Summer is festival season.
As the weather is warmer and (sometimes) dryer there are many outdoor events and festivals for people to enjoy.
These range from the huge music festivals like Glastonbury which is attended by over 150,000 people to smaller local events which are attended by a few thousand people.
When there are a lot of people gathering in one place, there is a great opportunity for food and drink vendors to make a fair amount of money.
In a previous email I talked about how food stalls at festivals selling crêpes made a small fortune because the food they supplied was simple to make, required little in the way of ingredients and the ingredients could last quite a while when not used and stored in air tight containers.
Festivals can be quite a money spinner when it all goes well.
Unfortunately, they can be big a disaster too.
I recently read about a woman named Kianah who took her mobile food truck to a festival but for whatever reason – bad weather or bad marketing – hardly anyone turned up.
She shared a short video on social media showing a few people watching a performance on the main stage, it looked like it was a pre-festival sound check but it wasn’t, that was the actual crowd watching a live act.
The stage was huge, a proper festival stage so they must have been expecting a big turnout.
Unfortunately, it wasn’t.
It was an incredibly poor turnout and Kianah had paid out a small fortune for her pitch as well as lay out quite a lot of money buying all of the food and drinks.
She sells mostly bagels with fresh fillings and with very little people at the festival; she had virtually no customers which meant she had a lot of stock slowly going off.
Bread goes off quicker than flour and unlike the people who serve crêpes made from a freshly made batter; Kianah had to buy her bagels before the festival.
A crêpe stall can make as much or as little batter they need depending on the crowd, but people selling burgers, hotdogs and bagels need to buy in bulk before the event.
And if the event is a disappointing washout as in the case here, they are left with a lot of stock which is going hard and turning stale.
Unfortunately, a lot of it will be thrown into the bin.
Instead of making money, Kianah lost money and wasted the whole weekend. I believe she left early when it became abundantly clear that there wasn’t going to be any major influx of crowds.
She had to chalk it up to experience and move on.
It is a shame because she has a regular spot where she serves from when there are no events and she figured out that had she stayed there instead of going to the festival where she was expecting a lot more people, she would have made more money.
It can be quite demoralising when you experience a weekend like that.
People work hard in their businesses.
They spend a lot of time and energy getting things right and ready to start making money, but when things are slow to start or simply not working out as expected as Kianah found out at the festival, it can be absolutely soul destroying.
People need to really sit down and ask themselves ‘what is it that I really want?’ before they start a business.
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You need to know why you want to do a specific thing to make money.
Do you want to do it because you have a passion for it and want a fulfilled life as well as money or do you simple want to make money?
If all that you want is a decent steady flow of money so that you can enjoy more of life and live relatively stress free, starting a business that has many working components, requires a lot of financial outlay and gives you a small profit is probably not the best way to go.
Providing food and drink can be a profitable, you only have to look at the likes of Costa Coffee, Starbucks, McDonald’s, and Wagamamas to see that large empires can be built by supplying food.
But those companies started with a vision and focused on building working systems.
They didn’t simply open up a café and start serving food.
Not only does it take a lot of work and money to grow a food and drink empire, the profits are still minimal compared to other businesses.
Costa Coffee (now owned by a subsidiary of the Coca-Cola Company) was reported to have made £1.34 billion in 2019 yet they make an average 30 pence profit on a cup of coffee.
You need to sell a lot of food and drink to make that amount of money.
The Government make more money per cup of coffee than Costa do by taking roughly 43 pence in VAT per drink.
To sell that amount of food and drink Costa requires a lot of staffing (most staff are young students and staff turnover is huge), a lot of premises and a whole lot of marketing.
Again, if you only want to have a steady amount of money flowing into your bank so that you can enjoy more freedom and live a relatively stress free life, starting a business which serves food and drink is probably best avoided.
Ideally, if you want money and more freedom, you want something that you can do at the start of the day and be done after only a few minutes.
David Houghton starts his work at 8am and is finished by 8:10am.
He compares a couple of numbers, works out the difference and then fires up his system which allows him to pull money out of ‘thin air’ on autopilot.
He makes between £110 and £350 each weekday.
It takes him no more than ten minutes each day.
It’s a simple set and forget system which means that he earns money throughout the day while he is out and about doing other things.
There is no going to a place to work as he does it all from the comfort of his own home using a computer.
It can be done on a tablet or smartphone if you prefer.
As long as you can connect to the internet, you are good to go.
Dave no longer needs to work; he has a system which will feed him and his family no matter where in the world he is or what the world throws at him.
He spends a lot of his time in Thailand and yet he still makes money doing no more than ten minutes each day.
If you would like to know more about Dave and his ten minute morning system, click the link below:
The A Minus B System
Kind regards
John Harrison
PS… One thing you should know is that this system will work for the next 10… 20… 30… 40+ years. It is not a here today and gone tomorrow system.
It will give you between £110 and £350 most weekdays for as little as ten minutes work.
Here’s that link again: