I cannot stress enough the importance of good communication when sharing anything on social media that requires people to ‘do something specific’.
Time and time again I see people commenting on posts asking questions that could have been pre-answered in the initial post.
For example; recently there was a post on Facebook for a restaurant which had no address on it, and no opening times.
The post was a picture of a flyer they had paid someone to design which was either to be handed out or shared across social media showcasing specific meals.
It was a beautifully designed flyer, but the problem is that there were no details on it other than the name of the restaurant and pictures of the food.
You could argue that people could click through to the restaurants main Facebook profile, and you would be right, people could… and I did, but still there was nothing.
Also, very few people ever ‘click through’ for more information.
People are generally lazy and don’t want to go ‘searching’ for the information they need, especially when it could have been given to them with the post that had sparked their interest.
It is well known that in the marketing world, if you expect people to do more than necessary, they won’t.
It is also a well known fact that if you leave people guessing, you have already lost them as a customer.
You need to remove all obstacles and reduce the amount of ‘clicks’ that a person needs to do. Keep it simple!
Sometimes people are ‘irked’ and get cheesed off when they are given just half the information and then expected to go and find the rest.
Many people purposely refuse to go looking for the information that they could have been given there and then. It may be a pathological disorder where people simply ‘don’t want to do your job for you’.
scroll down to carry on reading…
FREE Digital Copy - No Cost to You...
OVER 30,000 COPIES SOLD AT £19.95!
To claim your FREE COPY, simply complete your details below and hit the submit button!
Send For Your FREE Copy Now!
You’ve seen those funny pictures on social media which have ‘you only had one job’ written across them to highlight job based fails that shouldn’t have happened, well this is the same.
The person sharing the post ‘had just one job’, which was to effectively communicate all the information that a potential customer needed to make a positive decision.
If a potential customer has to go looking for more information that you could have easily shared, then you have failed in your work… it’s highly likely that they didn’t go looking.
The post I am referring to was just a photo of the flyer, there was no written information with the post explaining where they were, what time the restaurant was open and if there was anything special happening.
It was completely devoid of anything else other than the picture.
If the person who posted the picture believed that people already knew who they were, where they were and what their opening times were, then they are suffering from ‘mind blindness’ which is a term associated with people who have autism.
Mind blindness is the term given to people who struggle to understand that other people do not know what is going on in their heads.
When someone knows something specific, they often fail to realise that others may not. They just assume that people know what they know and so when they talk about subjects they leave out a lot of basic information that others would need.
It happens a lot with ‘experts’ who write articles about specific subjects that they post on websites and blogs.
Unless they are writing to an audience that should already know the basics, like a psychology professor writing for third year university students, they should always assume that the person reading is completely clueless to what is being written about.
You can never have too much information, but you can always have too little.
Lack of information is what leads to assumptions, and as the saying goes:
‘Assumption is the mother of all fuck-ups!’
A lack of information leads to bad decisions and reactional behaviour which can be irrational, negative, and self-destructive.
Knowing just half the story can be incredibly damaging if it is acted upon… or not in this case.
Effective communication is key to success in life.
And it is incredibly vital when it comes to making money… that is for sure.
The thing is… effective communication is not something you are born with…
It is learnt.
I had to learn it as did many others who now make tens of thousands of pounds each month.
To discover how you can earn thousands of pounds with effective communication, go to:
One Letter From Retirement
Kind regards
John Harrison
PS… You just need to know what words to use, where and when to use them, plus what not to say and why.
In One Letter From Retirement, I show you exactly how to successfully and effectively communicate your ideas and products.
Here’s that link again: