There is a rule known as the six degrees of separation, also known as the six handshake rule, which basically states that all people are six or fewer social connections away from each other.
This means that in theory, you are six or less introductions away from people who can have a powerful effect on your life.
For example; Andi our techy guy is a big fan of Simon Pegg and Nick Frost. He loved their show Spaced in the 90’s and their films Hot Fuzz, Sean Of The Dead and The World’s End.
Julia Deakin is an actress who starred in Spaced and appeared in at least two of the films alongside Simon Pegg and Nick Frost.
Julia Deakin is also from Andi’s home town and her parents used to own the same corner shop before Andi’s parents owned it.
Julia was invited to be the celebrity president of the local Heritage Centre where Andi did a lot of the renovation work when he previously worked as a Joiner.
The woman who invited Julia was an old school friend who worked at the centre.
Because of his involvement in the renovations, Andi was invited to the pre opening where he met Julia and spent some time talking to her about the fact that they both once lived in the same property.
Andi has also been to a wedding where he was talking to a woman whose son lived with Simon Pegg when they were both at University.
Andi has met people who lived and worked with Simon Pegg. He was just an introduction or two away.
Andi also knows someone whose uncle is a lawyer that once worked for Jamie Oliver while his wife (the aunty) worked as a lawyer for ITV’s Celebrity Juice show starting Keith Lemon.
There are several popular television and film stars who come from Rotherham and Sheffield, between us here in the Streetwise offices; I imagine we know people who know them well enough to make a potential introduction.
That is a degree of separation of only two or three.
In those examples I focused on celebrities, but they are unlikely to help you make a lot of money. I’m not saying they won’t or can’t, but I imagine it is unlikely.
I just wanted to use celebrities as an example to show how close we are to people that we think are untouchable or completely out of our reach.
But it’s not celebrities you need to be focusing on. It’s often the people you don’t know or hear about that can help you to make the biggest changes to your life.
You are closer than you think to the people who can help change your life, circumstances and financial situation.
Sean Bean’s best friend from school may be married to your sister’s best friend, but Sean Bean may not be interested in buying a £2,500 fully automated passive income system from you… but Geoff, your wife’s boss might.
Your cousin may be good friends with the millionaire businessman who wants to spend £5,000 having an email marketing system set up.
Your child’s teacher’s husband may be looking for someone to teach him how to make money trading the financial markets.
Your best friend’s wife’s sister’s best friend may be looking for a way to make money selling on eBay. (Yes, I know, that took some reading!)
You are only a few people away from being introduced to people who will need what you are selling.
This is a good reason why you should be careful how you speak to people and how you treat others because you never know who they can recommend you to.
Personal recommendations and networking with local people are still two of the best ways to find high paying clients and customers. The people you need are just a few introductions away.
With only six degrees of separation, the potential to find a whole range of decent people to work with or sell to is incredibly great, more so now that you can connect with potentially millions of people online.
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For everyone you connect with online, there are hundreds of other people they know who can be directed your way.
If you make connections with 100 people and those 100 people have 100 connections, then you have a pool of 10,000 people who you could potentially be introduced too.
People forget about those who are around them and instead focus on using paid advertising to try and attract strangers who don’t know them from Adam.
Of course, a lot depends on what your service is or what you are selling, but people would rather deal with someone they trust and know… or at the very least, someone that is known, trusted and recommended by someone who they know well and trust.
One of the most powerful forms of advertising is asking previous clients and customers who are happy with what you did for them to give their close friends and family your details.
Several successful direct mail campaigns had companies send out brochures to their previous satisfied customers with a letter saying something along the lines of ‘please pass this brochure onto someone who you believe would appreciate and deserves the same level of service that you enjoyed’.
Some companies give a discount or cash/product incentive to people who would pass on their details to their friends. The reason they do this is that this method is an incredibly powerful way to land decent clients and customers.
Remember, you are only a few people away from your best clients and customers. You only need a few right people to get you on your way.
Kind Regards
John Harrison
PS… The people around you are the people who can start you on a journey of doubling your way from £100 to £1.6 million.
By making connections and asking your friends, relatives and previous customers to recommend you and introduce you to new people, you can double £100 to £1.6 million.