Well, I wasn’t expecting to talk about this woman again, but… the 50-year-old Instagramer who had spent £300 having a website built has had a moment where the planets aligned for her.
A day or two after announcing that she had launched her new website, she was told that the company she works for were being forced to reduce working hours, and possibly reduce staff numbers.
It appears that she could soon be working less hours, or quite possibly have no job at all.
Fortunately for her, she has already built up a pretty impressive following on Instagram and has now set up a website where she can sell products such as eBooks, and courses.
To say that she is in a fortunate position is an understatement. It seems that the planets have aligned for her and she is now in a good position to weather the storm.
40,000 followers interested in what you have to say around a specific topic, and a place from which to sell digital products that talk more about that specific topic is probably going to be a huge lifesaver.
If she does lose her job, it could potentially be the best thing to happen to her… work wise that is.
Why do I say that?
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Well, take Pat Flynn as a perfect example.
Pat is a popular blogger, speaker, author, and affiliate marketer. He has built himself a wonderful career online earning him millions of pounds… and it all happened when he was made redundant from his architect job way back in the summer of 2008.
Pat was happy working fulltime in his dream job as an architect when without warning, he was made redundant.
Fortunately for him, when he was laid off, he had something to fall back on, although he didn’t know it at the time.
He didn’t realise that he already had something to fall back on until he was forced to find a way to bring in a wage.
While Pat was studying architecture, he set up an online blog, and as a way to help him remember what he was trying to learn he wrote about specific aspects of architecture and published his writing online.
By the time he was made redundant; Pat’s website was being visited regularly by others who were also studying architecture. It became a valuable resource of learning materials to other students of architecture.
Realising that his blog was helping others, he created an eBook teaching students on how to pass the architecture exams, he added adverts to his blog, and soon began to make money.
He turned his attention to blogging and began to learn more about writing ‘keyword rich’ content which was being searched for, he learned more about affiliate marketing, and eventually began to teach people how to make a passive income with affiliate marketing, blogging, and building an online business.
He has since published several books, has a successful podcast, a successful YouTube channel, and gives talks at speaking events around the world.
Pat used to release his monthly online earnings and he was making tens of thousands of pounds each month.
His main website now has 19 online courses ranging from free to $499 (£392 ATOW).
Being made redundant was his big turning point.
He freely admits that had he not suddenly found himself unemployed, he probably would not be as wealthy or as successful as he is now.
Sometimes, losing what you have can be the trigger required to make the changes you need to succeed.
Change is scary, but it can often be the best thing to happen to you.
It might be the best thing that happens to the woman who has only just launched her £300 website.
That is an amazing price when you consider that it means she has a place to sell digital products and services for two years, and it also includes it being built by a web designer friend.
If you do it yourself, you can do it for less than £125 for two years… as discussed here: It’s No Brainer, Really!
The wonderful thing about websites is that people can visit them at any time of the day or night using their smartphones and tablets, and buy a course without the owner needing to do anything other than bank the money.
I noticed that Pat Flynn has several products priced at $49 (£38 ATOW) which he calls workshops. His workshops appear to be a series of short videos with one workshop having a total of 2 hours and 19 minutes of video.
I have seen other workshops by other people that are just one video that is around an hour or two long.
I’ve seen some that are no longer than 30 minutes long.
There is no need to break up a video into loads of smaller videos.
Some people may perceive a series of videos as ‘more value’ for their money, others may perceive them as ‘a lot of work’ whereas one video appears to be less work, even though the total time of video training is the same.
The point I’m trying to make is that you can simply record a video for an hour and charge up to £49 for it… possibly more.
That does depend on whether you know what you are talking about and can actually help the person who has purchases it.
The great thing about online video is that if it is a live tutorial such as the one HERE, there is very little editing required and it can take no longer than the actual recording.
For example: a 30 minute video may only require an extra couple of minutes adding a cover graphic, and that’s it. In total, it may take 35 – 40 minutes to get the video finished and then added to your website.
Videos don’t need to be as polished as eBooks or reports.
The information and what they teach is the important part and as long as the person watching the video can clearly see what you are doing and hear what you are saying, then that is good enough to be sold.
Kind regards.
John Harrison.
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