large following of people with ease.
It’s not a targeted audience; a lot of their followers may not want to pay for exercise and diet plans, but those that would happily pay for that kind of service also like to have a laugh and so there will no doubt be plenty of them following Mike and Joelle.
Laughing at something funny is one of the few things that all humans have in common. Yes, people find different things funny, but we all love to laugh at something.
Sharing funny videos is a great way to grow a following, especially if you do it in a unique way like Mike and Joelle do.
It is something to think about, just please be aware that if you do try it, there will be a lot of people who are only following for the ‘funnies’, they won’t be interested in whatever services or products you plan to offer.
But just like normal life, when you meet someone new and regularly bump into them in social circles, you will eventually ask them what they do, and if you are interested in what service they provide you may take them up on it, if you aren’t, you won’t.
This is what is happening here.
People are following them for their funny videos and then later down the line they find out that they offer a personalised training and healthy eating plan and those who are interested in that will no doubt consider them over other people offering the same services.
A good example of this in action is when Andi, our techy guy currently living in Portugal, was introduced to another British guy, Joel, living in the area.
After bumping into him a few times and talking to him and following him on Instagram, Andi found out that Joel gave shiatsu massages – something he used to have every now and again when he was younger – he booked himself in to have one as a birthday treat.
At the time, he wasn’t looking for someone who did them, but after meeting with Joel several times and realising what he did, he went and had one.
Ask yourself this, with over 1 million people following Mike and Joelle on social media platforms who are effectively getting to know them, do you think that there will be people who will be interested in their services?
I do.
So, yes, this could be a great way to find a lot of people to sell services and products to.
It might be something to consider when doubling your way to £1.6 million.
You could maybe use this kind of video sharing to grow an audience to sell products and services to that could take you from £100 to £1.6 million.
There is a plan which will take you to over £1 million if you follow it carefully.
It requires you to start with just £100 and then double that initial investment 14 times until you hit £1.6 million target… you can stop before that if you hit an amount of money you are happy with!
Several multi-millionaires have been created with this plan. Two of them, Stuart Goldsmith and Barry Tyler, decided to put everything they did and learned into this programme:
Double Your Way To A Million
As with everything in life, if you do not have a plan that you can follow, it’s highly likely that you will fail.
I imagine that Mike and Joelle created a plan to dominate social media. They figures out what they needed to do, how to do it, and when. Once they had their plan, they followed it to the letter.
That is what Stuart and Barry have done when they put together the Double Your Way To A Million programme.
They have included a detailed step-by-step plan that will take you to your goal of becoming a millionaire.
Go take a look.
Kind regards
John Harrison
PS… The price of this works out at just 26p a day for a whole year. That’s more than a third of the price of the weekday edition of the Sun newspaper… and the information is a lot more useful and factual too.
With the Double Your Way To A Million programme you will learn how to get started with £100 and double it to £1.6 million.